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WWW.CESSE.ORG

Organized by the Council of Engineering and Scientific Society Executives Hosted by the Laser Institute of America

CESSE 2009 ADVANCE PROGRAM

Loews Royal Pacific Resort at Universal Orlando®

Hosted by the Laser Institute of America CESSE 2009 ADVANCE PROGRAM Loews Royal Pacific Resort at
CONTENTS Conference at a Glance 3 Join Us in Orlando! 4 2009 Annual Meeting Sponsors

CONTENTS

Conference at a Glance

3

Join Us in Orlando!

4

2009 Annual Meeting Sponsors

5

Management Institute

8

IT Institute

9

International Institute

10

Mini-Site Visit/Orlando FAM

11

Events and Activities

12

Local Attractions

13

Plenary Sessions

14

PROGRAM TRACKS

Daily Track Planner

16

General Management

18

CQI/Customer Service

20

Education and Training

22

Finance and Administration

24

Human Resources

26

Information Technology

28

Marketing and Communications

30

Meetings and Exhibits

32

Membership

34

Public Affairs

36

Publications

38

REGISTRATION INFORMATION

Registration Information

40

Registration Form

41

Travel Information

42

Accommodations

44

General Information

46

About CESSE Executive Committee Directors

48

2009

Program Committee

2009

Host and Planning Committee

For the most up-to-date and complete information, go to www.cesse.org/cesse2009

Register today at

Royal Pacific Resort at Universal Orlando® A Loews Hotel Advance Program designed by Marketing General
Royal Pacific Resort
at Universal Orlando®
A Loews Hotel
Advance Program designed by Marketing General Inc. and printed
by Omnipress.

www.cesse.org/cesse2009!

Images provided by the Orlando/Orange County Convention & Visitors Bureau, Inc.

CONFERENCE AT A GLANCE

MONDAY, JULY 20, 2009 4:00 PM–8:00 PM Registration Open TUESDAY, JULY 21, 2009 8:00 AM–6:00
MONDAY, JULY 20, 2009
4:00 PM–8:00 PM
Registration Open
TUESDAY, JULY 21, 2009
8:00 AM–6:00 PM
Registration Open

7:45 AM–4:00 PM

CESSE Mini-Site Visit / Orlando FAM

8:30 AM–4:00 PM CESSE IT / Disney Institute*
8:30 AM–4:00 PM
CESSE IT / Disney Institute*

9:00 AM–4:00 PM

6th Annual CESSE Management Institute*

9:00 AM–4:00 PM Inaugural CESSE International Institute*
9:00 AM–4:00 PM
Inaugural CESSE International
Institute*

12:00 PM–5:00 PM

Networking Area Open

5:00 PM–6:00 PM First-timers’ Reception at Loews Royal Pacific Resort at Universal Orlando®
5:00 PM–6:00 PM
First-timers’ Reception at
Loews Royal Pacific Resort at
Universal Orlando®

6:30 PM–9:30 PM

Opening Reception at Orange County Convention Center

WEDNESDAY, JULY 22, 2009 5:45 AM 14th Annual CESSE Fun Run/Walk*
WEDNESDAY, JULY 22, 2009
5:45 AM
14th Annual CESSE Fun
Run/Walk*

6:30 AM–6:00 PM

Registration Open

7:30 AM–8:15 AM Breakfast
7:30 AM–8:15 AM
Breakfast

8:30 AM–9:30 AM

Plenary Session

9:30 AM–5:00 PM Networking Area Open
9:30 AM–5:00 PM
Networking Area Open

9:40 AM–11:00 AM

Breakout Sessions

11:00 AM–11:30 AM Refreshment Break
11:00 AM–11:30 AM
Refreshment Break

11:30 AM–12:30 PM

Breakout Sessions

12:30 PM–1:30 PM Lunch
12:30 PM–1:30 PM
Lunch

1:40 PM–3:00 PM

Breakout Sessions

3:00 PM–3:30 PM Refreshment Break
3:00 PM–3:30 PM
Refreshment Break

3:30 PM–5:00 PM

Breakout Sessions

6:00 PM–7:30 PM Evening Reception at Jimmy Buffet’s Margaritaville
6:00 PM–7:30 PM
Evening Reception at Jimmy
Buffet’s Margaritaville

7:30 PM–9:30 PM

Dine Around

9:30 PM–11:00 PM Evening Afterglow at Emeril’s Tchoup Chop
9:30 PM–11:00 PM
Evening Afterglow at Emeril’s
Tchoup Chop

*Indicates a separate registration fee. See registration form for details.

Universal elements and all related indicia TM & © 2009 Universal Studios. © 2009 Universal Orlando. All rights reserved.

CONFERENCE AT A GLANCE

THURSDAY, JULY 23, 2009 7:30 AM–5:00 PM Registration Open
THURSDAY, JULY 23, 2009
7:30 AM–5:00 PM
Registration Open

7:30 AM–8:15 AM

Breakfast

8:30 AM–9:30 AM Plenary Session
8:30 AM–9:30 AM
Plenary Session

9:30 AM–5:00 PM

Networking Area Open

9:40 AM–11:00 AM Breakout Sessions
9:40 AM–11:00 AM
Breakout Sessions

11:00 AM–11:30 AM

Refreshment Break

11:30 AM–12:30 PM Breakout Sessions
11:30 AM–12:30 PM
Breakout Sessions

12:30 PM–1:30 PM

Lunch

1:40 PM–3:00 PM Breakout Sessions
1:40 PM–3:00 PM
Breakout Sessions

3:00 PM–3:30 PM

Refreshment Break

3:30 PM–5:00 PM Breakout Sessions
3:30 PM–5:00 PM
Breakout Sessions

6:30 PM–7:15 PM

Final Night Reception at Loews Royal Pacific Resort®

7:30 PM–12:00 AM Award Gala Banquet at Loews Royal Pacific Resort® FRIDAY, JULY 24, 2009
7:30 PM–12:00 AM
Award Gala Banquet at Loews
Royal Pacific Resort®
FRIDAY, JULY 24, 2009
7:30 AM–10:00 AM
Registration Open

7:30 AM–10:00 AM

Networking Area Open

8:30 AM–10:30 AM Brunch and Closing Entertainment
8:30 AM–10:30 AM
Brunch and Closing Entertainment

POSTER SESSION—Declining interest in science and engineering, combined with shifting demographics, is leading to lower enrollments and interest in careers in science and engineering. To address these challenges for their members, many organizations are taking active roles in outreach to the K–12 audience— including teachers, students, parents, and the general public.

Join us for a new session for CESSE—a poster session on K–12 outreach activities. This poster session will feature numerous organizations and their K–12 activities. To present a poster, please contact Susan Chapman at schapman@agronomy.org.

DOWNTOWN ORLANDO AERIAL

K–12 activities. To present a poster, please contact Susan Chapman at schapman@agronomy.org. DOWNTOWN ORLANDO AERIAL

3

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

JOIN US IN ORLANDO
JOIN US IN ORLANDO

CESSE 2009 ADVANCE PROGRAM

A Personal Invitation From CESSE President and 2009 Program Chair

This year’s theme, “Catch the Universal Spirit; Creative Approaches for Changing Times,” is especially relevant as we anticipate the impact of a new administration, an evolving economy, and an ever-changing marketplace. Challenging times also create opportunities. One of these opportunities is preparing for the future by enhancing our knowledge, skills, and attitudes.

The CESSE Annual Meeting offers sessions to learn about best practices to follow and build upon in managing the affairs of our engineering and scientific societies. Sessions focused on the very issues you deal with every day will be presented by those with special expertise and experiences. You will have the chance to interact with your peers, consultants, and suppliers—all of whom can help you to put the challenges you face in perspective and spark new insights into dealing with changing times.

CESSE is committed to bringing value to its members through the exciting and informative program presented at its annual meeting. This year, in addition to program tracks that represent the major program areas of associations, we will offer three institutes to provide in-depth, hands-on exploration of topics related to leadership, information technology, and international outreach. A special opportunity to experience “Unexpected Orlando” will be offered for meeting planners, and a “virtual track” exploring K–12 opportunities for societies will weave through the program tracks.

In addition to the learning experience, this group has selected outstanding venues for networking. Come to Orlando and “Catch the Universal Spirit—CESSE 2009—Creative Approaches for Changing Times.”

Our goal is to provide a productive, informative, and exciting experience for each of you. See you in Orlando!

and exciting experience for each of you. See you in Orlando! PATRICK J. NATALE CESSE President

PATRICK J. NATALE CESSE President 2008–2009 American Society of Civil Engineers

President 2008–2009 American Society of Civil Engineers KATHERINE S. McCARTER 2009 Program Chair A WORD FROM

KATHERINE S. McCARTER 2009 Program Chair

A WORD FROM OUR HOST
A WORD FROM OUR HOST

If a definition of insanity is to keep doing the same thing and to expect a different result, then a definition of intelligence is to assess a changing situation, take a different course of action, and achieve a better result. In other words, apply “creative solutions to changing times.”

I have been a chief executive at LIA for 20 years and was in the laser industry for many years prior to that. I have had to deal with many recessions and I can tell you what works and what does not. What does not work is saving a few pennies by turning the lights off and sitting in your office waiting for things to get better. What absolutely does work is to first look hard and face the truth in the

4 situation, both externally and internally. Next, seek the available wisdom from the smartest people you can find to assess what they think and what they are planning to do. Finally, use your own intelligence and intuition, make your decision, and take advantage of the situation to make the changes which will benefit your organization.

The single best place to seek the available wisdom is CESSE 2009 Orlando! So don’t stay in the dark cave—come to the sunshine! Attend the sessions which are tailored to your needs and take advantage of the networking opportunities to validate and improve your thinking. Refresh your mind.

The other crucial thing is to take care of yourself, have some fun, and relax. There is no better city for this than Orlando, with its world-famous attractions and proximity to the beach, and no hotel more unique than the beautiful Royal Pacific Hotel, which is a leisurely boat ride away from attractions at Universal.

Make the investment in yourself and your society. Come to CESSE 2009 in Orlando. You’ll be glad you did.

Come to CESSE 2009 in Orlando. You’ll be glad you did. PETER BAKER Executive Director Laser

PETER BAKER Executive Director Laser Institute of America

be glad you did. PETER BAKER Executive Director Laser Institute of America REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

CESSE 2009 SPONSORS
CESSE 2009 SPONSORS

SPONSORS

Many thanks to the following sponsors.

EVENT SPONSORS

Board of Directors Dinner Tuesday IT Institute Tuesday CESSE Tuesday Management Institute International Institute
Board of Directors Dinner
Tuesday IT Institute
Tuesday CESSE
Tuesday
Management Institute
International Institute
www.onlyinsanfrancisco.com
www.leaderpoint.biz
www.globalstrat.com
www.disneyinstitute.com
Tuesday
First-timers’ Reception
Opening Reception
Tuesday Night
Wednesday Fun Run/Walk
Turndown Service
www.travelportland.com
www.helmsbriscoe.com/
bio/amartell
www.orlandoconventions.com
www.visitdetroit.com
Wednesday Breakfast
Wednesday AM
Wednesday Lunch
Refreshment Break
www.triumphexpo.com
www.itsatrip.com
www.visithoustontexas.com
www.gotolouisville.com
www.oregoncc.org
Wednesday PM
Wednesday Evening Reception
Wednesday Afterglow
Refreshment Break
www.positivelycleveland.com
www.hyatt.com
www.meetingstexas.com
www.hilton.com
Wednesday Turndown Service
Thursday Breakfast
Thursday AM
Thursday Lunch
Refreshment Break
www.visitseattle.org
www.meetings.canada.travel
www.conferencedirect.com
www.visitpittsburgh.com

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CESSE 2009 SPONSORS
CESSE 2009 SPONSORS

CESSE 2009 ADVANCE PROGRAM

EVENT SPONSORS

Thursday PM

President’s Reception

Final Reception & Banquet

Final Evening Turndown

Refreshment Break

& Banquet Final Evening Turndown Refreshment Break www.mobilebay.org www.starwoodhotels.com
& Banquet Final Evening Turndown Refreshment Break www.mobilebay.org www.starwoodhotels.com
& Banquet Final Evening Turndown Refreshment Break www.mobilebay.org www.starwoodhotels.com
& Banquet Final Evening Turndown Refreshment Break www.mobilebay.org www.starwoodhotels.com

www.mobilebay.org

www.starwoodhotels.com

www.uomeetingsandevents.com

www.norfolkcvb.com

Friday Brunch

Friday Brunch Mini-Site Visit/FAM  

Mini-Site Visit/FAM

 
■ Meeting Movers, Inc. ■ Hilton Orlando Hotel

Meeting Movers, Inc.

