Kolekcja GORE-TEX® SURROUND® Na 2017 Rok

SURROUND
PRODUCTS
Shoes created for rain and shine
Highlight Styles 2017
Editorial
All-around breathable, all-around successful
While preparing the upcoming summer trade fairs we were amazed by the number of new GORE-TEX SURROUND styles for 2017.
More than 350 GORE-TEX SURROUND styles from more than 50 brand partners worldwide! An impressive number that confirms
that product innovation based on additional consumer benefit is successful.
We look forward to continuing to work closely with our brand partners and retailers, and would like to thank you for the trust you have
in us. To carry on the success we will continue in 2017 with our strong media investment including TV campaigns in selected markets.
Enjoy browsing through the GORE-TEX SURROUND Lookbook 2017 and discover selected highlight styles from our European
brand partners.
Your GORE-TEX Team
Rundum atmungsaktiv, rundum erfolgreich

Als wir in Vorbereitung der aktuellen Sommer-Fachmessen die Anzahl der neuen GORE-TEX SURROUND Modelle zhlten, kamen wir aus
dem Staunen nicht heraus: Wir landeten schlielich bei ber 350 GORE-TEX SURROUND Schuhen von ber 50 Markenpartnern weltweit.
Bestehende Partner bauen ihr Angebot kontinuierlich aus, neue kommen hinzu. Eine stolze Zahl, die zeigt, dass sich Produktinnovationen
mit einem Zusatznutzen fr den Verbraucher am Markt durchsetzen.
Wir freuen uns auf die weiterhin enge Zusammenarbeit mit unseren Markenpartnern und Hndlern und bedanken uns an dieser Stelle
fr das Vertrauen. Damit die Erfolgsgeschichte in Zukunft weitergeht, werden wir auch 2017 im vierten Jahr hintereinander den Abverkauf
mit einer umfangreichen Medien- und TV Kampagne untersttzen.
Viel Spa beim Stbern im GORE-TEX SURROUND Lookbook, in dem Sie eine Auswahl der Highlight Styles 2017 unserer
europischen Markenpartner finden!
Ihr GORE-TEX Team
Regional availability may vary; style changes possible. Unterschiedliche regionale Verfgbarkeit; Kollektionsnderungen mglich.
GORE-TEX SURROUND Brand Partners for the European Market

GORE-TEX SURROUND Markenpartner fr den Europischen Markt
Overview
GORE-TEX SURROUND Product Technology ...................................... 8
GORE-TEX SURROUND Mediaplan 2017 ............................................. 9
Lifestyle, Casual & Business shoes
Freizeit-, Casual- & Businessschuhe ................................................. 10
Kids shoes
Kinderschuhe ........................................................................................... 28
Sports-, Outdoor- & Multifunctional shoes
Sport-, Outdoor- & Multifunktionsschuhe ........................................ 36
GORe-TEX Products 40 Years of Innovations ..................................... 66
2016 / 2017 Significant ongoing investments in the GORE-TEX Brand. EXPERIENCE THE DIFFERENCE!
2016/2017 EIN WEITERES JAHR BEDEUTENDER INVESTITIONEN IN DIE GORE-TEX MARKE. ERLEBE DEN UNTERSCHIED!
1 campaign, 2 seasons, 2 themes
...
SPRING 2016
AUTUMN / WINTER 2016
SPRING 2017
GORE-TEX SURROUND FEEL GOOD
GORE-TEX brand campaign
GORE-TEX SURROUND Footwear

NEW
SURROUND
PRODUCTS
Durably
waterproof
DAuerhaft
wasserdicht
Three innovative solutions to make you feel good.

Drei innovative Lsungen fr ein gutes Gefhl.
TV
all-around
breathable
Rundum
atmungsaktiv
TV*
FOR EVERY DAY URBAN USE, For Sports, Outdoor & Multifunction / im Alltag, bei Sport & Outdooraktivitten
Out Of Home
POS
POS
Development of new campaign assets for 2017

Campaigns featuring GORE-TEX brand ambassador Pep Guardiola
Entwicklung neuer Kommunikationsinhalte fr 2017
Kampagnen mit Pep Guardiola als GORE-TEX Markenbotschafter
Print
Print
Open sole construction
Offene Sohlenkonstruktion
Side sole openings

Seitliche Sohlenffnungen
Side ventilation outlets

Seitliche Belftungsffnungen
Digital & Mobile
Digital
*In selected regions
Whether youre in the office, travelling, at the playground or hiking GORE-TEX SURROUND shoes are the ideal solution. They will keep your feet dry and comfortable
all around. They are durably waterproof and the open sole structure for casual / lifestyle shoes will keep your feet cool and dry in summer. The additional side ventilation
for outdoor shoes will keep your feet dry and comfortable when you are out hiking.
Ob im Bro, auf Reisen, auf dem Spielplatz oder bei sportlichen Aktivitten GORE-TEX SURROUND Schuhe sind stets zuverlssige Begleiter und halten die Fe
angenehm trocken rundherum. Die Schuhe sind dauerhaft wasserdicht und verfgen dank innovativer Sohlenkonstruktion ber 360 Grad Klimakomfort.
8
Let nothing hold you back.

