L I B RA

find your balance

LIBRA RECORDS
Libra Records is in the business of balance. Balance
in life, balance in environments, and most
importantly balance in music. As a record label
based in New York City, Libra Records focuses on
assisting artists in creating their best work. Libra
balances creating music for musics sake and a
consumer driver world by providing the highest
quality resources for its artists while promoting their
music authentically.
The label provides an natural, organic environment
focused on the artist, allowing them to creatively
express themselves using the best resources in the
world. Libra strives to create a balance between the
creative and corporate by bringing humanity back to
the music industry.
Libra is not just a record label. It is a culture, a
movement, a new way of creating music. The label
caters to musicians who strive to create music
because that is their passion not because of the size
of their checkbook. Libra is with the artist every step
of the way, providing environments where music can
be created naturaly, authentically and unburdened
by consumerism.
The label promotes music as art and musicians as
people not pop stars. Libras platform relies on
focusing on the musicians and providing them with
the tools to create their art to the fullest capacity
while promoting and selling their records in an
authentic and ethical manner.

At Libra Records we believe in artists that

share our values and put music before fame.
The label guides a balanced environment and
atmosphere where a variety of artists can
create indie style music that take root in
rock, metal, pop, and a variety of other genres.
This melodic and nostalgic style gives Libras
music a distinct sound and celebrates artists
return to a more authentic, passionate
sound. We want to change the way the music
industy works by changing the way people
think

about

creativity.

authenticity,

balance

and
.

RESOURCES
Recording studio
Highest quality recording stuio spaces
Mobile recording capability to record where the
artsits want
Highest quailty recording equipment and
engineers available
Develops and mentors new artists

Marketing
Manages bands brand and trademarks
Promotes the records in an ethical manner that
speaks to the Libra values
Enforces copyrighting
Conducts talent scouting and plans tours
Creates promotional material, album covers, album
art, graphics and social media handles

Distribution
Coordinates record production and distribution
Works with vendors, markets, radio stations, and
venues to distribute music
Local, Regional, and International distribution
Conducts online distribution and tracking

Balance
Authenticity
Libra Records prides itself on creating music that is
there to provoke emotion, tell a story, effect people
on a personal level. We strive to help artists record
albums that are true to who they are. We believe
music is most powerful when it is made with passion
and purpose this authenticity is at the core of who we
are. Our musicians succeed financially because we
give them the environment to create music without
worrying about the pop star appearance. We want
you to find your own path and let us help you on your
journey of discovery.

Libras are known for their balance and at Libra

Records we are the masters of creating this in the
music industry. By focusing on the balance between
authentic music and a consumerist economy, we
allow the musicians to create freely and still succeed
fiscally. We focus on making every aspect of our
business from the recording studio to the marketing
and distribution balanced, effortless, and straight
forward.

Creativity
We strive for creativity and originality in everything we
do. Whether its creating new recording spaces,
original packagng and promotional materials, or
alternative distribution tactics; we do things differently
at Libra Records. Its important to have our creative
juices flowing at all times so we draw inspiration from
all around us whether thats nature, the city, people,
movies, films, or fashion. We believe creativity
connects people, creates impact, and helps us grow
continuously.

Finding the Balance

L I B RA

Typefaces
Bebas regular
LOGO/HEADER FONT

Wisdom Script
DIVISION FONT

Montserrat Light
BODY TEXT FONT

Bebas
Personality: Bebas is bold and stands out in the crowd just like us. This font is
perfect for our logo and headers because it shows that we are serious about what we
do but love to live large and be creative. Bebas is unique but recognizable and speaks
to our ideas of balance, creativity and authenticity.
Usage:
- Bebas should always be in regular
- Bebas should be used for the logo in Winter White
- Bebas should be used for headers in Noir
- Bebas can be used in any pointe size that is larger than the body text
- Bebas should be used for all headers, business card names, and email signatures

Sarah beck
Marketing

Marketing Executive
t. 212.389.7659
w. www.librarecords.com

879 Houston Street

New York City, NY 10003
m. markrand@librarecords.com

Wisdom Script
Personality: Wisdom Script shows Libras playful side and focuses on an
authentic, human experience. This typeface reflects the feeling of going back to basics
for music and having life be a learning experience filled with beauty and excitement.
Usage:
- Wisdom Script should be used for the division titles in regular
- For the division titles Wisdom script should be set to 58.5 pts. then changed
according by a 1 by 1 ratio
- Wisdom Script will always be used for divisions in the according division color,
never just in Noir.
- Wisdom Script can be used in any pointe size that is larger than the body text
- Wisdom font is used for the tag line find your balance below the logo in winter
white when it is placed on imagery. The tag line is not used when the logo is on the
black square.
L I B RA

Recording Studio
L I B RA

Marketing
L I B RA

Distribution

Montserrat
Personality: Montserrat shows that Libra Records is down to business but light
hearted and open to new ideas. It reflects a modern culture mixed with classic style
thats easy to connect with.
Usage:
- Montserrat should always be in light
- Montserrat Light should be used for all body text in 11 pt or 12 pt
- Montserrat should be used for business card text (not name or division) in 9 pt.
- Montserrat light should never be stretched or altered in any way
- All body text should be Montserrat light and in certain cases important words
can be bolded for emphasis. Montserrat should be used to write letters, emails, memos,
brochures, or any other body text.