Hilton Orlando Hotel

TBA Global Events, Inc.

Renaissance Orlando

Rosen Shingle Creek

Resort at SeaWorld

www.visitraleigh.com

www.raleighconvention.com

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SERVICE SPONSORS

AV/Wireless/ Speaker Ready Room

6 SERVICE SPONSORS AV/Wireless/ Speaker Ready Room www.SWANKav.com Board of Directors, Track Chairs, &

www.SWANKav.com

Board of Directors, Track Chairs, & Plenary Speaker Gifts

of Directors, Track Chairs, & Plenary Speaker Gifts www.santaclara.org Decorator & Signage Sponsor

www.santaclara.org

Decorator & Signage Sponsor

Gifts www.santaclara.org Decorator & Signage Sponsor Electronic Newsletter www.smartbrief.com/services

Electronic Newsletter

Decorator & Signage Sponsor Electronic Newsletter www.smartbrief.com/services www.freemanco.com Lanyards &

www.smartbrief.com/services

www.freemanco.com

Lanyards & Pens

www.freemanco.com Lanyards & Pens www.wiley.com Marketing, Graphic Design, Broadcast Email

www.wiley.com

Marketing, Graphic Design, Broadcast Email

www.wiley.com Marketing, Graphic Design, Broadcast Email www.marketinggeneral.com Membership Directory

www.marketinggeneral.com

Membership Directory

Email www.marketinggeneral.com Membership Directory www.mirasmart.com Network Room/Lounge www.smgworld.com

www.mirasmart.com

Network Room/Lounge

Membership Directory www.mirasmart.com Network Room/Lounge www.smgworld.com Plenary Speakers www.leadingauthorities.com

www.smgworld.com

Plenary Speakers

Network Room/Lounge www.smgworld.com Plenary Speakers www.leadingauthorities.com Printing of Advance Program Grid,

www.leadingauthorities.com

Printing of Advance Program Grid, Final Program, Pocket Agendas

of Advance Program Grid, Final Program, Pocket Agendas www.omnipress.com Program Sponsor www.pub4stm.org

www.omnipress.com

Program Sponsor

Program, Pocket Agendas www.omnipress.com Program Sponsor www.pub4stm.org www.chattanoogafun.com www.boxwoodtech.com

www.pub4stm.org

Agendas www.omnipress.com Program Sponsor www.pub4stm.org www.chattanoogafun.com www.boxwoodtech.com Registration

www.chattanoogafun.com

Program Sponsor www.pub4stm.org www.chattanoogafun.com www.boxwoodtech.com Registration & Cyber Café Services

www.boxwoodtech.com

Registration & Cyber Café Services

www.boxwoodtech.com Registration & Cyber Café Services www.showcare.com Registration Totes www.thomsonreuters.com

www.showcare.com

Registration Totes

Cyber Café Services www.showcare.com Registration Totes www.thomsonreuters.com Session Evaluation Services Web

www.thomsonreuters.com

Session Evaluation Services

Web Services

www.thomsonreuters.com Session Evaluation Services Web Services www.fusionproductions.com www.surveyandballotsystems.com

www.fusionproductions.com

www.thomsonreuters.com Session Evaluation Services Web Services www.fusionproductions.com www.surveyandballotsystems.com

www.surveyandballotsystems.com

SPONSORS

SPONSORS Sponsors listed as of 4/10/09. CESSE 2009 MONETARY SPONSORS www.accessworldwide.net www.advsol.com

Sponsors listed as of 4/10/09.

CESSE 2009 MONETARY SPONSORS

www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com
www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com
www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com
www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com
www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com
www.accessworldwide.net www.advsol.com www.allenpress.com www.anchorage.net www.aptify.com www.avectra.com

www.accessworldwide.net

www.advsol.com

www.allenpress.com

www.anchorage.net

www.aptify.com

www.avectra.com

www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org
www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org
www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org
www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org
www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org
www.anchorage.net www.aptify.com www.avectra.com www.ColonialWilliamsburg www.experience www.boise.org

www.ColonialWilliamsburg

www.experience

www.boise.org

www.brede.com

www.choosechicago.com

Meetings.com

coloradosprings.com

www.gomeeting.com

Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com
Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com
Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com
Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com
Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com
Meetings.com coloradosprings.com www.gomeeting.com www.daytonabeach meetings.com www.daytoncvb.com

www.daytonabeach

meetings.com

www.daytoncvb.com

www.delcor.com

www.washington.org

www.experient-inc.com

www.galthouse.com

www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org
www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org
www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org
www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org
www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org
www.experient-inc.com www.galthouse.com www.Meetings. www.gomembers.com www.inbirmingham.org

www.Meetings.

www.gomembers.com

www.inbirmingham.org

www.visitwichita.com

FloridaKiss.com

www.Knoxville.org

www.lvcva.com

FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com
FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com
FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com
FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com
FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com
FloridaKiss.com www.Knoxville.org www.lvcva.com www.visitlex.com www.mckinleymarketing.com

www.visitlex.com

www.mckinleymarketing.com

www.memphistravel.com

www.mgmatfoxwoods.com

www.visitmusiccity.com

www.neworleanscvb.com

www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com
www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com
www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com
www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com
www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com
www.visitmusiccity.com www.neworleanscvb.com www.abstractsonline.com www.odysseypress.com

www.abstractsonline.com

www.odysseypress.com

www.projection.com

www.ptassoc.com

www.goprovidence.com

www.VisitSaltLake.com

www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com
www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com
www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com
www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com
www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com
www.goprovidence.com www.VisitSaltLake.com www.visit www.sanjose.org sanmateocounty.com

www.visit

www.sanjose.org

sanmateocounty.com

www.spi-bpo.com

www.susqtech.com

www.tmaresources.com

www.towncountry.com

www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com
www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com
www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com
www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com
www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com
www.tmaresources.com www.towncountry.com www.visittucson.org www.visitbatonrouge.com

www.visittucson.org

www.visitbatonrouge.com

www.denver.org

www.milwaukee.org

www.meetinrochester.com

www.YesMarketingLLC.com

7

CESSE 2009 ADVANCE PROGRAM

6TH ANNUAL CESSE MANAGEMENT INSTITUTE DYNAMIC LEADERSHIP: Maintaining Focus in Times of Change
6TH ANNUAL CESSE MANAGEMENT INSTITUTE
DYNAMIC LEADERSHIP: Maintaining Focus in Times of Change

Tuesday, July 21, 2009 9:00 AM–4:00 PM

$125 per person Lunch will be provided.

Sponsored by LeaderPoint

Dynamic Leadership is a workshop/seminar that provides participants with a broad perspective on their work and the results they achieve through the work they lead, manage, or influence. Dynamic Leadership focuses on developing participants’ business perspectives on their organizations and the factors that help or hinder high performance through group work.

In addition, participants are introduced to the tools that will enable them to bring individuals together for group work, to correct dysfunctional group dynamics, and to assign accountabilities to others in order to achieve measurable business results.

Content is delivered through interactive seminars on the following topics:

• Daily Work and Interaction Influencers

• Leadership Issues in the Business Lifecycle

• Leadership Issues in a Business’s Core Components

• Dynamic Leadership: Achieving Results

• Intervening in and Correcting Group Dynamics

• Types of Work and Organizing People

• Real-world Issues

Who Should Attend?

Dynamic Leadership is appropriate for executive directors, directors, managers, supervisors, team leaders, and project leaders

8 or those soon to be moving into these roles who are interested in:

• Developing a more strategic approach to leading others

• Creating a cooperative cross-functional environment

• Managing projects to achieve results by planning, gaining cooperation from others, and growing leadership skills

About LeaderPoint

others, and growing leadership skills About LeaderPoint Dynamic Leadership is facilitated by Kirk Hardcastle,

Dynamic Leadership is facilitated by Kirk Hardcastle, partner and senior facilitator for LeaderPoint. As a session facilitator and executive coach, he has worked with over 800 senior managers representing over 300 companies. His articles on management and leadership have appeared in numerous local, national, and international publications.

Kirk has worked in management and executive development for more than 20 years. He joined LeaderPoint as a partner in 1999. He founded Hardcastle Communications, a strategic marketing firm, in 1993. He was the founding editor of EXPLORE Kansas City, a local news magazine, in 1997. He founded Tricycle Design, a commercial graphic design studio, in 2005.

LeaderPoint provides a comprehensive and systematic approach to developing management and business leadership. The premise of LeaderPoint’s work is that the specific skills and abilities needed to lead and manage can be defined and developed in a concentrated period of time. LeaderPoint programs are focused on developing leadership that achieves measurable improvement in business results. www.leaderpoint.biz

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

CESSE IT/DISNEY INSTITUTE

CESSE IT/DISNEY INSTITUTE CESSE IT/DISNEY INSTITUTE Disney’s Approach to Inspiring Creativity Tuesday, July 21, 2009

CESSE IT/DISNEY INSTITUTE

Disney’s Approach to Inspiring Creativity

Tuesday, July 21, 2009 8:30 AM–4:00 PM

$125 per person Lunch will be provided.

Sponsored by Disney Coronado Springs Resort

This year the CESSE IT Institute is collaborating with Disney Institute to provide a unique and engaging program focused on your organization’s leaders. For many, the ideas of innovation and creativity seem to be “magic.” The Walt Disney Company believes that everyone has that “magic” and that organizations can implement management practices that encourage and develop the creativity of employees to solve business challenges. While this capability is of value across the entire organization, it is of particular value in the fast-paced and demanding world of technology.

The Walt Disney Company is recognized the world over as a creative organization. Every organization seeks to grow and prosper and is constantly searching for ideas that will lead to greater success. But few companies recognize the diversity and depth of their own workforce as a source of new and creative solutions to everyday business challenges. At Disney, it is believed that everyone is creative, creativity brings a competitive advantage, and companies can organize to maximize creative potential. In a truly creative and collaborative environment, ideas flow from concept to execution and result in new and better products and services. Through this day-long session, you will discover ways to tap into the same power source that has propelled more than 80 years of business success and learn how to leverage your own self- contained creativity.

Who Should Attend?

This program is on-target for leaders of all levels who want to:

• Enhance employee creativity and propel ideas from conception to implementation

• Encourage the expression of ideas by developing collaborative partnerships among employees

• Foster a climate of creativity across all reporting levels

• Transform employee ideas into profitable products and services

• Learn proven Disney creativity tools that are applicable to all businesses

About Disney Institute

are applicable to all businesses About Disney Institute Disney Institute has trained over a million professionals

Disney Institute has trained over a million professionals from more than 35 countries and 40 industries, including over 50% of the Fortune 100. Available at Disney Destinations around the world, or your corporate location, programs focus on the areas of Leadership Excellence, People Management, Quality Service, Brand Loyalty, and Inspiring Creativity. These in-depth and highly experiential programs showcase proven best practices that have stood the test of time. Easily adaptable to any industry, they capitalize on the strategies and success formulas that have set the benchmark for successful companies around the world.

All Disney Institute professional facilitators are true Disney “insiders.” This means that not only are they successful trainers, but they have also worked their way up through the ranks of the Disney organization and held leadership roles within the company. As distinguished Disney veterans, they have performed a variety of roles in Theme Park and resort operations, bringing their experiences and stories into the classroom. Educated in the nation’s top colleges and universities and with experience ranging to over 30 years, all of them have worked with a wide variety of clients from large corporations to small businesses and associations. Visit www.disneyinstitute.com for more information.

9

CESSE 2009 ADVANCE PROGRAM

CESSE 2009 ADVANCE PROGRAM INAUGURAL INTERNATIONAL INSTITUTE ASSOCIATION GLOBALIZATION STRATEGIES: How to develop your

INAUGURAL INTERNATIONAL INSTITUTE

CESSE 2009 ADVANCE PROGRAM INAUGURAL INTERNATIONAL INSTITUTE ASSOCIATION GLOBALIZATION STRATEGIES: How to develop your

ASSOCIATION GLOBALIZATION STRATEGIES:

How to develop your association’s international strategy to grow and thrive in a globalized world.

Tuesday, July 21, 2009 9:00 AM–4:00 PM

$125 per person Lunch will be provided.

