PAGE 04

WHO IS
HUSTLE
MEDIA?
ABOUT US
PAGE 05

OUR
SERVICES
WHY CHOOSE US?
PAGE 06 - 07

SAY HELLO

MEET THE FACES BEHIND HUSTLE MEDIA

PAGE 08 - 09

SOCIAL MEDIA
& YOUR
BUSINESS
10 IMPRESSIVE FACTS
PAGE 10 - 12

HAPPY
CLIENTS
OUR PROOF IS IN THE PUDDING
PAGE 13

SAY
WHAT?
DECODING THE LINGO
PAGE 14

WE
DO PR, TOO
UNLOCKING SUPER HERO MODE
PAGE 15

MEETPRMARINA
GURU
PAGE 16

OUR PAST
CLIENT
BASE
AND CURRENT

WHO IS

helping you leverage your existing customer

base and enabling you to reach a larger
audience
we work with you each step of the
way to create powerful, value added
strategies that fast-track your online
growth

from social media to additional

digital solutions our goal is to help
you build your business online

whether you are a brand new start up or

a larger company needing fresh insight
into what it takes to get ahead

we are here to help with a unique solution that

is perfectly tailored to your specific needs and
goals

A DIGITAL
MARKETING
ATELIER
OFFERS A
PERSONALISED, BRAND
SPECIFIC & INDUSTRY
RELEVANT APPROACH
DEDICATED TO HELPING
CLIENTS SUCCEED
ONLINE

BELIEVE IN THE POWER

OF COMMUNITY

MANAGE THE WAY THAT

CUSTOMERS INTERACT
WITH BRANDS ONLINE

BELIEVE COMMUNITY
ENGAGEMENT IS MORE
IMPORTANT THAN EVER
04

OUR SERVICES
01
We will formulate a
content strategy that is
authentic to your brand
and relevant to the
industry you work in

02

Why
choose us?

03
Measurable and concise
objectives

08
We will handle any
brand crisis that might
arise and navigate
challenges

04

We will sit with you and determine the what

your company objectives are and translate it into
content pillars, around which we will build your
Social Media Strategy

Consistent content
scheduling across all
platforms

05

06

Real time and authentic

community management
and communication

07
Online reputation
management

Friend & Follower

management

09
We will help you determine what is the best avenue
for you to advertise on social media and assist in
campaign development

10
Monthly monitoring
and feedback across all
platforms in a language
that you understand

05

THE FACES BEHIND

15
years

combined experience in both

publishing & advertising
natural born
communicator

considerable experience with a

never-ending passion for new media
drawn to the dynamic,
ever-evolving landscape of
digital marketing
specialises in growing businesses,
connecting brands and engaging
communities
a background in public relations;
international marketing; various titles
with South Africas biggest media houses;
key roles working with major advertising
agencies and brands
has vital insight into the marketing
industry and its many facets

CINDY
LAUFS

From development of business strategies

to relationship building and client
engagement, Cindy has
a deep understanding of
traditional and emerging media
landscapes as well as what it
takes for brands to succeed

Provides proactive,
innovative solutions
for clients to help them
thrive online
Big picture thinking,
strong networking
skills, enthusiasm
and sense of humour
are combined with a
dedication

Consistently assists clients in

reaching their strategic and online
goals

heads up Hustle Media

06

THE FACES BEHIND

has a keen entrepreneurial

spirit and a solid
understanding of online
activation
social interaction expert at Hustle Media
motivated, passionate
self-starter
diverse skill set that gives key insight
into top industries such as retail,
clothing, manufacturing and interiors
experience includes media
portfolio management as well
as business management

years

brought considerable skill to a

highly successful interior design
company that he founded,
which featured twice on the
much acclaimed Top Billing

co-founded an online store that

imported high-end goods from Canada,
which gave critical insight into user
engagement, interaction & conversion

JASON
BRICKNELL
Been hustling since the word
GO!

With social media continuing to grow

all over the world, Jason
realised that there was still
a gap in how effectively
brands communicated in
the online space
particularly in South Africa

Through his extensive

experience as an
entrepreneur, he saw a way
for this gap to be closed

Provide a highly
personalised digital
marketing solution that is
unique to each industry
and client

07

WE DO
SOCIAL MEDIA

09

KICKING ASS & TAKING NAMES

MUSGRAVE GIN

ESCONDIDO

Lets have a look at

some stats for some
of the brands that
we have worked on

MALL OF THE SOUTH

doubled Facebook fans from

12k to 24k
in 4 months

13 000

17 000

increased Instagram by

impressions
in the run up and during
the Gin & Tonic Festival

impressions
over a 48 hour period during
a Foodie engagement

in 3 months

937%

increased impressions from

85k to 175k
in 4 months

increased social AVE from

R82.2 mil to R172.6 mil

in 4 months

10

#HAPPY CLIENTS
We have used CLJB Hustle Media
Propietary Limited successfully the past four
months and find them to be well-versed in knowing
the caliber and social media engagement that is
required.
Since we still utilize their services, find CLJB Hustle
Media Propietary Limited as a resourceful agency
in providing a social media strategy, content
scheduling, community management, friend
and follower management, online reputation
management, campaign development, regular
monitoring and feedback.

