CC HNH THC QUNG CO V U NHC IM

1. Vai tr ca Qung co:

Kinh t pht trin cng qu trnh hi nhp dn ti vic cc doanh nghip ra i ngy
cng nhiu .
Mc cnh tranh trn th trng ngy cng khc lit.
Vic qung b thng hiu doanh nghip n vi ngi tiu dng ng vai tr rt
quan trng quyt nh s thnh bi ca doanh nghip.
C rt nhiu hnh thc qung co.
Hnh thc qung co ph hp vi doanh nghip bn l g?
2. Cc hnh thc qung co
2.1.

Qung co truyn hnh

y l hnh thc qung co dnh cho cc doanh nghip "i gia" u chung v s

dng.Qung co trn truyn hnh c chia thnh nhiu loi:

TVC
T gii thiu.
Ti tr chng trnh
Bn hng qua truyn hnh
u im ca loi hnh ny chnh l sn phm v thng hiu ca doanh nghip s
c truyn ti rng ri n vi ngi tiu dng 1 cch chn tht nht. Tuy nhin gy n
tng vi ngi xem,cc mu qung co phi c pht lin tc trong nhiu tun iu ny
dn n chi ph pht sinh rt cao do loi hnh ny khng ph hp vi cc doanh nghip
va thnh lp v cc doanh nghip nh

2.2.

Qung co bo ch,website,t ri

2.2.1. Qung co bo ch: L loi hnh lu i nht so vi cc loi hnh qung co hin nay
v n vn c s tn nhim ca cc doanh nghip.u im ca loi hnh ny chnh l
cc mu qung co ca bn s c chnh ngi tiu dng lu tr,truyn tay nhau m
rng phm vi qung b.Tuy nhin,i tng loi hnh ny nhm n c phn hn ch
mc tui trung nin.V hin nay,gii tr rt t c bo truyn thng v thay vo
l cc trang bo mng in t.

2.2.2. Qung co trn Website: Nu i tng cng ty bn mun nhm n thuc i

tng tr th c th qung b trn website rt hiu qu. Cc doanh nghip c th t
banner,sn phm ln cc trang bo in t uy tin. Bn phi tht thn trng khi gi
gm mu qung co ca mnh ln mng,trnh nhng t bo l ci s l gim uy tn
ca thng hiu cng ty bn

2.2.3. Qung co bng t ri: L hnh thc ph hp vi cc doanh nghip va thnh lp c

nn tng ti chnh cha vng mnh.u im ca loi hnh ny nm mc ph.Mc
ph s dng loi hnh ny tng i thp so vi cc loi hnh cn li.Tuy nhin,
tnh hiu qu ca loi hnh ny tng i thp v a s cc t ri khng to c s
tin tng cho ngi c.Thng thng cm t ri trn tay,ngi c s xem s ni
dung sau thng tay nm vo st rc.C 1 s t ngi quan tm s lu li nhng ai
bo m rng v nh h cn nh n n ?

2.3.

Qung co ngoi tri

y l hnh thc qung co mang tnh sng to rt cao.Loi hnh ny c chia lm 3 loi:

2.3.1. Pana-Billboard: L cc mu qung co tm cao thng c gn trn nc cc ta

nh cao tng hoc trn tng cc cao c ....

2.3.2. Street furniture: Ch nhng loi hnh qung co tm thp, dc trn ng nh

qung co nh ch xe but, bung in thoi
Thng thng cc bng qung co ny c t nhng tuyn ng vi ng
ngi qua loi,cc qung trng ln nhm thu ht s ch .Tuy nhin,loi hnh ny c 1 hn
ch v i tng xem v a s nhng ngi xem l nhng i tng thng xuyn qua li
cc tuyn ng ny.

2.3.3. Transit: Loi hnh qung co di ng nh trn xe but, taxi

So vi Pano v Street furniture th Transit c u im hn v mu qung co ny c di

chuyn khp mi ni,hng ngy,hng gi.
2.4.