Sponsored by GlobalSTRAT

As more U.S.-based associations are starting or building their international activities, they continue to struggle with common obstacles. They also share many common objectives, looking for growth, outreach, and development opportunities. Based on a recent survey of associations, key challenges to developing and implementing a successful international strategy include:

• Inability to accurately assess market opportunities and risks

• Governance and legal issues

• Currency and finance

• Culture and language

• Legislative and regulatory

• Competition (direct and indirect)

• Lack of internal consensus

• Lack of a common vision

Associations require a proven process approach to the development of a sound and secure international strategy that will produce a common vision, supported by an appropriate business strategy, with clear measures of success, a budget, and a business plan.

International development is an inherently risky activity as it involves new markets that are significantly different from the home territory and often with products and services that must be either adapted or created. The issues are complicated and inter-related, calling for a joint approach.

If you are looking for more than just a presentation and want a

10 practical, hands-on workshop that will provide you more than just information but real tools, then this is the Institute Program for you.

This is an all-day session that will provide the delegates with a framework and road map on how to develop an international strategy for their organization, including the crafting of a business plan for the implementation. Delegates will receive templates and guidelines that can be used within the management teams.

The contents of the session will cover:

1. What is a “Successful International Strategy?”—providing definitions and measures of success.

2. What does an international strategy development process look like?

a.

Scoping

b. Research

c. Analysis

d. Scenarios

e.

Governance implications

f. Business strategy development

g.

Business plan crafting and budgeting

h. Implementation

3. Templates and tools:

a.

Business plans and budgets

b. Business process maps

c.

Strategy maps

4. International information resources—lists of resources in different countries that participants can access.

Who Should Attend?

Association Senior Management: Executive Director, Chief Finance Officer, Director of International Operations, Director of Meetings, or any other senior-level department manager who will be responsible for international activities. It is intended for delegates to work through the exercise as a team and to share their different perspectives, so multiple attendees from the same organization are encouraged.

What You Will Take Away?

1. A process approach to developing a robust strategy for international development, whether you are getting started, need to recover from previous attempts, or want to build on current success.

2. Practical tools and templates that you can put to use the next day in your association.

3. A list of resources that you can call on for additional information and assistance in the development and implementation of your international strategy.

Your Facilitator

Terrance Barkan, CAE, is the Chief Strategist and Business Architect for GLOBALSTRAT, applying more than 20 years of business and international not-for-profit management experience to crafting solutions for complex problems. Having worked with international trade and professional associations, as well as foundations and federations in a wide variety of industries and professions, he brings a wealth of experience and insight to help associations build their capacity for global growth.

Mr. Barkan is recognized as a Global Thought Leader on international association management issues. He has founded and grown several international association management businesses and is the author of numerous articles on international association management topics including White Papers and articles that have been published by the American Society of Association Executives. He has also served as a special advisor to the Chinese Federation of Industrial Economics in Beijing, China, an umbrella group that includes most of the major Chinese trade associations.

that includes most of the major Chinese trade associations. Mr. Barkan is a former Board Member

Mr. Barkan is a former Board Member of the European Society of Association Executives (ESAE) and is a current member of the International Section of the American Society of Association Executives (ASAE).

MINI-SITE VISIT/ORLANDO FAM

MINI-SITE VISIT/ORLANDO FAM MINI-SITE VISIT / ORLANDO FAM Tuesday, July 21, 2009 7:45 AM–4:00 PM Breakfast

MINI-SITE VISIT / ORLANDO FAM

Tuesday, July 21, 2009 7:45 AM–4:00 PM

Breakfast and lunch are included.

Sponsored by Meeting Movers, Inc.; TBA Global Events, LLC; Rosen Shingle Creek; Hilton Orlando Hotel; Renaissance Orlando Resort Hotel at SeaWorld

There is excitement about the changing landscape surrounding the Orange County Convention Center. Come join us one day prior to the beginning of the 2009 CESSE Annual Conference and experience what’s new in Orlando!

There are new hotels on the horizon! Renovations and expansions are sure to enhance the convention experience for everyone! Come see what all the buzz is about!

The award-winning Rosen Shingle Creek will host your accommodations for the evening of July 20. Your FAM trip will highlight several other area hotels that are looking forward to showcasing what they have to offer. Come experience Orlando, where creative minds meet!

Transportation from the Orlando International Airport to the host hotel on Monday, July 20, will be provided. At the conclusion of the FAM trip, we will provide transportation to your CESSE headquarter hotel (Loews Royal Pacific Hotel at Universal Orlando) on Tuesday, July 21.

This special event is limited to the first 20 meeting planners and/or CEOs, so be sure and register as soon as possible to secure your spot on what will be an exciting and educational day!

Site Itinerary

7:45 AM

Meet in the lobby of the Rosen Shingle Creek

8:00 AM

Depart the Rosen Shingle Creek

8:05 AM–9:30 AM

Breakfast at the Hilton Orlando

9:35 AM–10:05 AM

Rosen Centre Hotel

10:10 AM–11:00 AM

Orange County

Convention Center

11:05 AM–11:35 AM

Peabody Orlando

11:40 AM–12:10 PM

Rosen Plaza Hotel

12:15 PM–1:45 PM

Lunch at the Renaissance Orlando Resort Hotel at SeaWorld

2:00 PM–2:30 PM

Rosen Shingle Creek

2:40 PM–3:10 PM

Wyndham Orlando Resort

3:15 PM–3:30 PM

Restaurant Row on Sand Lake Road

3:45 PM

Arrive at Loews Royal Pacific Resort at Universal Orlando

ORANGE COUNTY CONVENTION CENTER

Royal Pacific Resort at Universal Orlando ORANGE COUNTY CONVENTION CENTER 11 REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

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CESSE 2009 ADVANCE PROGRAM

EVENTS AND ACTIVITIES
EVENTS AND ACTIVITIES

TUESDAY, JULY 21, 2009

FIRST-TIMERS’ RECEPTION

Royal Pacific Resort at Universal Orlando Pacifica Ballroom 1-2

5:00 PM–6:00 PM

Sponsored by HelmsBriscoe

New to CESSE? Feel overwhelmed by the number of people and the few familiar faces? Then join us for the First-timers’ Reception. You’ll have the chance to meet the Board, Track Chairs, and other first-timers. Start your first CESSE meeting off on the right foot! See you there!

CESSE 2009 OPENING RECEPTION Where Creative Minds Meet

Orange County Convention Center

Buses depart from the Loews Royal Pacific Resort beginning at 6:00 PM.

6:30 PM–9:30 PM

Sponsored by the Orlando/Orange County Convention & Visitors Bureau, the Orange County Convention Center, and the Peabody Orlando Hotel

Please join your hosts for an exciting evening in the award- winning and second-largest convention center in the United States! Throughout the surrounding convention center community and as well as throughout the Orlando area, you will find a destination where sophisticated pursuits await! Here you will experience an influx of new hotels,

12 dining, shopping, entertainment, and recreational options. Your stay in Orlando will leave you refreshed, focused, and eager to return!

Come see why Orlando is “where creative minds meet” and experience the magic that our destination can bring to your meeting.

WEDNESDAY, JULY 22, 2009

FUN RUN/WALK

5:45 AM Meet in the lobby

6:15 AM Fun Run/Walk begins

Sponsored by Travel Portland, Triumph Expo and Design, and the Oregon Convention Center

RUN (OR WALK!) FOR FUN, AND FUND A CHARITABLE PROJECT

It will be a beautiful morning in Orlando, Florida, Wednesday, July 22! Usher in the day with your CESSE colleagues and friends, shake out the cobwebs, and get invigorated with our annual 5K Run/2K Walk. Meet your hosts from Travel Portland, Oregon Convention Center, and Triumph Expo and Design for coffee and juice at the central lobby no later than 5:45 AM! We’ll guide any “sleepwalker” to the starting line—just steps from the hotel.

Besides burned calories, you will be rewarded with a special Northwest gift and the knowledge you have given 100% of your $35.00 donation to the results-oriented Engineers Without Borders.

Stop by the registration booth Monday or Tuesday morning to pick up your instructions and souvenir. Competitively run or lazily stroll—just don’t miss being a part of this CESSE tradition!

EVENING RECEPTION Jimmy Buffett’s Margaritaville

6:00 PM–7:30 PM

Sponsored by Hyatt Hotels Corporation and Texas Tourism

Jimmy Buffett’s Margaritaville is a Mecca for “Parrot Heads” or anyone else who wants to have a good time in the ultimate tropical setting. There’s something for everyone at Margaritaville—from the giant volcano that erupts with margarita mix to The Porch of Indecision, where you can sing along to your favorite Buffett tunes.

Hyatt Hotels Corporation and Texas Tourism invite you to be our guest on Wednesday, July 22, at Margaritaville Orlando for an evening overflowing with island fun, great margaritas, and classic Jimmy Buffett songs.

overflowing with island fun, great margaritas, and classic Jimmy Buffett songs. REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009
overflowing with island fun, great margaritas, and classic Jimmy Buffett songs. REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

EVENTS AND ACTIVITIES

EVENTS AND ACTIVITIES EVENING AFTERGLOW Emeril’s Tchoup Chop 9:30 PM–11:30 PM Sponsored by Hilton Family of

EVENING AFTERGLOW Emeril’s Tchoup Chop

9:30 PM–11:30 PM

Sponsored by Hilton Family of Hotels

After dining out in Orlando, cap the night off with friends and colleagues. Hilton Hotels invites you to join them for desserts, coffees, and cordials at Emeril’s Tchoup Chop which offers a unique and exotic feel of a journey through the Pacific Seas.

Located in the Universal Orlando Resort, the same location as the CESSE 09 headquarter hotel, Emeril’s presents a nice relaxing atmosphere with your room only a few steps or elevator ride away. Stop by for camaraderie and a night cap with your CESSE friends prior to calling it a night!

THURSDAY, JULY 23, 2009

EVENING RECEPTION AND GALA BANQUET

Loews Royal Pacific Resort at Universal Orlando®

Reception: Pre-Function West 6:30 PM–7:15 PM

Award Gala Banquet: Pacifica Ballroom 7:30 PM

Sponsored by Universal Orlando Meetings & Events

This year’s conference will be held in an exotic tropical paradise set amidst a world-renowned theme park destination. By the end of the conference you will have experienced the excitement and creativity of one of the world’s most electrifying meetings and events destinations. Loews Royal Pacific Resort invites you to experience for one last time the enchanted isles of the South Seas. We will transform our ballroom into an island themed oasis and savor the tastes and sounds of the South Pacific. This will be an evening inspired to entertain and relax you.

It has been our pleasure to host this year’s annual conference and as we say in the islands, “Nikmati” (enjoy)!

LOCAL ATTRACTIONS

Orlando offers many family friendly choices so plan to come early and stay late! Due to the multitude and variety of things to do, and the ease and accessibility for planning, CESSE will not be offering any pre-planned and scheduled tours during the 2009 annual meeting. Attendees are encouraged to explore the many options available and schedule your own itinerary around the CESSE meeting. The Orlando CVB has resources to help you make the most of your visit—check-out how to purchase your discount tickets to Disney, Sea World, Universal, and many other attractions, by going to:

http://cesse.orlandomeetinginfo.com/tickets/

Due to the number of Institute’s being offered this year, CESSE will not be coordinating a golf tournament. However, you may wish to play at your leisure. Orlando has wonderful golf courses. For a complete listing and more information, go to http://cesse.orlandomeetinginfo.com/recreation.

For more information on what Orlando has to offer CESSE attendees, click this link: cesse.orlandomeetinginfo.com

attendees, click this link: cesse.orlandomeetinginfo.com D I S C O V E R Y C O

DISCOVERY COVE

ORLANDO SCIENCE CENTER

D I S C O V E R Y C O V E ORLANDO SCIENCE CENTER

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CESSE 2009 ADVANCE PROGRAM

PLENARY SESSIONS

CESSE 2009 ADVANCE PROGRAM PLENARY SESSIONS WEDNESDAY, JULY 22, 2009 Leading Epic Change 8:30 AM–9:30 AM

WEDNESDAY, JULY 22, 2009

ADVANCE PROGRAM PLENARY SESSIONS WEDNESDAY, JULY 22, 2009 Leading Epic Change 8:30 AM–9:30 AM Speaker: Timothy

Leading Epic Change

8:30 AM–9:30 AM Speaker: Timothy R. Clark

Dr. Timothy R. Clark is founder and chairman of TRCLARK LLC, an international consulting organization that specializes in strategy, organizational change, and leadership development.

