CHAPTER- I

INTRODUCTION

1 INTRODUCTION

The objective of the study is to study about an organization, which helps to

understand what will be happening in an organization. And this will be an
experience for future. Organization Study is the systematic study and careful
application of knowledge about how people as individuals and as groups-act within
Organization. An Organizational Study encompasses the study of organizations from
multiple viewpoints method, and level of analysis.
The main objective of the study is to understand the working of various
department functions during a particular period and the concept of organization. It
also enables us to explore issues and problems in an organization, give suggestions
to sort these issues that would help the future managers to face the challenges ahead.
It provides the students the opportunity to know, observe, learn, collect and analyze
the nature and mission.
An organizational study includes the structure and functioning of every
organization. The structure is very important for its proper functioning and growth.
Organization as a structure refers to the network of relationships among individuals
and position in an organization. Organization structure is the structured frame work
within which the efforts of different people are coordinated related to each other.

1.1 GEO FOOD PRODUCTS

Geo Food Products, The parent company was established in Muvattupuzha
in 1987 as a specialized home delivery fruit juice business. Then the company
started Mexica in 1989 with the vision of expanding through innovation, quality and
service. Since then Mexica has grown from a one employee business, producing
several liters of fruit juice per week. Our fruit juices and other healthful beverages
7

offer superior taste and value to consumers in convenience stores, restaurants, movie
theaters, museums and schools -- just about anywhere you find people with a thirst
for good living.
Mexica is currently one of the largest privately owned fruit juice processor in Kerala. Our
success to date has been based on long term strategies and a commitment to uncompromised
quality. Our existence is based on care. A caring company with caring workers, distributors,
trade partners and suppliers will ultimately ensure a sustainable return for all involved. Our
growth has come from our unconditional commitment to our customers. Our success and
growth is based on expertise, a high level of service, attention to detail and a willingness to
share our knowledge with our customers
This organization study was conducted in partial fulfillment for the requirements for
award of Degree Master of Business Administration (MBA) of Mahatma Gandhi
University,Kottayam during May 2014 The study includes the objectives of company,
functioning of various departments, organization structure of company etc.
Through the organizational study. An experience getting and it will be helpful to
tackle problems easily. And to understand what will be happening in an organization should
be identified. This organization study will be a helpful to the students to understand what will
be conducting in an organization. This should be a learning experience to the students
1.2 VISION AND VALUES
The company aims at providing the quality products and services to their
clients and making trust with their. And they plan to build up a good brand name

1.3 SCOPE OF THE STUDY

The organizational study at GEO FOOD PRODUCTS aims at to get an

experience of future performance. The study will be conducted to understand the
structure , functioning and process of various departments and their
interdependence.

1.4 OBJECTIVES

To familiarize with the organization.

To familiarize with the different departments in the organization and their

functions.
To understand the day to day functioning of the organization
To understand the structure of the organization
To give suggestion and recommendation if any

1.5 METHODOLOGY

1.5.1 PRIMARY DATA

The primary source is the first hand material that collected from the
organization directly on during the study process.
It includes,

Direct observation of the company

Direct interview of officers and workers.

1.5.2 SECONDARY DATA

Secondary data is the second hand data collected with using various other
options that available on the time. It will be prepare by others to get an idea about
the company.
The secondary data was collected with

Company reports
Internet
Official reports
Annual reports

1.6 LIMITATIONS OF THE STUDY

Difficulty to get the official records of the company

Workers have lot of task to be done with limited time that affect to get the
information

10

CHAPTER- II
INDUSTRY PROFILE

11

2 INDUSTRY PROFILE

Food processing industry has a wide scope all over the world. The food
processing industry provides vital linkages and synergies between industry and
agricultural. The food processing industry sector in India is one of the largest in
terms of production, consumption, and export and growth prospectus. The
government has accorded it a high priority with a number of fiscal reliefs and
incentives to encourage commercialization and value addition to agricultural
produce for minimizing pre/post harvest wastage, generating employment and export
growth. Indias food processing sector covers wide range of products, fruit and
vegetables, meat and poultry, milk and milk products, alcoholic beverages, fisheries,
plantation, grain processing and other consumer product groups like confectionary,
chocolates and cocoa products, soya based products, mineral water, high protein
foods and so on.
The Indian food processing industry is one of the largest in the world in
terms of production, consumption, export and growth prospects. Earlier food
processing was largely confined to the food preservation, packaging and
transportation which mainly involved salting, curdling, drying, pickling etc...
However over the years with emerging new markets and technologies the sector has
widened its scope. It has started producing mainly new items like ready to eat
food, beverages, processed and frozen fruit and vegetable products, marine and meat
products etc... It also include establishment of post harvest infrastructure for
processing of various food items like cold storage facilities, food parks, packaging
centers, value added centers, irradiation facilities and modernized abattoir.
India has a strong agricultural production base with diverse agro climatic
conditions and arable land of 184 million hectares. It is one of the major food
producers in the world and has abundant availability of wide variety of crops, fruits,
12

vegetables, flowers, live stock and seafood. India produces annually 90 million
tones of milk (highest in the world), 150 million tones of fruits and vegetables
(second largest), 485 million livestock, 204 million tons of food grains (third
largest), 6.3 million tons of fish (third largest), 489 million poultry and 45,200
million eggs. As a result, Indian food processing industry has become an attractive
destination for investors the world over.
The size of the semi processed and ready to eat packaged food industry is
over Rs.4000 crore (US$ 1 billion) and is growing at over 20%. Agricultural and
agro products remain the most important sector of the Indian economy. They
contribute nearly one third of the GDP and account for 64% of the workforce.
The food processing sector is highly fragmented industry. It widely
comprises of the following sub segments: fruits and vegetables, milk and milk
products, beer and alcoholic beverages, meat and poultry, marine products, grain
processing, packaged or convenience food and packaged drinks. A huge number of
entrepreneurs in this industry are small in terms of their production and operations
and are largely concentrated in the unorganized segment. This segment accounts for
more than 70% of the output in terms of volume and 50% in terms of value. Though
the organized sector seems comparatively small, it is growing at a much faster pace.
In short, India has the following advantages in the food processing sector:
India is one of the largest food producers in the world.
India has diverse agro climatic conditions and has a large and diverse raw

material base suitable for food processing companies.

