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A comparative study of impacts of dividends policy on the market value

Commercial management is troubled with the floating of funds diminishing the
cost of capital and allotting the funds in long term investment which involve
Capital budgeting decision. The next important decision is deciding how much
profit to retain and how much to distribute as dividend i.e. dividend decision. The
dividend is planned and declared by the Board of Directors. Dividend policy refers
to the proportion of earning distributed as dividend and the rest kept for further
investment i.e. retained earnings. Dividend policy is a strategy used by a company
to determine the amount and timing of dividend payments. The dividend policy
framed by an organization is one of the crucial issues in corporate finance since it
may have an impact on the firms value and shareholder wealth. From the lookout
of financial management, the important objective is to determine the dividend
policy that will maximize the market price of the shares of the firm. Dividend
policy remains one of the most dubiousproblems in corporate finance. Financial
economists have promised in designing and investigate corporate dividend policy.
Dividend policy is of two types one is managed second residual. In residual
dividend policy, dividend is paid cash left after the firm makes attractive
investments using net present value basis. The manager must apply managed
dividend policy if investors are satisfied and it reflects in share price. The best
dividend policy is the one which guide to maximize of shareholder wealth and
increase the companys stock price. A dividend is the smallest return to the
investors in order to compensate for the money invested and the risk taken by
investing in the organization. An association pays dividend to reward existing

investors and to encourage potential investors to buy new issues of shares at higher
prices. A dividend policy of a corporation may range from a decision regarding
dividend action in a complex formal statement approved by the board of directors
and reviewed on a regular basis


Dividend policy is the set of guidelines a company uses to decide how much of its
earnings it will pay out to shareholders. This study sets out to find out the
relationship of dividends policy and the market value which is very significant and
useful for financial managers and investors in decisions making.
The major objective of this study is:

To analyze the impact of dividend policy on the market value of Networth


Stock Broking Limited (NSBL)

To find the relation between the shares market price and the dividend policy.
To analyze the factors affecting the market value.


The present study enables us to identifythe impacts of dividend policy on the
market value of Networth Stock Broking Limited and to find the comparative
between the shares market price and the dividend policy and to explore the factors
affecting the market value.The scope of this study is confined to 5 years (20112015) period.

Data collection:
In the present project work the data has been collected from readily available
sources that is secondary data like websites, newspaper. The web sites visited
Nseindia .com
Bseindia .com
Value research .com
Data analysis:
The present project work has been analysis using time series analysis with
graphical presentation.
The formula applied in the collection as follows: Correlation coefficient.

This study requires lot of calculations to derive any interpretation

regarding selection of security for investment. But according to the data
insufficiency and inaccuracy it is not possible to analysis all the

Finally we cannot predict the fluctuations because there are so many factors
influence the price movements at the same time

Dividend is a distribution of a portion of a company's earnings, decided by the

board of directors, to a class of its shareholders. Dividends can be issued as cash
payments, as shares of stock, or other property.
Stock- A type of security that signifies ownership in a corporation and represents a
claim on part of the corporation's assets and earnings.
Shareholders- An individual, group, or organization that owns one or more shares
in a company, and in whose name the share certificate is issued.
Stock market- The market in which shares of publicly held companies are issued
and traded either through exchanges or over-the-counter markets.
Market value-(1)theprice at which a security is tradingandcouldpresumably be
purchased or sold.(2)Whatinvestorsbelieve a firm is worth;calculated by
multiplyingthenumber of sharesoutstanding by thecurrentmarket price of a
Share- A unit of ownership interest in a corporation or financial asset.