He is considered a world authority on the subject of change leadership and organizational transformation. He is the author of numerous articles and columns on leadership, strategy, and change, but is best known for his critically acclaimed book, Epic Change: How to Lead Change in the Global Age. Stephen R. Covey calls Epic Change “absolutely brilliant material,” and Dave Ulrich of the University of Michigan calls it a “neo-classic.”

As an Oxford-trained researcher and a former manufacturing plant manager and CEO, Dr. Clark has the uncanny ability to translate theory into practice and communicate practical

14 concepts and tools that have immediate impact. He has been affectionately called the “blue collar scholar” for his ability to find the practical application in his research.

Dr. Clark works extensively with corporations, government agencies, health care organizations, educational institutions, and non-profit organizations around the world, advising senior leaders in matters of change leadership and strategic change in a globalizing environment.

Before founding his own firm, Dr. Clark was CEO of Novations SDC, a consulting firm based in Boston, Massachusetts.

Dr. Clark earned a doctoral degree in Politics and Social Science from Oxford University and was both a Fulbright and British Research Scholar. As an undergraduate at Brigham Young University, he completed a triple degree and was named a first-team Academic All-American football player.

THURSDAY, JULY 23, 2009

All-American football player. THURSDAY, JULY 23, 2009 Creating the Future While Managing the Present 8:30

Creating the Future While Managing the Present

8:30 AM–9:30 AM Speaker: Jeffrey Cufaude

When the phone is ringing non-stop, email is clogging your Blackberry, and the stack of papers has you buried behind your desk, thinking about the future seems like a luxury. Yet, effective leadership requires that we create the future while simultaneously managing the present. Moving beyond the inertia of the “here and now” requires some rethinking and reframing of how we do our work.

Value creation cannot be the purview of a few isolated individuals at the top of the hierarchy. Instead, organizations need to tap into the collective wisdom and insights of everyone at all levels of the organization in ongoing discussions and exploration of strategic possibilities. Such efforts, both small and large, will cumulatively create the value and benefits that allow a society to constantly evolve and increase the relevance and excellence it offers to its members and stakeholders.

Cufaude will help us consider how we can better create the future while managing the present, highlighting the leadership mindset and beliefs and the organizational culture that is required, as well as spotlighting some of the tools, techniques, and practices worth implementing.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

PLENARY SESSIONS

PLENARY SESSIONS PLENARY SESSIONS About Jeffrey Cufaude A former association executive and university student affairs

PLENARY SESSIONS

About Jeffrey Cufaude

A former association executive and university student affairs staff member, Jeffrey Cufaude is an architect of ideas, building communities of ideas and idealists through his writing, facilitation, and speaking. His areas of work include strategic thinking and planning sessions, volunteer and staff development workshops and retreats, leadership conference design and facilitation, and major keynotes. He is known particularly for designing and facilitating highly interactive multiple-day learning experiences, particularly for volunteer training and future leaders.

Very active professionally, Cufaude has twice served on the Indiana Society of Association Executives Board of Directors (ISAE) and has been honored as the ISAE Meeting Planner of the Year. He also contributes in a variety of capacities to ASAE (American Society of Association Executives) & The Center for Association Leadership. He designed and facilitated ASAE & The Center’s Future Leaders Conference, one of their flagship initiatives, from 1998 to 2007.

He regularly contributes feature articles on a variety of leadership and organizational development issues to national association publications, and he writes monthly about enhancing community and learning in workshops and conferences as a Contributing Columnist for the Professional Convention Management Association’s Convene magazine. PCMA named him one of its 2006 Thought Leaders.

FRIDAY, JULY 24, 2009

him one of its 2006 Thought Leaders. FRIDAY, JULY 24, 2009 Closing Brunch & Entertainment— THE

Closing Brunch & Entertainment— THE GLASS AIN’T HALF EMPTY, IT’S JUST TOO BIG Managing Change Through Creativity

8:30 AM–9:30 AM Speaker: Mark Mayfield

Following breakfast you’ll enjoy a presentation from Mark Mayfield. Mark will help you manage people and manage change in this high-octane, hilarious keynote presentation. He’ll do this while you’re laughing at his off-beat, observational comedy because his philosophy is simple… say it with humor and people will take the message home. You don’t stop playing because you grow old, you grow old because you stop playing. Get a little younger and learn tips that will help your bottom line in this program guaranteed to make you laugh and make you think.

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CESSE 2009 ADVANCE PROGRAM

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CESSE 2009 ADVANCE PROGRAM 16 CESSE 2009 ANNUAL MEETING SESSION SCHEDULE K–12 Virtual Track: Join us

CESSE 2009 ANNUAL MEETING SESSION SCHEDULE

PROGRAM 16 CESSE 2009 ANNUAL MEETING SESSION SCHEDULE K–12 Virtual Track: Join us for K–12 focused

K–12 Virtual Track: Join us for K–12 focused sessions (highlighted in gold) during this year’s meeting. A NEW poster session featuring numerous organizations' K–12 outreach activities will also be held. To present a poster, please contact Susan Chapman at schapman@agronomy.org.

WEDNESDAY, JULY 22, 2009

General

CQI/Customer

Education &

Finance &

 

Management

Service

Training

Administration

Human Resources

8:30 AM–9:30 AM

 

Plenary Session: Timothy R. Clark—Leading Epic Change

 
     

Certification Done Right: Developing Programs for Your Industry

Investment

 

9:40 AM–11:00 AM

Open Session

with Plenary

Effective Meeting

Skills

Diversification &

Liquidity—

Green Initiatives in the Workplace

Session Speaker

Compatible or

 

Trade-off?

 

11:00 AM–11:30 AM

 

Break

 

CESSE Business

 

The ABCs of How to Run an Educational Program

   

11:30 AM–12:30 PM

Meeting—

FISH! Philosophy

990 Surprises

FISH! Philosophy

CEOs ONLY

12:30 PM–1:30 PM

 

Lunch

   

Managing the Quality of Your Contact Center

Increase Your

“…you’re exposed but you’re not covered…” Event Liability

 

1:40 PM–3:00 PM

Baldridge for

Associations

Influence Over

Program Success

Social Networking Sites for Recruiting

3:00 PM–3:30 PM

 

Break

   

From a Casual Call Center to a Classy Contact Center

K–12 Virtual Track:

   

3:30 PM–5:00 PM

CEO-only Session:

CEO Roundtable

Case Studies of Reaching Kids

Lean Sigma

Open to explore other tracks

THURSDAY, JULY 23, 2009

General

CQI/Customer

Education &

Finance &

 

Management

Service

Training

Administration

Human Resources

8:30 AM–9:30 AM

Plenary Session: Jeff Cufaude—Creating the Future While Managing the Present

9:40 AM–11:00 AM

Open Session

with Plenary

Workshop for Managing and Improving the Quality of Your Contact Center

e-Learning,

Podcasting, &

SOX—Details Make

the Difference

Exposing the Inexcusable Excuses for Not Handling Conflict

Session Speaker

Webinars

11:00 AM–11:30 AM

 

Break

       

Roundtable—

Finance &

11:30 AM–12:30 PM

Reasons to Volunteer

The Good, the Bad, and the Ugly

Roundtable Planning

&

Speakers

More Time with

Finance &

Administration

Section

Administration/

Human Resources

Roundtable

12:30 PM–1:30 PM

 

Lunch

 

Growing Future

 

Education & Training Strategies to Grow Globally

Accelerated

 

1:40 PM–3:00 PM

Members Through

K–16 Impact

Business Etiquette

and Professionalism

Problem Solving

The Art of Business (Act III)

3:00 PM–3:30 PM

 

Break

     

The Value of

From Congress to the Courtroom:

From Congress to the Courtroom:

3:30 PM–5:00 PM

The Power of Partnership

CQI/Customer Service Track Roundtable for 2010

Partnering: Internally

&

Externally

Preparing for an

Onslaught of

Employment Litigation in 2009

Preparing for an Onslaught of Employment Litigation in 2009

FRIDAY, JULY 24, 2009

General

CQI/Customer

Education &

Finance &

 

Management

Service

Training

Administration

Human Resources

8:30 AM–9:30 AM

   

Closing Brunch & Entertainment: Mark Mayfield—The Glass Ain’t Half Empty, It’s Just Too Big: Managing Change Through Creativity

   

CONFERENCE AT A GLANCE

CONFERENCE AT A GLANCE Information Marketing & Meetings & Membership Public Affairs Publications

Information

Marketing &

Meetings &

Membership

Public Affairs

Publications

Technology

Communications

Exhibits

 

Plenary Session: Timothy R. Clark—Leading Epic Change

 
 

Google Optimization for Your Marketing:

AdWords, Scholar, & Book Search

 

Project Voyager:

 

Increasing Discoverability: Case Studies on Publishers Who Drove & Grew Usage

Green Initiatives in the Workplace

Speed Networking with Suppliers and Partners

Re-Engineering a Technical Organization into a Functioning Society

Innovative Ways to Jumpstart Your Grassroots Efforts

 

Break

IT on a Shoestring:

Word of Mouth Marketing & Viral Marketing Techniques

       

How to Run an IT Shop with Limited Resources

Green Meetings— Case Studies and Examples

Student to Senior Professional: Engaging All Members

Promoting K–12 Science and Math Education: A Role for Societies

New Collaborative Models for Societies

 

Lunch

Educating the Masses: A K–12 Outreach Poster Session

How to Manage the Society Brand in an Economic Downturn

“…you’re exposed but you’re not covered…” Event Liability

Educating the Masses:

 

Publish Responsibly— Practical Solutions for Environmentally Conscious Organizations

K–12 Outreach

A

Poster Session

Working with

Local Media

 

Break

Before, During, & After: The AMS Process

Marketing Publications—An Interactive Session with Publications and Marketing

Professional

Marketing Membership

 

Marketing Publications—An Interactive Session with Publications and Marketing

Development Session

Good Times

in

and Bad

Working with

Local Media

Information

Marketing &

Meetings &

Membership

Public Affairs

Publications

Technology

Communications

Exhibits

 

Plenary Session: Jeff Cufaude—Creating the Future While Managing the Present

 

The Shrinking Data Center: Virtualization, Collocation, & Infrastructure Management

Developing Overseas

Markets—A Joint

Session with

Publications

What is EmpowerMint:

MINT and

CVBHotRates.com?

What Are Your

Association’s Terms of Service? Co-creating Membership Meaning

Generating Press at the Annual Meeting

Developing Overseas Markets—A Joint Session with Marketing

in

the 21st Century

 

Break

IT Roundtable

Enhancing the Conversa- tion—Understanding the Behavior & Psychology of Members & Customers for More Effective Communication

Exhibit Service Contracts: The Show Behind the Show

Membership Round- table: Grown Up Show & Tell

Lobbying ”Outside

the Beltway”—

e-Content

If

Your Society

Preservation: Why You Should Care

   

Doesn’t, It Should!

 

Lunch

Real People Talk About Real Things:

The Decision Process for Planning the Marketing & Communications Channel Mix

Best Practices for Cost Savings

Open to explore other tracks

Public Affairs

e-Book Business Strategies for Society Publishers: Challenges and Opportunities

Web 2.0 Hands-on Showcase

Roundtable

 

Break

Hot Topics in Information Technology

Part 1: Peer2Peer Discussion; Part 2:

Marketing &

Industry Update:

Challenges and

Membership Track Planning for 2010

Do You Comply?

A

Guide to Federal

CESSE 2010

Publications Track

Communications

Opportunities

and State Lobbying Regulations

Planning

 

Roundtable

 

Information

Marketing &

Meetings &

Membership

Public Affairs

Publications

Technology

Communications

Exhibits

   

Closing Brunch & Entertainment: Mark Mayfield—The Glass Ain’t Half Empty, It’s Just Too Big: Managing Change Through

   

Creativity

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CESSE 2009 ADVANCE PROGRAM

GENERAL MANAGEMENT

The CEO SESSIONS are open to all current CESSE CEO and emeritus members. Other staff and sponsors are invited to attend sessions except for ones identified as CEO only and the business session. In addition, the listserv provides the opportunity for open discussion and shared insights in a private un-moderated forum. Discussions range from topics vital to CEO performance to shared experiences in evaluating staff, finding keynote speakers, or international board policies.