India has huge scientific and research talent pool.
A largely untapped domestic market of 1000 million consumers.
300 million upper and middle class consume processed food.
Well developed infrastructure and distribution network.
Rapid urbanization, increased literacy, changing lifestyle, increased number
of women in workforce, rising per capita income leading to rapid growth and
new opportunities in food and beverages sector.
13

2.1 WORLD SCENARIO

.
Mango covers an area of 4540 thousand ha with a production of 31.72
million tons in the world during the year of 2013. India occupies top position among
mango growing countries of the world and produces 47.88% of the total world
mango production. China and Thailand stood at second and third position among
mango producing countries in the world with 4,3500 and 2,6100 thousand tons
respectively. The other major mango producing countries in the world during 2013
were Thailand (2610 thousand tons), Pakistan (1890 thousand tones), Mexico (1833
thousand tones) and Indonesia (1830 thousand tones) respectively. The details are
given below in the table.

14

2.1.1 MAJOR MANGO PRODUCTION COUNTRIES IN THE

WORLD
RANK

COUNTRY

PRODUCTION IN
MILLIONS OF TONS

INDIA

15.19

CHINA

4.35

THAILAND

2.60

INDONESIA

2.13

PAKISTAN

1.89

MEXICO

1.83

BRAZIL

1.19

BANGLADESH

.89

NIGERIA

.85

10

PHILIPPINES

.80

SOURCE:WIKI
PEDIA

2.2 INDIAN SCENARIO

Mango is grown almost in all the states of India. Andhra Pradesh tops the list
of mango producing states. Other major producing states are Uttar Pradesh,
Maharashtra, Karnataka, Bihar and Gujarat. Rest of the states has quite less
production. The details are given bellow in the table.

15

2.2.1 SHOWING THE AREA PRODUCTION AND PRODUCTIVITY OF

MANGO IN INDIA
AREA (IN 000 HA)

PRODUCTION (IN

PRODUCTIVITY

YEAR
2010-11

2309.0

000 MT)
12750.0

(IN MT/HA)
5.5

2011-12

2312.2

15026.7

6.5

2012-13

2378.1

15188.0

6.6

2013-14

2378.1

16196.4

6.8

2014-15

2500.0

18002.4

7.2

18000
16000
14000
12000
10000
AREA (IN 000 HA)
8000

PRODUCTION (IN 000 MT)

PRODUCTIVITY (IN MT/HA)

6000
4000
2000
0
2010-11

2011-12

16

2012-13

2013-14

2.3 MAJOR PRODUCING STAES WITH PRODUCTION OF LAST THREE

YERAS
The last years production of mango will be discussed below. The table
shows the area, production, productivity should be presenting in a table format.
STAT

2012-13

2013-14

ARE

PRODU

PRO

ARE

PRODU

PROD

ARE

PRODU

PRO

CTION

DCT

CTION

CTIVI

CTION

DCTI

IVIT
AND

2014-15

391.1

3363.4

Y
8.6

TY
408.7

3514.8

8.6

HRA

VITY
489.6

4406.92

9.0

4386.99

16.0

1795.10

10.0

PRAD
ESH
UTTA

267.2

3623.2

13.6

258.3

3840.8

14.9

274.0
3

PRAD
ESH
KAR

161.6

1778.8

11.0

172.4

1868.3

10.8

NATA
KA
BIHA
R
GUJA
RAT
ORIS
SA
WEST

178.8
0

147.0
130.1
190.1

1334.9
911.3
642.0

9.1
7.0
3.4

147.5
136.2
197.2

1241.8
966.0
715.2

8.4

147.7

1363.80

9.2

7.1

4
141.2

1003.71

7.1

3.6

6
197.4

753.79

3.8

735.00

7.9

714.08

4.7

89.5

620.2

6.9

90.9

661.5

7.3

6
92.50

148.0

823.7

5.6

151.9

889.6

5.9

152.4

BENG
AL
TAMI
L

3
17

NADU
MAH

477.0

331.0

0.7

482.0

503.0

1.0

ARAS
HTRA
JHAR

482.0

633.00

1.3

0
38.9

427.9

11.0

50.3

515.6

10.3

51.33

517.92

10.1

62.2

380.9

6.1

63.8

373.2

5.8

74.44

441.03

5.9

LA
OTHE 194.0

951.1

4.9

218.9

1106.6

5.1

218.3

1251.03

5.7

15188.4

6.6

2378.

16196.4

6.8

7
2500.

18002.4

7.2

KHA
ND
KERA

RS
TOTA

2296.

SOURCE: INDIAN HORTICULTURE DATABASE

2.4 FOOD PROCESSING INDUSTRY IN KERALA

Kerala has a warm humid tropical climate with annual rainfall of above
3000mm distribution over a long duration and the topography ranges from 0 to 2000
meters above sea level. The state has the right climate and enjoys good rainfall

18

throughout the year making conditions conductive for the growth of numerous
horticultural crops throughout the year.
Large areas are also under fruit cultivation with banana, pineapple and
mangoes. Kerala also has large tracts under tapioca cultivation. All these produce are
already being converted into value added food products by hundreds of units in the
unorganized and a handful in the organized sector.
The state government has already initiated steps to set up eight agric export
zones in an area of around 4000 hectares. About 16,000 farmers would be covered
under the scheme. The areas delineated are Palakkad, Thrissur, Ernakulam, Idukki,
Kottayam, Alappuzha, Pathanamthitta, Kollam and Thiruvananthapuram. The zones
are proposed to be set up at a total cost of Rs.29.07 crore and once operational, could
export as much as 60000 tones of fruits and vegetables a year primarily bananas,
pineapple and vegetables. The state government is also developing a cold chain
protocol for post harvest handling of produce.
Mango (Mangiferaindica Linn) is the most important fruit of India and is
known as King of fruits. The fruit is cultivated in the largest area i.e. 2500
thousand ha and the production is around 15.19 million tons, contributing 47.88% of
the total world production of mango. The main mango producing states in India are
Uttar Pradesh (24.36%), Andhra Pradesh (24.44%), Karnataka (9.97%), Bihar
(7.57%), Gujarat (5.57%) and so on. Total export of mangoes from India is 59.22
thousand tons, valuing Rs. 162.92 crores during 2012-13. India exports mango to
over 40 countries worldwide. The major importing countries of Indias Mangoes
during the period of 2012-13 were UAE (61.79%), Bangladesh (11.41%), UK
(8.92%), Saudi Arabia(3.79%), Kuwait (2.32%), and Bahrain (2.19%) respectively

2.5 GOOD AGRICULTURAL PRACTICES (GAP)

Adoption of improved cultivars.
19

 Adoption of high density planting in cultivars

Regulating flowering and increasing intensity of flowering.
Pruning malformed mango shoots at bearing stage
Alternate bearing needs to be managed by reducing fruiting during a year

by

adoption of pruning and thinning practices.

Providing life saving irrigation at the critical stage of fruit growth etc.
Integrated nutrient and water management.
Management of spongy tissue through sod mulching.
Integrated pest and disease management practices and timely control of pests and
diseases, especially mango hopper, mango mealy bug and sprays of Bavistin at fruit
development stage especially after rains.

