SAP CRM Campaign Management SAP CRM &

ECC Middleware integration

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SAP Campaign Management covers the complete process for running a campaign starting with
market analysis, continuing with execution of the campaign, and ending with the closure of the
campaign and analysis of the results. The process completes by assigning direct marketing
expenses to accounting objects as well as detailed postings in the ECC system.
Well the more information about the SAP CRM Campaign management process itself is available at
help.sap.com, this blog deals with the integration of SAP CRM Campaign Management with SAP
ECC system through CRM Middleware.

Basic CRM middleware settings like establishing RFC connections to SAP CRM & SAP ECC should be
already be taken care. The below steps only deals with the system configuration on top of the basic
CRM middleware set up.
Following are the steps that are needed to configure Campaign management data flow between
CRM and ECC.

1.

Define ECC integration type

2.

Define Target Systems

3.

Assign ERP Project Scenario to RFC destination

4. Set up the Publication/Subscription for Message type Campaigns in

Middleware Administration console (Tx. SMOEAC) for Campaign replication.

5. Set up the Publication/Subscription for Message type Targetgroups in

Middleware Administration console (Tx. SMOEAC) for Target group replication.
6. Check underlying tables in CRM and ECC for replication of Campaign and
Target groups.

1.

Define ECC integration type

In this activity, you specify whether the campaign integration is through CRM Middleware.
SPRO -> SAP CRM -> Marketing -> Marketing Planning & Campaign Management -> System
Landscape -> Define ERP Integration Type

2.

Define Target Systems

In this step you define the connection of the CRM system to ECC system. For ECC system we need
to enable the parameter type MKTPLR3RFC
SPRO -> SAP CRM -> Marketing -> Marketing Planning & Campaign Management -> System
Landscape -> Define Target Systems (ERP, BI, SEM, cPro)

3.

Assign ERP Project Scenario to RFC destination

In this activity, you specify the default Project scenario (WBS element) from the ECC Project System
(PS) for transfer of campaign elements to ECC for posting the cost.
SAP CRM -> Marketing -> Marketing Planning & Campaign Management ->
System Landscape -> Assign ERP Project Scenario to RFC destination

If you assigned more than Project scenario (WBS element), then system needs to know which
system receives each marketing project. This can be controlled through Badi CRM_MKTPL_R3_INT.

4. Set up the Publication/Subscription for Message type

Campaigns in Middleware Administration console (Tx. SMOEAC)
for Campaign replication.
Adapter object for Campaign:

Subscription for Campaign:

5. Set up the Publication/Subscription for Message type

Targetgroups in Middleware Administration console (Tx.
SMOEAC) for Target group replication.
Adapter object for Target groups:

Subscription for Target groups.

6. Check underlying tables in CRM and ECC for replication of

Campaign and Target groups.
Once the campaign is released, verify for an entry for campaign in ECC table CMPB_MAP with
should match an entry in CRM table CGPL_PROJECT for a campaign.
CRM : table CGPL_PROJECT

ECC : table CMPB_MAP

Target group is stored in table by the name CRMD_MKTTG_TG_H both in CRM and ECC, although
structure of the table is different.
CRM : table CRMD_MKTTG_TG_H

ECC : table CRMD_MKTTG_TG_H