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TABLE OF
CONTENTS
03
Introduction
06
Chapter 1
10
Chapter 2
13
Chapter 3
16
Chapter 4
20
Chapter 5
23
Chapter 6
26
Introduction
Introduction
The Natural Progression of the Digital Experience
Our notes are the gatekeepers to discovery. From alternating
current to the lithium battery, the flick of a pen is often the first
stage of every great idea, but how many other great discoveries
and connections have we missed, simply because we didnt write
something down?
The scribbles and scrawls we use
to remind ourselves to grab milk
on the way home are the same
curious sketches that once held the
secrets to gravity. Whether written
in quick scratches in the margins or
meticulous, intentional outlines, we
each have a very specific method
(or lack there of) to how we create
and maintain our memos.
Introduction
The Natural Progression of the Digital Experience
Today, we clunk away at a keyboard
and end up with half a gigabyte of
meeting minutes on our hard drive
that well never read again to go with
the two dozen scribbled receipts we
keep shoved in the glove box. That
chaos can be tamed. With the right
tools and attitude, we can capitalize
on this familiar tool to boost productivity
and innovation. Modern note taking
takes the familiar scrawl of handwritten
Chapter 1
Chapter 1
Disrupt the Note Taking Demons
Keeping notes is a mess. Theres the three semi-filled notebooks
on your bookshelf, stickies plastered to your desk, and in all the
reminders youve completely forgotten which record is where.
How many times have you accidently
left the next big idea in your pocket
only to find nothing but pulp a week
later? Thats assuming you dont lose
that napkin between inspiration and
laundry day. Our note taking habits
are unorganized at their best, and
straight up sabotaging at their worst.
This time suck of scribbles and halfbaked thoughts has a huge impact on
businesses. Meeting notes get recorded,
transcribed, and distributed; then new
ideas are written out, misplaced, found,
typed up, and emailed. Each task and
conversation generates another thing
we dont want to forget that gets piled
Chapter 1
Disrupt the Note Taking Demons
That level of disorganization has a huge
impact on our consumer relationships.
A prospective customer wants to confirm
whether youd agreed to an 8.2 or a 2.8
bulk discount? Feeling lucky? Oh, now
they want to know how your previous
engagements profited? Go ahead, take
your time finding that white paper, they
wont mind. Its in your car? Thats okay,
you can just email it to them later, just
make a quick note so you dont forget.
Next thing you know your brand has
a reputation for being unorganized
and disengaged.
Were not just throwing time and
money at the disarray of note taking;
were sacrificing our health.
Chapter 1
Disrupt the Note Taking Demons
Modern note taking techniques help
simplify and de-clutter our lives by
digitally storing every scribble, scrawl,
and scratch in the cloud. This library
simplifies our organizational process
and allows for immediate access
regardless of where we are or what
smart device were using. Research even
suggests that while typed notes serve
well for direct dictation, people are far
more likely to retain and engage
Chapter 2
Chapter 2
Type Less, Retain More
A quick visit to Neurology 101: The right brain is a flashing mosaic
of sensation and passion, like a magical world bursting with color
and really catchy elevator music. It engages the creative process
and encourages dreams and ambitions.
The right brain wonders, What if?
The left is a clinical order of reason,
symbols, and logic dictated by science
and control, math and analytics. The
left brain asks What is? If Disney World
is the right brain, the left brain is the
Library of Congress.
Many modern note taking practices are
highly left brain functions. Dictation
left brain, typingleft brain. With a
keyboard in front of us the writing
process shifts from creation to symbol
recognition and muscle memory, but
the act of writing by hand triggers that
right brain creativity in a way that
typing cannot emulate.
Chapter 2
Type Less, Retain More
Research suggests that while
typewriting note takers do produce
more notes, those notes are often
word for word transcripts and lack
the processing and conceptualization
of their handwritten counterparts.3
Note taking becomes a quality versus
quantity exchange; note takers can
either cover as much content as
possible and hope they get the right
points, or can hone in on key concepts
and ideas and develop their own
conclusions. Stenography certainly has
its strengths, but processing complex
ideas isnt one of them. By transitioning
our note taking techniques from laptop
to smart pen we introduce a level
of efficiency and engagement that
cannot be reproduced with a keyboard.
Chapter 3
Chapter 3
Doodle Your Way to Greater Understanding
In the conversation around note taking its easy to focus
on putting words on paper, but note taking is more than
just wordsnote taking is memos and minutes, scribbles
and sketches, drafts and doodles.
Although doodling has a reputation
for being mindless, lazy, and distracting,
research suggests otherwise. Doodlers
recall, on average, 29% more information
than non-doodlers.6 Today, even Google
employs a Chief Doodler.
According to doodling advocate and
thought leader Sunni Brown, doodling
sparks our understanding by blending
all four learning modalities (auditory,
visual, kinetic, and reading/writing) into
one mega-comprehension superpower.
Doodling then creates concept anchors
that drive retention and development.