The essence of the residual theory of dividend policy is that the firm will only pay
dividends from residual earnings, that is, from earnings left over after all suitable
(positive NPV) investment opportunities have been financed. Retained earnings are
the most important source for financing for most companies. A residual approach
to the dividend policy, as the first claim on retained earnings will be the financing
of the investment projects. With the residual dividend policy, the primary focus of
the firm's management is indeed on investment, not dividends. Dividend policy
becomes irrelevant, it is treated as a passive rather than an active, decision
variables. The view of management in this case is that the value of firm and the
wealth of its shareholders will be maximized by investing the earnings in the
appropriate investment projects, rather than paying them out as dividends to
shareholders. Thus managers will actively seek out, and invest the firm's earnings
in, all acceptable (in terms of risk and return) investment projects, which are
expected to increase the value of the firm. Dividends will only be paid when
retained earnings exceed the funds required to finance the suitable investment
projects. Conversely when the total investment funds required exceed retained
earnings, no dividend will be paid.
Motive for a residual policy
The motives for a residual policy, or high retentions, dividend policy commonly
include:When the effective rate of tax on dividend income is higher than the tax on
capital gains, some shareholders, because of their personal tax positions, may
prefer a high retention/low payout policy

Relevance and Irrelevance Theories of Dividend

Dividend is that portion of net profits which is distributed among the shareholders.
The dividend decision of the firm is of crucial importance for the finance manager
since it determines the amount to be distributed among shareholders and the
amount of profit to be retained in the business. Retained earnings are very
important for the growth of the firm. Shareholders may also expect the company to
pay more dividends. So both the growth of company and higher dividend
distribution are in conflict. So the dividend decision has to be taken in the light of
wealth maximization objective. This requires a very good balance between
dividends and retention of earnings.
A financial manager may treat the dividend decision in the following two

As a long term financing decision: When dividend is treated as a source

of finance, the firm will pay dividend only when it does not have
profitable investment opportunities. But the firm can also pay dividends
and raise an equal amount by the issue of shares. But this does not make


any sense.
As a wealth maximization decision: Payment of current dividend has a
positive impact on the share price. So to maximize the price per share,
the firm must pay more and more dividends.

Dividend and Valuation

There are conflicting opinions as far as the impact of dividend decision on the
value of the firm. According to one school of thought, dividends are relevant to the
valuation of the firm. Others opine that dividends does not affect the value of the
firm and market price per share of the company.
Relevant Theory

If the choice of the dividend policy affects the value of a firm, it is considered as
relevant. In that case a change in the dividend payout ratio will be followed by a
change in the market value of the firm. If the dividend is relevant, there must be an
optimum payout ratio. Optimum payout ratio is that ratio which gives highest
market value per share.
1. Walters Model (Relevant Theory)
Prof. James E Walter argues that the choice of dividend payout ratio almost always
affects the value of the firm. Prof. J. E. Walter has very scholarly studied the
significance of the relationship between internal rate of return (R) and cost of
capital (K) in determining optimum dividend policy which maximizes the wealth
of shareholders.
Walters model is based on the following assumptions:

The firm finances its entire investments by means of retained earnings


Internal rate of return (R) and cost of capital (K) of the firm remains


The firms earnings are either distributed as dividends or reinvested


The earnings and dividends of the firm will never change.
The firm has a very long or infinite life.

Walters formula to determine the price per share is as follows:


P = market price per share.

D = dividend per share.
E = earnings per share.
R = internal rate of return.
K = cost of capital.
According to the theory, the optimum dividend policy depends on the relationship
between the firms internal rate of return and cost of capital. If R>K, the firm
should retain the entire earnings, whereas it should distribute the earnings to the
shareholders in case the R<K. The rationale of R>K is that the firm is able to
produce more return than the shareholders from the retained earnings. Walters
view on optimum dividend payout ratio can be summarized as below:

Growth Firms (R>K):- The firms having R>K may be referred to as

growth firms. The growth firms are assumed to have ample profitable
investment opportunities. These firms naturally can earn a return which is
more than what shareholders could earn on their own. So optimum


payout ratio for growth firm is 0%

Normal Firms (R=K):- If R is equal to K, the firm is known as normal
firm. These firms earn a rate of return which is equal to that of
shareholders. In this case dividend policy will not have any influence on
the price per share.So there is nothing like optimum payout ratio for a
normal firm. All the payout ratios are optimum.


