By

Submitted
By:
Naman
Handa

Corporate Social Responsibility

Index
About Hindustan Unilever
Vision

Corporate Social Responsibility(CSR) Policy 3

CSR Principles 4
CSR Activities

CSR Awareness 6-7

Hand Washing Behavior Change Program

7-9

Impact 9
Conclusion 10
References 11

About Hindustan Unilever

Hindustan Unilever Limited (HUL) is India's largest Fast Moving
Consumer Goods Company with a heritage of over 80 years in
India and touches the lives of two out of three Indians. With over
35 brands spanning 20 distinct categories such as soaps,
detergents, shampoos, skin care, toothpastes, deodorants,
cosmetics, tea, coffee, packaged foods, ice cream, and water
purifiers, the Company is a part of the everyday life of millions of
consumers across India.
Parent Company:
Unilever Plc.
Founded:
1932
No. of Employees:
18,000+
Total Revenue:
30, 17, 050 lakhs
Profit after Tax:
4, 31, 526 lakhs
Total Spending on CSR: 8,235 lakhs
Products:
Foods, beverages, cleaning agents, personal
care products and water purifiers

Vision
Unilever is a unique company, with a proud history and a bright
future. We have ambitious plans for sustainable growth and an
intense sense of social purpose.

CSR Policy
HUL is committed to operate and grow its business in a socially
responsible way. Their vision is to grow the business whilst
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reducing the environmental impact of operations and increasing

positive social impact.

CSR Principles
1. We are committed to conducting our operations with
integrity and respect, in the interest of our stakeholders, and
in line with our Code of Business Principles.
2. We believe growth and environmental sustainability need not
be conflicting. Our business model is designed to deliver
sustainable growth. The inputs to the model are our brands,
our people and our operations.
The outputs to the model are sustained growth, lower
environmental impact and positive social impact. The
differentiator in our business model is our USLP and the goal
of sustainable living.
3. We collaborate and engage with different stakeholders
including Governments, NGOs, IGOs, Suppliers, Farmers, and
Distributors to tackle the challenges faced by the society.

CSR Project
1. HAND-WASHING BEHAVIOR

Relevant Section of
Schedule VII in which
the Project is covered
(i)
(i)
(i)
(iii)
(i)

6.

CHANGE PROGRAM
SAFE DRINKING WATER
DOMEX TOILET ACADEMY
ASHADAAN
SANJIVANI
WATER CONSERVATION

(iv)

7.

PROJECTS
ENVIRONMENT &

2.
3.
4.
5.

SUSTAINABILITY SUPPLY
8.

CHAIN
SOLIDARIDAD

(iv)

SUSTAINABILITY (TEA
PROCUREMENT)
9. PROJECT SHAKTI
10. FAIR & LOVELY FOUNDATION
11. LIVELIHOOD PROGRAMME

(iv)
(iii)
(ii)

PRABHAT
12. ANKUR SCHOOL
13. PROJECT SUNLIGHT
14. RELIEF FUNDS / SAVE THE

(ii)
(iii)
(iv)

CHILDREN DONATION
15. GOOD LIFE CLUB

(iii)

SCHOLARSHIP (HOT TEA

SHOP)

(ii)

CSR Activities

CSR Awareness
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HUL has been active in CSR implementation and also in spreading

awareness about it. Theyve been promoting it through TV
advertisements, HULs website, social media and others.
Help a Child Reach 5 hand-washing programme in its latest ad
film focuses on the importance of hygiene in the neonatal period
(the first 28 days of child's life). The film portrays a pregnant
woman in rural India who is excited at the prospect of being a
mother but her excitement is tainted by every mother's fear of
their childs health.
New ads showcasing kids spreading awareness about 'Swachh
Aadat, Swachh Bharat initiative can be seen on social media as
well as television.
Facebook Post:

Twitter Home:

Hand-Washing Behavior Change Program

Over 6, 00, 000 children in India do not reach the age of five due
to diarrhea and pneumonia. Studies show that using soap while
washing hands is one of the most effective ways of preventing
diseases. Hand-washing programme has been designed by
Lifebuoy to drive the importance of hand-washing among people
and promote health and hygiene.
In 2009 Lifebuoy started with its first hand-washing program. The
company currently runs two initiatives.
1. Hindustan Unilever works with schools by targeting
schoolchildren through child-friendly materials including
comics, songs, games and rewards to encourage children to
start and sustain regimented hand-washing behavior.
2. The company focuses on new mothers, because 42 percent
of deaths that strike children under the age of 5 in India
occur during the first 28 days of life.
Lifebuoy organized clinical trials, the results of which showed
improvements in the reduced spread of diseases. As a result of
the success, HUL positioned these programs on a mass scale
across India.
Under the Hand-washing Behavior change program Lifebuoy
started, Help a Child Reach 5 campaign in Thesgora, India.
Washing ones hands for 20 seconds is one of the best preventive
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measures to prevent the spread of germs that can cause diarrhea

and other illnesses. HUL also focuses on new mothers because
42% deaths that strike children under the age of 5 occur during
first 28 days of life. By 2020, the company aims to reach 1 billion
people globally.

HUL in its new campaign called Swachh Aadat, Swachh Bharat is

aiming at 75 million people, starting with Mumbai
and New Delhi slums. In this programme, in which HUL's brands
like Lifebuoy, Domex and Pureit encourage people to adopt three
habits i.e. washing hands five times a day, using toilets and
adopting safe drinking water. The catchphrase that is being used
is Haath, Muh aur Bum, Bimari Hogi Kum.

HUL did not release any specific information that indicated any
correlation between its hand-washing campaign and sales of
Lifebuoy. But according to a company spokesperson, such
programs have benefits all the way around.
With 1,500 employees volunteering at schools, HULs work among
1.3 billion Indians is possibly the largest CSR program worldwide
when considering the number of people touched by this
campaign.

Impact

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Since 2010, 63 million people have benefited from HULs handwashing programmes.

Conclusion
Hindustan Unilever has been consistently working towards the
betterment of the society, and has been acting as a responsible
corporate citizen. The impact and positive results show a
progressive path which HUL is following through its CSR activities.
Ranking 15 in Economic Times list of companies according to their
CSR activities, is yet another a credential that speaks volume
about HULs social activities.
However it should not be neglected that these activities create a
positive image of the company and hence a better market
response. Some CSR activities include the sale of HULs products
which in turn is beneficial for the company as well.

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References:
www.hul.co.in
http://www.triplepundit.com/special/disrupting-short-termism/unilevershandwashing-campaign-goes-beyond-csr-and-saves-lives/
http://brandequity.economictimes.indiatimes.com/news/marketing/hul-reveals-newfilm-for-help-a-child-reach-5-focuses-on-neonatal-period/49590793
http://www.business-standard.com/article/news-ians/hul-s-new-cleanliness-drivetargets-hand-mouth-and-bum-115120401012_1.html
https://www.hul.co.in/Images/uslp-india-progress-2014-scaling-for-impact-callingcard_tcm1255-451756_en.pdf
https://sanitationupdates.files.wordpress.com/2014/03/lifebuoy-infographic1.pdf

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