Market chart

Number of smartphone users in the United States from 2010 to 2018 (in
millions)*
This forecast shows the number of smartphone users in the U.S. from 2010 to 2018. For 2016, the
number of smartphone users in the United States is estimated to reach 198.5 million.
Smartphone market information
Advances in telecommunication technology have been significant in recent years. These advances
have meant that the population has a level of connectedness never seen before. The number
of smartphone users in the US has been rising steadily for some years now and forecasts estimate
that smartphone penetration in North America will also continue to rise steadily into the future.
The United States is one of the leading countries in the world with respect to adoption of smartphone
technology.
In America the most popular brands are Samsung and Apple, with respect to handset manufacturers,
while the most popular smartphone operating systems / platforms with respect to market
share are none other than Google Android and Apples own operating system, iOS. Other operating
systems, such as Symbian, Blackberry OS, Bada and Windows have struggled to maintain a

foothold in the market as iOS and Android clearly dominate the field.
The first official smartphones came onto the market in the early 1990s. Initially a smartphone was
classified by its ability to offer features like e-mail capability, internet access, QUERTY keyboards,
personal digital assistant functions and perhaps a built-in camera. As of today, smartphones have
progressed even more and we typically classify smartphones as having a high definition
touchscreen, various apps, navigation tools and high-speed internet on the go. More recently sales
of smartphones have even exceeded that of traditional feature phones as smartphone usage has
continued to rise.

2013 chart

T&T - Statistics & Facts

Facts and statistics about AT&T

AT&T Inc. is a multinational telecommunications company headquartered in Dallas, Texas. Alongside

Verizon Communications, it is one of the largest telecommunications operators in the United States.
In 2014, the company generated 131.6 billion U.S. dollars in revenue, including 71.9 billion U.S.
dollars from business services. In 2014, the company employedapproximately 240 thousand
people and had over 120 million connections across its wireless service.
Starting life as Southwestern Bell Corporation, following the breakup of the AT&T Corporation
monopoly in 1983, the company later renamed itself to SBC Communications Inc. In 2005, SBC

purchased its former parent, AT&T Corp., taking on both its name and branding.
Within the U.S. wireless segment, AT&T and Verizon continue to fight for top spot, both sitting
comfortably above Sprint Corporation and T-Mobile US in terms of revenue. AT&T has a subscriber
base of approximately 76 million postpaid and 11 million prepaid customers, and
AT&T's monthly churn rate remains one of the lowest in the industry, sitting at just 1.31 percent in
the second quarter of 2015. In terms of monthly average revenue per user (ARPU), AT&T
generates approximately 41 U.S. dollars per user per month.
In the wireline market, AT&T and Verizon again lead the market, while CenturyLink retains the thirdlargest market share. In the U.S. pay-TV market, AT&T has recently become the market leader via
the acquisition of DirecTV, putting it ahead of Comcast, Dish, Time Warner Cable, and Verizon.
In 2015 the brand value of AT&T was estimated to be around 89 billion U.S. dollars, making it one
of the most valuable telecommunications brands in the world. This was supported by 3.27
billion U.S. dollars in advertising spending in 2014 within the United States alone.

Advertisers such as AT&T, IBM, and Honda commit significant dollars to supporting
the arts, education, and various charitable causes as well as their local Better
Business Bureaus and Chambers of Commerce. Still, advertisers are regularly
chided when they fail the social responsibility litmus test. Concerned citizens,
consumer advocates, and special-interest groups pressure advertisers when they
perceive the publics welfare is at risk. The earliest green advertising campaigns,
for instance, exemplified a blatant effort by some advertisers to cash in on
consumers desire for a cleaner environment. Some promoted nebulous product
qualities, such as environmental friendliness, that actually had no basis in fact.
Finally, when the state attorneys general got together and defined relevant terms
for use in green advertising, marketers cleaned up their act.

Market share of wireless subscriptions held by carriers in the U.S. from

1st quarter 2011 to 2nd quarter 2015
This figure shows the market share held by wireless carriers in the United States in terms of the
number of subscriptions. In the third quarter of 2012, Verizon held a 34 percent market share. In the
first quarter of 2013, the company's market share dipped to 31 percent.
U.S. wireless carrier subscriptions - additional information
The wireless telecommunication market in the United States was worth an estimated 205 billion
U.S. dollars in 2014. As of the second quarter of 2014, Verizon and AT&T were joint wireless carrier

market leaders as both held a 34 percent share of subscriptions in the United States. Verizon,
founded in 1983 and based in New York, announced revenues of 120.55 billion U.S. dollars in
2013, a 5 billion U.S. dollars increase on the previous year. Of this revenue in 2013, over 81 billion
U.S. dollars came from wireless services, which is more than double the revenue generated from
the companys wireline services. Verizon is the company with the most wireless subscribers in the
United States, with the figure standing at 123.5 million customers as of the second quarter of 2014.
This meant that Verizon had 7 million more subscribers than AT&T and 70 million more subscribers
than Sprint Nextel, two of its closest competitors.
Like Verizon, AT&T held 34 percent of the wireless carrier market share in the second quarter of
2014. Of the 110 million wireless subscribers that the Texas-based company had in 2013, 73
million had a postpaid subscription and 7 million were prepaid subscribers. AT&Ts overall
revenue amounted to almost 129 billion U.S. dollars in 2013.
Sprint is the third largest wireless carrier in the United States based on subscriptions, with the
company holding a 16 percent market share in the second quarter of 2014. The wireless
segment of the corporation generated revenue of 2.2 billion U.S. dollars in 2013, in comparison to
the 0.2 billion U.S. dollars generated by the wireline sector.

http://venturebeat.com/2013/07/08/iphone-carrier-consolidation/

http://www.statista.com/statistics/214174/us-market-share-of-mobile-cellularservices-since-2000-by-company/
http://www.pta.gov.pk/annual-reports/annrep0607/chapter_2.pdf
http://www.slideshare.net/JanDawson2/us-wireless-market-trends-q2-2015?
from_action=save