Declining Firm (R<K):- If the company earns a return which is less

than what shareholders can earn on their investments, it is known as
declining firm. Here it will not make any sense to retain the earnings. So
entire earnings should be distributed to the shareholders to maximize
price per share. Optimum payout ratio for a declining firm is 100%. So
according to Walter, the optimum payout ratio is either 0% (when R>K)
or 100% (when R<K).

2. Gordons Model
Another theory, which contends that dividends are relevant, is the Gordons
This model which opines that dividend policy of a firm affects its value is
based on the following assumptions:

The firm is an all equity firm (no debt).

There is no outside financing and all investments are financed


exclusively by retained earnings.

Internal rate of return (R) of the firm remains constant.
Cost of capital (K) of the firm also remains same regardless of the


change in the risk complexion of the firm.

The firm derives its earnings in perpetuity.
The retention ratio (b) once decided upon is constant. Thus the growth

rate (g) is also constant (g=br)

viii. A corporate tax does not exist.

Gordon used the following formula to find out price per share

P = price per share

K = cost of capital
E1 = earnings per share
b = retention ratio
(1-b) = payout ratio
g = br growth rate (r = internal rate of return)
According to Gordon, when R>K the price per share increases as the dividend
payout ratio decreases. When R<K the price per share increases as the dividend
payout ratio increases. When R=K the price per share remains unchanged in
response to the change in the payout ratio. Thus Gordons view on the optimum
dividend payout ratio can be summarized as below:

The optimum payout ratio for a growth firm (R>K) is zero.

There no optimum ratio for a normal firm (R=K)
Optimum payout ratio for a declining firm R<K is 100%.
Thus the Gordons Models is conclusions about dividend policy are
similar to that of Walter. This similarity is due to the similarities of
assumptions of both the models.

Bird in Hand Argument

(Dividends and Uncertainty)
Gordon revised this basic model later to consider risk and uncertainty. Gordons
model, like Walters model, contends that dividend policy is relevant. According to
Walter, dividend policy will not affect the price of the share when R = K. But

Gordon goes one step ahead and argues that dividend policy affects the value of
shares even when R=K.
The crux of Gordons argument is based on the following two assumptions.

Investors are risk averse

They put a premium on a certain return and discount (penalize)
uncertain return

The investors are rational. Accordingly they want to avoid risk. The term risk
refers to the possibility of not getting the return on investment. The payment of
dividends now completely removes any chance of risk. But if the firm retains the
earnings the investors can expect to get a dividend in the future. But the future
dividend is uncertain both with respect to the amount as well as the timing. The
rational investors, therefore prefer current dividend to future dividend. Retained
earnings are considered as risky by the investors. In case earnings are retained,
therefore the price per share would be adversely affected. This behaviour of
investor is described as Bird in Hand Argument. A bird in hand is worth two in
bush. What is available today is more important than what may be available in the
future. So the rational investors are willing to pay a higher price for shares on
which more current dividends are paid. Therefore the discount rate (K) increases
with retention rate.

3. Modigliani-Miller Model(Irrelevance theory)

According to MM, the dividend policy of a firm is irrelevant, as it does not affect
the wealth of shareholders. The model which is based on certain assumptions,
sidelined the importance of the dividend policy and its effect thereof on the share
price of the firm. According to the theory the value of a firm depends solely on its

earnings power resulting from the investment policy and not influenced by the
manner in which its earnings are split between dividends and retained earnings.
Modigliani-Miller Model(Irrelevance theory)is based on the assumption

Capital markets are perfect: Investors are rational information is freely

available, transaction cost are nil, securities are divisible and no


investor can influence the market price of the share.

There are no taxes: No difference between tax rates on dividends and


capital gains.
The firm has a fixed investment policy which will not change. So if
the retained earnings are reinvested, there will not be any change in


the risk of the firm. So K remains same.

