SUPPLY CHAIN AND OPERATIONS MANAGEMENT

SCM 2160 SUMMER 2014 A02

University of Manitoba
Asper School of Business
Department of Supply Chain Management

Instructor:

Jeden O. Tolentino
jedentolentino@gmail.com (preferred); tolentin@cc.umanitoba.ca
If you are a student at UofM and have not already been doing so, please send all future emails from
your UofM email account. Remember to include your full name, student number, and faculty in all
correspondence. UofM has adopted a policy effective September 2013 where we are to communicate
with students solely with their UofM email account. (See www.umanitoba.ca/registrar/email_policy.)

Consultation:

659 Drake Centre Tuesdays/Thursdays 6:10pm to 6:50pm

Term:

Summer 2014 (June 23 to August 8; Final Examination: August 9)

Section:

A02: 117 Drake Centre Tuesdays/Thursdays 7:00pm to 9:45pm

(Except on Tuesday, July 1, to be made up on Friday, July 4)

Part of Term

June-August Evening
(June 23 to August 8)

Full Refund Deadline

June 27

Voluntary Withdrawal

No Voluntary

with No Refund

Withdrawal Permitted

June 28 to July 29

After July 29

SCM 2160 Summer 2014 A02

Course Objectives

Operations and supply chain management is concerned with the management of the
transformation and movement of inputs into outputs. An operations/supply chain manager is
principally concerned with the design, planning, direction, and control of facilities, processes,
and activities required to transform and move material, labour, capital, energy, and skills into
goods and services.

The major objective of this course is to introduce you to the fundamental concepts of operations
and supply chain management from a general management perspective. Although you may not
be involved in the direct management of supply chains and operations in future employment, it
will be useful to understand the problems and complexities faced by supply chain and
operations managers.

At the conclusion of this course, you should appreciate that, while supply chain and operations
management can be performed using a set of well-understood techniques, it is also primarily a
management discipline that is strategically important for survival in todays very competitive
environment.

There are no prerequisites for this course but you may not hold credit for both SCM 2160
and the former OPM 2600. Students are encouraged to contact Student Accessibility
Services should special arrangements need to be made to meet course requirements.

SCM 2160 Summer 2014 A02

Course Materials

Required Text
Jacobs, F. R., Chase, R. B., Balakrishnan, J., Snider, B. (2013). Operations and Supply Chain
Management: The Core (2nd Canadian Ed.). Whitby, ON: McGraw-Hill Ryerson Ltd.

Case Package
Austin, R. D. (1999). Ford Motor Company: Supply Chain Strategy. HBS No. 9-699-198.
Boston, MA: Harvard Business School Publishing. [Revised 2001]
Gray, A. E., & Leonard, J. (1995). Capacity Analysis: Sample Problems. HBS No. 9-696-058.
Boston, MA: Harvard Business School Publishing. [Revised 1997]
Haywood-Farmer, J. S., & Rankin, B. (1993). MacPherson Refrigeration Limited. Ivey ID:
93D021. London, ON: Ivey Publishing. [Revised 2000]
Leonard, J., & Gray, A. E. (1995). Process Fundamentals. HBS No. 9-696-023. Boston, MA:
Harvard Business School Publishing. [Revised 1999]
Shapiro, R. D. (1988). National Cranberry Cooperative, 1996. HBS No. 9-688-122. Boston,
MA: Harvard Business School Publishing. [Revised 2011]
Upton, D. M. (1996). Deutsche Allgemeinversicherung. HBS No. 9-696-094. Boston, MA:
Harvard Business School Publishing. [Revised 1997]
Yeung, T. K. (2005). Multiple Sclerosis Society of Canada London-Grand Bend Bicycle
Tour. Ivey ID: 9B05D014. London, ON: Ivey Publishing.

The required text and case package are available for purchase from the UofM Bookstore (140
University Centre). Problem sets, notes, and other materials will be made available on D2L. Go
to www.umanitoba.ca/d2l and login using your username and password.

SCM 2160 Summer 2014 A02

Method of Instruction

The course will be conducted using a combination of two approaches: (1) the discussion of
case studies and (2) the application of quantitative techniques. These two approaches
build and rely on one another to give you a proper understanding of supply chain and operations
management.

The discussion of cases requires active class participation. Each case presents a
management situation in which a decision must be made in light of a number of trade-offs and
alternatives. Class time will be devoted to discussing the situation, the managerial and technical
implications of various options, and the action to be taken to implement preferred options. There
is no right answer to the problems posed by a case but there are definitely approaches
including the application of quantitative techniques that address the issues and recognize
the trade-offs involved. Cases as well as other readings have been assigned for each topic
covered in this course. These readings are most effective if completed prior to class.

