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Introduction
Mindtree Limited is an Indian MNC headquartered in Bangalore, India and New
Jersey. It provides services in the domains of information technology, consulting
and outsourcing. The company was formed on 18 August, 1999 by ten IT
professionals from Cambridge Technology Partners, Lucent Technologies and
Wipro, three of which invested through an entity incorporated in Mauritius.
Mindtree delivers digital transformation and technology services from ideation to
execution, thereby enabling Global 2000 clients to outperform the competition.
Born digital, Mindtree takes an agile, collaborative approach to creating
customized solutions across the digital value chain. At the same time, their deep
expertise in infrastructure and applications management helps optimize IT into a
strategic asset.
The company currently deals in agile methodology, big data, e-commerce
applications, mobile applications, cloud based services, digital transformation,
data analytics, EAI and ERP, with more than 290 clients and 28 offices in 14
countries (as of 2012). The company has established a large operating base in
India to serve its major markets in US and Europe.
Web based applications, ERP Wraparounds and what are called "Front Office
Applications".
The final thought for the founding team was how to differentiate itself from
companies like Cambridge Technology Partners, Sapient, etc. as well as challenge
the monopoly of IBM. They zeroed in on six things. These are Domain, Tools,
Methodology, Quality, Innovation and Branding.
The company received seed funding by the venture capital firms Walden
International and Sivan Securities, and later in 2001 from the Capital Group and
Franklin Templeton.
Vision
The founders decided on the following to be accomplished by 2005:
Achieve $100 Million in revenues
Establish development centers in four international locations
Create ownership through stock options at all levels in the organization
Commit a significant portion of our PAT to support enhancement of primary
education in the societies we work in
The Logo
On 26th July, 13 months after the birth of the idea, the founding team asked the
disabled children at the Spastic Society of Karnataka to design their logo. From
the all the possible options, the design by K.S. Chetan was finalised as the visual
identity for MindTree.
This logo was retained for 14 years which depicted the values of the company
and the picture that the company had humble, down to earth and introspective
people. As businesses and critical information systems transform, we realise
that we need a company that is expertise led, which meant that we needed to
redefine our existing brand." said chairman, Subroto Bagchi. Designed by US
based Siegel + Gale, the new logo and brand identity were announced in 2012
as part of its journey towards 2020. The new logo conveys that the firm sees a
possibility when others see no way.
In December 2006, it became a public company and was listed on BSE and NSE.
In 2010, one of the key founders, Ashok Soota exited from the company. The
company also exited its investments in smartphone business that it had acquired
from Kyrocera after incurring huge losses.
In January 2016, Mindtree underwent significant management changes.
Rostow Ravanan was appointed as the CEO and Managing Director. He is among
the ten founding members and earlier served as CFO. Subroto Bagchi stepped
down as the Executive Chairman but continues to be on the Board of Directors as
a non-executive director. His position was taken over by Krishna Kumar
Natarajan.
Mindtree acquired Magnet 360 to strengthen its offerings in digitizing the value
chain and building sense-and-response systems around the same time.