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Business
Understanding
Deployment
Fraud
Prediction
Data
Understanding
Data
Preparation
Evaluation
Modelling
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Five main data sets were used to for the modelling purposes Customer Data, Policy Data,
Agents Data, Products Data and Claims Data. From these sets a few derived variables were
also created that would help with the claims fraud prediction. A total of 29 different variables
across these buckets were used for modelling.
Customer
29
Significant
Variables
Claims
Product
Policy
Agents
The base data set was divided into three main parts training data set, validation set and test
data set. Models were built for both the training and validation data sets and only those
variables which were significant on both sets were retained.
Both models delivered nearly 90%+ accuracy on the test data set.
Key Benefits
The model built by Aureus identified nearly 10-13% probable fraud cases. This is
a substantial improvement over manual identification of fraud cases
The model will save the client nearly USD 400, 000 in terms of effort
spent in investigation of genuine cases.
www.aureusanalytics.com
WHOM TO
SELL?
WHAT TO
SELL?
HOW MUCH
TO SELL?
The model developed would attempt to answer all the three questions together for large and
medium ticket size product categories. The approach to make an effective cross sell model
was straightforward.
Process - Random
Forest Algorithm
1. Policy
2. Customer Information
3. Family History
Predictive Model
Output
For each customer,
the model gives the
probability of the
16 CATEGORIES
Dened
Veriables
Back Testing
& Turning
Derived
Veriables
Model
Development
Insights
Development
The significant variables identified in the modelling runs were used to further finetune the model. The model
accuracy ranged from 90% for high risk products to 98% for low or medium risk products.
www.aureusanalytics.com
Key Benefits
The cross sell model has reduced the efforts wasted in miscalling by nearly
60%. This will translate into substantial cost savings.
The precision of pitching the right product to the right person has improved
by 5x.
The number of products that are now pitched to a customer have been
reduced by nerly 70% thus giving the agents a more focused scope to work on.
Web: www.aureusanalytics.com
Stay Connected With Us:
Email: info@aureusanalytics.com
@AureusAnalytics
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