TRACK CHAIRS
TRACK CHAIRS

STEVEN DAVIS

PETER O’NEIL

American Industrial

American Industrial

Hygiene Association

Hygiene Association

WEDNESDAY, JULY 22, 2009

Open Session with Plenary Session Speaker

9:40 AM–11:00 AM

Speaker: Timothy R. Clark

This is an open session intended to give participants the opportunity to pose questions to the plenary session speaker and to continue dialogue.

CESSE Business Meeting— CEOs Only

11:30 AM–12:30 AM

Session Chair: Pat Natale, President, CESSE

Baldrige for Associations

18 1:40 PM–3:00 PM

Session Chair: Peter O'Neil, American Industrial Hygiene Association

Speakers: Steve Carey, President and Chief Executive Officer, Association Management & Marketing Resources

Michelle Mason, Managing Director, American Society for Quality

This program will discuss the Baldrige Criteria for Performance Excellence process, framework, methodology, and applicability to associations. It will provide a review of the six process and one results categories that make up the criteria, explaining what criteria questions mean and how associations can use them. Each criteria will be discussed as part of the organization's desire to improve its overall governance and management processes and explain how the criteria can assist in improving everyday operations. As a performance improvement methodology, associations can use the Baldrige Criteria to learn proven methods to use in sustaining operational excellence. This session will provide a detailed understanding of the criteria, what examiners look for, and how to apply them.

CEO-only Session:

CEO Roundtable

3:30 PM–5:00 PM

Session Moderator: Rick Fritz

The first hour of this session will be devoted to the overarching theme of “managing a society in a recession,” broken out into several subthemes that will include staff retention, budget and portfolio management, and globalization. The final half hour will be opened up to topics of the moment.

THURSDAY, JULY 23, 2009

Open Session with Plenary Session Speaker

9:40 AM–11:00 AM

Speaker: Jeffrey Cufaude

This is an open session intended to give participants the opportunity to pose questions to the plenary session speaker and to continue dialogue.

Reasons to Volunteer

11:30 AM–12:30 PM

Session Chair: Peter O'Neil, American Industrial Hygiene Association

Speakers: Carylann Assante

Linda Chreno, IOM, Director of Marketing and Communications, American College of Phlebology

This will be a report-out on ASAE and The Center’s “The Decision to Volunteer: Why People Give Their Time and How You Can Engage Them,” the largest national study ever conducted on voluntary activity in mutual-benefit associations. Learn what motivates people to donate their time and how you can recruit and retain their services for your organization.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

GENERAL MANAGEMENT

Growing Future Members through K–16 Impact

1:40 PM–3:00 PM

Session Chair: Peter O'Neil, American Industrial Hygiene Association

Speakers: Sally Goetz Shuler, Executive Director, National Science Resources Center

Anders Hedberg, President, Hedberg Consulting

Elizabeth Lodal, Virginia Commissioner, Education Commission of the States

This session will introduce you to ways in which scientists and engineers around the country have made significant contributions to improving K-16 science education strategically and systemically as a way in which to grow the membership pool.

The Power of Partnership

3:30 PM–5:00 PM

Speakers: Greg Melea, Vice President, Member Relations and Credentialing, ASAE & The Center for Association Leadership

Suzanne Pine, AMC National Accounts, Philadelphia Convention & Visitors Bureau

This session will cover principles and practices for creating strategic relationships among nonprofit groups, for-profit organizations, and government entities, as surfaced in research performed by ASAE & the Center as well as the U.S. Chamber of Commerce.

TRACK 1

Visit www.cesse.org/cesse2009 for additions and changes to the General Management track.

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“CESSE offers an unparalleled opportunity to grow professionally. The learning environment at CESSE is tremendous,
“CESSE offers an unparalleled opportunity to grow professionally.
The learning environment at CESSE is tremendous, and is only enhanced
by the opportunity to interact with leaders in the industry.”
Adam Langston, President, Access Worldwide, Inc.

CESSE 2009 ADVANCE PROGRAM

CQI/CUSTOMER SERVICE

CQI/CUSTOMER SERVICE The CQI/Customer Service Track is for organizations seeking to build awareness, learn industry best
The CQI/Customer Service Track is for organizations seeking to build awareness, learn industry best practices,

The CQI/Customer Service Track is for organizations seeking to build awareness, learn industry best practices, and discuss applications related to servicing our members and customers. Whether running a contact center or striving for continuous improvement in their operation, individuals will benefit from the sessions offered by this track in providing the tools, knowledge, and networking opportunities to meet and improve key customer service systems and exceed customer, member, volunteer, and staff expectations.

TRACK CHAIRS

member, volunteer, and staff expectations. TRACK CHAIRS LOU CURCIO WANDA BARBOUR IEEE AIHA WEDNESDAY, JULY
member, volunteer, and staff expectations. TRACK CHAIRS LOU CURCIO WANDA BARBOUR IEEE AIHA WEDNESDAY, JULY

LOU CURCIO

WANDA BARBOUR

IEEE

AIHA

WEDNESDAY, JULY 22, 2009

Effective Meeting Skills

9:40 AM–11:00 AM

Session Chair: Lou Curcio, Manager of Member Processing, IEEE

Speaker: Shannon Johnston, Director, Total Rewards Human Resources, IEEE

This course is a practical guide for more productive meetings. Questions such as: “When is the best time to have a meeting?”, “Who should you invite?”, and “When should I NOT have a meeting?” will be addressed. Participants will also learn how to create effective agendas and suggestions on how to assess and improve meeting skills.

FISH! Philosophy

20 11:30 AM–12:30 PM Joint session with Human Resources

Session Chair: Ruth Ann Fleenor, Director of Human Resources, The Federation of Animal Science Societies

Speakers: Ruth Ann Fleenor, Director of Human Resources, The Federation of Animal Science Societies

Rhonda Wagner, Senior Director, Finance and Administration, NACE International

What is the FISH Philosophy? How can you catch the energy of the FISH Philosophy for your organization? How do you build trust and a playful

fun-loving environment? What does “be there” for each other really mean? Why is “make their day” so powerful? How do you make your employees more aware of the attitude they are choosing? How do you keep the employees committed to the FISH Philosophy? Come and discuss why the answers to these questions build a cohesive work environment to create higher retention, increased productivity, and improved communication and customer service. You will also hear how other organizations have benefitted from FISH!

Managing the Quality of Your Contact Center

1:40 PM–3:30 PM

Session Chair: Wanda Barbour, Manager, Customer & Career and Employment Service, AIHA

Speaker: Bill Robinson, President, Innovation and Quality Solutions

Facilitator: Lou Curcio, Manager of Member Processing, IEEE

Managing the quality of your contact center to systematically deliver the best customer experience.

Learn how to make your contact center a quality-run operation. By implementing metrics and quality assurance techniques, assigning ownership, reviewing measurable progress, and reporting success within your call center, you can turn your organization into a well-oiled service

machine and systematically deliver the best customer experience.

From a Casual Call Center to a Classy Contact Center

3:30 PM–5:00 PM

Session Chair: Melinda Reynolds, Manager, Member Services, American Concrete Institute

Speaker: Marianne Schmidt, Director, Member and Customer Service Contact Center, IEEE

From a Casual Call Center to a Classy Contact Center … Make people sit up and take notice!

Your contact center is the voice of your organization! Strive to personalize your member experience by moving from a call center to a full service contact center. Enhance your efficiency, reduce costs—all while improving your members’ perceptions. Where to start. How to survey. Who to benchmark. What to measure. Expanding metrics, enhancing access to staff, speaking their language…what is expected? How to improve service outside the contact center when you are the only ones measuring service. How to get your members engaged and delighted with your new service. Learn tips on transforming a Casual Call Center into a Classy Contact Center.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

CQI/CUSTOMER SERVICE

THURSDAY, JULY 23, 2009

Workshop for Managing and Improving the Quality of Your Contact Center

9:40 AM–11:00 AM

Session Chair: Wanda Barbour, Manager, Customer & Career and Employment Service, AIHA

Speaker: Bill Robinson, President, Innovation and Quality Solutions

Building on the previous session:

Managing the quality of your contact center to systematically deliver the best customer experience.

This workshop will provide hands-on experience in applying systematic quality management and improvement methods to meet business goals and deliver the best experience for your customers.

The Good, the Bad, and the Ugly

11:30 AM–12:30 PM

Session Chair: Lou Curcio, Manager of Member Processing, IEEE

Speakers: Bonnie Parsons, Manager, First Service, NACE International

Melinda Reynolds, Manager, Member Services, American Concrete Institute

Joseph Toscano, Manager, Procurement, IEEE

This session will consist of three presentations that explore new processing programs and methods.

First, automation of processing and updating membership renewal invoices by utilizing scanning equipment and importing data directly into association software system, including payment and demographic information.

Next, implementation of a new member retention program. Different techniques to achieve results.

And finally, paperless contract review process: Review a fully electronic workflow and approval process. This enhancement allows staff users to track status and manage their department contracts.

Business Etiquette and Professionalism

1:40 PM–3:00 PM

Session Chair: Joseph Toscano, Manager, Procurement, IEEE

Speaker: Shannon Johnston, Director, Total Rewards Human Resources, IEEE

The ability to handle yourself in today’s business environment can often outweigh your technical skills and abilities. If you know what to do, when to do it, and how to do it with grace and style, you will have a competitive edge in your career. In this session, the basics of business etiquette will be discussed, along with tips on how to make proper introductions. Information on telephone and electronic (email, handheld devices, etc.) etiquette will be provided, as well as some points on multicultural etiquette awareness.

TRACK 2

CQI/Customer Service Track Roundtable for 2010

3:30 PM–5:00 PM

Session Chairs: Wanda Barbour, Manager, Customer & Career and Employment Service, AIHA and Lou Curcio, Manager of Member Processing, IEEE

If you’ve been looking for an opportunity to become more involved in CESSE and have a passion for customer service issues, please plan to attend this session.

Visit www.cesse.org/cesse2009 for additions and changes to the CQI/Customer Service track.

21

CESSE 2009 ADVANCE PROGRAM

EDUCATION AND TRAINING

The Education and Training (E&T) Track focuses on the development and delivery of professional and technical materials to support the expertise and professional practice of your members and allied professionals. Additionally, the track will cover the selection and use of different delivery mechanisms for technical and professional development materials.

This track will also provide forums for exchanging ideas and information among CESSE members regarding programs to aid in the development, enhancement, and maintenance of technical and member professional development content within scientific and engineering associations.

TRACK CHAIRS
TRACK CHAIRS
within scientific and engineering associations. TRACK CHAIRS MIKE MOSS JIM WARREN NACE International
within scientific and engineering associations. TRACK CHAIRS MIKE MOSS JIM WARREN NACE International

MIKE MOSS

JIM WARREN

NACE International

Fabricators & Manufacturers Association

WEDNESDAY, JULY 22, 2009

Certification Done Right:

Developing Programs for Your Industry

9:40 AM–11:00 AM

Session Chair: Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

Speakers: Cyndy Fitzgerald, Senior Director—Client Services, Kryterion

Mike Howard, President/Owner, Employee Insights

Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

It is often repeated that associations who write standards, collect statistics, or develop certifications will have security in the future. Learn how to

22 start a certificate or certification program for your membership and industry at large. Hear subject matter experts (psychometrician, testing vendor, and association case study) lay out what you will have to do to get started and how to sustain what you’ve created.

The ABCs of How to Run an Educational Program

11:30 AM–12:30 PM

Session Chair: Mike Moss, Director, Education, NACE International

Speakers: John Casazza, Managing Director, Continuing Education, ASCE

Mark Coe, President, Coe-Truman Technologies, Inc.

In today’s challenging economy, most engineering and scientific societies are under significant pressure to generate additional non-dues revenue. And most continuing education programs are expected to be an important source of non-dues revenue and produce a surplus. This “nuts and bolts” session will explore strategies for running a profitable continuing education program. How do you maximize revenue? How do you minimize expenses? What’s a reasonable surplus for a continuing education program? What are reasonable profit margins for various lines of business? How do you market effectively? How do you price programs? What automation can be installed to aid in your efforts? These and other key questions will be addressed in this informative session.

Increase Your Influence Over Program Success

1:40 PM–3:00 PM

Session Chair: Mike Moss, Director, Education, NACE International

Speaker: Francie Dalton, President, Dalton Alliances, Inc.