2.6 DISTRIBUTION OF PRODUCE FROM PRIMARY TO

TERMINAL MARKET

Mangoes grown in different parts of the country are transported to the big cities for
marketing.
The fruits produced in Andhra Pradesh and Tamil Nadu find markets in Nagpur,
Bombay, Calcutta.
The important wholesale mango markets in India are Calcutta, Delhi, Bombay,
Madras, Ahmedabad, Pune and Nagpur.

20

 Mangoes for these big markets are usually collected at the central places in all the
mango growing areas, e.g., in Uttar Pradesh, Luck now and Varanasi; in Gujarat,
Gandevi, Gadat and Amalsartalukas; and in Maharashtra, Ratnagiri and Vengurla.
Delhi and Bombay are the most important markets for dispatch of mangoes. At
Delhi all the mangoes are assembled at Sabzimandi, Ashoka market, and at Bombay
at Crawford and Byculla markets for distribution.

21

CHAPTER- III
COMPANY PROFILE

22

3 COMPANY PROFILE

3.1 GENERAL INFORMATION

Geo Food Products, Our parent company was established in Muvattupuzha

in 1987as a specialized home delivery fruit juice business. Our family started
Mexica in 1989 with the vision of expanding through innovation, quality and
service. Since then Mexica has grown from a one employee business, producing
several liters of fruit juice per week. Our fruit juices and other healthful beverages
offer superior taste and value to consumers in convenience stores, restaurants, movie
theaters, museums and schools -- just about anywhere you find people with a thirst
for good living.
Mexica is currently one of the largest privately owned fruit juice processor in
Kerala. Our success to date has been based on long term strategies and a
commitment to uncompromised quality. Our existence is based on care. A caring
company with caring workers, distributors, trade partners and suppliers will
ultimately ensure a sustainable return for all involved. Our growth has come from
our unconditional commitment to our customers. Our success and growth is based on
expertise, a high level of service, attention to detail and a willingness to share our
knowledge with our customers
We are staffed by experts who enjoy the craft and love their work. At
Mexica we work closely with our customers to ensure that we provide the best
products and service at the best possible price. This in turn ensures that the end
consumer gets an excellent deal too - which helps to develop the market. So
everyone benefits. To achieve this we undertake the most rigorous quality control
procedures at every stage of production. Every Month we have a Quality Assurance
23

Programme, which has the total commitment of all the directors, management and
workers at Geo Food products.

24

3.1.1 COMPANY PROFILE

COMPANY ADDRESS

GEO FOOD PRODUCTS.

ADOOPARAMBU
MUVATTUPUZHA -686661
ERNAKULAM, KERALA

PHONE

0485-2833864, 3094863
0485-2831944

E-MAIL

geofoodproducts@yahoo.com

WEBSITE

geofoodprducts.com

3.1.2 BOARD OF DIRECTORS

Adv. George Mundackal (Chairman)

Jithin George (Vice -- Chairman)
Sri.ram Das (Managing Director)
Sri. K M Parith
Sri Geo George (Finance Manager)
Sri Thomson. M (Production Manager)
25

Sri Narayanan. K (Marketing Manager)

Sri K. N. Vijayan Namboothri
Sri K. MathevanPillai
Sri Rajesh N K (Quality Assurance Manager)

3.1.3 COMPANY MISSION

''To be an integrated model for the production of Mango fruit products of

international quality and achieve best value addition for the benefit of farmers''.

3.1.4 OBJECTIVES OF THE COMPANY

The main objective of the company is to carry on the business of production,

processing and marketing of horticultural and agricultural production. The incidental
objectives are:
To optimize the income of the farmers and ensuring higher yields for their
produce through processing value added products by using modem
technology and through direct access to the farmers.
To develop any land acquired or to be acquired by the company and build,
construct, develop, alter or improve any such land to carry on the business of
the company.
To carry on the business as cultivators, growers and harvesters of agriculture
and horticultural produce in connection with the main objects of the
company.
26

 To carry on Research and Development in agricultural and horticultural

product and provide to develop and sustain higher yielding of grains of such
produce.
To appoint agents or managers and constitute branches or agencies of the
company and to conduct business through such agencies or branches within
or outside India.
To purchase, take over or otherwise acquire any part of the business or
property suitable to the business of the company.
To remunerate any person or company for services rendered in or about the
formation of the company or the conduct of its business.
To enter in to contract, agreement or others for the more efficient conduct of
business of the company or any parts thereof.
To make bye laws for the regulations of the business of the company and for
its officers and staffs.

3.1.5. BANKERS OF MEXICA

1
2
3
4

State Bank of Travancore.

State Bank of India.
Canara Bank.
Axis Bank

27

3.2 ORGANIZATION STRUCTURE

28

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FMPWCREOIFNSAQT&MU
ECJTUDAFOIARLMIPU
PORITACSE
NRODRUSANECATVMO
&NOFSACEIVG
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OAMICSENNEUFRY
RNATUECO
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I R EL SD T U A N
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30

3.3. ROLE AND RESPONSIBILITIES OF VARIOUS EXECUTIVES

Sri Ram Das (Managing Director)

Sri Geo George (Finance Manager)
Sri Thomson. M (Production Manager)
Sri Narayanan. K (Marketing Manager)
Sri Rajesh N K (Quality Assurance Manager)

3.4 PRODUCT DETAILS

Geo Food packs and sells the tangling tastes of Pineapple, Mango .mexica is the
brand name. Their very first product mexica was not able to capture the market
successfully. Later their experiments with new products were very successful. The
new products are:

Mango juice
Parameters:
PH

3.2 - 4.0

Acidity
Brix Acid Ratio

:
:

20 - 30
31

2-3%

Specks

Nil

Colour

Bright yellow when reconstituted

Flavor

Typical mango Flavor

Packing

200ml, 300ml, 500ml

Orange cola
Ingredients
Sweetened carbonated water
Ingredients: Carbonated water, sugar Contains: Sequestering & buffering agents,
Emulsifying & Stabilizing agents, Permitted class II preservative, Synthetic food
colour, Ascorbic acid, Added flavors. Contains no fruit
Packing; 500m

Lemon cola
Ingredients
Sweetened Carbonated Beverage
Ingredients: Carbonated water, sugar, citric acid, sodium citrate
& permitted class II preservatives
Contents: Added flavors Contains no fruit or pulp Packing; 500ml
32

 Mexica cola
Ingredients
Sweetened Carbonated Beverage
Ingredients: Carbonated water, sugar & phosphoric acid contains permitted
natural. (Natural flavoring substances)
Contains no fruits

Club soda
Ingredients
Micro filtered treated & U.V sterilized water, Filtered Carbon Dioxide
Packing;
250ml; 500ml; 1500ml

33

3.5 DETAILS OF INDIVIDUAL DEPARTMENTS

Geo Food Products have different departments. There are production, quality,
finance and marketing departments. Theses departments have different duties and
responsibilities are there. Duties and responsibilities are different from one
department to another. The main objective of the organization study is to understand
the functions of various departments of the organization.