Pep Guardiola
Preliminary media strategy, subject to alterations
Casual, Lifestyle & Business Shoes

Freizeit-, Casual- & Businessschuhe
Highlights 2017
10
11
Casual / LIFESTYLE / Business / FREIZEIT

ECCO COOL 2.0
12
www.ecco.com
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL GTX
ECCO COOL 2.0
13
Locarno
Locarno
14
Locarno
Locarno
Locarno
www.fretz-men.ch
Bern
Bern
Stans
Stans
ASCONA
ASCONA
Stans
Stans
ASCONA
15
FILTER GORE-TEX
PARCHED GORE-TEX
16
FILTER GORE-TEX
PARCHED GORE-TEX
www.vikingfootwear.com
www.catfootwear.com
Freke M GTX
Freke W GTX
Freke M GTX
Freke W GTX
Freke W GTX
17
San Luis GTX Lo Ws
18
San Luis GTX Lo

www.lowa.de
San Francisco GTX
San Francisco GTX
San Francisco GTX Ws

San Francisco GTX
San Luis GTX Lo Ws
San Francisco GTX Ws
19
20
Tino
Tino
Tino
Tino
Tino
Tino
Tino
Tino
Tino
www.legero.at
Topino
Amato
Topino
Topino
Topino
Amato
Amato
Tino
21
www.ara-shoes.de
22
Sandero 1 GORE-TEX SURROUND
Terence GORE-TEX SURROUND
Sophie GORE-TEX SURROUND
www.igieco.it
Sanibel GTX SURROUND
23
Ottantacinque SurrounD
24
Cinquantaquattro SurrounD
www.dolomite.it
www.camelactive.de
Breathe
Breathe
25
26
MS RAMBLE GTX
MS RAMBLE GTX
WS RAMBLE GTX
MS ALPINE ROAD GTX

UN ALPINE ROAD GTX
WS ALPINE ROAD GTX
www.frau.it
www.salewa.com
FRAU FX SURROUND
FRAU FX SURROUND
FRAU FX SURROUND
FRAU FX SURROUND
FRAU FX SURROUND
27
Kids Shoes
Kinderschuhe
Highlights 2017
28
29
Tensy Surround
Tensy Surround
Tensy Surround
Tensy Surround
Tensy Surround
Tensy Surround
Tensy Surround
KIDS / KINDER
30
Tensy Surround
www.superfit.at
Tensy Surround
Tensy Surround
Moppy Surround
Moppy Surround
Moppy Surround
Moppy Surround
Moppy Surround
Moppy Surround
Moppy Surround
Moppy Surround
31
COOL KIDS
COOL KIDS
32
COOL KIDS
COOL KIDS
COOL KIDS
COOL KIDS
KIDS / KINDER
www.ecco.com
www.kamik.de
Trecklog DNA
33
BABY AYGO GTX SURRound
AYGO GTX SURRound
AYGO GTX SURRound
AYGO GTX SURRound
34
AYGO GTX SURRound
KIDS / KINDER
www.primigi.it
BIKER GTX SURRound
BIKER GTX SURRound
BIKER GTX SURRound
BIKER GTX SURRound
35
Sports-, Outdoor& Multifunctional shoes

Sport-, Outdoor& Multifunktionsschuhe
Highlights 2017
36
37
Sports / Outdoor / multifunction
TERREX FAST MID GTX SURROUND
38

www.adidas.com
www.scarpa.com
Hydrogen GTX WMN
REBEL GTX
Oxygen GTX WMN
Hydrogen GTX
Hydrogen Hike GTX WMN

Hydrogen Hike GTX
EPIC GTX
Oxygen GTX
39
ECCO BIOM VENTURE GTX

www.ecco.com
ECCO GOLF COOL

40

41
X-SO Wave 2 GTX
X-SO Wave Lady 2 GTX
X-SO Wave Lady 2 GTX
X-SO 30 GTX
X-SO 30 GTX
X-SO 30 GTX
X-SO 30 GTX
X-SO 30 Lady GTX
X-SO 30 Lady GTX
X-SO 30 Lady GTX
X-SO 30 Lady GTX

