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has, in the end, an impact on the natural
environment.
The paper is divided into three parts.
Firstly, we present the current efforts made by
the banks (based heavily on Lundgren, 1999).
These are categorized under the headings of
physical, immaterial and financial flows. Secondly, we use the same categories when
exploring the potentiality of future environmental actions. Lastly, we will present some
concluding remarks.
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responsibility to deal with it) as well as the
future use of capital, the bank has an indirect
impact on the environment. Today, the banks
have an obligation according to the law not to
accept money laundering and they are supposed not to facilitate illegal business in any
other respect. We mention this because we
want to point out that banks have a tradition
of scrutinizing the source of the money as
well as its future use in some respects (besides
its potentiality in terms of profitability). However, the dominating rationality in this respect
is what Bergstrom (1994, p 27) calls the indulgence principle. According to the principle,
each actor in a chain of sellers and buyers
does not take responsibility for a products
earlier history, or for what happens later. It
thus becomes impossible to attribute responsibility for the whole. From the banks point of
view the following tacit reasoning approves
the financing of different projects: as long as it
is sanctioned by relevant authorities and as
long as the lenders customers demand it
(which is shown through their willingness to
pay) the project is deemed a good investment.
Thus, the profitability argument silently states
the grounds for the bank to regard the project
as legitimate and the bank adds itself to the
row of parties sanctioning the project in accordance with the indulgence principle.
The following line could be read in an
advertisement placed by a bank in a Norwegian business paper: Money has one purpose
to multiply (Dagens Naeringsliv, 1998). This
statement, which can hardly be considered as
controversial, implies that the understanding
of the role of the bank is deeply rooted in our
capitalist society. It is self-evident that it
should be that way and it is almost a banks
moral obligation to increase an assets value
over time. More specifically, fund managers
are, often by law, obliged to exclude soft or
non-financial factors, such as the environment
or social goals, in investments decisions according to the fiduciary duty (see e.g.
Schmidheiny and Zorraqun, 1996, p 82). This
view excludes the possibility of considering
the quality of money, e.g. what effects it has
on the environment.
Some proponents of the environment suggest that the banks could (or should) differenCopyright 2000 John Wiley & Sons, Ltd and ERP Environment
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of applying a more flexible interpretation of
the fiduciary principle. Reich (1998, p 11)
argues that executives do not lack social responsibility but a lack of foresight of public
opinion; the failure is one of public relations
rather than ethics. Banks could go further in
listening to their stakeholders and their future
customers, employees and shareholders. For
example, it has been reported that female
shareholders pay more attention to the social
and ethical conduct of a company in which
they invest than male shareholders (Wall
Street Journal, 1998). As a result, a pension
fund manager in Sweden recently decided,
based on a customer survey, to evaluate all
the funds investments by ethical standards.
This case clearly demonstrates how many
anonymous owners can be provided with a
voice. Schmidheiny and Zorraqun (1996, p
82) express this thought by saying that it is
not unthinkable that pensioners, if suitably
motivated and made aware, could pressure
their fund managers into investment decisions
intended to bring about positive social and
environmental consequences.
In reference to the processing of information, the use of knowledge, the acknowledgement of culture etc (5), we want to emphasize
the banks own core values. What if the
banks values included a strong green standpoint? For example, instead of solely defining
the mission as we are in the business of
filling the profit bucket it could be supplemented with the vision we are in the business of building a sustainable and fair
society. Actually, in a society where environmental values have become a permanent feature of society at large it is, to a great extent,
a matter of the individual bringing values
from home and allowing them to be expressed at work (Anderson, 1997). The societal context, the institutionalized modes of
thinking and behaviour in the western society
(Gladwin et al., 1996), the overall corporate
culture and the top management of the bank
all have to allow individuals to think, communicate and act in accordance with their values
and beliefs. This is particularly important for
top management. Such an allowance may
abolish statements like the following made by
the CEO of a bank: Environmental values are
Copyright 2000 John Wiley & Sons, Ltd and ERP Environment
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the what if question relates to the possibilities
of undertaking unprofitable measures. Banks
could go beyond this optimum point and
undertake environmental measures that are not
profitable but are beneficial to the natural
environment. Actually, it is a matter of sometimes regarding a decision as good for the
environment and, eventually, good for the
bank as opposed to the common way of seeing
things, namely good for the bank and, eventually, good for the environment.
Another typical characteristic of banks is that
they have an outflow of financial resources by
lending and asset management (9). The granting of credits involves a screening process and,
today, the borrower is confronted with questions regarding environmental matters. This
opens up for banks to consider environmental
aspects in their lending procedures by avoiding
or excluding certain businesses and by providing environmental leaders with better rates of
interest. Moreover, to carry out a screening
procedure of the lender, it is essential that the
bank obtain information that can either be
asked for on each occasion or could be always
available to all banks (as well as to other
parties). The idea of supplying the market with
raw data regarding a firms environmental
impact and management is being promoted in
Sweden by different parties (Miljoinformationsutredningen, Dagens Nyheter, 1998, p A16).
Moreover, the banks can, in line with the value
statements expressed, provide environmental
leaders with better rates of interest. That is, the
banks can make explicit that they prefer certain
businesses on these grounds.
Lenders can also exert pressure on borrowers by urging or even requiring them to adopt
the banks policies and practices to take account
of environmental considerations (Thompson,
1996, p 32). Actually, if the banks requirements
are demanding, an accepted loan could help the
borrower to make known that he/she has
passed the test of being scrutinized by the bank.
Thus, the bank becomes an attractive choice for
customers who want to communicate that they
have reached a certain level of excellence. This
power to influence is applicable in a variety of
situations, not only in lending procedures.
For the organization in need of financial
resources, the pressure emanating for the banks
Copyright 2000 John Wiley & Sons, Ltd and ERP Environment
194
CONCLUDING REMARKS
This paper has been concerned with presenting
possible directions for the environmentally concerned banks. The analysis can be characterized
as explorative since the aim was to go beyond
the current situation. It has also explored potentialities emanating from viewing the bank as
one actor in a larger network and by classifying
the banks actions as concerned with physical,
immaterial and financial flows. This division
into three is, of course, contestable. Still, classifications of this kind can be regarded as a
heuristic device (Grojer, 1999), and as such, the
division has served its purpose.
In our view, the banks have a number of
areas of possible improvement relating to
Bus. Strat. Env. 9, 186 195 (2000)
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Copyright 2000 John Wiley & Sons, Ltd and ERP Environment
BIOGRAPHY
Maths Lundgren is a researcher and senior
lecturer at the School of Business, Stockholm
University. He is also teaching the B.Sc. and
M.Sc. programmes at the Market Academy at
Stockholm University. His current research is
on environmental management in the financial
sector.
Bino Catasus is a researcher and senior lecturer
at the School of Business, Stockholm University.
His current research is on accounting for the
environment and accounting for the intangibles.
His publications include books and articles on
environmental management and environmental accounting. He works part-time as a consultant at the Swedish Institute of Management.
Bus. Strat. Env. 9, 186 195 (2000)
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