THERE ARE FOUR DEPARTMENTS IN MEXICA ARE;

1) Production Department
2) Quality Control Department
3) Finance and Administration Department
4) Marketing Department

3.5.1 PRODUCTION DEPARTMENT

Production department is the largest and complex department in MEXICA.
The activities in this department are controlled by a production manager. The
department consists of engineers, supervisors, technical assistance, operators and
other workers. Each of the workers is working for different product. Ingredients are
different from product to product. Workers are concentrating on the assigned
product.
34

The production department is expected to carry out production in required

quantity at minimum cost. The production department is to convert raw materials
into finished products. Functions of this department begin from bringing raw
materials into the factory and finished only when the good are properly packed and
kept for dispatch.

PRODUCTION DEPARTMENT CHART

PMEWOU
LRAOPT
EONRM
CDTKR
TUAEN
RCNTI
ITASON
CONR
ANCS
LSEM
FUENA
OPNG
RGIA
EVNG
MSE
AOER
NR

Y I
A

I
N

C
E
I

&
I

I
N
A

E
C

I
I

3.5.1.1 PULP PRODUCTION

35

Mangoes of required category are brought to the plant on bulk amount from
different states, quality assured and stored in sheds. The mangoes are buried inside
hat to speed up ripening. After mangoes have achieved enough ripening they are
categorized into three classes. The first group consists of very high quality mangoes,
which are stored in yellow code crate. The second class consists of mangoes which
have some defects and is stored in black code crate. The third class consists of
substandard mangoes that should be discarded and is stored in red code crate. The
raw mangoes are stored as a new group for ripe.
The mangoes in the first and second group are brought to the processing
plant when they undergo a series of operations. In the first stage the mangoes are
sorted manually in to these three groups. The three operations performed after this
manual sorting are extraction concentration and filing.
First they are washed in chlorine water and then they are fed to the conveyer
belt in fixed ratios. The conveyer system is so arranged that during its path mangoes
are thoroughly cleaned. These mangoes are checked manually during its course for
quality once again and hence the mangoes pass through screening once again. These
mangoes falls into a pool of circulated fresh water, where water is forced with high
pressure through number of jests. Here the mangoes are again thoroughly cleaned so
that the chlorine debris and other impurities will be completely removed. From there
mangoes are fed to the conveyer in a fixed ratio so as to prevent over feeding and
thus chocking. These cleaned mangoes are passed to the destoner apparatus through
an elevator. The mangoes pass through the elevator by water pressure. Before
reaching the destined apparatus the mangoes are cleaned again by a number of
brushes. It helps to remove some solid waste particles that are attached outside the
mangoes. These mangoes are fed to the destine apparatus for extraction of juice. The
destined is a device that consists of a series of rotor blades, which are arranged
vertically. It is rotating at very high speed, which can press the fruits to extract
completely the juice from it. At this portion the unwanted materials during juice
36

production like mango seed and mange skin are received and expelled outwards
during a separate conveyer system. The juice is fed in to a pre-heater which is a long
cylinder with its axis aligned slightly inclined to the vertical towards the discharge
end. The pre-heater is set at a temperature of 65 0C whose discharge is filtered
through a series of filters, arrangement called mango super creamer and is collected
in small collecting tank. The super creamer is helpful in removing the fiber particles
of the mango. The thick filtrate obtained is pumped into the storage tank and is
collected in a collecting tank.
From this tank the fruit extract is fed into the plate heat exchanger where it is
heated and then cooled to about 500C using hot and chilled water respectively. Then
the fruit extract is fed in to the centrifuge, which is rotated at fixed speed and time
depending upon the material to be produced. For example: for MEXICA the speed is
10000rpm and the time is 4min. centrifugation is done to thoroughly remove the
fibers and the large particles which may be present in the extract. Here 85% of the
fiber is removed.
From the centrifuge the extract is fed to the deaerator where the air is
removed from extract by using vacuum. The extract from the deaerator is collected
in a storage tank.
Then the extract is passed to the lubber for removing the water in the extract
by vaporizing the water content. The heat is produced with the help of boilers. Then
the extract is stored in another three tanks arranged in series. Each batch of this tank
is checked for brix, acidity etc in lab and if found fit is further processed. The quality
assured extract from each tank is sterilized thoroughly using aseptic sterilizer. The
extract passes through different stages of sterilization in the apparatus. Sterilized
product is filled in aseptic bags, which is made up to special materials like polythene
and Aluminum foil, thoroughly sterilized and completely evacuated. The aseptic

37

sterilizer helps to fill the aseptic bags under aseptic conditions. These aseptic bags
were stored in drums and are kept at 200Cand where the humidity is controlled.

3.5.1.2 PRODUCTION OF JUICE FROM PULP

The pulp produced is stored aseptically in aseptic bags maintained in aseptic
drums. The entire unit consists of a juice formulation tank of reconstruction tank,
syrup tank and a water storage tank. The reconstitution tank is the most crucial
component where through mixing of pulp, sugar syrup and water in the required
amount achieved.

3.5.1.3 SYRUP TANK

This is the cylindrical compartment where the sugar syrup is produced. This
involves mixing of 1000kg of sugar, 4201 sterile water at a temperature of 85-90 0C.
This sugar syrup is directed to a filter through steel pipes. The filter used here is
paper filter in order to remove any suspended debris or impurities. This clear filtrate
is then stored in the syrup storage tank.

3.5.1.4 STORAGE TANK

Water is taken from nearby barbell and subjected to water treatment.
Sterilized water after conducting lab test such as coli from test and BOD test is the
water storage tank.

38

3.5.1.5 RECONSTITUTION TANK / JUICE FORMULATION

TANK
Pulp stored in aseptic bas is transferred in required amounts into the
reconstitution tank with the help of a reciprocating pump. Sugar syrup from the
sugar storage tank and sterile water from the water storage tank is pumped into the
reconstitution tank through steel pipes. The reconstitution tank I coupled to a
graduated meter, which shows the amount of pulp, water and sugar syrup added. The
total volume of pulp, water and sugar syrup is 1200 kg for a single batch. The
volume of each component in reconstitution tank varies according to the product.

