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COMM 2113 (Media Literacy and Studies)

Definition of terms

1. Media

In general, "media" refers to various means of communication. For example, television, radio,
and the newspaper are different types of media. The term can also be used as a collective noun
for the press or news reporting agencies. In the computer world, "media" is also used as a
collective noun, but refers to different types of data storage options.

2. Ethics

Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing,
defending, and recommending concepts of right and wrong conduct.

3. Media Literacy
Media literacy is the ability to understand how mass media work, how they produce meanings,
how they are organized, and how to use them wisely. The media literate person can describe the
role media play in his or her life. The media literate person understands the basic conventions of
various media, and enjoys their use in a deliberately conscious way. The media literate person
understands the impact of music and special effects in heightening the drama of a television
program or film...this recognition does not lessen the enjoyment of the action, but prevents the
viewer from being unduly credulous or becoming unnecessarily frightened. The media literate
person is in control of his or her media experiences.
4. TV Regulation

Television programs and shows are regulated through laws and rules which can be implemented
and monitored by a governing body, which can be established by the government or through the
cooperation of different television outlets.

5. TV Classification

Television programs are classified based on their content which can be based on television
content rating systems. Many countries have their own television rating system and each
country's rating process may differ due to local priorities. Programs are rated by either the
organization that manages the system, the broadcaster or by the content producers themselves.
A rating is usually set for each individual episode of a television series. The rating can change
per episode, network, rerun and per country. As such it is impossible to state what kind of rating
a program has, without stating when and where this rating applied.
6. Radio Management

Managing radio programming, as well as the organisational structure helps define the roles of,
and the relationships between, the different people, departments and functions within an
organisation. It helps specify the division of work and the hierarchy, authority and formal lines of
communication.

7. Print Industry
Printing Industry encompasses numerous fields of every economy. Printing Industry generates a
wide range of products which require in every step of our everyday life. Starting from
Newspapers, Magazines, Books, Post Cards to Memo Pads and Business Order Forms each are
the products of Printing Industry.
Other than the direct contributions, there are many indirect influences of Printing Industry up on
the economy. This is because, all the activities like Binding, Embossing which generate
considerable amount of income and employment are related closely with the Printing Industry.
Packaging industry and Advertising Industry in many ways depend on the Printing Industry.
8. New Media
New media are interactive forms of communication that use the Internet, including podcasts,
RSS feeds, social networks, text messaging, blogs, wikis, and virtual worlds. New media makes

it possible for anyone to create, modify, and share content and share it with others, using
relatively simple tools that are often free or inexpensive. New media requires a computer or
mobile device with Internet access.
New media tools can help connect people with information and services. This includes
connecting individuals with healthcare providers and people living with HIV with one another.
New media can also connect the families, friends, and caregivers of people living with HIV ands
AIDS to resources for their loved ones and themselves. It can also help collaborate with other
peopleincluding those within your organization or community and create new content,
services, communities, and channels of communication that help you deliver information and
services.
9. Blog

A blog (short for weblog) is a personal online journal that is frequently updated and intended for
general public consumption. Blogs are defined by their format: a series of entries posted to a
single page in reverse-chronological order. Blogs generally represent the personality of the
author or reflect the purpose of the Web site that hosts the blog. Topics sometimes include brief
philosophical musings, commentary on Internet and other social issues, and links to other sites
the author favors, especially those that support a point being made on a post.

10. Social Media


A term used to describe a variety of Web-based platforms, applications and technologies that
enable people to socially interact with one another online. Some examples of social media sites
and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites
that have content based on user participation