Performance Evaluation
Group Project

10% (Due July 31, 11:55pm)

Class Participation: Activities

10%

Class Participation: Contribution to Class Discussion

10%

Mini Tests

20%

Final Examination

50% (August 9, 9:00am to 12:00pm)

A+

B+

C+

At least 93.75

87.50 to 93.74

81.25 to 87.49

75.00 to 81.24

67.50 to 74.99

60.00 to 67.49

50.00 to 59.99

Below 50.00

SCM 2160 Summer 2014 A02

Group Project (10%)

At the beginning of the semester, you will form study groups of exactly five members. Each
group will work on a project and will submit a written report to D2L by 11:55pm on July 31. This
group project is worth 100 marks and forms 10% of your final grade. When all reports have
been received, I will determine how many marks you will receive by assigning grades to the best
and worst reports and scaling others accordingly. These marks will then be adjusted based on
your evaluation of the performance of your study group members. The complete instructions for
the group project will be posted on D2L.

Class Participation: Activities (10%)

You will be working on short activities during the semester and you will be able to earn up to
100 marks from these activities. Accumulating marks from activities forms 10% of your final
grade. Details on these activities will be posted on D2L.

Class Participation: Contribution to Class Discussion (10%)

To ensure that your contribution to class discussion will be assessed as objectively as possible,
we will use a point system whereby each student should aim to accumulate 100 contribution
points throughout the semester. These points form 10% of your final grade. In general, useful
contribution helps push the understanding of the class forward. Examples include, but are not
limited to, being involved in a discussion of assigned material, arguing your point of view during
a case discussion, asking a relevant question, or suggesting an alternate viewpoint. The grade
for contribution will be a composite of your classmates aggregated assessment and your own
self-evaluation. The complete details of the evaluation process will be posted on D2L. Any
instance of a student being involved in coordination with anybody else to unfairly
increase his/her contribution grade is considered an extremely serious breach of
academic integrity and will be adjudicated accordingly.

SCM 2160 Summer 2014 A02

Quizzes (20%)
You will be working on short multiple-choice quizzes, each one covering a set of reading
assignments (primarily the required text but not the content of any cases). Quizzes encourage
you to be prepared to do your fair share in class discussions and activities and should increase
your understanding of the assigned material. Each quiz will be administered during the first 20
minutes of the class. Unless your absence during a quiz is excused, you may not take the quiz
in another time. Altogether, the quizzes form 20% of your final grade.

Final Examination (50%)

The final examination is designed to test your knowledge of the assigned readings, cases, and
text as well as the skills you have developed practicing the tools discussed in class. The final
examination (August 9) will form 50% of your final grade in this course and will consist of
problems to be solved using quantitative techniques. The only materials you are allowed to
bring during exams are writing implements (except red pens), a scientific calculator (nonprogrammable), and an English-language dictionary (optional). Examination booklets, formulas,
and statistical tables will be provided. Any other items should be pre-approved by me well
before the exams. The Registrars Office of the University of Manitoba specifies that Students
must remain available until all examination and test obligations have been fulfilled.
Travel plans are not an acceptable reason for missing examinations. Refer to
www.umanitoba.ca/student/records/finals/682.html for the procedures for absence during final
examinations.

I start on time and I expect you to attend each and every session. Please choose a
permanent seat at the beginning of our second session and bring your name cards to
each session. I need to learn your names quickly; these arrangements help me to do so.

SCM 2160 Summer 2014 A02

Course Outline and Tentative Schedule

DATE
24 JUN

26 JUN

TOPICS

MATERIALS

INTRODUCTION

Ch. 1/Ch. 2, Jacobs et al. (2013); D2L notes

FORECASTING

Ch. 3, Jacobs et al. (2013); D2L notes

STRATEGIC CAPACITY MANAGEMENT

Ch. 4, Jacobs et al. (2013); D2L notes

SYSTEMS ANALYSIS

Film: APOLLO 13
Reading: An Abbreviated Use of Problem Analysis:
Trouble Aboard Apollo XIII

3/4 JUL

PROJECT MANAGEMENT
Critical Path Method
Time-Cost Models (Project Crashing)

Ch. 5, Jacobs et al. (2013); D2L notes

Case: Multiple Sclerosis Society of Canada LondonGrand Bend Bicycle Tour

Probabilistic Approach
8/10 JUL

PROCESS ANALYSIS

Ch. 6/Ch. 7, Jacobs et al. (2013); D2L notes

Case: Process Fundamentals
Case: Capacity Analysis Sample Problems
Case: National Cranberry Cooperative, 1996
Web: How Its Made