3.5.1.6 PROPORTION OF PULP AND SUGAR SYRUP

Table: 1
Product

Pulp (Kg)

Sugar Syrup (Kg)

Mexica

150

280

Splash

300

250

In each cases the volume is made up to 1200Kg using sterile water. In

addition to this citric acid, ascorbic acid and flavors are also added in minor
quantities Citric acid is added to maintain the acidity of the product.

3.5.1.7 FILLING OF FRUIT JUICE

Filling of the Mexica Fruit Juice is done by Hydraulic machine which is
situated in the juice filling section. The filling process includes pouring mexica into
39

a 200ml glass bottle after boiling of the container at 100 degree Fahrenheit
temperature. After that Hydraulic machine is doing filling, ceiling, labeling of the
product. Lastly 24 bottles are arranging in each boxes for the purpose of marketing.

3.5.1.8 ELECTRICAL SECTION

The electrical supply is given at 400KV considering the company as a high
tension consumer. The company has planted its own transformer system inside the
premises. The company has two diesel generators of 500V and 250V capacity. The
500V generator can facilitate complete working of the plant in case of power failure
and it consumes fuel at the rate of 50 its/hour. The fuel is stored first in a high
capacity storage tank and is brought to small scale tanks as per usage. There is also a
250V generator which is run at the time of the working of the LUBER, as the
machine demands uninterrupted power supply. The company will to solve this
problem by buying a generator in future.

POWER CONSUMPTION
1

ELECTRICITY:

Purchased (KW)
Rent paid (Rs)

2012-13

2013-4

717090

550920

3125528

2497002

40

2014-2015
579960
2653064

Unit rate

4.35

4.53

4.62

1. By diesel generator (KW)

836224

66152

80024

Diesel consumed (Liter)

32921

28002

32187

Unit/Liter diesel (KW)

2.54

2.36

2.49

Unit rate

14.19

13.96

14.36

B Production

2. By Steam engine

FURNUS OIL:
2012-13

2013-14

2014-15

Amount (Liter)

185438

153489

141500

Total expense (Rs)

4837262

3824846

2447950

26.08

24.93

17.30

Average rate per Liter

3.5.1.9 RESPONSIBILITY OF KEY PERSONNEL

41

The production department is headed by the Mr. Sri. Thomson. M, he is the

production manager of MEXICA. Mr. Sri. Narayanan.K is an experienced manager;
he works in Dual. As production manager. Now he controls all the functions and
activities of production department. The production manager responsible for the
operations like purchasing raw materials, production and packing process etc

42

3.5.2 QUALITY ASSURANCE DEPARTMENT

The quality department stands for the purpose of checking the produced
goods. It ensures that the quality must be maintained. In the time of quality checking
we can make sure that whether the production attain or not the fixed quality.

QUALITY ASSURANCE DEPARTMENT CHART

43

QF
i u
a
aAle i t l s i y t s
u
ycAd
e s
s &
APu
rrs o a s c
umng
rc e a e n
nMAr i c s. a s n i
ersO
t a
Onf
t f
c
e
r
e
r

l i t y
r a
u

n
e

t
a

3.5.2.1 QUALITY POLICY

We will continually improve the effectiveness of quality management and
food safety management system of GEO FOOD for achieving we are committed to:
1

Follow applicable statutory and regulatory requirements.

44

Implement and maintain international standards like ISO 9001 2000 and
HACCP.

Achieve customer satisfaction continually.

Provide adequate resources.

Strengthen the backward linkage to ensure supply or raw materials.

Increase the sale of FMCG products.

Increase the capacity utilization of the plant.

3.5.2.2 FUNCTIONS OF THE DEPARTMENT

Under the Manager, There are Quality assurance officer with five assistants,
Field agricultural officer and one assistant. The field agricultural officer, who is an
expert in agricultural sector, ensures the quality of the seeds and fertility of the soil
and gives proper directions for cultivation. The quality assurance assistant gives
proper assistance to quality assurance officer for maintaining quality of the final
product. Modern crop management, the use of high, quality planting material,
scientific farming methods and post harvest techniques are encouraged and
supported by the Company to ensure fruits that give the best of taste and quality. The
company takes every care from the selection of raw material to the final product.
By means of our online analysis system managed by well qualified
professionals, all quality parameters during production are constantly monitored to
ensure that the final product is produced with desired quality. Covering every stage
of production, from farmers to factory and then to consumers, the company is bold
enough to be with any of world's best-processed food producers. Stringent adherence
to quality measures is to make sure that the product the consumers get is the best.
45

The following analysis is conducted by Quality department:

Color, flavor and taste.

Pulp percentage

Acidity analysis

Water analysis

PH checking

3.5.2.3 QUALITY POLICIES

1

Maintain the international standard of ISO 9001 and HACC

Satisfy the customer continuously.

Strengthen the agricultural community welfare.

3.5.2.4 RESPONSIBILITY OF KEY PERSONNEL

The Quality Assurance and procurement is headed by the Mr. Rajesh N K, he
is the Quality Assurance and procurement manager of MEXICA. He is the
responsible person in this department. Products are strictly inspected to meet
international norms. The company follows HACCP (Hazard Analysis and Critical
Control Points)based quality system. So he is responsible to ensure the quality at the
time of collecting raw materials to finished goods.
The company maintains quality control measures at every stages of
production from selection of best fruits to the aseptic packing, there are no
compromises. It guarantees the quality of the final product.
46

47

3.5.3 MARKETING DEPARTMENT

The product of Mexica is exported to different countries around the world,
after meeting the most stringent international quality standards. But its major market
is the India itself. The company distributes the products to various shopkeepers for
selling. The company also focuses on direct marketing. It has its own shop in various
cities inside the country.

MARKETING DEPARTMENT CHART

AJM
NSA
OASR
RL.KT
SE
AST
EOIL
SFNE
OFEGS
FIXM
ICEA
ECN
RUA
STG
VE
ER

I
T
.
L

F
C
I

3.5.3.1 COMPETITORS
48

Dabur Foods with its brand Real

Coco Cola with its brand Maza

Mango Fruity

Cola giant PepsiCo with its brand Slice

3.5.3.2 PRICING STRATEGIES

The pricing policy adopted by MEXICA is competition oriented pricing
policy. In this pricing policy the price is set after a careful study of the competitors
price structure. Though it has competition from some local fruit drinks companies
such as Dual, Mango which have markets in Kerala only, it is difficult to carry
business with highly priced products.

3.5.3.3 PROMOTIONAL ACTIVITIES

In the initial stage the company adopts a lot of promotional activities to
ensure its potential market. The company use advertisements for its development.
The various forms of ads done by MEXICA include print media and audio visual
advertisements. Now the company is in the developing stage.

