Criticism

against
S.M.A.R.T
Objectives

SMART stands for

S Specific
M Measurable
A - Attainable
R Realistic/ Relevant
T Time Bound

SMART Objectives is NOT

smart as you would think
According to Forbes.com,
goal should be Specific,
Measurable & T(Time Bound
but not in the two criteria
(Attainable & Realistic).

Why? Because A & R barred you to exert

more effort and to achieve more.
For example:
Goal: At the end of the semester, the
BSEd TLE students must get at least 60%
passing scores in the preliminary exam,
midterm exam, and final exam in order to
pass the Facilitating Learning subject.

Shifting SMART Objectives to RISKY

SMART Objectives may be
appropriate for short-term
planning, and evaluation activities.
However, are they the best way to
think about social change goals in
which wicked problems may
require broad-based and longterm, structural and policy change

Caitlin Stanton proposes RISKY goals

to complement SMART objectives .
SMART
Objectives
S-Specific
MMeasurabl
e
AAttainable
R-Realistic

RISKY Goals
R -Rights-based
I Inspirational
S Sustainable
K Knowledgebased

Sources:
www.forbes.com
Socialmarketing.blogs.com
www.wikipedia.com

Thank
You

!!!