Similar to how smell can trigger a buried
6 Andrade, 2009
7 Singh & Kashyap, 2015
Chapter 3
Doodle Your Way to Greater Understanding
Doodlers make the most of the Picture
Superiority Effect for their note taking
process. Essentially, people are more
likely to remember up to 90% of
what they are shown versus just 10%
of what they hear. This way, doodles
not only engage memory, but their
unintimidating and personal nature
make it easier to engage an audience
in complex materials.
Chapter 4
Chapter 4
Power Up Your Note Taking Techniques
The blend of longhand and digital technology equips note
takers with the best of yesterday and today. 4G, Wi-Fi, and cloud
connectivity all ensure that whether youre sitting in a c-suite office
or scribbling a note in a coffee shop, your digital notes become
immediately accessible with the same personality and nuance as
their hand copied counterparts, but thats a small perk compared
to the greater impact of natural note taking.
Smart pens eliminate the annoying
process of line-by-line transcription
at the push of a button. The most
tedious part of note taking is
immediately overcome by technology
that recognizes your handwriting and
translates it instantly to digital text.
These files can then be stored through
Chapter 4
Power Up Your Note Taking Techniques
Keep it Simple
Stick to basic ideas and overall
concepts. Attempting to copy down
every phrase isnt just next to impossible,
its distracting and frustrating. Actually
listen to the speaker and use your
notes to highlight what seems to be
most important.
Put it Together
Dont quit taking notes as soon as the
meeting ends. Take a minute and link
relevant points back together. Speculate
on a few possible outcomes and analyze
any potential pain pointshow is this
information going to be relevant to
you tomorrow?
Make it Work
Theres no universal method for topnotch notes. Do you recall information
better when you doodle the speaker
transmogrifying into a dinosaur? Sure,
go for it. Maybe you need to use a
traditional outlinetheres no shame
in that either. Find a system that works
best for you and stick to it.
Chapter 4
Power Up Your Note Taking Techniques
Digital Pen
Instantly access hundreds
of colors, fonts, and tip styles
Take notes the way you think
best-manipulate data directly
on your tablet
Streamlined design is
less cumbersome than
its smart counterpart
Linked directly to your
touch screen devices
Creation surface is only limited
by the size of your display
Native integration into your
devices operating system
vs.
Smart Pen
Dont worry about penmanship;
instantly transcribe your chicken
scratch to familiar, readable fonts
Create with pen and paper
in the most natural way
Fully functional ball-point pen
Relies on specific paper, apps,
and devices for full functionality
Never miss a note, record
live audio as you write
Limited to the capacity
of the ink cartridge
Chapter 5
Chapter 5
The Modern Note Taker
Digital note taking techniques are for more than just that one
guy who actually bought Google Glass and middle-aged executives
fighting to stay ahead of the latest trendsthese techniques
lend themselves to stronger communication, collaboration and
efficiency across every industry.
Law Enforcement
Smart pens create a unique opportunity
for law enforcement officials. The
latest technology not only transcribes
written notes, making for easily filed
and maintained case documents and
case notes, but records audio while
in action, creating additional levels
of accountability, transparency, and
protection for officers in the field.
Healthcare
With modern note taking, patient
information can be instantly shared
from family doctor to nurse practitioner
to emergency room technician. If a
patient makes a specific request or has
a special need, that information can
quickly be documented and shared
Chapter 5
The Modern Note Taker
Education
Note taking isnt just for students.
A smart pen in the hands of an
educator creates an opportunity
to quickly organize and transcribe
lesson plans or worksheets, expedite
the grading process, and store and
share student notesall while keeping
an organized and accountable record
of the semester.
Construction
Document schematics and
measurements in the field while
equipping other crewmembers
instantly with the information they
need to get the job done right the
first time. Digital note taking simplifies
any job site by transcribing unique
details, logging required maintenance
as its performed, and keeping track
of billable hours and supplies.
Chapter 6
Chapter 6
The Cloud Connection
The Internet, mobile devices, and an always-on mentality have
made our parents 9-to-5 a thing of the past. Technology has
changed the pace at which we work, but what hasnt changed
is our need for note taking.
The advent of these new devices,
from voice recording apps to notes
pages in smart phones, combined
with our more natural inclinations
to jot down notes on a sticky pad,
in a notebook, or on the back
of a napkin, have taken our note
taking habits from bad to worse.
Until now.
For the first time, note taking
technology has caught up with our
tools and gadgets. Using the cloud
to store, access, and share your
notes wherever you are is the natural
evolution of modern note taking.
Chapter 6
The Cloud Connection
You cant drop the cloud in a puddle,
accidently leave it in a taxi, or delete it
when youre cleaning up your hard drive.
Cloud storage backs up your back ups,
and keeps them guarded by some of
the top security experts in the industry.
Cloud providers protect your data by
surpassing industry encryption standards
and aligning with the expectations of
the Cloud Security Alliance.
Want to share your notes with your
colleagues and coworkers? Cloud
storage allows you to share every
minute, memo, and sketch at the touch
of a button. Collaboration is easier than
ever with digital note taking and cloud
connectivity. Access your coworkers
notes, share your own, and never panic
when Julie from Account Services calls
in sick or Drew from Sales goes on
paternity leave.
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