3.5.3.4 MARKET RESEARCH

The company conducts market research at regular intervals. The research is
conducted to know the portable market condition, to access competitive strength, to
estimate potential buying power, to know the portable volume of future sales, and to

49

know the customer acceptance. The company conducts research at various elements
like sales, products and advertising.
The sources of market research by company include internal and external
sources. The internal source is the companies on internal records where as the
external sources include the government reports and reports from professional
bodies like confederation of Indian industries, chamber of commerce.

3.5.3.5 RESPONSIBILITY OF KEY PERSONNEL

The marketing department is headed by Narayanan K , he is marketing manager of
MEXICA. He is responsible for all the marketing processes of MEXICA.

50

3.5.4. FINANCE AND ADMINISTRATION DEPARTMENT

Finance is the lifeblood of business organization. It is the master key, which
provides access to all resources employed in manufacturing and merchandising
activity. Financial management is the management activity, which is concerned with
planning and controlling of films financial resources. Financial management is the
job of finance department.
MEXICA has a good finance department with skilled accountants and staffs.
In the initial stages the company is running with a loss. But now the company is
running profitability.

FINANCE DEPARTMENT CHART

51

ASOF
WCEDFUA
ECNMFP
EOIN&
PUOSCRA
ENRVM
RTAIN
SACV
&NCOSR
WTOFIR
OSUC
RNT
KTA
EAN
RNT
ST

N
E

I
I I

I
I

T D
A

T E
A

F
E

3.5.4.1 BANKERS OF MEXICA

State Bank of India
Union Bank of India
South Indian Bank Ltd.
Federal bank

52

3.5.4.2 ACCOUNT POLICIES

The financial statements are prepared on going concern basis, accrual basis
and on the basis of applicable accounting standards.

All fixed assets are stated at cost and adjusted by revaluation in case of
certain land, building, plant and machinery and electrical installation by
deducting accumulated depreciation.

Long term installments are stated at cost less provision.

Technicians revalue values of fixed assets

Valuation of investment is done at cost

Provision of current tax is made on the basis of estimated taxable income for
the current accounting year in accordance with the income Tax Act 1961.

Progress of spare packing materials revalued at cost including incidental cost.

Depreciation is done as per the Companies Act 1956

3.5.4.3 RESPONSIBILITY OF KEY PERSONNEL

The finance department is headed by the Mr. Geo George. He is the finance
manager of MEXICA.Mr. Geo. is the responsible person of all the activities of
finance department like finding of working capital, ensure profitability etc

3.5.4.4 FUNCTIONS OF FINANCE DEPARTMENT

53

Preparation of final accounts and bank advice statements.

Budget preparation.

Preparation of monthly journal, ledger and trail balance.

Payroll systems preparation.

Calculation of attendance bonus.

Auditing.

Preparation of cost sheet.

3.5.4.5 CHALLENGES OF FINANCE DEPARTMENT

1
2
3
4

Up-gradation of plants & machinery is not possible

High quality equipment cannot be purchased.
Lack of flexibility in production
Low availability of credit due to non -payment of loans and security to keep for
loan

54

3.6 DECISION MAKING PROCESS

3.6.1 PRODUCTION DEPARTMENT
P
O
W
M
U
E
D
R
P
O
A
T
L
O
IR
E
D
R
K
N
L
C
U
A
E
IT
I
C
A
T
R
T
O
S
N
IY
IN
R
A
C
A
O
S
N
&
M
N
C
L
A
E
M
N
E
S
A
F
A
N
U
IE
O
R
G
P
N
I
G
T
E
N
IR
A
M
E
V
N
A
I
E
A
N
N
R
S
E
O
R
C
R
E

T
E
C
H
N
I
C
I
A
N

3.6.2 QUALITY ASSURANCE DEPARTMENT

55

F
M
Q
D
U
iu
A
a
e
lL
iI
d
T
t
Y
y
A
g
A
r
S
is
S
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.
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O
A
a
f
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M
O
A
r
A
f
s
N
f
s
iA
G
c
s
E
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t
R
r
a
n
t

3.6.3 MARKETING DEPARTMENT

56

J
M
Q
A
S
D
S
A
U
A
S
L
N
L
T
E
I
I
.
S
O
T
R
Y
S
O
A
F
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L
F
A
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C
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A
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F
C
F
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I
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C
M
I
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A
V
R
N
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S
A
G
E
R

3.6.4 FINANCE DEPARTMENT

57

M
F
S
O
A
I
E
C
U
F
D
W
N
C
P
F
M
E
A
IO
E
O
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P
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IV
E
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IT
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R
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M
C
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R
C
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S
A
&
N
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IS
T
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IS
W
G
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V
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A
E
R
R
A
N
K
N
T
O
E
T
F
R
F
S
I
C
E
R

3.7 SRATEGIES

3.7.1 PRICING STRATEGIES

The pricing policy adopted by MEXICA is competition oriented pricing
policy. In this pricing policy the price is set after a careful study of the competitors
price structure. Though it has competition from some local fruit drinks companies
such as Dual, Mango which have markets in Kerala only, it is difficult to carry
business with highly priced products.

3.7.2 ACCOUNT STRATEGIES

58

The financial statements are prepared on going concern basis, accrual basis
and on the basis of applicable accounting standards.

All fixed assets are stated at cost and adjusted by revaluation in case of
certain land, building, plant and machinery and electrical installation by
deducting accumulated depreciation.

Long term installments are stated at cost less provision.

Technicians revalue values of fixed assets

Valuation of investment is done at cost

Provision of current tax is made on the basis of estimated taxable income for
the current accounting year in accordance with the income Tax Act 1961.

Progress of spare packing materials revalued at cost including incidental cost.

Depreciation is done as per the Companies Act 1956

3.8 DETAILS OF COMPETITORS

Dabur Foods with its brand Real

Coco Cola with its brand Maaza

Mango Fruity

59

Cola giant PepsiCo with its brand Slice

3.8.1 DABUR FOODS

Dabur Foods Limited (DFL) a business division of Dabur India Limited (DIL)
operates on the naturals platform with a product portfolio consisting mainly of
packaged fruit juices, cooking pastes, sauces and items for institutional food
purchases. The business' sales grew by 51.2 per cent from Rs.85.8 crore in 2003-04
to Rs.129.7 crore in 2004-05. Overall, the Company recorded a positive PAT of
Rs.5.25 crores as compared to Rs.1.5 crores in 2003-04.The primary growth drivers
in this business are its two fruit juice brands - "Real" and "Real Activ". Both the
brands combined under the Real equity today contribute to over Rs. 100 crores of
turnover. During the year, the Company repositioned its offerings to put in place a
well-segmented product strategy. The Company now has three distinct brands across
the packaged fruit juice category - Real, Activ and Coolers. Activ's new identity,
which has now become distinct from the Real brand, has been brought out in a new
contemporary and trendy package. The Activ range now has five flavours including
the two new additions - Mixed Fruit Cucumber Spinach Juice and Mixed Fruit
Beetroot Carrot Juice.