Floatation cost does not exist.

The substance of MM arguments may be stated as below:

If the company retains the earnings instead of giving it out as dividends, the
shareholders enjoy capital appreciation, which is equal to the earnings,
retained. If the company distributes the earnings by the way of dividends
instead of retention, the shareholders enjoy the dividend, which is equal to
the amount by which his capital would have been appreciated had the
company chosen to retain the earnings.Hence, the division of earning
between dividends and retained earnings is irrelevant from the point of view






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Incident Management (Level 1), On-site coordination, Daily reports, Named

resource (SPOC) for the account and Power ON/OFF / Boot on request are also
A significant order flow of the exchange is now passing through the Colocation facility especially for Algorithmic Trading and Direct Market
Access(DMA). To complement the High Frequency Trading, Tick By Tick
Market Data feed generating broadcast for every transaction is provided by the
exchange. More recently Thomson Reuterss Elektron data solution was
enabled at the co-location center to deliver high-speed connectivity for the
NSE's data.
Compatible with Financial Information Exchange (FIX Protocol), the IndustryStandard Messaging Protocol, for Equity, Derivatives and Currency market is
achieved through NSEs own connectivity software called as TAP (Trading
Access Point)
Now application service provisioning
NSE on Web (NOW) - A New Initiative for Members was taken up for
providing a low cost and low time to market deployment option for our
members. NOW is a near zero cost cloud paradigm based trading option. NOW
cloud provides connectivity to NSEs Equity, Derivatives, Currency
Derivatives and Mutual funds segments and also with other trading venues. The
major benefits of using NOW are almost zero Time to Market, Infrastructure
Cost, Maintenance Cost, and System Audit, Connectivity requirement,
Upgrades and versioning overheads. The entire member community be it the
newest member or a veteran have been using NOW successfully for various
needs from basic trading to business continuity trading.

Risk management
Risk containment measures at NSE include capital adequacy requirements of
members, monitoring of member performance and track record, stringent
margin requirements, position limits based on capital, online monitoring of
member positions and automatic disablement from trading when limits are
breached. The margins for the member is calculated first for his clients and then
grossed across clients to arrive at the member's margin. The methodology
applied is based on the Value-at-Risk (VaR) Methodology. The equity segment
uses this for the its risk management whereas for derivative products Standard
Portfolio Analysis of Risk (SPAN) is used. SPAN is a highly sophisticated,






requirements by analyzing the "what-if" of virtually any market scenario.

The risk management system computes positions and margins on a real time
basis. The risk computation process consists of various stages starting with the
initialization process in terms of receiving masters information, deposits of
members and receiving on-line data loads from the trading system, computing
the open positions and monitoring the violations on a real time basis. The risk
parameters are computed 5 times a day based on the intra-day volatility. Final
Margins are calculated using the end of day risk parameters calculated on end
of day volatility.
NSE introduced Cross Margining in 2008 to enhance liquidity. Cross margining
is available across Cash and F&O segment. The positions of clients in both the
Cash and F&O segments to the extent they offset each other. The cross margin
benefit is calculated in real time taking to account the clients positions across

both segment. The benefit is then grossed across all clients and passed on to the
Established in 1875, BSE (formerly known as Bombay Stock Exchange Ltd.),
is Asia's first & the Fastest Stock Exchange in world with the speed of 6 micro
seconds and one of India's leading exchange groups. Over the past 140 years,
BSE has facilitated the growth of the Indian corporate sector by providing it an
efficient capital-raising platform. Popularly known as BSE, the bourse was
established as "The Native Share & Stock Brokers' Association" in 1875. BSE
is a corporatized and demutualized entity, with a broad shareholder-base which
includes two leading global exchanges, Deutsche Bourse and Singapore
Exchange as strategic partners. BSE provides an efficient and transparent
market for trading in equity, debt instruments, derivatives, mutual funds. It also
has a platform for trading in equities of small-and-medium enterprises
More than 5500 companies are listed on BSE making it world's No. 1 exchange
in terms of listed members. The companies listed on BSE command a total
market capitalization of USD 1.64 Trillion as of Sep 2015. It is also one of the
world's leading exchanges (5th largest in September 2015) for Index options
trading (Source: World Federation of Exchanges).