42
X-SO Wave 2 GTX
www.meindl.de
X-SO 70 Mid GTX
X-SO 70 Mid GTX
X-SO 70 Lady Mid GTX
X-SO Corium GTX
X-SO Corium Lady GTX
43
MIO SURROUND
44
www.asolo.com
www.aku.it
Path GV
45
Comfort Guide High GTX SURROUND Men
Comfort Guide High GTX SURROUND Women
46
Comfort Guide High GTX SURROUND Women
Comfort High GTX SURROUND Women
www.mammut.ch
Comfort Low
GTX SURROUND Men
Comfort Low
GTX SURROUND Men
Comfort Low
GTX SURROUND woMen
Comfort Low
GTX SURROUND woMen
Comfort Tour Mid

GTX SURROUND Men
Comfort Tour Mid

GTX SURROUND Women
Comfort Tour Low

GTX SURROUND Men
Comfort Tour Low

GTX SURROUND Women
47
48
Explore GT Surround Men

Explore GT Surround Men
Explore GT Surround Women

Explore GT Surround Women
Observe GT Surround Men

Observe GT Surround Women
Observe GT Surround Men
www.merrell.com
www.haglofs.com
Capra venture Mid GORE-TEX SURROUND Boot
Observe GT Surround Women

49
Galaxy
50
Cosmos
www.chiruca.com
www.bestard.com
Cyclon 01 Air GTX SURROUND
Hurricane 01 GTX SURROUND
Storm 09 GTX SURROUND
51
CORE GTX SURROUND
CORE GTX SURROUND
CORE GTX SURROUND
SYNTHESIS GTX SURROUND

52
CORE GTX SURROUND
CORE GTX SURROUND

CORE GTX SURROUND
www.lasportiva.com
GENESIS GTX SURROUND
NUCLEO GTX SURROUND
NUCLEO GTX SURROUND
NUCLEO GTX SURROUND
NUCLEO GTX SURROUND
NUCLEO GTX SURROUND

53
Ultra GTX SURROUND Mid
54
www.thenorthface.co.uk
www.garmont.com
Mystic Mid Surround

Mystic Mid Surround
Mystic Mid Surround WMS
Mystic Surround
Mystic Surround
Mystic Surround WMS
55
AIROUND MID GTX RR
AIROUND GTX RR
56
AIROUND MID GTX RR WNS
AIROUND GTX RR WNS
www.dolomite.it
www.zamberlan.com
Aria S2 Gtx Wm
Aria S2 Gtx Wm
57
GILL GTX
GILL HIGH GTX
58
GILL GTX
GILL HIGH GTX

www.vikingfootwear.com
www.crispi.it
Dis BOA W GTX

Dis BOA M GTX
Kuling Mid W GTX

Kuling Mid M GTX
59
Aerox GTX mid WS
Aerox GTX mid WS
Aerox GTX Lo ws
Aerox GTX mid
Aerox GTX mid
Aerox GTX mid
Aerox GTX Lo
Aerox GTX Lo ws
Aerox GTX Lo ws
60
Aerox GTX mid WS
Aerox GTX mid WS
www.lowa.de
Aerox GTX Lo ws
Aerox GTX mid
Aerox GTX Lo
Aerox GTX Lo
Aerox GTX Lo
61
MS ALP FLOW GTX
62
MS ALP FLOW GTX

www.salewa.com
WS ALP FLOW GTX

WS ALP FLOW GTX
63
Lyng A/P/S
64
Lyng A/P/S
Varde A/P/S
Varde A/P/S
www.alfa.no
www.harkila.com
Trapper Master GTX 9

Trapper Master GTX 6
65
40 Years GORE-TEX Products 40 Years of Innovations

40 Jahre GORE-TEX Produkte 40 Jahre Innovationen
GORE-TEX XCR gloves
Gore receives its first commercial

order for GORE-TEX fabric
the first breathable, waterproof
and windproof fabric
2009 /
GORE-TEX SURROUND Casual

GORE-TEX SURROUND Outdoor
GORE THERMIUM products
GORE-TEX Pro Shell for garments
Introduction of the
GUARANTEED TO KEEP YOU DRY warranty
GORE-TEX Gloves + Gore warm technology
New GORE-TEX Active products

GORE-TEX Active products
GORE-TEX fabric bootie invented; patent granted
Experience more
66
\goretexeu
gore-tex.co.uk
GORE-TEX PACLITE fabric
GORE-TEX ski touring boots
gore-tex.de
67
European GORE-TEX Team

Uwe Bauer
Sales Germany/Austria/
Switzerland
+49 (0)8063/80-16 16
ubauer@wlgore.com
Petra Harrer
Retail Marketing Germany
+49 (0)8063/80-18 55
pharrer@wlgore.com
Georg Seidl jun.