3.8.2COCO COLA
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending
machines in every country except Cuba and North Korea. It is produced by The
Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a
registered trademark of The Coca-Cola Company in the United States since March
27, 1944). Originally intended as a patent medicine when it was invented in the late
60

19th century by John Pemberton, Coca-Cola was bought out by businessman As a

Griggs Candler, whose marketing tactics led Coke to its dominance of the world
soft-drink market throughout the 20th century.
The company produces concentrate, which is then sold to licensed Coca-Cola
bottlers throughout the world. The bottlers, who hold territorially exclusive contracts
with the company, produce finished product in cans and bottles from the concentrate
in combination with filtered water and sweeteners. The bottlers then sell, distribute
and merchandise Coca-Cola to retail stores and vending machines. The Coca-Cola
Company also sells concentrate for soda fountains to major restaurants and food
service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under
the Coke brand name. The most common of these is Diet Coke, with others
including Caffeine-Free

Coca-Cola,

Diet

Coke

Caffeine-Free, Coca-Col

Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime
or coffee.

3.8.3 MANGO FRUITY

Frooti, or Mango Frooti, as it is popularly called, is the largestselling mango drink in India. It is the flagship product of and the most successful
drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in Tetra
Pak packages. It is also now available in PET bottles and rectangular shaped packs.
Frooti is exported to the United States, Canada, the United Kingdom, the United
Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New
Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan,
Ireland, etc. Frooti is currently endorsed by Shah Rukh Khan, in India.

61

3.8.4 SLICE
Slice is

a line of fruit-flavored soft drinks manufactured by PepsiCo and

introduced in 1984. Varieties of Slice have included lemon-lime (replaced Teem in

the United States; discontinued in 2000 with introduction of Sierra Mist), apple, fruit
punch, grape, passion
fruit, peach glaze, Mandarin

orange, pineapple, strawberry,

Cherry

Cola

(discontinued in 1988 following the introduction of Wild Cherry Pepsi), "Red",

Cherry-Lime, and Dr Slice. Until 1994, the drink contained 10% fruit juice.
The original design of the can was a solid color related to the flavor of the drink.
These were replaced in 1994 with black cans that featured colorful bursts (once
again, related to the flavor of the drink), along with slicker graphics. In 1997, the
cans became blue with color-coordinated swirls. The original orange flavor was
reformulated around this time with the new slogan, "its orange, only twisted."
Orange Slice has since been changed back to its original flavor.
In the summer of 2000, lemon-lime Slice was replaced in most markets by Sierra
Mist, which became a national brand in 2003. The rest of the Slice line was replaced
in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr.
Slice variety can still be found in some fountains.
In early 2006, Pepsi resurrected the Slice name for a new line of diet soda called
Slice ONE. Marketed exclusively at Wal-Mart stores, Slice ONE was available in
orange, grape and berry flavors, all sweetened with Splenda.
As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was
available solely from Wal-Mart Stores. In India, Slice is a mango flavored soft drink
62

under the PepsiCo brand and can be bought in any general grocery store and other
eatries, catering shops, promoted by Bollywood actress, Katrina Kaif.

63

CHAPTER- IV
FINANCIAL ANALYSIS

64

4 FINANCIAL ANALYSIS
The firm prepares its final accounts at yearly intervals and the accounts are
allowed to check by the auditors in the every financial year. They prepare the budget
for each year and conduct a budget meeting on every month to evaluate the
variations from the prepared budget. And also prepare additional budgets for the
additional expenses incurred between the financial years. They are following
slandered costing system. They analyze and evaluate it for the future operation.
To evaluate the future performance they are using the ratio analysis. Mostly
using ratios are output / turnover ratio, Net profit ratio, Debt- equity ratio etc. which
help them to evaluate the current year performance with the last years and also helps
to compare the performance with the competitors.
The company have raw material inventory and finished goods inventory. The
sundry debtors are allowed a credit period of forty five days soon their cheques are
received. For starting an agency firms collects certain money as agency advice and
the delivery of the products on the same amount of cheques.

TRADING AND PROFIT & LOSS ACCOUNT AS ON

31/03/2015
PARICULARS
OP.STOCK
PURCHASE
WAGES
FACTORY EXP
CARRIAGE IN
POWER & FUEL
GP B/D

Dr. AMOUNT
PARTICULARS
Cr. MAOUNT
1705922.14
SALES
16399174.52
14154362.64
CLOSING STOCK
1654027.23
310242.50
68669.70
179959.70
105826
1528219.75
18053201.75
18053201.75
65

SALARY
INTEREST & BANK

162000
507375.77

GP B/D
ESI COLLECTION

1528219.75
5746

CHARGES
PRINTING &

10639

PF COLLECTION

47850

STATIONARY
POSTAGE AND

13737

INCOME FOR

9600

TEL. CHARGES
REPAIRS
TRAVELLING EXP.
SUPPLY OF GOODS
INSURANCE

26306
32423
25852
54049

CHARGES
MISSCELLANEOUS

22212.48

EXP.
VEHICLE REPAIRS
OFFICE EXP
AUDIT FEE
ESI REMITTENCE
RATES AND TAXES
PF RENITTENCE
ADV. EXP
DEPRECITION
NP C/D

SCRAP SALE

24649
20470
20000
23014
41270
102246
33348
200133.70
271659.86
1591415.77

66

1591415.77

BALANCE SHEET AS ON 31/03/2015

LIABLILITES
CAPITAL
SECURED LOANS

AMOUNT
ASSET
2226578.87 FIXED ASSETS
6267196.33 DEPOPSIT AND

AMOUNT
1621704.00
27654

ADVANCES
ADVANCE FROM
CUSTOMERS
SUNDRY
CREDITOR
EXP. PAYABLE

979
CURRENT ASSETS
2005307.90 SUNDRY
DEBTORS
101763 CASH AND BANK
10601825.10

67

1654027.23
327394.80
237561.32
10601825.10

CHAPTER- V
TECHNOLOGY
ADOPTION

68

5 TECHNOLOGY ADOPTION

Information technology is a wide field, and has enabled organizations across the
world to work in an efficient manner. It plays a very important role in effective
management and running of a business. The use of IT in organizations is inevitable,
be it any type of company like manufacturing or medicinal sector. It has contributed
largely to the process advancements in organizations.