Are you having a tough time justifying non-compulsory training and education programs? Is it a struggle to get the executive ranks to see your function as an outcome-oriented service provider? How about program attendance—is it falling short of your expectations?

If your answer to any of the above is a tortured “YES!!”, then don’t miss this practical, “how to” session. You’ll learn how to:

1. Articulate the return on investment of educational programs in terms that resonate with executives.

2. Structure programs to appeal to multi-generational audiences.

3. Persuade decision makers to invest in the development of fledgling leaders.

4. Enhance esteem for educational programming in the workplace.

Unshackle your educational programs by learning to overcome the barriers to programmatic success. You CAN exert meaningful influence on your key stakeholders and take more control over the success of your educational offerings.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

EDUCATION AND TRAINING

K–12 Virtual Track: Case Studies of Reaching Kids

3:30 PM–5:00 PM

Session Chair: Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

Speakers: Terry Egan, CFRE, Director, Nuts, Bolts & Thingamajigs–The Foundation of FMA

Sam Gentry, Jr., Executive Director-Foundation, American Welding Society

Greg Hale, Chief Safety Officer, VP, Safety, Accessibility & Advanced Technology, Walt Disney Parks & Resorts

Manny Mones, Executive Director, NACE Foundation

Brennan Palmiter, Welding Student, LIVINGOOD MOTORSPORTS, LLC

Drake Patton, President, The Steel Yard

Most associations are in tune with the times: we’re graying, we’re not growing our membership fast enough, and positions at our members’ companies go unfilled because students do not choose manufacturing, engineering, and science careers in enough numbers to fill vacancies. By sharing with each other how we are reaching out to youth to address this, we will all become more knowledgeable on what may be the critical defining issue of our own association’s survival: replenishing the pipeline with kids who ‘get’ that careers in the manufacturing, engineering, and science industries are rewarding.

THURSDAY, JULY 23, 2009

e-Learning, Podcasting, & Webinars

9:40 AM–11:00 AM

Session Chair: Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

Speakers: Patricia Carr, Professional Development–Programs, AIAA

Theresa DeConinck, Director, Association Services–eLearning and Technology, Fusion Productions

Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

Kin Yean, Director of Distance Education, American Health Information Management Association

Join us for a multi-level session aimed at answering all your questions on e-learning from those just getting started to those with established e-learning initiatives. Part I of the session will be aimed at associations just getting into e-learning, covering the technology needed to get started and case studies on both successful and unsuccessful initiatives. Part II of the session will be aimed at moving associations from already successful programs to the next generation of e-learning. This part will focus on using a learning content management system and will include the case study of one organization’s success.

Roundtable Planning & More Time with Speakers

11:30 AM–12:30 PM

Session Chairs: Mike Moss, Director, Education, NACE International

Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

All Education & Training track speakers and attendees are invited:

bring your list of hot topics, emerging trends, and areas of concern for an interactive, thought-provoking discussion. Recommend your ideas for future CESSE sessions!

Education & Training Strategies to Grow Globally

1:40 PM–3:00 PM

Session Chair: Mike Moss, Director, Education, NACE International

Moderator: Peter Turner, Director Business Development, U.S. Institutional Market, MCI Group

The effects of globalization have

TRACK 3

spurred demand in developed and emerging markets for education and training products that can provide a business or individual with “project- ready” competencies based on “generally accepted practices.” Local governments are eager to find and adapt their local curricula, if it will improve the business value of their

region, to global enterprises seeking to locate new businesses with a “prepared” workforce. Tapping this growing demand and navigating the challenges in various markets has resulted in some success by some U.S.- based professional societies. Hear from

a panel of associations who have

adopted some effective strategies to grow markets for their certification and

training products including: tapping private corporate universities, creating

a network of regional training and

exam delivery, and using “in region”

customer research to customize your product portfolio.

The Value of Partnering:

Internally & Externally

3:30 PM–5:00 PM

Session Chair: Jim Warren, Director of Education, Fabricators & Manufacturers Association, Intl.

Speakers: David Hicks, Technical Initiatives, American Industrial Hygiene Association

Mark Hope, Director of Expositions, Fabricators & Manufacturers Association, Intl.

Ed Youdell, Group Publisher, FMA Communications, Inc.

Why go it alone when your organization can reduce risk and expense by partnering with those with the same goals? Quit recreating the wheel and start looking for those partners who may be right inside your own organization. Hear case studies from outside the education world including publications partnerships, exposition partnerships, partnerships between associations and government, and finally a partnership between a publications and education department.

Visit www.cesse.org/cesse2009 for additions and changes to the Education track.

23

CESSE 2009 ADVANCE PROGRAM

24

FINANCE AND ADMINISTRATION

The Finance and Administration Track (F&A) provides programming of interest to those managing an association's finances, audits, chapters, insurance, foundation, affinity programs, and related responsibilities. This typically includes such titles as Treasurer, VP of Finance, VP of Administration, CFO, Controller, Foundation Executive Director, and Manager or Director of Accounting or Administration.

TRACK CHAIR
TRACK CHAIR

DONNA HALSTEAD American Concrete Institute

WEDNESDAY, JULY 22, 2009

Investment Diversification & Liquidity—Compatible or Trade-off?

9:40 AM–11:00 AM

Session Chair: Charles Cochran, Chief Staff Officer for Operations, ASHA

Speakers: Joseph Bogdahn, Principal, The Bogdahn Group

Michael Welker, President, The Bogdahn Group

Our grandmothers all told us not to put all of our eggs in one basket. The recent credit crisis has highlighted the need for liquidity in investment portfolios. Has diversification gone too far?

990 Surprises

11:30 AM–12:30 PM

Session Chair: Sherry Render, General Accounting Manager, American Institute of Physics

Please join us for a panel discussion as societies tell of their challenges while preparing the revised 990 tax form. Learn what new procedures were implemented to gather data, hear about any road blocks that were encountered trying to gather data, and see if these organizations had to make changes to their procedures/ policies regarding compensation, fund raising, etc.

“…you’re exposed but you’re not covered…” Event Liability

1:40 PM–3:30 PM Joint session with Meetings & Exhibits

Session Chair: Lou Novick, Novick Group, Inc.

Speaker: Lisa Bacon, Program Manager, Pre-College Programs/Student Conferences, AIAA

“ you’re exposed but you’re not

covered

the Big Fuss

• What really is my association’s exposure at an off-premise event?

• Where can I find this information and what do I do with it?

• Exhibitors and Contractors: What should we be getting from them?

• Top Five: Whether You Are Meetings or F&A—Don’t Leave Home Without Them.

” Event Liability—What’s

Lean Sigma

3:30 PM–5:00 PM

Session Chair: Rhonda Wagner, Senior Director, Finance and Administration, NACE International

Speakers: Andy Meyer, Director, BusinessSolutions Group, Innovative Productivity, Inc.

Rhonda Wagner, Senior Director, Finance and Administration, NACE International

Lean sigma is a philosophy focused on helping businesses improve processes and streamline operations by employing team-based methods to identify and eliminate waste and non- value added activities in order to deliver a high-quality product or service to the customer in a timely manner. In this session, learn how your association can benefit from the application of lean and six sigma principles. Hear from one of your peer associations about the significant impact that lean sigma has had on

their organization, including employee

engagement, team problem-solving, improved efficiency, and culture change.

THURSDAY, JULY 23, 2009

SOX—Details Make the Difference

9:40 AM–11:00 AM

Session Chair: Kelly Clark, Manager of Finance and Administration, American Astronomical Society

Speaker: Wade Steen, Burnsteen and Company

This session will include an analysis of the key points in planning and scoping a SOX project and a practical approach to compliance. It will include a discussion of policies, procedures, and internal controls that will have an overall positive effect on your organization, whether application is required or voluntary.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

FINANCE AND ADMINISTRATION

Roundtable—Finance & Administration Section

11:30 AM–12:30 PM

This session is an open forum to discuss topics of common interest, critique this year’s program, and develop session topics for CESSE 2010. Finance and Administration is a very active CESSE section that meets each spring and fall in addition to the annual meeting. This is an excellent opportunity to visit with your colleagues, share ideas, and become involved in planning future programs.

Note: The roundtable will be a joint discussion between the Finance & Administration and Human Resources tracks. CESSE MEMBERS ONLY.

Accelerated Problem Solving

1:40 PM–3:00 PM

Speaker: Francie Dalton, President, Dalton Alliances, Inc.

Have you tasked your staff with solving a problem, only to see it re-emerge repeatedly? Have you experienced excruciatingly slow or sub-optimal problem solving due to the emotionalism of your staff or your board members? If so, attend this session to witness the application of five powerful tools that will ease and accelerate your problem-solving efforts.

Using real workplace challenges drawn extemporaneously from the audience, this session will demonstrate the utility of imposing a structured process on problem solving, showing you how to:

• Subordinate emotions to process

• Crystallize and accurately articulate problems

• Clarify the components of problems

• Identify and neutralize causal factors

• Produce multiple potential solutions

• Evaluate the likelihood of implementation success

• Reveal opportunities for developmental delegation

• Package recommended solutions for greater receptivity

• Help others maintain a solution orientation

Highly interactive and grounded in audience priorities, this session actually confers fluency in problem solving to attendees.

TRACK 4

From Congress to the Courtroom: Preparing for an Onslaught of Employment Litigation in 2009

3:30 PM–5:00 PM Joint session with Human Resources

Session Chair: Amy Dufrane, Senior Director, HR and Administration, Optical Society of America

Speaker: Stephanie Adler, Litigation Managing Partner, Jackson Lewis LLP

It is a changing nation…and changing workplace! Are you prepared? President Obama and sweeping Democrat majorities on Capitol Hill are reshaping the workplace law landscape. Their legislative and regulatory agendas will have a profound and lasting impact on American employers. With the passage of The Lilly Ledbetter Fair Pay Act, and pending legislation, such as the Civil Rights Act of 2008, the Equal Remedies Act, and the Employment Non-Discrimination Act, employers will see an uptick in employment litigation in 2009. Employers can prepare for this increase in litigation by developing defensive strategies to protect their company from heightened employment litigation risks.

Visit www.cesse.org/cesse2009 for additions and changes to the Finance and Administration track.

25

“We attend CESSE each year not only because it offers marvelous programs and entertainment, but
“We attend CESSE each year not only because it offers marvelous
programs and entertainment, but also for the wonderful opportunity to
visit with its members in a more casual setting than other shows.”
Bob Claus, Director of Sales, Survey & Ballot Systems

CESSE 2009 ADVANCE PROGRAM

HUMAN RESOURCES

The Human Resources Track (HR) provides programming to those responsible for, or with an interest in, the human resources function in their organizations. Topics typically include compensation, benefits, employment law, training, development, performance management, and employee relations. Focusing on specific areas essential to the administration of the human resources function ensures that HR is an effective partner in developing and executing organizational strategy.

TRACK CHAIRS
TRACK CHAIRS
and executing organizational strategy. TRACK CHAIRS JOE IGNACIO TAMMY KING WALSH American Physical
and executing organizational strategy. TRACK CHAIRS JOE IGNACIO TAMMY KING WALSH American Physical

JOE IGNACIO

TAMMY KING WALSH

American Physical

American Mathematical

Society

Society

WEDNESDAY, JULY 22, 2009

Green Initiatives in the Workplace

9:40 AM–11:00 AM

Session Chairs: Jonathan Goodwin, Director, Compensation & Benefits, American Institute of Physics

Christopher Pagliccia, American Meteorological Society

Speakers: Christopher Pagliccia, American Meteorological Society

This joint HR/IT session will explore ways to become more environmentally aware in the workplace, including topics from telecommuting to minimizing energy usage and recycling IT equipment.

FISH! Philosophy

26 11:30 AM–12:30 PM Joint session with CQI/ Customer Service

Session Chair: Ruth Ann Fleenor, Director of Human Resources, The Federation of Animal Science Societies

Speakers: Ruth Ann Fleenor, Director of Human Resources, The Federation of Animal Science Societies

Rhonda Wagner, Senior Director, Finance and Administration, NACE International

What is the FISH Philosophy? How can you catch the energy of the FISH Philosophy for your organization? How do you build trust and a playful fun-loving environment? What does “be there” for each other really mean? Why is “make their day” so powerful? How do you make your employees more aware of the attitude they are choosing? How do you keep the employees committed to the FISH Philosophy? Come and discuss why the answers to these questions build a cohesive work environment to create higher retention, increased productivity, and improved communication and customer service. You will also hear how other organizations have benefitted from FISH!

