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in a compact city
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Sustainable
Contents
Foreword 2
Conclusion 23
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is doing across the broad field of sustainable development. Specifically, it
describes how the city, the urban districts and their individual departments
and services are helping to improve the quality of life in the Dutch capital.
How are they trying to strike the right balance between the “three Ps”
of sustainability: people, planet and profit? In other words, how does the
city keep economic, environmental and human interests in equilibrium?
It is the task of the city government to create the right conditions for
progress in all these domains. But good co-operation is also essential.
True sustainability can only be achieved if everyone plays their part: the
Foreword local authority, the residents of Amsterdam, its business community, its
knowledge sector and a whole range of social organisations. Within the
municipal apparatus, too, an integrated approach is vital. Many themes
and developments are closely interwoven: the environment, the economy,
public space, social integration, public health, community participation,
Sustainability is about more than just the environment. It is about international co-operation... Although numerous and complex, the links
quality of life, now and in the future. About a city you can live, work between these topics form the basis for the joint policy vision Amsterdam:
and play in. A city of entertainment and of sport. A healthy and safe Outspokenly Sustainable, which envisages the city evolving into the beating
city where, whoever you are, you feel at home because the differences heart of a sustainable metropolitan region by the year 2040. The annual
between people are accepted and everyone can play their full part in Sustainability Report summarised here reflects the perspectives outlined
the community. in that vision.
Sustainability is Amsterdam’s genes. To take just one example, it has Sustainability is a dynamic concept that can be put into practice in many
always been the cycling capital of the world. Today it is one of the ten most different ways. However, at the heart of it lies the necessity to improve
sustainable cities on earth, and in Europe one of the top four. This report the quality of life in our city and, if possible, in the rest of the world.
has been compiled to provide the people of Amsterdam, local businesses
and other interested parties with an insight into what the city government Lodewijk Asscher acting Mayor of Amsterdam
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“Situated in a wetland,
Amsterdam is actually
Living in a
compact city
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“Innovation always the greatest bugbears is noise pollution: about one
resident in three finds traffic noise (from cars and
proceeds faster scooters, for instance) a problem, whilst almost a
quarter are disturbed by construction and demolition
than you think. Five noise. To tackle this issue, the city government is laying
more low-noise asphalt on roads, insulating homes
years ago, buildings and encouraging the use of electric vehicles. Even
more measures are proposed in the city’s 2009 Noise
of this kind were a Action Plan.
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Waterways
The waterways in and around Amsterdam are also
being used more intensively than ever before.
Approximately 15,000 pleasure craft are now based
Amsterdam’s parks now attract twice as many visitors as
they did a decade ago. Traditionally a place to meet and
relax, today they are increasingly being used as an
E
“Sustainable doesn’t
mean less, but it does
Essential
transitions
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The transition to a truly clean and power generated by the Amsterdam Waste and Energy 2Save cut the carbon-dioxide emissions of participating
sustainable energy supply will take Company (AEB). In 2009 the AEB transformed 1.3 households by an average of 200 kg each, as well as
million tonnes of combustible waste into 780,000 MWh reducing their annual energy bill by €70. Across eleven
time. A lot of time. To reach our of electricity. It also supplies district heating to some urban districts, some 8000 homes in the social rented
target of reducing carbon dioxide
Sustainable
6500 households and businesses in the Westpoort, sector were visited by previously unemployed young
emissions by 75 per cent in 2040, Nieuw-West and Noord areas of the city, plus another people who had been retrained as energy consultants.
40,000 homes scattered throughout the rest of As well as giving tips on how to make savings, they
we need to start acting now. Roughly
Amsterdam. There are still plenty of opportunities handed out a so-called “energy box” containing low-
energy
a third of that reduction can be available to increase the production of sustainable energy bulbs and low-flow attachments for taps and
achieved in housing, a third in the energy throughout the city. showers. Also in 2009, residents of the urban district
commercial sector and a third in of Oud-Zuid could borrow a “Wattcher”. Designed by
The urban district of Amsterdam-Noord has awarded Marcel Wanders, this trendy-looking device can identify
transport. And about 5 per cent can a start-up grant to a group of local residents who have opportunities to save energy.
come from the city government itself. founded a co-operative under the name “Our Energy”.
