COM 537 Final

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1) What communication type avoids conflict and focuses on
facts and details rather than the big picture? They may be
perceived by others as unemotional and nonchalant.
Argumentatives
Sympathetics
Systematics
Directs

2) A criticism of social media is that it

is only available to the media savvy.
contributes to the decline in writing and language skills.
leads to separation of the haves and have-nots.
leads to information overload
3) In Korean culture, a business deal is dependent on
contractual information as well as how the parties
perceive each others values and ethics. According to
Edmund Hall, this behavior exhibits the theory of
proxemics

 low-context cultures
Ethno-centricism
high-context cultures
4) Your supervisor sends you an e-mail requesting an article
for the employee newsletter about company loyalty. You
write the article featuring customers who are brand loyal.
Later, your supervisor criticizes you for not writing about
the topic that he requested. After a face-to-face meeting,
you realize that he wanted you to write about employee
loyalty. This is an example of what type of noise?
Unwanted
External
Semantic
Internal
5) The head of the holiday party committee at your office is
trying to set a location for the event. The committee
chairperson announces three choices for members to vote
on. When Erin hears that the Boars Tavern is one of the
choices, her mind is made up. After all, the restaurant is
only a few blocks from her house. How would you describe
her listening behavior?
Active
Passive
Agenda-setting
Obtuse
6) Your supervisor has the habit of coming into your office
and leaning over your desk to talk to you. This situation is
uncomfortable for you because you cannot move away
from him. According to Edmund Hall, this behavior exhibits
the theory of
high-context cultures
low-context cultures
ethnocentricism
proxemics

7) Which statement is true concerning the role of publics in

business communication?
Publics, in general, remain constant despite changes in
the environment.
Internal publics are usually not concerned with the
communication style used by management.
External publics are not concerned with an organizations
public performance.
Publics can dispel rumors and build positive brand image.
8) A break-in at your company has resulted in the theft of
various pharmaceutical products. The head chemist,
slated as the companys designated spokesperson, is
scheduled to appear at a media conference. This course of
action illustrates one of the steps in crisis communication
planning. Select the appropriate step:
Assessing the possible risk to the organization
Evaluating the effectiveness of your action plan
Identifying levels of vulnerability in your company
Implementing the action plan
9) In the management journal article about persuading
customers that your boss recommended, you read that
your style of hard selling is not effective with young
professionals. You begin to question if you need to take a
sales training seminar. This is an example of
cognitive dissonance
agenda-setting
selective attention
selective exposure
10)
Building strong coalitions among individuals
groups that have separate interests is called
facilitation
negotiation
diversification
mediation

or

11)
When Joseph Kline, a U.S. citizen working for a bakery
in Pakistan, is surprised that he will have to work on
December 25, Christmas Day, he is dealing with which
component of the transactional communication model?
Internal noise
External noise
Cultural relativism
Context
12)
Which of the following statements is true?
Semantics is the study of the meaning of words, phrases,
and texts
Semantics is the study of how words affect the decisionmaking process
Semantics is the study of dictionary definitions
Semantics is the study of the use of words in persuasive
communication
13)
What affects how others perceive us and can adjust
according to the situation?
Feedback
Channel
Communication style
Personality
14)
What describes the occasion, time, and place of
communication in the transactional communication
model?
Cognitive dissonance
Context
Channel
Noise

15)
A beer commercial shows young people laughing
while enjoying bottles of Mountain Beer in a busy bar
scene. According to Maslows hierarchy, which consumer
need is targeted?
physiological needs

 self-esteem
belonging
self-actualization
16)
With the overload of information today, what does
Smith (2010) state communication must be to be noticed?
Familiar and consistent
Timely and thorough
Innovative and creative
Informative and detailed
17)
To provide the best health care for our patients at a
reasonable cost is an example of
a mission statement
a vision statement
a corporate objective
a strategic plan
18)
In the process of behavior change, after people have
detected the presence of a problem and they see this
problem as important, to what phase do they belong?
Diversification
Decision
Detection
Implementation
19)
In the transactional communication model, who or
what is responsible for composing a message embedded
with meaning from his or her world while considering the
interpretative resources that will be used to decode the
message?
Effective message area
Receiver
Channel
Sender
20)
What is a tactic described by Lencioni (2010) to
disarm clients and allow them to trust a consultant?
Prove detailed information