Social Networking Sites for Recruiting

1:40 PM–3:00 PM

Session Chair: Tammy King Walsh, Director, Human Resources, American Mathematical Society

Speaker: Rebecca Barnes-Hogg, Human Resources, American Geophysical Union

Building relationships and networking has always been one of the best ways for staffing professionals to source job candidates and for job seekers to find jobs. Are you ready to embrace the emerging technological advances available through Web 2.0— Facebook, MySpace, LinkedIn (to name a few)? If not, you might start to find it hard to recruit and retain employees, particularly millennials.

Join us for an interactive presentation on how organizations can use these tools to recruit and retain employees.

Attendees are welcome to explore other tracks from 3:30 PM to 5:00 PM.

THURSDAY, JULY 23, 2009

Exposing the Inexcusable Excuses for Not Handling Conflict

9:40 AM–11:00 AM

Session Chair: Joseph Ignacio, Director of Human Resources, American Physical Society

Speaker: Francie Dalton, President, Dalton Alliances, Inc.

Whether from weariness, fear, or complacency, it can be tempting to lull yourself into ignoring conflict. Doing so, however, isn’t an indication of graciousness, patience, benevolence, or political acumen. Instead, an aversion to constructively handling conflict indicates incompetence in one of the most important facets of management. Particularly pervasive within the management ranks of nonprofits is the frequency with which conflict festers. Correlated to a cause-driven orientation can be a kind individual nature that makes it hard for many managers in the nonprofit arena to confront poor performers and other problems. Preferring to maintain workplace friendships and avoid unpleasantness, nonprofit managers can use the very real need for

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

HUMAN RESOURCES

collaboration to cloak their inability to confront; even when key stakeholders lodge repeated complaints. The absence of a willingness to confront conflict can perpetuate numerous negative impacts throughout the organization. This session dismantles a compendium of excuses for not managing conflict and reveals the flawed reasoning embedded within the excuses. A list of Top Ten Tips is also provided to help attendees more successfully manage conflict.

Finance & Administration/ Human Resources Roundtable

11:30 AM–12:30 PM

This session is an open forum to discuss topics of common interest, critique this year’s program, and develop session topics for CESSE 2010. Election of officers will take place at the roundtable session.

Note: the roundtable will be a joint discussion between the Finance & Administration and Human Resources tracks. CESSE MEMBERS ONLY.

The Art of Business (Act III): Using Acting Techniques in Communication and Presentation

1:40 PM–3:00 PM

Session Chairs: Pete Bowen, Senior Manager, Employment, ASCE

Kay Pulchine, Director, Human Resources, ASCE

Speaker: Gregory Justice, Associate Professor, Virginia Tech University

This workshop examines some of the techniques used by professional theatre, film, and television performers that can be used to enhance business presentations and customer and client communication. Physical (non-verbal) and vocal communication techniques are shared that will aid any presenter in building confidence, keeping your audience focused on you for longer periods of time when presenting, and help your listeners retain the information you are disseminating for longer periods of time. The workshop is fun, participatory, and probably quite different from any other workshop you have taken on communication skills. Take-aways are immediate and not just intended for formal presenters or trainers. Anyone who wishes to improve the way they communicate with others will benefit from this workshop. Also, Members will not have needed to have taken The Art of Business Act I (presented at CESSE Nova Scotia 2007) or Act II (presented at CESSE Detroit 2008) in order to participate in Act III.

TRACK 5

From Congress to the Courtroom: Preparing for an Onslaught of Employment Litigation in 2009

3:30 PM–5:00 PM Joint session with Finance and Administration

Session Chair: Amy Dufrane, Senior Director, HR and Administration, Optical Society of America

Speaker: Stephanie Adler, Litigation Managing Partner, Jackson Lewis LLP

It is a changing nation…and changing workplace! Are you prepared? President Obama and sweeping Democrat majorities on Capitol Hill are reshaping the workplace law landscape. Their legislative and regulatory agendas will have a profound and lasting impact on American employers. With the passage of The Lilly Ledbetter Fair Pay Act, and pending legislation, such as the Civil Rights Act of 2008, the Equal Remedies Act, and the Employment Non-Discrimination Act, employers will see an uptick in employment litigation in 2009. Employers can prepare for this increase in litigation by developing defensive strategies to protect their company from heightened employment litigation risks.

Visit www.cesse.org/cesse2009 for additions and changes to the Human Resources track.

27

CESSE 2009 ADVANCE PROGRAM

INFORMATION TECHNOLOGY TRACK CHAIR The Information Technology Track welcomes anyone interested in using technology to
INFORMATION TECHNOLOGY
TRACK CHAIR
The Information Technology Track welcomes anyone interested in using
technology to enable their organization to meet its goals. Improving the quality
and efficiency of how IT is implemented in an organization can have a dramatic
and beneficial effect on both the staff and members of an association. However,
the vast array of technology is overwhelming in both its range and depth. The
IT track focuses on specific areas that are of critical and timely importance. We
invite all attendees to come, listen, and contribute their particular experience
and view of the role of Information Technology.

WEDNESDAY, JULY 22, 2009

Green Initiatives in the Workplace

9:40 AM–11:00 AM

Session Chairs: Jonathan Goodwin, Director, Compensation & Benefits, American Institute of Physics

Christopher Pagliccia, American Meteorological Society

Speakers: Christopher Pagliccia, American Meteorological Society

This joint HR/IT session will explore ways to become more environmentally aware in the workplace, including topics from telecommuting to minimizing energy usage and recycling IT equipment.

IT on a Shoestring: How to Run an IT Shop with Limited

28 Resources

11:30 AM–12:30 PM

Session Chair: Corinne Kazarosian, Director of Information Technologies, American Meteorological Society

Speakers: Howie Berman, Director, Information Technology & Member Services, The American Society for Cell Biology

Corinne Kazarosian, Director of Information Technologies, American Meteorological Society

Speakers will discuss tips and tricks on how to stretch resources. The discussion will include nonprofit software licensing opportunities.

Educating the Masses:

A K–12 Outreach Poster Session

1:40 PM–3:00 PM

Session Chair: Susan Chapman, Director of Member Services, American Society of Agronomy

Declining interest in science and engineering, combined with shifting demographics, is leading to lower enrollments and interest in careers in science and engineering. To address these challenges for their members, many organizations are taking active roles in outreach to the K–12 audience—including teachers, students, parents, and the general public. Join us for a new session for CESSE—a poster session on K–12 outreach activities. This poster session will feature numerous organizations and their K–12 activities. During the session time, you will have the opportunity to discover what other scientific and engineering societies are doing to encourage interest in their profession by viewing the posters and asking questions of the presenters—just like at your scientific meetings! The posters will also be left up for viewing throughout the remainder of the meeting. To register or for more information, please contact Susan Chapman at schapman@agronomy.org.

TRACY ALINGER American Physical Society

Before, During, & After:

The AMS Process

3:30 PM–5:00 PM

Session Chair: Tom Blythe, CIO, American Mathematical Society

Speakers: Ted Kull, Information Management Systems, Society for Industrial and Applied Mathematics

Randy Kiefer, Director, Subscripting, Membership and Technical Services, INFORMS

Chuck Szymaszek, Manager of Information Technology, The Wire Association International, Inc.

An association management system (AMS) is critical to your organization’s success. Once you have a system, it seems you are involved in the perpetual cycle of selecting, implementing, and making it work in your ever-changing environment. Eventually, you decide to upgrade or replace your system, and the cycle starts over again.

This session will address the before, during, and after of AMS software. Each speaker will relay their experience with one of the three phases of an Association Management System project:

1) selection, 2) implementation, and 3) business impact.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

INFORMATION TECHNOLOGY

THURSDAY, JULY 23, 2009

The Shrinking Data Center:

Virtualization, Collocation, & Infrastructure Management

9:40 AM–11:00 AM

Session Chair: Mike Petosa, Vice President, Information Technology, American National Standards Institute

Speakers: Mike Petosa, Vice President, Information Technology, American National Standards Institute

Richard Shedlow, Principal, Success Network Technologies, LLC

CESSE members will describe how they are using these technologies to improve their IT environment, and an outside speaker will give an overview of the technologies along with case studies.

IT Roundtable

11:30 AM–12:30 PM

Session Chair: Tracy Alinger, Information Technology Director, American Physical Society

This session is the IT track’s business meeting, where we will confirm the

2010 track chair and nominate a

2011 chair, as well as discuss general

issues including ways to increase track participation.

Real People Talk About Real Things: Web 2.0 Hands-on Showcase

1:40 PM–3:00 PM

Session Chair: Robert Wyatt, Director, Information Technology, Society of Petroleum Engineers

Speaker: Robert Wyatt, Director, Information Technology, Society of Petroleum Engineers

TRACK 6

In the first part of this session, several CESSE members will take a few minutes to describe a Web 2.0 application that has been implemented in their organization. Following this brief overview, presenters will break into roundtables (with computers), where attendees can select which technologies they’d like to see demonstrated and discussed in more detail.

Hot Topics in Information Technology

3:30 PM–5:00 PM

Session Chair: Mike Petosa, Vice President, Information Technology, American National Standards Institute

This roundtable-format interactive discussion will conclude with a brainstorming segment to develop potential session topics for 2010.

Visit www.cesse.org/cesse2009 for additions and changes to the Information Technology track.

29

“The CESSE Annual Meeting is an intimate and engaging event for scientific and engineering societies
“The CESSE Annual Meeting is an intimate and engaging event for
scientific and engineering societies and their industry partners. Not only
is it a great event content-wise, it is entertaining and full of opportunities
to meet and network!”
Andy Karsen, Senior Product Manager
OASIS by Coe-Truman Technologies

CESSE 2009 ADVANCE PROGRAM

CESSE 2009 ADVANCE PROGRAM MARKETING AND COMMUNICATIONS TRACK CHAIR The Marketing and Communications Track this year

MARKETING AND COMMUNICATIONS

TRACK CHAIR
TRACK CHAIR
ADVANCE PROGRAM MARKETING AND COMMUNICATIONS TRACK CHAIR The Marketing and Communications Track this year features
ADVANCE PROGRAM MARKETING AND COMMUNICATIONS TRACK CHAIR The Marketing and Communications Track this year features

The Marketing and Communications Track this year features timely as well as perennial association marketing challenges. Learn how to incorporate the use of online technologies and discern what to retain from traditional media mechanisms. Sessions cover how to build better messages, utilize the brand, and develop overseas markets. The program is full of case studies from your colleagues and there will be plenty of time for dialogue and exchange. So come with your questions, challenges, and successes so that we can learn from each other.

BETSY BLAZAR American Society for Nondestructive Testing, inc.

WEDNESDAY, JULY 22, 2009

Google Optimization for Your Marketing: AdWords, Scholar, & Book Search

9:40 AM–11:00 AM

Speaker: Bruce Bergwall, GlobalSpec

Your members, stakeholders, and customers are part of the hundreds of millions of people using Google AdWords, Google Scholar, and Google Book Search. What are the ways you can utilize these Google products to promote your programs, products, and services? The session will examine the ways Google products and tools could be significant in delivering your marketing and communication messages.

Word of Mouth Marketing

30 & Viral Marketing Techniques

11:30 AM–12:30 PM

According to the Word of Mouth Marketing Association, Word-of- Mouth marketing is “…harnessing the voice of the customer for the good of the brand…giving people reason to talk about your products and services, and making it easier for the conversation to take place.” The common elements of word of mouth marketing—educating people about products and services; identifying people most likely to share their opinions; providing tools that make it easier to share information; studying where and when opinions are being

shared; and listening and responding to supporters, detractors, and neutrals—are the focus of this session. Join us to learn about the word of mouth techniques, including viral marketing, and how to deploy them in your society’s marketing.

How to Manage the Society Brand in an Economic Downturn

1:40 PM–3:00 PM

Speaker: Jessica Strelitz, Smartbrief

Utilizing the power of the brand, embracing the brand, building the brand—is it different in an economic downturn? A panel of society marketing professionals will engage in a discussion of how each is managing their society brands in uncertain times. Also, participants are encouraged to bring your brand challenges for the panel and group to exchange ideas and solutions in this interactive session.

Marketing Publications—An Interactive Session with Publications and Marketing

3:30 PM–5:00 PM

Moderators: Betsy Blazar, Senior Manager, Marketing and Membership, American Society for Nondestructive Testing, Inc.