Retail Marketing Germany
+49 (0)8063/80-16 90
gseidl@wlgore.com
Sander Effring
Retail Marketing
Germany/Switzerland
+49 (0)8063/80-19 70
seffring@wlgore.com
Daniel Strukamp
Retail Marketing
Germany / Switzerland
+49 (0)8063/80-16 08
dstrukam@wlgore.com
Robert Bendl
Sales Germany/Austria
+49 (0)8063/80-15 72
rbendl@wlgore.com
Renate Siller
Retail Marketing Austria
43 (0)662/62 95 54 75
rsiller@wlgore.com
Francesca Dal Bosco

Retail Marketing Italy
+39 (0)045/620 91 80
fdalbosc@wlgore.com
Luca Lurve
Sales Italy
+39 (0)045/620 91 58
llurve@wlgore.com
Stefano Andolfato
Sales Italy
+39 (0)0423/30 37 02
sandolfa@wlgore.com
Kari Gomez
Retail Marketing Spain
+34 (0)934 / 80 69 00
kgomez@wlgore.com
Adolfo Tannenbaum
Retail Marketing Spain
+34 (0)934 / 80 69 00
atannenb@wlgore.com
Ramon Diez
Sales Spain
+34 (0)934 / 80 69 00
rdiez@wlgore.com
Caroline Gonin
Retail Marketing France
+33 15 69 56 565
cgonin@wlgore.com
Ren Vergnes
Retail Marketing
Benelux
+31 (0)6/53 32 17 30
rvergnes@wlgore.com
Willie Fletcher
Sales Great Britain
+44 (0)1506 /67 83 21
wfletche@wlgore.com
Chris Blackwood
Retail Marketing
Great Britain
+44 (0)1506 /46 01 23
cblackwo@wlgore.com
Tore Stromfors
Sales Scandinavia
+46 (0)317/06 78 45
stromfors@wlgore.com
Inge Sander
Retail Marketing
Scandinavia
+46 (0)317/06 78 00
isander@wlgore.com
Adam Brozek
Retail Marketing
Czech Republic
+42 (0)0724/34 06 87
abrozek@wlgore.com
Jakub Dyrlico
Retail Marketing Poland
+48 (0)667/84 86 60
jdyrlico@wlgore.com
Sergey Kolpakov
Retail Marketing Russia
+7 (0)495/937 59 46
skolpako@wlgore.com
portal.gorefabrics.com
Our new business portal. Everything you need to sell GORE-TEX products successfully.
Unser neues Business-Portal. Alles was Sie brauchen, um GORE-TEX Produkte erfolgreich zu verkaufen.
W. L. Gore & Associates GmbH
Aiblinger Strae 60, 83620 Feldkirchen-Westerham, Germany
2016 W. L. Gore & Associates GmbH. GORE-TEX, GUARANTEED TO KEEP YOU DRY, SURROUND, Gore and designs are trademarks of W. L. Gore & Associates. Injected version of outsole with N-INJECTECH

Kolekcja GORE-TEX® SURROUND® Na 2017 Rok

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SURROUND

Shoes created for rain and shine

Highlight Styles 2017

Rundum atmungsaktiv, rundum erfolgreich

GORE-TEX SURROUND Brand Partners for the European Market

AUTUMN / WINTER 2016

GORE-TEX SURROUND FEEL GOOD

GORE-TEX brand campaign

GORE-TEX SURROUND Footwear

Three innovative solutions to make you feel good.

Development of new campaign assets for 2017

Side sole openings

Side ventilation outlets

Digital & Mobile

Let nothing hold you back.

Preliminary media strategy, subject to alterations

Casual, Lifestyle & Business Shoes

Casual / LIFESTYLE / Business / FREIZEIT

ECCO COOL 2.0

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL GTX

ECCO COOL 2.0

Highlight Styles 2017

Casual / LIFESTYLE / Business / FREIZEIT

Casual / LIFESTYLE / Business / FREIZEIT

Highlight Styles 2017

San Luis GTX Lo Ws

Casual / LIFESTYLE / Business / FREIZEIT

Highlight Styles 2017

San Luis GTX Lo

San Francisco GTX

San Francisco GTX

San Francisco GTX Ws

San Luis GTX Lo Ws

San Francisco GTX Ws

Highlight Styles 2017

Casual / LIFESTYLE / Business / FREIZEIT

Casual / LIFESTYLE / Business / FREIZEIT

Sandero 1 GORE-TEX SURROUND

Sandero 2 GORE-TEX SURROUND

Terence GORE-TEX SURROUND

Sandero 3 GORE-TEX SURROUND

Sandero 4 GORE-TEX SURROUND

Sophie GORE-TEX SURROUND

Highlight Styles 2017

Sanibel GTX SURROUND

Sanibel GTX SURROUND

Sanibel GTX SURROUND

Sanibel GTX SURROUND

Sanibel GTX SURROUND

Highlight Styles 2017

Casual / LIFESTYLE / Business / FREIZEIT

Highlight Styles 2017

Casual / LIFESTYLE / Business / FREIZEIT

MS ALPINE ROAD GTX