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Ben Pettis
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Photos, Links
Production photos, event links, etc.
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Informational text & photos
Social media icons used under a Creative Commons 3.0 license: iconfinder.com | username: Alfredo
Upstart Crow Studios has a limited presence on social media. They have accounts on several social media platforms,
but are not active on all of thesemany have not been updated for several months. The most active platforms
for Upstart Crow Studios are Facebook and Instagram. There are some informational links, but there is very little
social media content that directly promotes upcoming shows, class registration, or donation opportunities
Upstart Crow Studios | G3 Creative Brief 3 | Ben Pettis
Page 2
More Engagement
More Expensive
Do not
participate in
extra-curricular
activities
Less Engagement
Strengths:
Inclusiveness - every child is guaranteed a role
Year-round availability of programs. Not seasonal.
Inclusion of adults in productions and as volunteers
Strong community presence
Opportunities:
Expansion of social media presence
Target those already interested in performing arts
Outreach to Eugenes Latino population
Weaknesses:
Inconsistent social media presence
General lack of marketing
Limited availability of qualified staff
Limited income sources
Threats:
Other Eugene childrens theaters offer similar
programs
Arts funding is limited for all organizations
Other extracurricular child programs offer lower
prices
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Audiences
Upstart Crows largest challenge is the issue of funding. Though the organization collects tuition from students
and generates revenue from ticket sales, it still relies heavily upon donations to fund its operations. As a nonprofit organization, Upstart Crow must be constantly targeting as many receptive audiences as possible to
promote donations, while at the same time developing public awareness of the program as well.
Outlined here are potential profiles of the audiences that Upstart Crow should consider targeting.
Grandparents
Theater Teens
Customer Persona:
Walter Sky-Runner Jones
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Messages
One of Upstart Crows primary goals is to increase community awareness of its programs and encourage
community members to donate either time or money to organizations. By involving as many people as possible,
Upstart Crow will be able to expand its programs and offer further opportunities to even more children in the
Eugene community.
Below are sample messages that could be used in various campaigns and forms of community outreach.
Parents:
Watch your childs self confidence, critical thinking, and teamwork skills blossom through immersion in the performing arts. Enroll
them now in one of Upstart Crow studios numerous theater, dance, or music classes!
Grandparents / Seniors:
Seize an opportunity to support our youths future in the performing arts by donating to Upstart Crow Studios. Or catch one of our
many productions and watch your grandchild shine on stage!
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References:
Eugene Library, Recreation, and Cultural Services. (n.d.). Recreation Programs | Eugene, OR Website.
Retrieved April 19, 2016, from https://www.eugene-or.gov/142/Programs
External.
Eugene YMCA. (2015). Child Care Monthly Tuition. Retrieved April 20, 2016, from http://www.eugeneymca.
org/images/childcare/tuition2015.pdf
External.
Facebook. (n.d.). Retrieved April 21, 2016, from https://www.facebook.com/Rose-Childrens-Theatre115642578495082/?fref=ts
Internal
Harris, S. (2012). Upstart Crow Studio | Eugene Daily News. Retrieved April 20, 2016, from http://
eugenedailynews.com/2012/11/upstart-crow-studio/
Internal
Sielicki, H. (2016, February 26). Community Arts Grant Program Funded by City of Eugene Cultural
Services. Retrieved April 20, 2016, from https://southeastneighbors.org/2016/02/26/community-arts-grantprogram-funded-by-city-of-eugene-cultural-services/
External
Twitter. (n.d.). Retrieved April 21, 2016, from https://twitter.com/upstartcrow
Internal
Twitter. (n.d.). Retrieved April 21, 2-16, from https://twitter.com/rose_childrens
Internal
Rose Childrens Theatre. (n.d.). The Godspell Project. Retrieved April 19, 2016, from http://www.therct.com/
current-season/the-godspell-project-2/
External.
Upstart Crow Studios. (n.d.).
upstartcrowstudios/?fref=ts
Internal
Retrieved
April
21,
2016,
from
https://www.facebook.com/
Upstart Crow Studios. (n.d.). Theatre Productions. Retrieved April 17, 2016, from https://www.
upstartcrowstudios.org/index.php/classes/theatre-productions-menu
Internal.
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