William Farnam, Marketing Director, ASCE Publications, American Society of Civil Engineers

Do you need to hone your marketing skills when it comes to publications?

Publications require an entirely different marketing approach and skill set than other society offerings such as membership. This unique session is a joint session between the Marketing track and the Publications track, moderated by Betsy Blazar and Will Farnam. Responding to requests from attendees in both tracks, there will be no formal presentations. Instead this is an interactive session where attendees can bring their questions and share knowledge among each other for a mutual learning experience.

THURSDAY, JULY 23, 2009

Developing Overseas Markets

9:40 AM–11:00 AM Joint session with Publications

Session Chair: William Farnam, Marketing Director, ASCE Publications, American Society of Civil Engineers

Many American societies have come to the realization that the best opportunity for growth may be offshore. But do you know the ins and outs of how to go international? Experts will discuss their experiences in developing overseas markets and answer questions about where to start and what to expect.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

MARKETING AND COMMUNICATIONS

Enhancing the Conversation —Understanding the Behavior and Psychology of Members and Customers for More Effective Communication

11:40 AM–12:30 PM

How do you shape messages that will resonate with your target audiences of members, prospects, stakeholders, and customers? How to know what creative direction and messages will work and which may fall flat. Bring samples of your campaigns to this session and gain insights that will help you develop more effective messages.

The Decision Process for Planning the Marketing & Communications Channel

Mix

1:40 PM–3:00 PM

Join representatives of various-sized societies as they share their process for planning their marketing channel mix. Should the process differ depending on the size of your organization, the nature of your engineering discipline, or the industries serviced? Amongst your peers, we’ll discuss how to make channel decisions at a time when the options are changing frequently.

TRACK 7

Part I: Peer2Peer Discussion—Centralized or Decentralized Marketing Departments

Part II: Marketing & Communications Roundtable Planning for 2010

3:30 PM–5:00 PM

In the first half of this session, our peer-to-peer discussion will focus on organization of the marketing function in organizational structure. When is centralized marketing advantageous and when is decentralized better?

In the second half of the session, you’ll have an opportunity to help develop the Marketing & Communications Track program for the 2010 CESSE Annual Meeting. Bring your ideas and suggestions for this brainstorming portion of the session.

Visit www.cesse.org/cesse2009 for additions and changes to the Marketing and Communications track.

31

CESSE 2009 ADVANCE PROGRAM

MEETINGS AND EXHIBITS

The Meetings and Exhibits Track will provide updated, relevant, and substantive material on the current industry trends and conditions facing engineering and scientific organizations like ours. The topics being presented were chosen by CESSE members and supporters as being paramount to their continuing education and are focusing on issues that have high impact on our daily roles as planners and suppliers. “Open floor” discussions will be encouraged as a means to network and create face-to-face opportunities for the exchange of ideas.

TRACK CHAIRS
TRACK CHAIRS

TRINA ARMSTRONG The American Society for Cell Biology

DIANE KOVATS The American Association of Immunologists

WEDNESDAY, JULY 22, 2009

Speed Networking with Suppliers and Partners

9:40 AM–11:00 AM

Session Chair: Mary Gallagher, Regional Director, National Accounts, San Jose Convention & Visitors Bureau

This first-time event allows planners and suppliers to interact and obtain a brief overview of the planner’s meeting needs, hot buttons, and more in a fun Speed Networking atmosphere. Suppliers will have three minutes to meet the planner, learn about their programs, ask questions, and move on to the next planner. Planners will provide basics of their programs and background on their organizations. Suppliers will be able

32 to ask questions and learn if the planner’s needs are a good fit for their destination or property.

Green Meetings—Case Studies and Examples

11:30 AM–12:30 PM

Session Chair: Loriann White, Regional Vice President, Conference Direct

Speakers: Donald Grinberg, Principal Architect, Director, Convention Center Architecture, HNTP Architecture

Kimberly Lewis, U.S. Green Building Council

Jodi Morrison, Senior Director, Event Marketing Technology & Operations, Oracle

Green Meetings—Case studies and examples of how other organizations have conducted green meetings:

a. How buildings and hotels have become greener.

b. How to implement the program— what does it really take?

c. Provide examples of green

buildings.

d. Provide examples of planners who have gone through the process.

i. How did they sell the idea?

ii. What are the real costs?

iii. How did their attendees feel about the changes?

iv. How do you promote the program?

v. What are the realistic guidelines for green meetings?

“…you’re exposed but you’re not covered…” Event Liability

1:40 PM–3:30 PM Joint session with Finance & Administration

Session Chair: Lou Novick, Novick Group, Inc.

Speaker: Lisa Bacon, Program Manager, Pre-College Programs/Student Conferences, AIAA

“ you’re exposed but you’re not

covered

the Big Fuss

• What really is my association’s exposure at an off-premise event?

• Where can I find this information and what do I do with it?

• Exhibitors and Contractors: What should we be getting from them?

• Top Five: Whether You Are Meetings or F&A—Don’t Leave Home Without Them.

” Event Liability—What’s

Professional Development Session

3:30 PM–5:00 PM

Session Chair: Eli Gorin, Meetings, Inc.

This session will be an introduction to the most common industry certifications available. You will obtain

an understanding of the difference between industry certification and university degree and certificate programs. Learn the justifications for getting certified and how to approach the certification process. As the industry changes, so will certifications within it. This session will also give you an understanding on the future of certifications within the industry.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

MEETINGS AND EXHIBITS

THURSDAY, JULY 23, 2009

What is EmpowerMINT:

MINT and CVBHotRates.com?

9:40 AM–11:00 AM

Session Chair: Elaine Rosquist, Director of The Meeting Information Network (MINT), Destination Marketing Association International

How to use these programs, the importance of programs, and how planners can obtain information to help assess the meetings they bring to a city as well as submit RFPs to DMOs and receive information on hot dates and rates.

Exhibit Service Contracts:

The Show Behind the Show

11:30 AM–12:30 PM

Session Chair: Christine Skrak, President, Triumph Expo & Events, Inc.

Speakers: Aaron Bludworth, Chief Operating Officer, George Fern Company

Steve Hagstette, Senior Vice President, Freeman

An inside look at the logistics that go on “behind the scenes” with general service contractors. Learn who all the players are and gain insight on getting the most from your relationship with your general service contractor. This session will provide an overview of pre-show planning, aspects of exhibit hall installation, labor rules and working with union labor, electrical services, drayage, freight logistics, and best practices for all of the above.

We will also discuss what new services and value GSCs are providing beyond the traditional services. You will have an opportunity to ask questions from some of the most experienced talent in the industry.

Best Practices for Cost Savings

1:40 PM–3:00 PM

Session Chair: Lesley Kyle, Senior Event Manager, Society of Plastics Engineers

Speakers: David Campbell, Founder and CEO, Projection

Adriana Molina, Associate Director, Global Sales, Starwood Hotels

Jeff McCaw, Vice President of Sales, National Sales Group, Freeman

Looking for extra money to put toward your bottom line or back into your programs? This is the session for you!

Learn about the three “black holes” of your budget: a/v, show decorator, and food and beverage. At this lively, interactive panel discussion, you’ll meet experienced, distinguished industry pros. You’ll pick up tips on where you can save money—from those who know where the savings are! The panelists will have suggestions and solutions that you can begin applying at your next meeting.

TRACK 8

Industry Update: Challenges and Opportunities

3:30 PM–5:00 PM

Session Chair & Facilitator:

Gregg Talley, President, Talley Management Group, Inc.

Speakers: Randy Cross, Associate Director, Event Services and Venues, SPIE

Richard Green, Vice President, Association Business Development and Strategic Partners, Marriott International

Rocco La Forgia, Director of Sales Worldwide Accounts, Hilton Sales Worldwide

Gary Sain, President & CEO, Orlando/Orange County Convention and Visitors Bureau

1. What are we facing today?

a) Impact of the economy

b) Challenges to the travel industry

c) Cost and budget issues

d) Relevance of our events and value of face-to-face events

2. How do we solve the problems?

3. What are the opportunities inherent in today's market?

4. What are the challenges and opportunities of tomorrow?

Visit www.cesse.org/cesse2009 for additions and changes to the Meetings and Exhibits track.

33

CESSE 2009 ADVANCE PROGRAM

MEMBERSHIP TRACK CHAIRS The current economic recession challenges membership professionals to continually look for
MEMBERSHIP
TRACK CHAIRS
The current economic recession challenges membership professionals to continually
look for opportunities to enhance the membership experience through increased
relevancy. Join us to learn how to utilize new social media outlets, engage graying
members, market in a down economy to increase both dues and non-dues
revenue, and utilize tactics for attracting members from outside the U.S. New
for this year, we will have an exciting poster session dedicated to K–12 outreach.
Come ready to network with other Membership Track attendees through
interactive sessions, gather information you can bring back to the office and use
immediately, and provide your thoughts on topics for next year’s program.

WEDNESDAY, JULY 22, 2009

Project Voyager:

Re-Engineering a Technical Organization into a Functioning Society

9:40 AM–11:00 AM

Session Chair: Nancy Ostin, Director of Membership & Marketing, SNAME

Speakers: Suzanne Carawan, VP Marketing & Strategy, Higher Logic

Nancy Ostin, Director of Membership & Marketing, SNAME

In 2008, The Society for Naval Architects and Marine Engineers (SNAME) celebrated its 115th anniversary. While once the pre- eminent society, the organization feared that it had grown outdated and stale. Faced with an aging and

34 declining member population that is countered by a dynamic student membership ready to enter into an industry that is experiencing a rebirth, SNAME was faced with a dichotomous and demanding membership. Charting a bold course, SNAME decided to re-engineer the organization to restore its glory as the global society of naval architects and marine engineers. Naming the initiative “Project Voyager,” SNAME undertook an aggressive project to overhaul its infrastructure and to provide its membership with social networking and innovative online tools to allow members to connect and bridge the generational gaps. This session will present the Project Voyager story and focus on how

SNAME went about executing its vision, lessons learned, and recommendations for how to reinvigorate your organization and properly prepare for social networking and media projects.

Student to Senior Professional: Engaging All Membership

11:30 AM–12:30 PM

Session Chair: Camille Belcoure, Professional Support & Financial Member Benefits, AIChE

As associations, we value all of our members. Now let’s create membership community platforms to link each professional grade as we focus on delivering value—custom to all members as they mature with us. Who are your members? What can each member contribute to the profession and to each other through association membership? How can you facilitate that exchange of skill and knowledge through your association community? When should your members create links with other collaborative communities? Plan on attending this session to learn about strategies for utilizing communication, technology, and professional societal skills to engage all of your membership in your association’s active mission and community.

SUSAN KOHN

MARK CROSSLEY

AACC International

American Society of Agricultural and Biological Engineers

Educating the Masses:

A K–12 Outreach Poster Session

1:40 PM–3:00 PM

Session Chair: Susan Chapman, Director of Member Services, American Society of Agronomy

Declining interest in science and engineering, combined with shifting demographics, is leading to lower enrollments and interest in careers in science and engineering. To address these challenges for their members, many organizations are taking active roles in outreach to the K–12 audience—including teachers, students, parents, and the general public. Join us for a new session for CESSE—a poster session on K–12 outreach activities. This poster session will feature numerous organizations and their K–12 activities. During the session time, you will have the opportunity to discover what other scientific and engineering societies are doing to encourage interest in their profession by viewing the posters and asking questions of the presenters—just like at your scientific meetings! The posters will also be left up for viewing throughout the remainder of the meeting. To register or for more information, please contact Susan Chapman at schapman@agronomy.org.

REGISTER TODAY AT WWW.CESSE.ORG/CESSE2009

MEMBERSHIP

Marketing Membership in Good Times and Bad

3:30 PM–5:00 PM

Session Chair: Debbie Fillinich, Assistant Director, Membership Marketing, American Chemical Society

Speakers: David Harwell, Career Management and Development Assistant Director, American Chemical Society

Erik Schonher, Vice President, Marketing General Inc.

Jay Younger, Chief Association Consultant and Managing Partner, McKinley Marketing

Membership marketing has always been influenced by economic cycles, job markets, trends in student graduation rates, and many other factors. In this session, a panel will discuss how membership marketing approaches can be adapted for your association based on the macro economic landscape. Attendees will also be invited to share their own examples of how their associations have creatively managed external “opportunities” to the benefit of their members.