Their wind-power project hopes to meet the electricity Founded in 2008, the Amsterdam Climate Bureau
Due to population growth and an increase in needs of some 8000 families, 20 per cent of house has been charged with encouraging people to seize
economic activity, Amsterdam’s carbon dioxide holds in Amsterdam-Noord. Residents pay €50 to join opportunities of this kind, whilst at the same time sharply
emissions were higher in 2007 and 2008 than they the co-operative, which is supplying them with “green” reducing carbon-dioxide emissions in the capital.
were in 2006. In 2008 they were almost 15 per cent power and gas at a competitive tariff until its wind Operating under the banner “New Amsterdam Climate”,
up on the 1990 figure. In this respect, the city was turbines are up and running. for the past couple of years it has been working with local
not alone; nationally, too, emissions rose despite residents, companies and institutions to achieve the
measures designed to counter them. Reversing this With 70 per cent of all energy consumed in ambitious targets the city has set itself in its Amsterdam
situation will require greater efforts to cut down Amsterdam going to heat and power buildings, Climate Programme. The bureau is supported in its work
overall consumption, but also the generation of a lot achieving savings in homes remains a stumbling by the Amsterdam Climate Council, a group of nineteen
more sustainable energy at the local level – from the block. For this reason, making existing buildings so-called climate ambassadors drawn from the city’s
sun, the wind, biomass and hydrogen, for example more sustainable is now a major policy priority. The business community, academic institutions and social
– and the more efficient use of fossil fuels. As well as city government has taken the lead in this respect, organisations.
reducing costs, of course, such moves should also but success requires much wider co-operation: from
create jobs and encourage new economic activity. housing corporations, homeowners and, indeed,
everybody living in Amsterdam. Although the local “Step2Save helps poor
At present, 5.8 per cent of the energy consumed authority has been in talks on this issue with the
in Amsterdam is derived from sustainable sources. housing corporations – by far the biggest owners of families, is good for the
That is 3 per cent more the national average. This residential property in the city – for some years now,
relatively high figure is accounted for by the wind actual savings have proven difficult to achieve. The environment and provides
farm in the western port district and by the heat and main problem is that the investment costs are borne
by the corporations themselves, whilst in the first the young unemployed
More and more “green” power is being used in Amster- instance it is their tenants who benefit. In 2009,
dam. All the city’s trams and metro trains now run on it, however, the first low-energy, low-emissions model with jobs.”
as do the street lighting, two-thirds of council services home was completed.
and enterprises and City Hall. In 2008 and 2009, the energy advice project Step- Freek Ossel, alderman.
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To overcome this shortcoming, implementation of the batteries free of charge. Grants are available to
measures described in the 2006 Air Quality Action Plan businesses to buy electric vehicles and, of course,
remains crucial. A number of steps have been taken in more and more of the council’s own fleet is electrically
recent years. powered. The people of Amsterdam have responded
Sustainable
• The establishment of an environmental protection positively to the plans. It is expected that some 10,000
zone, covering the entire area within the A10 ring electric vehicles will make 5 per cent of all mileage
road. Commercial vehicles entering the zone must covered in the city in 2015 completely emissions-free.
meet strict environmental standards. Some 95 per By 2040 that figure should be nearing 100 per cent.
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The transition to a sustainable city “This voluntary partnership
is both a cue to innovation and the
driving force behind it. Amsterdam
between the local authority
already plays host to a wide variety and local businesses
Sustainable of sustainable business activities
rooted in the strengths of the local
epitomises the city’s
economy: energy, ICT, trade, approach to the climate
economy logistics, finance and tourism.