Email, SMS, Telephone

2.4.1. SMS Marketing: ang ln mnh hn bao gi ht, ngi ngi nh nh kinh doanh
hu nh mi lnh vc u s dng c. Nhng lm sao chin dch ca bn hiu
qu, bn cn c: database khch hng cht lng, ni dung tin nhn thu ht, VD:
[QC] S hu bit th cao cp SOLID HOUSING vi gi cc sc. u i vay vn
50% trong 20 nm vi 30 thng u li sut 0%. Lin h: 04 66 700 800

2.4.2. Telemarketing: L phng php marketing trc tip m thng qua mt ngi bn
hng s dng in thoi thuyt phc v qung co sn phm, hng ha hay dch v
ca cng ty hay ca mnh n vi khch hng tim nng thng qua in thoi.
U IM:
-

Thng tin dch v, sn phm nhanh c khch hng tim nng bit n.

Hiu r nhu cu ca khch hng.

Nhanh chng nhn c phn hi.

NHC IM:
-

Sc nng tm l.

Phin n khch hng khi khch hng ang c vic bn.

2.4.3. Email Marketing: L hnh thc gi email thng tin/qung co/s kin c ni dung
lin quan trc tip n cc i tng ng ng k nhn email (opt-in) hay gin
tip v cho php h c quyn t chi khng tip tc nhn email qung co na.
u im:
-

gi ca dch v email marketing li thp hn rt nhiu m li gip bn gi thng tin n

ng i tng mt cch nhanh nht.

Bn c th ch ng t lch hn ngy gi gi th, c bit khng hn ch hnh thc thit

k v khi lng ni dung ca thng ip qung co, khng gii hn s lng ngi
nhn bn tin v c th iu chnh ni dung bt k lc no.

Bn c th o lng c kt qu ca chin dch email marketing ngay tc th m khng

phi mt thi gian ch i. Cc cng c thng k trc quan cho php bn bit c bao
nhiu ngi nhn c email v s ngi quan tm c ni dung th, nhn vo
ng dn no trong email, bao nhiu ngi chia s thng tin ny ln cc mng x
hi.

Vic gi email thng xuyn n cc khch hng hin ti v tim nng gip bn duy tr
s hin din ca thng hiu, xy dng lng trung thnh, nng cao nhn thc v sn
phm v dch v, tng trng doanh thu, tm hiu nhng thng tin m khch hng quan

tm qua cc bn thm d trc tuyn. c bit email marketing gip bn nng cao cht
lng dch v v to s gn gi hn vi khch hng.
-

Khi khch hng ng k ng nhn thng tin t bn th c ngha l h quan tm nhng

g m bn ang lm hoc tng s dng sn phm hay dch v m doanh nghip hay c
nhn bn ang cung cp. Email marketing cho php bn gi nhng ni dung lin quan
n cc i tng c mc tiu c th da trn mi quan tm v s thch ca h.

S hiu qu ca chin dch qung b ph thuc rt nhiu tc , tnh cht kp thi ca

thng tin c gi ng thi im s kin ang din ra. Khi s dng dch v email
marketing ca chng ti, thng ip ca bn s c gi i mt cch nhanh chng n
hng nghn ngi m khng phi mt nhiu thi gian ch i vi h thng my ch mail
c thit k a lung gi nhm tng tc gi tin n ngi nhn th trong thi gian
ngn nht.

2.5.

T chc s kin
Loi hnh ny c xem l mang li hiu qu nht i vi doanh nghip khi mun

a sn phm ca mnh n tn tay ngi tiu dng.Tuy nhin,cc doanh nghip phi lu
n thi gian a im t chc s kin v iu ny nh hng rt ln n hiu qu em
li.Hnh thc event c cc doanh nghip a chung hin nay a sn phm n gn vi
ngi tiu dng l t chc nhng bui pht sampling min ph ti cc siu th, trung tm mua
sm, ch hay cc chui ca hng v hiu qu mang li tng i cao.