 Provide references
Be comfortable and naked with weaknesses
Promote strengths and past successes
21)
In 2006, Walt Disney Parks and Resorts launched a
new theme for its integrated global marketing efforts.
Which of the following was identified as an integrated
marketing strategy element?
Disney used the theme Year of a Million Dreams in its
publicity and promotional materials.
Disney avoided the use of ads, contests, and sweepstakes.
Disney sent out several messages over a broad a
spectrum of media to appeal to the largest
Disney positioned itself as a transformational experience
to one specific age group.
22)
What factor must be considered in designing an
effective communication system?
The costs involved
The needs of the customer
The message delivery
The optimal combination of a message, source, channel,
and an operating variable
23)
You have been charged with writing a report on the
progress of the integration of a database between
organizational units. Your supervisor says that she wants
the report as soon as possible. You spend your weekend
working on the report in order to have it ready by Monday
morning. When you present the report to your supervisor,
she says, I am sorry that you spent your weekend on the
report; it wasnt that urgent. This scenario is an
illustration of a problem with what element in the
transactional communication model?
Cognitive dissonance
Context
Channel
Noise

24)
In changing markets, communication tactics
are based on techniques used in traditional markets
use a combination of traditional and new media
do not require the use of conventional databases
are mass media-driven
25)
In the 20th century, the public relations profession
was reshaped by one of the following events:
The split of public relations functions from advertising
agencies
The decline of mergers and acquisitions in big business
The rise of the patent medicine industry
The growth of electronic media
26)
How does Lencioni (2010) describe entering the
danger?
Addressing a clients potentially explosive issues
Developing a new market niche
Analyzing competition
Being vulnerable
27)
Good listeners generally concerned with everyones
needs, maintaining relationships, and avoiding conflict
describes this communication style generally perceived as
soft-hearted and overly helpful.
Directs
Systematics
Argumentatives
Sympathetics

28)
Suppose you are asked to discuss an American Indian
ceremony. Perhaps you describe the use of peace pipes,
drums, feathered headdresses and dancing and chanting
around a fire. This information is an example of

 forming a negative stereotype based on inaccurate

information
assigning neutral traits stereotypes
knowing a group of people
using mediated information to add to your knowledge
29)
A manager informs her staff that there is a problem
with office equipment abuse. She suggests that each
employee should come up with a list of ways to cut down
on the repair bills. The suggestions will be discussed at the
next department meeting. Which of the three leadership
types outlined by theorists Lewin, Lippert, and White does
this managers request illustrate?
Democratic
Laissez-faire
Authoritarian
Republican
30)
You notice that a colleague seems to be distracted
from his work. You ask him if something is wrong, and he
replies, No, Im fine. You ask him again, Tell me what is
wrong? This is an example of
believing non-verbal clues over verbal language
engaging in interpersonal observation
altering communication cues
believing verbal over non-verbal messages

COM 537 Week 1 Complete

COM 537 Week 1 DQ 1 | COM 537 Week 1 DQ 2 | COM
537 Week 1 DQ 3 | COM 537 Week 1 DQ 4 | COM 537
Week 1 Intergrated Difussion Paper | COM 537 Week 1
Complete

COM 537 Week 2 Complete

COM 537 Week 2 DQ 1 | COM 537 Week 2 DQ 2 | COM 537

Week 2 DQ 3 |
COM 537 Week 2 DQ 4 | COM 537 Week 2 Communication
Styles and the Business Communication Process | COM
537 Week 2 Complete

COM 537 Week 3 Complete

COM 537 Week 3 DQ 1 | COM 537 Week 3 DQ 2 | COM
537 Week 3 DQ 3 |
COM 537 Week 3 DQ 4 | COM 537 Week 3 Internal and
External Stakeholders | COM 537 Week 3 Complete

COM 537 Week 4 Complete

COM 537 Week 4 DQ 1 | COM 537 Week 4 DQ 2 | COM
537 Week 4 DQ 3 |
COM 537 Week 4 DQ 4 | COM 537 Week 4 Communication
Plan Initial Proposal | COM 537 Week 4 Complete

COM 537 Week 5 Complete

COM 537 Week 5 DQ 1 | COM 537 Week 5 DQ 2 | COM
537 Week 5 DQ 3 |
COM 537 Week 5 Internal and External Persuasive
Communication | COM 537 Week 5 Complete

COM 537 Week 6 Complete

COM 537 Week 6 DQ 1 | COM 537 Week 6 DQ 2 | COM
537 Week 6 DQ 3 |
COM 537 Week 6 DQ 4 | COM 537 Week 6 Communication
Plan Final Proposal | COM 537 Week 6 Complete

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