Existing Markets

New Markets

Existing Products

Market Penetration
1. Acquisition of Maybelline(U.S),Unisa(Chile) & Jade(Germany).
2. Acquisition of Soft Sheen Products & Carson Products Co.

Market Development
1. Acquisition of Mininurse in 2003,Yue-Sai in 2004 & a new
manufacturing plant in Pune.

New Products

Product Development
Acquisition of Ralph Lauren Fragrances(1984),Redken(1993) & Kiehl's(2000)

Diversification
1. Introduction of L'Oreal Feria & Casting ColorSpa for men in 2000.

Existing Markets

New Markets

Existing Products
Market Penetration
Aims to double its customer base to 2 billion people
by 2020 & increase its share of sales from emerging
markets from 30% to 50%.
Market Development
To accelerate the geographic rollout of its brands in
new high-growth in new high-growth markets by
tailoring product performance and price to local
needs.

New Products
Product Development
Use local consumer research reports to develop
customized products for emerging customer markets.

Diversification
To accelerate the geographic rollout of its brands in new
high-growth in new high-growth markets by tailoring
product performance and price to local needs