Cindy is the Fairy Godmother of marketing.

I just have to share an idea and she does
her magic to make it happen. Shes creative,
passionate and driven. She always gives
more than expected, shes deadline driven,
efficient and really good at what she does.
Our clients love her engaging nature and her
professionalism. Were very excited to have
her as part of our team. Best of all she brings
in the money!

Krystal Coconas
Marketing and Communications Manager
Mall Of The South

Cate
Managing Partner
Visprod Visual Production Agency

Cindy has been working on our social media for the past couple of months, after eating at the
restaurant a few times she finally approached us with a proposal that we could not refuse.
Being charismatic as she is, she was professional, to the point and well informed with plenty of
research that had been done in order to secure the job. She is passionate about what she does
and has a keen involvement in the companies she represents. Escondido Tapas & Wine can
highly recommend Cindy as we are extremely pleased with the work she has done thus far with
the reach she has created for our business and look forward to greater results in the future.
Henri Martens
Owner, Escondido Restaurant

11

#HAPPY CLIENTS
We worked with Hustle Media on
The Gin and Tonic Festival and within record time
they put together a twitter campaign that created
great excitement and was an outstanding success
with real leads and connections to follow.
Fitch n Leeds our tonic supplier were blown
away and this has helped us secure all our tonic
sponsorships for our events.
We were well impressed.

Hustle Media assisted Doppio Zero

in the full planning and execution of our
latest Menu tasting Esteemed guests
and media were invited and full assistance
was provided to ensure the evening was
nothing short of a success.
Thank you to Cindy for helping with
everything from brainstorming to using
social media to the best of its ability
to enhance a brand. Would definitely
recommend them!

Simone Musgrave
Founder
Musgrave Gin

Tarryn-Leigh Nash
Marketing Coordinator
Doppio Zero

We can do more for your business

12

#SAY WHAT?
PLATFORM

TWITTER

We know it can get

a little technical so below
is a summary of the jargon
we will be using

TERM

MEANING

Impressions

When we say impression, we mean that a

Tweet has been delivered to the Twitter stream
of a particular account.

Total Engagements

Total number of times a user interacted with a Tweet.

Clicks anywhere on the Tweet, including Retweets,
replies, follows, likes, links, cards, hashtags, embedded
media, username, profile photo, or Tweet expansion

Detail Expands

People who have clicked on the

Tweet to view more details

Likes

The number of user that likes

your Tweet

Link Clicks

The number of times users click

on a link in your Tweet

Profile Checks

The number of times users click on your

profile to find out more about you

Likes

The actual number of people

that like you page

Post Reach

The actual number of people

that have seen a specific post

Engagement

The percentage of people who saw

a post that liked, shared, clicked or
commented on it

FACEBOOK

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WE DO PR

STATEGIC PR PARTNERSHIP

17

in the PR Industry

years

worked for some of SAs most well

known Public Relations Companies
before starting own business in 2003
believes a good reputation is
not earned overnight. It has
to be carefully cultivated.
brings considerable experience in
the hospitality and lifestyle arenas
has meticulously cultivated an
extensive media database, which
includes not only the traditional
media (radio, TV, newspaper,
magazine) but also digital media
such as bloggers and influencers
also co-founded the very successful
Homecoming Revolution, a non profit
organisation encouraging ex-pat South
Africans to return home

PR Guru
Marina Smithers
brings a wealth
of experience
to our stable

Both Hustle Media and Marina share

the core belief that building brands
is about reputation
the result of what you do,
what you say and what
others say about you.

Is an expert in
developing tailormade communications
strategies for each
client according to each
clients needs and vision

Hustle Media is very excited

about this brand new
strategic partnership and
looking forward to creating
magic for brands and buzz
all around town

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OUR CLIENTS
CURRENT CLIENTS
INCLUDE:
The Collection by Liz McGrath
(The Cellars-Hohenort,
The Plettenberg and The Marine)
client for 15 years
Royal Chundu River Lodge
in Zambia
client for 3 years

PAST CLIENTS
INCLUDE:
McNbabs Energy Products,
Matjiesfontein
Belles Patisserie
The Wedding Expo
Rooms on View
British Airways

Laserderm Aesthetic Centres

client for 5 years
The Forum Company which
includes Turbine Art Fair
client for 5 years
Annie Sloan Chalk Paint
International client
client for 2 years

Rennies Travel
The Worlds Best Hotels
Discovery Health
Deloitte & Touche
kulula.com
The Good Food & Wine Show

Sasol New Signature Art

Competition
client since July 2016

Jacket Interiors
Afresh Events
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