BSE also provides a host of other services to capital market participants

including risk management, clearing, settlement, market data services and
education. It has a global reach with customers around the world and a nationwide presence. BSE systems and processes are designed to safeguard market
integrity, drive the growth of the Indian capital market and stimulate innovation

and competition across all market segments. BSE is the first exchange in India
and second in the world to obtain an ISO 9001:2000 certification. It is also the
first Exchange in the country and second in the world to receive Information
Security Management System Standard BS 7799-2-2002 certification for its
On-Line trading System (BOLT). It operates one of the most respected capital
market educational institutes in the country (the BSE Institute Ltd.). BSE also
provides depository services through its Central Depository Services Ltd.
(CDSL) arm. BSE's popular equity index - the S&P BSE SENSEX - is India's
most widely tracked stock market benchmark index. It is traded internationally
on the EUREX as well as leading exchanges of the BRCS nations (Brazil,





BSE has won several awards and recognitions that acknowledge the work done
and progress made like India Innovation Award for the Big Data
implementation , ICICI Lombard & ET Now Risk Management BFSI
Company 2013, SKOCH Order of Merit Certificate was awarded to BSE for E
-Boss for qualifying amongst India's Best 2013, The Golden Peacock Global
CSR Award for its initiatives in Corporate Social Responsibility, NASSCOM CNBC-TV18's IT User Awards, 2010 in Financial Services category, Skoch
Virtual Corporation 2010 Award in the BSE StAR MF category and
Responsibility Award (CSR) by the World Council of Corporate Governance.
Its recent milestones include the launching of BRICSMART indices
derivatives, BSE-SME Exchange platform, S&P BSE GREENEX to promote
investments in Green India

"Emerge as the premier Indian stock exchange with best-in-class global practice in
technology, products innovation and customer service."
BSE Ltd, the first ever stock exchange in Asia established in 1875 and the first in
the country to be granted permanent recognition under the Securities Contract
Regulation Act, 1956, has had an interesting rise to prominence over the past 140
While BSE Ltd is now synonymous with Dalal Street, it was not always so. The
first venue of the earliest stock broker meetings in the 1850s was in rather natural
environs - under banyan trees - in front of the Town Hall, where Horniman Circle
is now situated. A decade later, the brokers moved their venue to another set of
foliage, this time under banyan trees at the junction of Meadows Street and what is
now called Mahatma Gandhi Road. As the number of brokers increased, they had
to shift from place to place, but they always overflowed to the streets. At last, in
1874, the brokers found a permanent place, and one that they could, quite literally,
call their own. The new place was, aptly, called Dalal Street (Brokers' Street).
The journey of BSE Ltd. is as eventful and interesting as the history of India's
securities market. In fact, as India's biggest bourse in terms of listed companies and
market capitalization, almost every leading corporate in India has sourced BSE











Even in terms of an orderly growth, much before the actual legislations were
enacted, BSE Ltd. had formulated a comprehensive set of Rules and Regulations
for the securities market. It had also laid down best practices which were adopted

subsequently by 23 stock exchanges which were set up after India gained its
BSE Ltd., as a institutional brand, has been and is synonymous with the capital
market in India. Its S&P BSE SENSEX is the benchmark equity index that reflects
the health of the Indian economy.

