INTRODUCTION

The Pink Cupcakes has a least price that is affordable to

everybody. It has a unique and a friendly environment that is very
comfortable to every buyer in the shop. Pink Cupcake house
advocates to serve the people with its willingness and love and to
be one of the center of excellence in the entire Zamboanga Del
Norte businesses.

VISION
The Vision of Pink Cupcake is to established a commanding
presence and a market leadership as a cupcake house that will
serve the entire Zamboanga Del Norte with in 5 years.

MISSION
Pink cupcake house mission is to provide a high standard quality
of cupcakes to the buyers that would generate sufficient profits for
the stockholders and improve the lives of its employees.

OBJECTIVES
1. to established a strong market presence in Zamboanga Del
Norte.
2. to earn good financial returns for its owners.
3. to serve the consumer with high quality cupcakes.
4. to make Pink Cupcake a friendly and clean environment that is
comfortable
to work in.

KRAS
Objectives
1. to established a strong
market
presence in Zamboanga
Del Norte

Key Result Areas

1. a. Number of Cupcake
house in
Zamboanga Del
Norte
1.b. Sale volume attain
every
month
1.c. Market shares in every
cupcake
house

2. to earn good financial

returns to its owners

3. to serve the costumers w/

high quality cupcakes

4. to make Pink Cupcake a

friendly and clean
environment that is
comfortable to work in.

2.a. Amount of net profits

realized
for the next 4
years
2.b. Return on equity (ROE)
2.c. Return on Assets (ROA)
or
Return on Investment
2.d. Return on Sales (ROS)
3.a Growth in sales Per
outlet
3.b. Percentage of repeat
costumers
3.c. Number of costumers
commendations
complaints
3.d. Awards and recognition
given
by the community or
the
government for
excellent service
4.a. Compensation and
benefits of
managers
and workers are
above
industry rates
4.b. Management and
employee
turn-over
4.c. Number of job
applicants
compared to other similar
establishment

EXECUTIVE SUMMARY
The Executive Summary of Pink Cupcake should then introduce and
highlight the good qualities of products.
Target Costumer
The Pink Cupcakes is very affordable and it has many good
qualities that will satisfy the consumers.
Main Value Proposition
The Pink Cupcake business is very unique because except from
being affordable it also has a great and good services the
costumers. Pink Cupcake is located in Zamboanga Del Norte and
fore more information or details you can follow us in Facebook at
PinkCupcakeHouse@yahoo.com while in twitter you can also follow
us at http://m.twitter.com.PinkCupcake.ph. If you are interested
follow us now.
Market Demand and Supply, Industry Dynamics and Macro
Environmental Factors:
The business total Market Supply and Demand for the product
offerings of the Enterprise have a value of:
Php. 50,000.00.
Product/Services offering Description Evolution and
Justification:
The Pink Cupcake business is very delicious cupcakes and also it
is affordable.
Enterprise Strategy and Enterprise Delivery System:
This business is opened every Monday to Sunday at 7:00 am to
7:pm except holidays.
Environmental and Regulating Compliance:
This business management commit its full support the highest
level of Integrity.

CAPITAL STRUCTURE
60,000

50,000

50000

40,000

30,000

20,000

10,000
9582

3000
0

ASSETS

NET SALES

EQUITY

NET 468
PROFIT

NET PROFIT/TOTAL ASSETS

INCOME STATEMENT:
Net Profit: 468
Net Sale: 9,582
Total Assets: 50,000
Equity: 3,000

ROA (Return on Assets):

468
50,000 = 0.00936

ROE (Return on Equity):

468
3,000 = 0.156

ROS (Return on Sales):

468
9,582= 0.04884158