Introduction

Dabur India Ltd. is one of Indias leading FMCG Companies with Revenues of over Rs
8,436 Crores & Market Capitalization of Rs.44,000 Crores. Building on a legacy of
quality and experience of over 131 years, Dabur is today Indias most trusted name
and the worlds largest Ayurvedic and Natural Health Care Company.

Dabur India is also a world leader in Ayurveda with a portfolio of over 250
Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship
brands with distinct brand identities -- Dabur as the master brand for natural
healthcare products, Vatika for premium personal care, Hajmola for digestives, Ral
for fruit juices and beverages and Fem for fairness bleaches and skin care products.

Dabur today operates in key consumer product categories like Hair Care, Oral Care,
Health Care, Skin Care, Home Care and Foods. The company has a wide distribution
network, covering over 5.3 million retail outlets with a high penetration in both
urban and rural markets.

Dabur's products also have huge presence in the overseas markets and are today
available in over 120 countries across the globe. Its brands are highly popular in the
Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas
revenue today accounts for over 30% of the total turnover.

The 132-year-old company, promoted by the Burman family, started operating in

1884 as an Ayurvedic medicines company. From its humble beginnings in the by
lanes of Calcutta, Dabur India Ltd has come a long way today to become one of the
biggest Indian-owned consumer goods companies with the largest herbal and
natural product portfolio in the world. Overall, Dabur has successfully transformed
itself from being a family-run business to become a professionally managed
enterprise. What sets Dabur apart from the crowd is its ability to change ahead of
others and to always set new standards in corporate governance & innovation.

PRODUCT LINE

Foods
Real Real Active Hommade Lemoneez Capsico Shankha Pushpi Dabur Balm Sarbyna
Strong
Personal Care
Hair Care Oil
Amla Hair Oil Amla Lite Hair Oil Vatika Hair Oil Anmol Sarson Amla
Hair Care Shampoo
Anmol Silky Black Shampoo Vatika Henna Conditioning Shampoo Vatika Antidandruf
Shampoo Anmol Natural Shine Shampoo
Oral Care
Dabur Red Gel Dabur Red Toothpaste Babool Toothpaste Dabur Lal Dant Manjan
Dabur Binaca Toothbrush
Skin Care
Gulabari Vatika Fairness Face Pack

PESTEL ANALYSIS ON DABUR

POLITICAL FACTORS:
Government interference: Government supports the industry to expand & to export
its products & to grow.
Trading policies: Trading policies are also favorable for Dabur Company so it can
export its products & it also help him to expand & to grow.
ECONOMIC FACTORS:
Consumer focus: they are continuously focusing on analyzing the consumer needs
&develop products to fulfill their needs. This is the main reason for the growth of
Dabur company.
Living standard: Rise in the living standard of people has increased their production
level, & produce high quality & variety of products.

National income: National income is important factor as if afect the growth of the
organization. If per capita income is more the amount spent will be more & if it will
be lower the amount spent will be less.
Inflation rate: Inflation means the rise in the value of all the product in the economy,
if inflation rate is higher the cost of products will be higher & if inflation rate is lower
the cost of product will be lower. This directly afect the growth of the organization.
SOCIO FACTORS :
Demographics: Demographics is the study of human population in the economy. It
helps the organization to divide the markets in diferent segments to target a large
of customers. For Example- according to race, age, gender, family, religion, & sex.
Distribution of income : This shows that how income is distributed in the economy. It
directly afect the purchasing power of the buyers. And ultimately leads to increase
or decrease in the consumption level of the products.
Lady using a tablet
Comprehensive
Writing Services
Plagiarism-free
Always on Time
Marked to Standard
ORDER NOW
Consumerism: This indicates that a large number of options are available while
purchasing of goods to consumers, so the choice becomes easy & quality products
can be chooses by consumers. So while purchasing a consumer has diferent
choices to select product according to his needs.
Education levels: Education is one of the most important factors which influence the
buying power of consumer, while selecting a particular good a consumer should
know all its features so it can diferentiate them with another products.
Law afect social behavior: Diferent laws are made by the government to safe
guard the rights of consumers. For example- Consumer protection act, this law
indicates that a consumer can file a case against a seller if he finds that he is
cheated.
TECHNOLOGICAL FACTORS:

Discoveries & innovation: Continuous innovation in products & processes is the

basis of their services. They provide consumers with innovative products within
easy reach Build a platform to enable Dabur to become a global Ayurveda leader.
Advancement in technology: Focus on growing there core brands across categories,
reaching out to new geographies, within and outside India, and improve operational
efficiencies by leveraging technology.
Automation: Change in technology will leads to automation, this means that with
new technology labour required is less as machines are automatic. All the works are
done automatically by the machines as earlier it is labor oriented. Now all the work
is machine oriented.
Obsolete rate: Day-by-day new inventions are made so the rate of obsolete is
higher, as in Computer LAPTOPS have replaced the PC. This shows that the
technology becomes obsolete very fast.
Research & development : This department plays a vital role in the development of
the organization. As this department always do research that what are the demand
of the markets & how to make advancements so the organization can survive in the
competitive world.
ENVIRONMENTAL FACTORS:
Environment regulations: The preferred company to meet the health and personal
grooming needs of their target consumers with safe, efficacious, natural solutions
by synthesizing the deep knowledge of Ayurveda and herbs with modern science.
Environmental protection: Responsible company to protect Ecological system & use
Eco-friendly products.
LEGAL FACTORS:
Companys law: The Company fulfill all the Company law requirement so as to grow
& develop & to sustain in the competitive market.
Employment law: Employment law provides equal opportunities to every citizen to
work & earn his livelihood. It provides equal opportunities to every citizen.
Consumer protection: This law helps to protect the rights of consumers & he can file
a case against seller if he finds that he is cheated.
Industry-specific regulations: These laws are related to industry for example- no
industry can establish in between cities i.e. it should be outside the cities.