For a rapidly growing number of
issue. It proves that, with
companies, sustainability is the main the right incentives from
force fuelling their innovation.
government, companies
Amsterdam has a diverse economy and a varied,
relatively young workforce – perfect nutrients for
are prepared to take the
the sectors of the future. Despite the global
economic crisis, the Dutch capital remains an
plunge into a sustainable
attractive place to do business, especially for
companies active in creative and knowledge-
future.”
“A real change of intensive industries. It is because of this that Kees Verhoeven, Director of MKB Amsterdam, the A trial with so-called “smart air curtains” and automatic
Amsterdam has now succeeded in returning to shop doors achieved a saving 43 per cent on energy costs
direction is needed: the top five European business locations, with 310
association of small and medium-sized enterprises in the city.
and reduced levels of noise and exhaust fumes inside the
international companies opening new operations in stores, without adversely affecting customer numbers.
a new industrial the region between 2007 and 2010. local Climate Fund for financial support to implement
energy-saving measures.
revolution. A market Developments such as the increasing need for a
healthy indoor climate and for affordable energy
transition to a have created new business opportunities in such Sustainable tourism
areas as research into ways to save energy. Since the Amsterdam Sustainable Hotels Covenant mark must have cut its energy and water consumption
circular economy. A Meanwhile, even established companies have been was agreed towards the end of 2008, the city has been by 10-20 per cent and has to provide its management,
rolling out new, more sustainable activities. To well on the way to having Europe’s most sustainable staff and guests with clear information about how they
sustainable business support such initiatives, the Port of Amsterdam has visitor accommodation sector. Twenty hotels signed can make an active contribution to greater ustainability.
set up a Sustainability and Innovation Fund. Over the covenant, by which they undertook to obtain the Currently, 47 hotels in Amsterdam either hold Green
model is the only a four-year period, it is distributing grants worth international Green Key quality mark. This requires Key certification or are in the process of obtaining it.
2 million annually. And from mid-2010, qualifying compliance with a number of environmental standards, They account for more than 35 per cent
business model” small and medium-sized enterprises – some 80 per covering such matters as gas, water and energy savings of the city’s beds.
cent of businesses in the city – can apply to the and the separation of waste flows. A hotel awarded the
André Venema, Director of Corporate
Social Responsibility at paint and chemicals
manufacturer Akzo Nobel.
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rarely or never feel discriminated against due to their
ethnic origin. Overall, people in Amsterdam have
developed a more positive attitude towards members
of other ethnic communities over the past two years.
Better marks
Amsterdam has about 200 primary schools and 28
special schools attended by a total of approximately
60,000 pupils. But it is estimated that 160 of these
facilities do not meet the recommended standards for
a healthy indoor climate. To tackle this problem, in
January 2008 a pilot project was launched to improve
As of 1 October 2009, Amsterdam provides a firm basis for sustainable both their energy consumption and the air quality
had 767,333 residents. They are people development. In Amsterdam, people inside them. As part of the project, three schools were
given an overhaul during the 2009 holidays, with new
who love their city and are proud of it. make their city. But the city also makes ventilation systems installed to bring fresh air in the
Even those who have lived here for its people. classrooms, low-emissivity glazing and low-energy
only a short time remain attached to lighting fitted and the heating settings adjusted.
Amsterdam forever. Highly diverse and The residents of Amsterdam are reasonably healthy, The results have already become apparent:
supranational as it is, this is a city that and surveys in recent years show that they are generally • Less pupil and teacher illness.
provides identity. Ask random passers- satisfied with their living environment. Not only did • Improved pupil performance.
public safety improve between 2005 and April 2009 • Carbon dioxide emissions reduced by
by what the “Amsterdam feeling”
when measured objectively, but people here also feel 30-40 per cent.
means to them and, amongst the great safer. None the less, Amsterdam remains rather less • A permanent reduction in energy costs.
variety of answers, you will find that safe than the other major Dutch cities. At the end of • Better quality school buildings.
they have one key sentiment in 2009, 50 per cent of the local population had an
immigrant background, in the sense that at least one
common: a passionate desire to look of their parents was born outside the Netherlands. A healthy climate in schools cuts pupil and teacher sickness
after their city. A sentiment that However, three-quarters of city residents say that they rates and improves pupil performance.