15/17 JUL

MANAGING QUALITY

Ch. 8, Jacobs et al. (2013); D2L notes

Pareto Analysis

Activity: Tip Top Markets

Linear Regression

Web: American Society for Quality

Control Charts

Web: Mind Tools

Case: Deutsche Allgemeinversicherung

SCM 2160 Summer 2014 A02

Course Outline and Tentative Schedule

DATE
22/24 JUL

TOPICS
SALES AND OPERATIONS PLANNING

MATERIALS
Ch. 9, Jacobs et al. (2013); D2L notes
Case: MacPherson Refrigeration Limited

29/31 JUL

INTENTORY (TIME UTILITY)

Ch. 10, Jacobs et al. (2013); D2L notes

Models Under Conditions of Uncertainty: Single

Period Model
Models Under Conditions of Certainty: Economic
Order Quantity (and extensions)
TRANSPORTATION (PLACE UTILITY)
Delivery Frequency
Multiple Stops

D2L notes
Reading: The MODI and VAM Methods for Solving
Transportation Problems

Transportation Method
5/7 AUG

MATERIAL REQUIREMENTS PLANNING

Ch. 11, Jacobs et al. (2013)

SUPPLY CHAINS

Ch. 12/Ch. 13, Jacobs et al. (2013)

Case: Ford Motor Company: Supply Chain Strategy
Reading: The Power of Virtual Integration: An Interview
with Dell Computers Michael Dell (access via your
UofM Libraries account)

LOGISTICS

Ch. 14, Jacobs et al. (2013)

SCM 2160 Summer 2014 A02

Guide Questions for Discussions

For each of the case/discussion sessions, you have been assigned some questions for consideration. These are for
guidance only, to help you focus on certain aspects of the material. For each case, you should be prepared, at a
minimum, to address each question in class.

July 3 and July 4

Multiple Sclerosis Society of Canada London-Grand Bend Bicycle Tour; Chapter 5 of Jacobs et al. (2013)
1. Prepare a CPM diagram for the bicycle route planning. What is the critical path for the route planning in the most
likely scenario? What can you conclude from the analysis?
2. When is the earliest completion time in the optimistic and pessimistic scenarios? Which conclusions can be
drawn from this analysis?
3. As Lori Anne McNulty, how would you manage the uncertainty in the task-duration times?
4. What critical path strategies would you use to complete the bicycle route planning by July 24?

July 8
Process Fundamentals; Capacity Analysis Sample Problems; Chapters 6 and 7 of Jacobs et al. (2013)
1. Study the case Process Fundamentals thoroughly and make certain that you understand the concepts,
examples, and terminology.
2. Study the example problems in the case Capacity Analysis Sample Problems. Ensure that you understand
how the various calculations are made and why they make sense.
3. Be prepared to explain the concepts to the class or apply the concepts to similar material in class.

SCM 2160 Summer 2014 A02

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July 10
National Cranberry Cooperative, 1996; Chapters 6 and 7 of Jacobs et al. (2013)
1. Prepare a detailed flow diagram showing how process fruit is processed at RP1. Be sure to distinguish
between wet and dry berries.
2. Identify the capacities at each stage of the process. Please do your analysis in barrels and barrels per hour.
(Note: bbls. = barrels)
3. What are the current bottlenecks and how might they change?
4. As Mel O'Brien, what facilities changes, if any, would you propose for RP1 for the 1981 season? What influences
your decision?
5. How would you implement your plan?

July 15 and July 17

Deutsche Allgemeinversicherung; Chapter 8 of Jacobs et al. (2013)
1. Why is Deutsche Allgemeinversicherung (DAV) using Statistical Process Control (SPC)? What are the primary
challenges in applying SPC to a service industry compared to manufacturing?
2. If you were to explain (in about 30 minutes) the concept of a p-chart to, say, a group of bank tellers who have
little background in SPC, how would you do it?
3. How large should each sample be for the experiment described by Schoss and Kluck?
4. The first twelve weeks of the data in Exhibit 4 represent the diagnostic period for the Policy Extension Group.
What are the 3-sigma control limits for the process? In which of the subsequent weeks is the process out of
control (if any)?
5. Develop specific implementation plans for solving the problems facing Annette Kluck that are described on page
9 of the case.
6. How do you now begin improving the performance of the operation?