Mary Grand
Distribution

Record Store Coordinator

t. 212.389.7659
w. www.librarecords.com

879 Houston Street

New York City, NY 10003
m. markrand@librarecords.com

Image is a
perfect
square with
border

Logo is 3/4 size

of the square

Half of
Libra Logo
Line

libra logo line

same height as libra logo line
libra logo line

all in a
straight
line

L I B RA
find your balance

6 times smaller
than Libra Font

Imagery

All imagery should be in the shape of a perfect square and the following pink
layer should be set over the image as a layer on multiply with the opacity at
85%. The images to use with the logo should be roads or paths leading into
nature, a mix of man made and the natural. The logo should be put squarely in
the middle of the photograph. These images depict a journey back into the
natural state of music, a return to the authentic, and a step away from
consumerism.

Images for logo

Images With Layer

L I B RA
find your balance

L I B RA
find your balance

Promotional Images
One Person: Indie style, connected to their music, in a position of power

Group: informal, relaxed environment, inspired

Images Not to use

No over-exposed, amateur photos

No wide perspectives or strange angles

Too many things going on

No pop star persona shots

No bright stage shots

No overtly staged, dramatic band images

All images should be square.

Color Palette
The following colors are used throughout the Libra Records branding. The Libra logo is always in
white when placed on imagery and when placed by itself the square is noir and the logo is winter
white. Rapsody Red is used for the Marketing logo for the word marketing and for the libra symbol
while the box remains noir and the name is in winter white. The same goes for Recording Studio in
The Blues and Distribution in Pitch Purple.

Noir
R: 0 G: 0 B: 0
C: 75.02 M: 67.97 Y: 67.02 K: 90.16

Winter White
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0

The Blues
Rapsody Red
R: 54 G: 103 B: 224
R: 168 G: 32 B: 74
C: 25.67 M: 98.98 Y: 59.69 K: 12.35 C: 79.04 M: 62.4 Y: 0 K: 0

Pitch Purple
R: 126 G: 85 B: 153
C: 58.98 M: 77.63 Y: 7.25 K: 0.22

L I B RA

Recording Studio
L I B RA

Marketing
L I B RA

Distribution

Winter White
Logo

Logo:

L I B RA
Noir Square

The Blues
Wisdom Script
Division

Noir line
.5 pt

Noir Square

L I B RA

The Blues logo

Winter White
Script

Recording Studio
Divisions:

Pitch Purple
Wisdom Script
Division

Pitch Purple logo

L I B RA

Distribution

Rapsody Red
Wisdom Script
Division

Rapsody Red logo

L I B RA

Marketing

Imagery and Color

Winter White
Border

L I B RA

Winter White
Icon
90% Opacity
Winter White
Text
100% Opacity
Winter White
Text
100% Opacity

find your balance

Decorative Use oF Color

Border .5 pt
in matching
division color

Mary Grand

Division name
in division color

Distribution

Record Store Coordinator

t. 212.389.7659
w. www.librarecords.com

Header/Name
in Noir

879 Houston Street

New York City, NY 10003
m. markrand@librarecords.com

Supporting Text
Monserrat Light
in Noir

find your balance

Mark Rand
Recording Studio

Recording Specialist
t. 212.389.7659
w. www.librarecords.com

879 Houston Street

New York City, NY 10003
m. markrand@librarecords.com

Recording Studio
879 Houston Street
New York City, Ny 10003

LIBRA

t. 212.389.7659
w. www.librarecords.com

Marketing
879 Houston Street
New York City, Ny 10003

LIBRA

t. 212.389.7659
w. www.librarecords.com

Distribution
879 Houston Street
New York City, Ny 10003

LIBRA

t. 212.389.7659
w. www.librarecords.com

Recording Studio
879 Houston Street
New York City, Ny 10003

LIBRA

t. 212389.7659
w. www.librarecords.com

Copywriting Style
Playful
The Libra voice is one of creativity and playfulness.
We are here to help inspire and mold artists by
connecting with them and showing them we know
how they feel and what they go through. Libras copy
should reflect a youthful, lighthearted tone while still
remaining mature and ethical. The voice draws from
pop culture but stays away from being vulgar or
insensitive. We want our voice to be a converstation
between the reader and the company.

Honest
The Libra voice should reflect the honest intent of the
company and values of the brand. We want to have a
playful tone while still having moments of
seriousness to state our mission truthfully. We want
our voice to reflect that fact that we honestly want to
create music for musics sake and we are here for the
musicians not to just make money. Our tone should
reflect how much we care about the people we work
with and are dedicated to their success.

Professional
Libra Records loves to have fun and be creative but
remains professional in its use of language and
terms. We want to cater to young professionals and
refelct the fact that we have experience in the
industry and produce quality work. We are able to
use modern language to connect with young adults
but must keep in mind a professional image and
refrain from swearing or inappropriate language.

Design Elements
THE SQUARE

THE BORDER

L I B RA

L I B RA

find your balance

find your balance

All graphic elements should be

in a perfect square. This includes
imagery, logo square, business card,
and promotional materials.

All materials with images or with

decorative borders should have a
white border around it that is half
the width of the Libra icon bar.

PRINTING MATERIAL

Everything should be printed on

eco-friendly\white paper or hard
stock.

PHYSICAL MATERIALS

Mixture of natural wood and

concrete with soft, lush colors
and comfortable furniture.

Organic fabrics used in studio

space and office in blues and
grays.

Natural materials used for sound

insulation during recording.

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Recording Studio

FLORENCE AND THE MACHINE

WATCH "AS FAR AS I COULD GET"

Marketing

Distribution

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Featured Artists
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PRIVACY POLICY

Find Your Balance