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In a joint effort by the national government, the
local authority and governing bodies, work on
the rest of the 160 schools requiring improvement
began in 2010.
Proeftuin Amsterdam
Primary schoolchildren are able to grow vegetables
and flowers in school gardens under supervision.
Thirteen of these gardens are spread all over the
city. There are also twenty children’s farms to intro-
duce children to sheep, goats, chickens and rabbits.
Just outside the city, farms provide nature and
environmental education for children.
The project Proeftuin Amsterdam stimulates
farmers around Amsterdam to produce sustainable
food and sell their products in the city. Several
regional markets were organized in different districts
of the city, a number of schools visited farms, and
the city started a program for healthy lunches at
primary schools. This gives the area a more direct
economic significance, the city has access to healthy
local products, and number of transport movements
are reduced..
“It’s about awareness:
sustainable is exciting,
sexy and innovative.”
Diane Potters, proprietor of 21Sustainable and
co-initiator of Ecofabs.
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government
itself
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The average annual electricity consumption of a city “Put your ideas into
employee is 3640 KWh. The computer servers at City
Hall are cooled using water from the River Amstel. practice. Don’t fly to the
Two-thirds of council services and enterprises now use
“green” power and a third have joined the city’s energy other side of the world –
monitoring programme. Most municipal buildings are
still heated by gas, however, average consumption of Skype instead.”
which is 278 m3 per city employee per year. Average
water consumption is some 10,000 litres, whilst the Frans Berkhout, Director of the Institute for
amount of waste generated is approximately 750 kg. Environmental Studies (IVM) at VU University
Unfortunately, though, the City of Amsterdam still Amsterdam.
consumes paper on an almost industrial scale. The
urban districts excluded, the organisation used 60
Conclusion
million A4 sheets alone in 2009: 200,000 packs, or the
equivalent of a pile 10 kilometres high. At only half of an alternative. The entire organisation’s energy costs
council services is double-sided printing standard are roughly estimated at €10.8 million, with its fuel bills
practice, and only four have introduced e-readers as alone exceeding €4.5 million.
The transitions needed to make Amsterdam an even to bring about a rapid transition to electric transport on
more sustainable city have been set in motion. The a large scale. We have to be realistic: to achieve all this
knowledge and techniques required are available to us. will require better collaboration and an even more
The people of Amsterdam recognise the need to adopt decisive approach.
a different lifestyle. Co-operation between the local
authorities, residents and the business community has In this endeavour, we can do worse than allow
become a permanent process. The market has begun ourselves to be guided by Amsterdam’s historic motto:
adopting sustainability initiatives, such as the voluntary “Valiant, Determined, Compassionate”. Translated to
use of electric vehicles by businesses. To an increasing the challenges we have now set ourselves, that means
extent, best practices are being extended or having the courage to move in new directions, showing
expanded. And the citywide vision of sustainability the determination to stick to our chosen path and
provides a firm basis for an integrated approach. providing support to those who need it along the way.
And always looking to the future.
But the ultimate objectives are ambitious. Huge
efforts are still required to make the city government
organisation entirely climate-neutral, to save more
energy in existing buildings, to make sustainable
construction and procurement standard practice and
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About this publication
Colophon
Text Taaldokter.nl
The Amsterdam Sustainability Report 2009 and this
brochure have been produced by the City of Amsterdam Editor Barbara Verhallen
Environment and Building Department for the Mayor and (City of Amsterdam Environment and Building Department)
Aldermen. The full report – in Dutch only – can be found at
www.amsterdam.nl/duurzaam. Much of the information Design dsgn.frm
provided here is based upon contributions from the urban
districts and from city government departments and Illustrations unless otherwise stated, the photographs in
enterprises, or upon reports previously published by them. this booklet come from the City of Amsterdam Image Bank
or were supplied by city departments, enterprises or urban
districts.
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