Client Letter 1

Dear Students,
Doggie Daycare needs your help! We have 5 daycares in town, but some places are
not doing too well.
We have a lot of customers but we are not making much profit in some stores. We
need to decide how much more to charge for the boarding and grooming they receive
when staying with us in order to make a profit. With your help, we can reach our $200
profit goal without losing customers.
We also need to decide which store to close. Please use the data table to help us
make some important decisions. Remember to use the new prices for the services you
decide to charge more for in making your decisions.
We look forward to your recommendations and hear the process you chose in order to
make your decision.
Thanks for your help,
Doggie Daycare

Data Set 1

Monthly Services
Store
Number

Store
#1
Store
#2
Store
#3
Store
#4
Store
#5

Board
&
Groomi
ng Price

$
30.00
$
35.00
$
50.00
$
45.00
$
40.00

Numb
er of
dogs
groom
ed

35

40

95

110

45

Monthly
Sales

$
1050.00
$
1400.00
$
4750.00
$
4950.00
$
1800.00

Monthly
Expenses
(Vendors,
Utilities,
Lease,
etc.)

$
2000.00
$
1500.00
$
4690.00
$
4800.00
$
1855.00

Current
Profit

$
-950.00
$
-100.00
$
60.00
$
150.00
$
-55.00

Locati
on
Details

Employee
Details

Customer
Types

Cente
r part
of
subur
bs
Close
to a
mall

2
employe
es per
shift

Families

2
employe
e per
shift
At the
3
town employe
center
es per
shift
Close
4
to a
employe
dog
es per
park
shift
Close
3
to
employe
Beach
e per
shift

All types of
people
Business
People
Neighborho
od People
Young
Couples

Response Template 1
Dear Doggie Daycare,
Our Team, _________________________, has determined that each Doggie Daycare store will
have to charge the following for their boarding and grooming service:
Store #1: $___________ per dog

Store #4: $___________ per dog

Store #2: $___________ per dog

Store #5: $___________ per dog

Store #3: $___________ per dog

Our procedure for making this recommendation is

We also think you should close Doggie Daycare # ______________________________________

We made this decision by

Sincerely,
___________________________________

Client Letter 2
Dear Students,
You did such a great job and I need your help, again. I was upset to have to close one
of my stores, but it seemed unavoidable. However, changing actually helped me make
a much better profit!
So it turns out that the owners of the shopping center where Store #1 was located has
been sold to a new owner who is going to make the whole shopping center into a

storage center. Since business is going so great in the other stores, I dont want to let
any of my great employees go!
I need help in deciding which of my other stores that I should expand so I have
included the new sales data for you to look at. I have also had the manager of each
store write a little bit about their stores so you can have more information.
Please write me back with your new advice and be sure to include the process of
determining the solution. Also, if you have to make any changes to your process,
explain it in a paragraph.
Thanks again for all your help!
Doggie Daycare

Data Set 2

Monthly Services
Store
Numb
er
Store
#1

Board &
Grooming Price

STORE CLOSED

Number of
dogs
groomed

Monthly Sales

Monthly
Expenses
(Vendors,
Utilities,
Lease, etc.)

Current Profit

Store
#2
Store
#3
Store
#4
Store
#5

$ 40.00

40

$ 55.00

95

$ 50.00

110

$ 45.00

Store
Number
Store # 1

Store # 2

Store # 3

Store # 4

45

$
1600.00
$
5225.00
$
5500.00
$
2025.00

$ 1500.00

100.00

$ 4690.00

535.00

$ 4800.00

700.00

$ 1855.00

170.00

Managers Comments

I am sad to our store close as things were turning around but we cant control the
the shopping center. Im just happy that my employees will keep their jobs and th
close enough to the bus stop to access public transportation.
Our team at Store #2 are happy to see things turning around. Customers have co
seems like the Doggie Daycare has changed. They dont realize it is just that we
upbeat. We look forward to seeing employees from store #1 and think we have ro
by moving some things around.
Our store is already the smallest and expanding it could not only make us all a lo
possibly even save the store. Some of our doggies have to have 2 or 3 roommate
doesnt like. The empty store next to ours is a little larger and cheaper so we can
space at a lower cost per square foot. My cousin can tear down the wall for very c
Business is booming by the dog park! The price increase seems to have increase
boarders. We have a lot of people asking about leaving their dog for a night or tw
coming soon, a lot of people may need a daycare service. Expanding the store c
the needs of both owner and dog! The building across the street is available and
more than our current rent.

Dear Doggie Daycare,

Our Team, _________________________, has determined that you should expand on the following
store #: ____________________________________.

We ____________________ (did/did not) have to change our original procedure. We made this
decision for this store by

Sincerely,
___________________________________