GreenPartyProfileBriefingSWOTanalysis

GreenPartyFirstVoteapprovalrating:8/11ofthetotalparties,3.6%ofthegeneral
public,of4283

Ofourpublicsoursupportcomesfrom:
Althoughthesamplesizeisthesmallest(277),biggestapprovalratingcomesfrom1824
demographic,comparedtothesecondsmallestsample,65+,of741peopleonly1.9%voted
Green
a) Thismeansthatweneedtodiscoverbetterwaysofgettingourmessage,(andacallto
actionievoting)totheyoungestvotingdemographic.Ifwecouldactivatemorevotersin
thisdemographicviagoodmarketing,wewouldseeahugebumpinGreenfirstvote
polls.
****oftheDemographics,ABC1wasthemostGreensection,with5.1ofthevote.Thisisalso
thehighestattendedvoterdemographic,thisisaplacewheretheGreenPartyexcels,important
tofocusondowntheroad.

Locationally,DublinisthehighestrespondingRegion,with5.1%oftheregionalvote.
ImportanttofocusparticularlyontheDublinregion,asthisisalsothehighestregionof
response.

Inthefirstpreferencechoice,69%ofourvotescamefrommen,and31%fromwomen.
**Catherinemaybeaperfectvesseltoreachthewomenthatwehavenot,

SecondPreferenceGreenParty:8/11rankingstill
votingstayingrelativelyunchangedforGreenParty(droppedby.1%to3.5%ofthetotal
population)
****GreenPartyremainsrelativelyunaffectedbytransfervotes,howevermanyoftheother
smallerpartiesgetdecimatedinthesecondround.Whatmakesusimpervioustothis
phenomenon?

FinancialEconomy,Past12Months
81%ofthepublic'sstatethattheeconomyisbetteroff(41%)orthesame(35%)overthelast
12months
58%ofABC1feelthattheeconomyhasgottenbetter(themainframeofthefunctioning
publicismajorityinfeelingthatthingsareonatrackofprogress)
TheMajorityoftheregioninDublin,56%,feelthattheeconomyhasgottenbetter


PersonalFinanceOverthePast12Months
74%feelthattheirpersonalfinanceshaveeitherstayedthesameorimproved.Anequal
amountofpeoplebelievethattheirpersonalfinanceshavedefinitelygottenbetter,ordefinitely
gottenworse(26%apiece)
ineachcategory,thereisinequalityamongstdemographics.9%moreofmenbelievethattheir
personalfinanceshaveimprovedthisyear,and6%morewomenbelievethattheirpersonal
financeshaveactuallygottenworse.

WheretheGreenPartyExcels

thereisaperfectbalanceintermsofhowdopeopleidentifyfromlefttoright.30%ofpeople
identifywithfurthertotheleft,anequallysymmetrical30%falltotheright,34%claimthatthey
fallrightdownandthemiddle,andtheremaining6%arenotsurewheretheyare.

asignificantlyhigheramountofmenaged2549identifiedastotheleftthandidwomen,and
ahigheramountofwomenidentifiedasrightdownthemiddleintermsofpoliticalinterestsand
pedigree.
Virtuallyanequalamountofmenandwomenidentifiedastotheright.
Summationlargeamountofgreenpartysupportlikelycomesfrommenaged
2549,intheABC1wealthclassification.ThehighestleftareasareinbothDublinand
Munster,andthemosttotherightareas(byaminormargin)areUlsterandLeinster.
Onthe010scale,with0beingmostleftand10beingmostright,thehighestGreen
partysupportcomesfrompeoplewhofeelthattheyareeithera3,4,5,or6onthisscale.This
iswhere86%oftheGPvotecomesfrom.
Thismeansthatsupportcomesfromamoderateleftareaorcompletelyimpartial,
notfromthosewhoconsiderthemselvesfartotheleft.

24%ofthepopulationleanstowardsatotalbanonabortion19%areimpartial,and53%ofthe
populationleanstowardsAbortionshouldbeavailabletoall
majorityofthat53%comesfromthemostextremeendofthespectrum,22%ofgeneral
populationgivesmostextremeinfavorofabortionanswer.
Withsuchapolarizingtopic,itisimportantthattheGreenPartyrememberstokeep
remindingthepublicwherewestandonabortion,itisahotbuttontopicthatretainsthe
majorityofthepopulationinfavorofabortion,asistheGreenParty.

*****astaggeringamountofvotersareinfavorofincreasedgovernmentprogramspendingand
alsohighertaxes.48%ofthespectrumleanstowardsincreasingtaxestohelpbetterthe
community,31%areimpartial,andastaggeringlylow17%thinkthattaxesshouldbelowered
withfewergovernmentsponsoredprograms.
Ifthesenumbersaretrue,discussingincreasingtaxesshouldnotbehurtingthe
GreenParty.

Comparedtootherparties,althoughtheCatholicdemographicisstillourhighestregion
ofsupport,itisnowherenearthelevelofsupportthatotherpartiesreceive,whereour
CatholicsupportiscertainlytheLOWESTofanyparty.48%ofGreenPartysvoterbase
isCatholic,whereaspartiessuchasSinnFeinreceives82%ofsupportfromCatholics,
andtheFiannaFailreceives89%.ThenextlowestCatholicsupportinapartycomes
fromtheAAAPBPparty,where57%oftheirbaseiscatholic.
Itisinterestingtonote,thatourvoterbaseisthe2ndhighestofanypartyintheatheist
demographic(20%ofGPsupportcomesfromAtheists,AAAPBPhasthehighestatheist
supportat26%)

Summarysofar:OurPartyneedstocontinuetomanipulatethepublicsalready
favorabletous,1824,male,wealthy,livingincentral,urbanareas,likeDublin.

TheGreenPartyneedstodiscovernewandaggressivewaystoinnovatetheirmarketing
nichetoreach1824yearolds,especiallywomen.CatherineMartincouldbeagreat
candidatetobuildaSocialMediawavefrom.Because1824isthelowestattended
votingdemographic,wecanbuildCatherineMartinsidentityfromthegroundup,they
areeagertoabsorbsomethingnew.

1) Afewnotes,firstimpressions
womenconsistentlyfeelabout3%lessconfidentthanmenwhenaskedhow
theyfeelabouteconomicstandinginthepastyear,bothpersonalandingeneral.

2)menconsistentlycare(6%)aboutthepartytheyarevotingformorethanwomen,whocare
moreaboutthecandidate(56%ofwomencareaboutthecandidatetheyarevotingfor
regardlessoftheparty,IEwhohastheirbestinterests)(goodforgreenparty,strong
personalitieslikeCatherineandEamon)

3)41%ofthepopulationfeelsthatwealthshouldbemoreequallydistributed,32%disagree
withthisstatement,andtherestarerightdownthemiddle.Wehaveapopulationthatisinwell
inthemajorityfavorofwealthredistribution!(goodforgreenpartyandgovernmentspending
programs)