SCM 2160 Summer 2014 A02

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July 22 and July 24

MacPherson Refrigeration Limited; Chapter 9 of Jacobs et al. (2013)
1. Construct an aggregate plan better than the ones shown in the case. What do you mean by a better plan?
2. What criteria and assumptions did you use in constructing your plan?
3. How flexible is your plan?
4. How would your plan change if MacPherson produced to order rather than to stock?
5. What is the effect of the timing of the aggregate planning decision relative to that of the peak? (What would be
the effect if the planning cycle occurred at a different time of the year?)
6. What would be the effect of doing the aggregate planning with a longer (or even shorter) time horizon? (Consider
what your plan might look like if it covered 24 months, or six, instead of 12.)

August 5
Chapter 12 of Jacobs et al. (2013)
1. Prepare for a discussion about the Toyota Production System (sometimes called just-in-time production, lean
manufacturing, etc.).
2. Which aspects of this system are Japanese and which could be applied in other industrial settings? That is,
what is so Japanese about Japanese approaches to manufacturing?
3. What explains the success the Japanese have had with their approaches to production?
4. How is the notion of waste used in the Toyota Production System?

SCM 2160 Summer 2014 A02

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August 7
Ford Motor Company: Supply Chain Strategy; The Power of Virtual Integration: An Interview with Dell
Computers Michael Dell; Chapter 13 of Jacobs et al. (2013)
1. Consider the experiences you (or friends or members of your family) have had in buying a car. Compare these
experiences to the experience of buying a computer online. (If you have never done this, go to Dell's website
www.dell.com or www.dell.ca and explore how online computer buying works.) What do you think explains the
differences?
2. What advantages does Dell derive from virtual integration? How important are these advantages in the
automobile business?
3. What challenges does Ford face that are not also faced by Dell? How should Ford deal with these challenges?
4. As Teri Takai, what would you recommend to senior management? To what extent should Ford attempt to
emulate Dells business model?

SCM 2160 Summer 2014 A02

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Academic Integrity

It is critical to the reputation of the Asper School of Business and of our degrees that everyone associated with our faculty behaves
with the highest academic integrity. As the faculty that helps create business and government leaders, we have a special obligation
to ensure that our ethical standards are beyond reproach. Any dishonesty in our academic transactions violates this trust. The
University of Manitoba Graduate Calendar addresses the issue of academic dishonesty under the heading Plagiarism and
Cheating. Specifically, acts of academic dishonesty include, but are not limited to:

using the exact words of a published or unpublished author without quotation marks and without referencing the source of
these words

duplicating a table, graph or diagram, in whole or in part, without referencing the source

paraphrasing the conceptual framework, research design, interpretation, or any other ideas of another person, whether written
or verbal (e.g., personal communications, ideas from a verbal presentation) without referencing the source

copying the answers of another student in any test, examination, or take-home assignment

providing answers to another student in any test, examination, or take-home assignment

taking any unauthorized materials into an examination or term test (crib notes)

impersonating another student or allowing another person to impersonate oneself for the purpose of submitting academic work
or writing any test or examination

stealing or mutilating library materials

accessing tests prior to the time and date of the sitting

changing name or answer(s) on a test after that test has been graded and returned

submitting the same paper or portions thereof for more than one assignment, without discussions with the instructors involved.

Group Projects and Group Work

Many courses in the Asper School of Business require group projects. Students should be aware that group projects are subject to
the same rules regarding academic dishonesty. Because of the unique nature of group projects, all group members should exercise
special care to insure that the group project does not violate the policy on Academic Integrity. Should a violation occur, group
members are jointly accountable unless the violation can be attributed to a specific individual(s). Some courses, while not requiring
group projects, encourage students to work together in groups (or at least do not prohibit it) before submitting individual
assignments. Students are encouraged to discuss this issue as it related to academic integrity with their instructor to avoid violating
this policy. In the Asper School of Business, all suspected cases of academic dishonesty are passed to the Deans office in order to
ensure consistency of treatment.

SCM 2160 Summer 2014 A02

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SCM 2160 Summer 2014 A02

15

Faculty Biography

Jeden O. Tolentino has been teaching as a sessional instructor in the Supply Chain
Management Department of the University of Manitoba since 2011. He is also a statistical
analyst with the Department of Education and Advanced Learning of the Government of
Manitoba.

Jeden is from the Philippines and, before coming to Canada, taught courses in business
statistics, management science, and systems analysis and design at De La Salle University and
worked as a supply chain analyst with Accenture.

Jeden has a bachelors degree in commerce and a master's degree in economics.