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International Journal of Project Management Vol. 14, No. 3, pp. 163-168, 1996
Copyright 1996 Elsevier Science Ltd and IPMA
Printed in Great Britain. All rights reserved
0263-7863/96 $15.00 + 0.00
0263-7863(95)00068-2
This paper candidly discusses both the positive and the negative aspects of an increasingly
popular approach towards project management called integrated project development teams.
The concept has been around for years and has gone by other names, most notably concurrent
engineering, but at other times it is simply referred to as project teams. The use of teams has
had wide acceptance in the US in both the private and government sectors. The attraction of
the project teams concept is quite straightforward: the distinct possibility of shortening the cycle
time necessary to take a new product idea from its creator to the ultimate consumer, while
maintaining or improving the quality of the final design. Whereas managements often understand the general nature of employing project teams, not all firms are willing to make the
necessary commitments to make them work successfully. There are also certain drawbacks in
the use of teams which not everyone discusses, or quite possibly understands. Copyright 1996
Elsevier Science Ltd and IPMA.
Keywords: project teams, risk, schedules, scope, teams
I engineering I
[procurement]
engineering
engineering
procurement
f procurement
fabrication
fabrication
fabrication
assembly
assembly
assembly
procurement
Full
Budget:
Teams get
budget with
no conditions
Charters:
Formal
Policies &
Procedures
Personnel:
Teams can
hire or remove
personnel
Func,
on. [+.m.c.o.ct
Influence:
on their own
Limited
~*
Minimal
Budget issued,
4 ~ , but earmarked *--~
for the other
*~
Some written
a u t h o r i t y in ~ *
place
I
J
Functions g e t ]
budget with J
no condltionsJ
Nothing
in
writing
]
No ability /
to
|
select people
E
uno, oos ]
must approve
Finally, teams need to be empowered by both management and the functions with authority to make their own
technical decisions, independent of direct functional interference. If each and every technical decision must flow
through the permanent functional bosses for approval, then
the effectiveness of project teams will be severely restricted,
and the developmental cycle will not be shortened.
In his recent book, management authority Tom Peters 4
devoted considerable attention to the importance and use of
teams, which he calls "project teams". In a section of the
book in which he cautions corporate management Don't Let
Project Teams Become Committees, he listed 13 fundamental
hurdles, rules he feels are necessary for the successful
formation and employment of project teams. Five of his 13
rules would seem to have particular relevance to the project
management process, and to the necessary commitment
by management in order to employ the team process
successfully:
Rule 1 : "Successful project teams are characterized by a
clear goal . . . "
All project teams should work to clearly defined goals.
Such goals need to be developed by multi-functional teams
for presentation and authorization of senior management.
Once approved, project goals need to be monitored by
management according to an agreed set of metrics until the
successful attainment of these goals.
Rule 2 "'Keep team members' destiny in the hands of the
project leader"
Functional management must be prepared to share the
performance evaluation of team members with the teams,
when assessing the performance of those functional members
assigned to the project teams. At a minimum, individual
team members' performance needs to be assessed jointly
by the team leader and the functional departments they
represent. The responsibility for writing the actual reviews
should be given to the team leader, for concurrence by the
function.
Rule 3
In conclusion
The benefits from the use of project teams are tremendous,
and are illustrated in Figure 3, which displayed the life
cycle of a typical project.
167
Integrated p r o j e c t d e v e l o p m e n t teams: Q W F l e m i n g a n d J M K o p p e l m a n
(3) Lower
Project
Costs
Project Dollars
100%
}J
,=," T
80%
(2) Shortened
Cycle Time
60%
40%
m
~ ~
20%
0%
A M
M A
M J
References
1 New York Times (March 3, 1992) in Tom Peters book, Liberation
Management, Alfred A. Knopf Inc., New York (1992) 159
2 Preston G Smith and Donald G Reinertsen Developing Products in
Half the 7~me Van Nostrand Reinhold, New York (1991) 3
168