5.1 TECHNOLOGY USED IN GEO FOODS

The Geo Foods is a semi computerized company. They are using the
machines in the production process to reduce the risk. In the finance department they
use computers for the accounting and other accounting processes. In the quality
assurance department, they use machines that for finding out the quality of the
product. In the marketing section they outsource the advertisement; they only need
machines in the internet based activities.
The machines of the company are efficient in the production process to
minimize the cost and reduce the time. Automatic mixing of the water and color with
the essence is one of the advantage of the system. By using these type of machines
will help to the optimum use of resources.

5.1.2 ADVANTAGES

1. It helps to control management functions effectively

69

2. It helps to manage accounting process

3. It helps to effective performance of production process
4. It control billing process and also helps to make effective accounting details
5. It helps to maintain correct financial records.

5.2 SOFTWARE
The company uses software in the accounting sections. It requires tally and
the company install the tally for getting accurate and correct information at any time.
By using the same reduce time and also it reduces the cost. It only requires preinstallation cost.

TALLY 7.2
Tally is one of the important software in this company. It will help to reduce
the time. Tally will help in the accounting section. Speed and accuracy will be
improved by using this system. It will be used to prepare the profit and loss account
and the balance sheet.

5.2.1ADVANTAGES OF TALLY
1
2
3
4

It reduce time
cost effective for the firm
efficient and fast
helps in the billing process

70

71

CHAPTER- VI
SWOT ANALYSIS

72

6 SWOT ANALYSIS

6.1 STRENGTH

GEO FOOD PRODUCT is one of the companies among 10 master fruit

juice companies at Kerala since two decades.
The company owns 20% share in the branded soft drink market in Kerala
Production is fully mechanized so fewer workers are employed .And so
they are easily managed.
During the recruitment the company selected only the experienced
candidate. By this way the performance of the employee will be more
effective.
Better brand image.
ISO 22000 certification.
Preservative free products.

6.2 WEAKNESS

The company deals in agro products & so the production will be

seasonal.
No effective media publication & advertising.
In the marketing field, the fresher are not given more chance. So the
talented, enthusiastic youngsters are losing for the company. This will
affect the growth of the company.

73

 Sometimes pineapple vendors sell the pineapple outside when its price
increases. It affects the availability of raw material and cause more
expenses.
The company has no effective HR department.

6.3 OPPORTUNITIES

Our society is becoming more health conscious .GEO FOOD's product is

natural & so it has vast opportunities.
As the company is situated in the pineapple city of Kerala, it has
sufficient raw material.
Side effect of carbonated drinks.
As it is an agro-based industry, it has vast opportunities for diversified
products like jam, vine etc.

6.4 THREATS

Carbonated drinks are a threat.

Mexica. Is working on fruit pulp export and is looking for deals with
pineapple farmers in Kerala. It also imports pineapple from Thailand &
Philippines.
Competitors like Fruity, Maza, Maa, Slice and their advertisements.
74

 Customer choices due to heavy promotion of competitors.

75

CHAPTER- VII
FINDINGS,
SUGGESTION AND
RECOMMENDATIONS

76

77

7 FINDINGS, SUGGESTION AND RECOMMENDATIONS

7.5 FINDINGS
It is a processing industrial unit of the farmers, by the farmers and for the
farmers.
GEO FOOD motivates pineapple cultivation.
GEO FOOD provides lot of job opportunities for the lower class people

thereby make their life more secure.

The main policy and feature of MEXICA is its quality.
The management has no participation of workers in decision making.
The company is semi computerized.
At present the waste of Mango & Pineapple are sold to companies like
Milma.

7.6 SUGGESTIONS
1

Effective media publication & advertisement is needed for increasing the

sales turnover and increasing the market share.

The management must have the participation of workers in decision

making which will help the better performance of the company.

Start customer suggestion scheme by this the Company can understand

the customer's taste and preferences.

The technology should be updated periodically.

Company can give much importance to R&D and Marketing Research,

which are vital inputs for the growth of the company.

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At present the waste of Mango & Pineapple are sold to companies like
Milma. The waste mainly includes outer layer of Mango & Pineapple and
the waste collected by after the process. These wastes can be utilized by
the company in making Vineand Fertilizer. This can be an added income
to the company.

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CHAPTER VIII
LEARNING
EXPERIANCE

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8 LEARNING EXPERIENCE

As an MBA student this organization study was a good experience to me. It

helped me to understand more about the Geo Food Product Pvt.Ltd. it also helped
me to study the different functional areas of Geo Food Product. And more about the
corporate world. This study helps me to understand how the company identifies the
right preference of the consumers and how they make products according to their
preference.
The organization study was conducted for one month time from 1 st may to
31st may. During my study I visited the plant: it was a great experience to me. At that
time I noticed the functioning of the machineries. Most of the data are collected
through personnel interview with each of the department head.
This type of organizational study increase practical knowledge of the
students besides the theoretical knowledge to a large extent. The MBA students are
well aware about the functioning of the companies and corporate world by providing
these types of studies.
The organizational study aims at to get an experience of future performance.
The study will be conducted to understand the structure , functioning and process of
various departments and their interdependence.

The experience getting by an organizational study as follows,

Familiarize with an organization.

Understand the structure of the organization
Familiarize with the different departments of an organization and their
functions.
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Understand the day to day functioning of organization

CHAPTER- IX
CONCLUSION

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9 CONCLUSION
The organization study which is a part of our academic was done in
Adooparambu Geo Food Product Company Ltd., Muvattupuzha. It helped under to
practical knowledge of real time organization. GEO FOOD PRODUCT is a food
processing company. It is a semi govt. undertaking. The company collects fruits
from the local farmers and markets the processed food product.
This organization study report is the result of my work and credible information I
have gathered during my period of association with the organization. I hope that the
reality shock which I expect has stimulated me to gather information to face the
actual real time situations in the industry in the future which acts as an impetus for
future career prospectus. The study has also helped in getting an insight on the
functions of the departments in an organization practically.
The details obtained from the company for organization study are very useful
for a professional career and decision making. And the study was a great experience
to know all about the working of an organization.

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REFERENCE
BOOKS
CR KOTHARI(2009), RESEARCH METHODOLOGY, NEW AGE
INTERNATIONAL PUBLISHER, NEW DE;HI( SECOND EDITION)
DEEPAK KUMAR BHATTACHARYYA, (2009), EXCEL BOOKS, NEW
DELHI (SECOND EDITION)

JURNALS AND MARGIN

COMPANY JURNALS AND MAGAZINES
ANNUAL AUDIT REPORT

WEBSITES

http://en.wikipedia.org/wiki/mango
nhb.gov.in/area-pro/Indian%20Horticulture%202013.pdf
http://www.geofoodproducts.com/index.html

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