NEW ZEALAND FASHION WEEK 2013

SPONSORSHIP PROPOSAL

New Zealand Fashion Week is the most significant event on the New Zealand fashion
calendar.
Hosted at the Viaduct Events Centre from September 3rd-8th, NZFW provides a
perfect platform to promote local talented designers, to showcase their unique art
while providing Auckland with one of a kind fashion event.
It will also promote networking among fashion industry professionals including retail
buyers, fashion journalists, trendsetters, tastemakers and of course consumers.
Therefore, it is a great opportunity for sponsors to align themselves with some of the
very best talent in New Zealands creative sector.
Taylor will undertake its second NZFW solo show Wednesday 4th of September at
7pm.However, this year will not follow the norm with designer Vicki Taylors desire to
create a more intimate, off-site fashion experience where viewers can get up close
with the models and garments. The show is designed to allow the attendees the
opportunity to really participate in the event rather than being an outsider as is
expected at traditional runway shows.
With 15 years in the design community and retail sector, Taylor has formed a solid
foundation with four retail outlets across the country, plus a strong international
following via an online channel and personal contact, backed up by a devoted
celebrity and media following.
We are hard at work securing sponsors for this special event and we would like to
take this opportunity to invite your company to participate as a product sponsor for
Taylors show. In addition, you will also have the possibility to be represented at the
Ponsonby Designers show during the New Zealand Fashion Weekend with an
audience of 700 people. This second event, will be held at the Viaduct Events
Centre on Saturday 7TH September with the participation of others Ponsonby
Designers.
By participating as a sponsor, your organisation stands to benefit from media
campaigns, extensive press coverage, prominent name and product placement
throughout the event, program book advertisements, sample product distribution,
inclusion in press releases to be sent nationally and a massive internet marketing
program, directed towards the audience of Fashion Week.
Last years show, hold on Thursday 6th September 2012 at the Viaduct Events Centre,
was a major success with over 500 attendees. The event also received press
coverage, with television interviews with Vicki Taylor on the Good Morning Show
(TV1), Nightline with Kate Roger (TV3); the full show playing on demand on TV3;
substantial print coverage in the NZ Herald Viva, as well as coverage in many
popular fashion blogs such as for Four Eyes (NZs pre-eminent fashion blog), the
Denizen magazine, and the international Huffington Post. This year we anticipate our
guests will experience a more intimate show. Over 80% of our expected audience is
female aged between 25 and 70. Many clients are SME owners/ directors or the
decision makers within their businesses.
I kindly ask you to review the sponsorship opportunities to follow and consider
supporting our 2013 event. The show presents 5 levels of sponsorship, both large and
small so you can select the level of participation that best meets your needs.
We look forward to working with you to ensure a mutually beneficial strategic
partnership in the long-term.
Sincerely,
The Taylor Team

Sponsorship opportunities
All sponsorships are negotiable as we are looking to form partnerships that will be
mutually beneficial for 2013 and future.
Corporate Event Sponsor NZD$40,000 +GST.

Sole sponsorship of the entire event with the event being named after your
company.
- Package tailored to suit your business -

Premium Naming Rights NZD$20,000+GST

30 tickets to the Taylor NZFW show - a mixture of front row, second row, and
standing tickets.
Official NZFW Taylor dinner held at Ebisu (or similar) restaurant for 5 VIP guests.
To be held during Fashion Week.
Sponsor's logos on all Taylor NZFW invitations.
Sponsors logo and link on our website.
Acknowledgement throughout the night.
Sponsors logo printed on the event program.
Opportunity to activate a 'Win with Taylor at NZFW' competition drive prefashion week.
Access to goody bags for all Taylor show guests: up to 400 units required,
product needs to be as premium as possible.
Orchestrated photos backstage with models standing in front of sponsor
signage.
A year brand partnership and access to the designer for 2 client events.
These to be discussed and agreed upon.
Contra product for staff and customers at agreed value.

Supporting Partner NZD$10,000+GST

15 tickets to the Taylor NZFW show - a mixture of front row, second row, and
standing ticketsOfficial NZFW Taylor dinner held at Ebisu (or similar) restaurant for 5 VIP guests.
To be held within 2 months after the show.
Sponsor's logos on all Taylor NZFW invitations.
Acknowledgement throughout the night.
Sponsors logo printed on the event program.
Opportunity to activate a 'Win with Taylor at NZFW' competition drive prefashion week.
Access to goody bags for all Taylor show guests: up to 400 units required,
product needs to be as premium as possible.
Orchestrated photos backstage with models standing in front of sponsor
signage.
A 6 months brand partnership and access to the designer for 2 client events.
These to be discussed and agreed upon.
Contra product for staff and customers at agreed value.

Brand Partner NZD$5,000+GST

7 tickets to the Taylor NZFW show - a mixture of front row, second row, and
standing ticketsSponsor's logos on all Taylor NZFW invitations.
Acknowledgement throughout the night.
Sponsors logo printed on the event program.
Access to goody bags for all Taylor show guests: up to 400 units required,
product needs to be as premium as possible.
Orchestrated photos backstage with models standing in front of sponsor
signage.
A 3 months brand partnership.
Contra product for staff and customers at agreed value.

Partner NZD$2,500+GST

5 tickets to the Taylor NZFW show -a mixture of front row, second row, and
standing tickets Sponsor's logos on all Taylor NZFW invitations.
Acknowledgement throughout the night.
Sponsors logo printed on the event program.
Access to goody bags for all Taylor show guests: up to 400 units required,
product needs to be as premium as possible.
Contra product for staff and customers at agreed value.

About taylor
We conceived taylor in 1998 to reach out to women confused by the ever widening
gap between mainstream and boutique clothing. The problem of what to wear and
how to wear it can be an enormous pressure for the busy woman of today. We want
to create beautiful pieces in amazing fabrications and show people how to wear
them. The intention at taylor is to make creating a seasonal wardrobe something to
look forward to.
At taylor, we strive to empower women to be individual and creative through
inspired New Zealand design. We want to take the confusion out of dressing so we
also provide a fabulous personalised styling experience for our customers. We use
fabric from some of the best mills in the world with shipments arriving from Italy and
Japan frequently, and we love being able to say that taylor is 100% designed and
manufactured in New Zealand.
The taylor woman is an educated, independent thinker and is often the decision
maker in her business environment. She has a social conscience and believes in
brands that do what they say. She has no time for falsity. It is important for her to look
good, both at work and home.
Taylor is a long time supporter of the Westpac Rescue Helicopter Trust, The Special
Childrens Christmas Party, Breast Cancer Research Trust, Mercy Hospice and has
recently undertaken a very successful support program for Dress for Success,
whereby over 120 (fully wearable) garments are to be delivered for their benefit.
taylor is available online at www.taylorboutique.co.nz and has 4 boutiques:

taylor Britomart 14 Te Ara Tahuhu, Britomart Pavilions, Auckland

taylor Newmarket 1 Teed Street, Newmarket, Auckland
taylor Ponsonby 20 Jervois road, Ponsonby, Auckland
taylor Welington Old Bank Building, 98 Customhouse Quay, Wellington

Contact.
taylor Workroom 61a Randolph St, Eden Terrace, Auckland, New Zealand
Ph 09 951 0271- www.taylorboutique.co.nz