Brand Identity

Bombay Stock Exchange has now adopted only its initials as the new name (BSE),
positioning itself better position as a national multi-asset financial infrastructure
institution. BSEs strategic shift in approach, attitude and business focus is









With renewed zeal and focus on new business opportunities, product and service
innovation, upgrades in technology, increased investor and member focus, BSE is
always pushing the envelope on all fronts. The ambition is to continually improve










As the first stock exchange in Asia and the pioneer of securities transaction
business, BSE prides itself on being at the forefront of bringing innovations to the
Indian capital markets while creating diverse investment opportunities for the








BSE continues to undertake several initiatives to build on its strong brand, legacy
and market position to create value for its stakeholders and the financial system.
At par with international standards, BSE Ltd. has been a pioneer in several areas
over the decades and has many firsts and key achievements to its credit. BSE is the
first exchange in India to

Launch a special platform for trading in SME securities


Introduce Equity Derivatives


Launch a Free Float Index - S&P BSE SENSEX


Launch Exchange Enabled Internet Trading Platform


Obtain ISO certification for a stock exchange


Exclusive facility for financial training BSE Institute Ltd.


Launch its website in Hindi and regional languages


Host the popular opening-bell ceremony in Indian capital markets


Launch mobile-based trading in India in Sept 2010


Become securities market infrastructure member of SWIFT in India and

provide corporate actions to custodians in ISO 15022 format


Launched S&P BSE SENSEX Realized S&P BSE Volatility (REALVOL)

Index in Nov 2010

Besides the above, BSE has taken large strides in product and service innovation
for the benefit of its members and investors, notable ones being

Launch of a reporting platform for corporate bonds


Launch of the S&P BSE IPO index and S&P BSE PSU website


Revamp of its website with wide range of new investor-friendly features


Launch of trading in S&P BSE SENSEX futures on EUREX and leading

exchanges of the BRICS nation bloc


Launched Smart Order Routing for members and investors


Introduced SACT (SMS alert & Complaint Tracking system)


Launched co-location facility at BSE premises in November 2010


Reduction in membership fees to Rs. 10 lakh for new memberships to

promote financial access and inclusion


Launch of web-based mutual fund trading platform for investors

Awards & Recognitions

As a pioneering financial institution in the Indian capital market, BSE has won
several awards and recognitions that acknowledge the work done and progress

CIO Power List 2015


SKOCH Renaissance Award 2014 for Contribution to Economy


SKOCH Renaissance Award 2014 for Corporate Social Responsibility


Net magic Innovative Champion Award IT Consolidation growth &

Scalability 2014


India Innovative Awards- Big Data Innovation 2014


ET Now CISCO Technology Awards 2014


Unicom India Top 50 companies with best software 2014


HR was awarded with Asia's Best Employer Brand Awards at Singapore in

two categories in August 2014


Lokmat HR Leadership Award at Mumbai in June-2014


50 most talented global HR leaders in Asia at the World HRD congress at

Mumbai in February-2014


FIICI-Frames Best Animation Film-International Category for the Investor

Education television commercial


India Innovation Award for Big Data Implementation


ICICI Lombard & ET Now Risk Manager Award in BFSI Category


SKOCH Order of Merit for E-Boss for qualifying among Indias Best 2013


Indian Merchant Chamber Award in the Large Enterprise Category for use of
Information Technology


Best Managed Financial Derivatives Exchange in the Asia Pacific by the

Asian Banker


The Golden Peacock Global CSR Award for its initiatives in Corporate
Social Responsibility


BSE has won NASSCOM - CNBC-TV18s IT User Awards, 2010 in

Financial Services category


BSE has won Skoch Virtual Corporation 2010 Award in the BSE StAR MF


Responsibility Award (CSR), by the World Council of Corporate



Annual Reports and Accounts of BSE have been awarded the ICAI awards
for excellence in financial reporting for four consecutive years from 2006


Human Resource Management at BSE has won the Asia - Pacific HRM
awards for its efforts in employer branding through talent management at
work, health management at work and excellence in HR through technology

CSR (Corporate Social Responsibility)

Corporate Social Responsibility (CSR) in BSE is aligned with its tradition of
creating wealth in the community with a three pronged focus on Education,
Health and the Environment. Besides funding charitable causes for the elderly and
the physically challenged, BSE has been supporting the rehabilitation and
restoration efforts in earthquake-hit communities of Gujarat. BSE has been

awarded the Golden Peacock Global - CSR Award for its initiatives in Corporate
Social Responsibility (CSR) by the World Council of Corporate Governance.

