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Network strategies
Unilever has generated many networking strategies which has helped it to
grow faster and made the top company in the world. Unilever just invest up
to $8 billion each year to communicate its brands to the consumers across
the globe. Unilever has used the following strategies to as the networking
strategies:
Due to these various strategies used by the Unilever, it has become the best
company in he world. It is based on the polycentric approach. It works
according to the culture and the life style of the people throughout the
different counties in the world.
In the same way, it used the different types of media for its networking.
Digital networking, Facebook, Twitter and many more are in use to promote
the products of the Unilever,
Rationalization strategies
Unilever company since produce the different kind of the products, it has
maintain its cost in order to sell to the consumer at the reasonable price. It
focuses on the access of the consumer in the large amount by selling the
products on the very reasonable price.
Unilever basically wok on the cost efficiency products they uses the raw
material from among the various countries in a very low rate and produce
the product in a low cost. Cost is the competitive advantage of the Unilever
in compare to the other companies.
Since, Unilever is also the multinational company, it has its companies in
various countries of the world. So, while producing the products in the
different country it used the resources from among the different countries
where its sister companies are opened. It has widely used the human
resources, finance, research and development in many countries in order to
minimize the cost of the products.
Diversification exists when all the businesses in which a firm operates share
a significant number of inputs, production technologies, distribution
channels, similar customers, and so forth. In contrast, related linked
diversification exists when the different businesses that a single firm
pursues are linked on only a couple dimensions, or if different sets of
businesses are linked along very different dimensions.
Unilever exhibits a related linked corporate diversification strategy. Using
the textbook example, it may follow that Unilevers:
Assignment I
Strategies management II
Ace Institute of Management