WHY IS SEO IMPORTANT?

Search Engine optimization for business is of utmost important. Many

companies still view PPC (Pay per click) as the only digital marketing
option but almost 90 % of the customers begin their buying process with
the search engine. In fact almost 51% of traffic of both B2B & B2C sites, is
driven by organic search. SEO is an investment, its not a cost and the
investment has very high returns.
The 3 top reasons why SEO is the most important topic:
1. SEO is cost effective: Compared to other forms of online marketing
like Pay per Click, Social media marketing, etc., SEO remains the most
effective of them all. While Pay per click can drive additional volume and
social media is good for your image. SEO still remains the bedrock of your
digital marketing, driving half your total traffic.
2. SEO builds credibility: Almost
61 % of all customers do online
research about the product/services before they make a purchase decision
and its going to increase. Understandably, SEO is of the utmost
importance whether you are online or offline business
3. SEO Give drives relevant Traffic: You might to do a great display
PPC advertising getting a lot of traffic to your website but is the traffic
relevant? Are those people willing to buy your product or were just
attracted by your ads? SEO, on the other hand, provides you the most
important traffic. It brings people who are actively looking for your product
and needs it.