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Differences between M- and E-Commerce :

A permanent factor that makes difference between M- and the rest of the Ecommerce is

The possibility of the user to engage anywhere and anytime in Mcommerce transactions;
for some this is the crucial difference

The main functional distinction between the E-commerce in general and Mcommerce are

Dynamic Location Based Services (LBS) that use the actual location of
the terminal on earth in one way or the other to perform the
transaction

cf.) Ordering taxi in a foreign city based on the positioning of the


terminal and the taxi

Further difference are

The properties of the truly portable terminals as compared to PCs or


laptops:
The simple UI facilities, slower processor, smaller memory resources,
and tiny energy reserves

A fourth main difference is

The relatively small wireless link transmission capacity offered to the


terminals,
although the capacity is increasing with every network generation.

Mobile Commerce Value Chain :


Contents :

Content Creation

Creation of original content,:

~ text (e.g. news, stock prices)


~audio (e.g. voice, music)
~ graphics (e.g. logos, photos)

~ video (e.g. movies, cartoons)

Content firms, including news (e.g. CNN), designers, music, studios, photographers,
writers

Content Packaging

Processing digital contents for consumption formaring editing, customizing and


coaching
Value added mobile sites, e.g.:

~ Finance (StockSmart, ELoan)


~Travel (Kizoom, Last ?)
~ Games (Space, Wapscallio)
~ News, Entertainment, Shopping

Market Making

Content and service selection:

~ Communication, e.g. email


~ Personal Content & alerts
~ PIM,
~ Location-specific infor

Mobile portals, inc. tecos (e.g. Genie), web portals (e.g. Yahoo!), and new ? (e.g.
Room33)
Infrastructure and services :

Mobile Transport

Transmission technologies (e.g. GSM, GPRS, EDGE, UMTS)


Technology suppliers (esp. Ericsson, Siebels, Nokia, Motorola, Lucent)
Network Operators (e.g. NTT DoCoMo, France Telecom, Telia, BT)

Mobile Services &


Delivery Support

Mobile service technologies (e.g. SMS, iMode, WAP, SAT)


Internet connection and server plagform (inc. WAP gateways)
Payment systems (e.g. SIM-based e-cash, Pay-by-GSM)
Security (e.g. WTLS, PKT)

Mobile Interface & Applications

Microbrowers (e.g. UP brower, Compact Netfront)


PDA OS (Windows CE, PalmOS, EPOC32)
Application Development (e.g. WML, cHTML, VXVL, SMS)
Device vendors (e.g. Nokia)

Specific Attributes of M-Commerce :


Attributes of m-commerce and its economic advantages

Mobility
Users carry cell phones or other mobile devices

Broad reach
People can be reached at any time

Value-added attributes of m-commerce

Ubiquity : easier information access in real-time

Convenience : devices that store data and have Internet, intranet,


extranet connections

Instant connectivity : easy and quick connection to Internet,


intranets, other mobile devices, databases

Personalization : preparation of information for individual


consumers

Localization of products and services : knowing where the user is


located at any given time and match service to them.

Applications and security issues :

M-Commerce Applications

Financial services: Banking and payment

Intrabusiness applications: Content, services, and voice communication


portals

Location-based applications: Shopping, location-based services and


advertising

Telemedicine

Wireless Security

Wireless networks provide numerous benefits, but they also present


challenges to management because of their inherent lack of security

Four major threats to wireless networks include:

Rogue access points unauthorized access points to a wireless


network

War driving locating WLANs while driving (or walking) around a


city elsewhere, can be used to obtain a free Internet connection
and possible access to data and other resources

Eavesdropping accessing data traveling over wireless networks

RF jamming a person or a device intentionally or


unintentionally interferes with wireless transmissions

Ubiquities computing :
Ubiquitous?

Being or seeming to be everywhere at the same time

Ubiquitous Computing

Invisible, everywhere computing that does not sit on the desktop but
lies deep inside the environment we live in

Beginning of Ubiquitous Computing :

Mark Weiser

The chief technology officer at XEROX PARC

The father of Ubiquitous Computing

Ubiquitous Computing

The ideal computing environment which never annoy or bother


users, but wait for being used silently

Characteristics:

All computers should be connected each other

It should be invisible

It should be available everywhere

It should be unified with normal life, embedded to all things and


circumstance

Ubiquities are different from certain things in certain ways such as :


vs. Mobile Computing

Only one access point

vs. Multimedia Computing

Demand the focus of your attention.

Ubiquitous computing : Multimedia is faded into background of UC

vs. Virtual Reality


virtual reality :
Puts people inside a computer-generated world
Primarily a horse power problem

Ubiquities computing :
Forces the computer to live out here in the world with people
A very difficult integration of human factors, computer science, engineering,
and social sciences

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