SHARE KHAN, a professionally managed Investment advisory services company, developed in

the year 1985 by three young entrepreneurs with an intension to Minimization of Risk and
Maximization of Return in the field of Indian Capital markets by extensive research work.

As a sub member of NSE, BSE, MCX, NCDEX, NSDL and CDSL, which are pioneers in the
respective operations, SHARE KHAN is having more than 500 branches in all over India.
Share khan, Indias leading stock broker is the retail arm of SSKI, an organization with over
eighty years of experience in the stock market with more than 280 share shops in 120 cities and
big towns, and premier online trading destination Share khan offers the
trade execution facilities for cash as well as derivatives, on BSE and NSE, depository services,
commodities trading on the MCX(Multi Commodity Exchange of India Ltd) and NCDEX
(National Commodity and Derivative Exchange) and most importantly, investment advice
tempered by eighty years of broking experience.
Share khan provides the facility to trade in commodities through Share khan Commodities
Pvt.Ltd-a wholly owned subsidiary of its parent SSKI. Share khan is the member of two major
commodity exchanges MCX and NCDEX.

Apart from Share khan, the SSKI group also comprises of institutional broking and corporate
finance. The institutional broking division caters to domestic and foreign institutional investors,
while the corporate finance division focuses on niche areas such as infrastructure, telecom and
media. SSKI owns 56% in Share khan and the balance ownership is HSBC, First Caryl and Intel
Pacific. SSKI has been voted as the top domestic brokerage house in the research category, twice
by Euro money survey and four times by Asia money survey.

SHARE KHAN is on-par with the investor expectations in providing professional services,
namely Online Trading in Equity, Commodities and F&O

Framing of Derivative strategies

Depository Services (D-MAT)

Initial Public Offers (IPO) and Book Buildings

Distribution of Mutual Funds

Portfolio Management Service (PMS) etc., through its member

Corporate training for executives on NCFM (National Stock Exchange Certificate inn
Financial Markets)


Investor care is of paramount importance at SHARE KHAN.

SHARE KHAN offers large avenues of investment solutions for all classes of investors under
one roof.

SHARE KHAN experience is one of prized possession. SHARE KHAN has an experience of
more than 20 years wherein grown phenomenally.

One of the most competitive brokerage structure.

Hassle free trading experience.

Timely advice along with research support to the clients through SMS and E-MAILS on




Share khan won the award by the vote of consumers around the country, as part of Indias
largest consumer study cover 7000 respondents 21 products and services across 21 major cities.
The study, initiated by Awaaz Indias first dedicated Consumer Channel and member of the
worldwide CNBC Network, and AC Nielsen ORG Marg, was aimed at understanding the brand

preferences of the consumers and to decipher what are the most important loyalty criteria for the




In order to select the award recipient, spontaneous responses, rather than prompted
responses were garnered, with an intention to glean unbiased preferences. Opinions were garnered
from owners of each of the categories, to get experiential responses, which are likely to be more
realistic and grounded in nature. Further, preference also indicates future intentions of repeat

The reasons behind the preferences for brands were unveiled by examining the following:
Tangible features of product / service

Softer, intangible features like imagery, equity driving preference

Tactical measures such as promotional / pricing schemes

Share khan is honored to be voted as the Most Preferred Stock Broking Brand in India. Our
focus has always been to demystify the stock market and empower the investors to take informed
decisions, said Jaideep Arora, Director, Share khan. The Award increases Share khans
responsibility to persistently delight our customers with user-friendly trading experience and we
shall continue our focus to evolve business strategies that keep us aligned with our customers

To Become Successful Investment Advisors by developing the strategies which are implement
able and leads to provide better returns than Bench mark portfolios.