FREE NEWZOO REGIONAL REPORT

2015 NEWZOO | JANUARY | V1.0

Preview of the

Southeast Asian Games Market

Opportunities in the worlds fastest growing region

FEATURES A SELECTION OF FINDINGS

FROM THE FULL 75-PAGE SEA REPORT

2015 Newzoo

WWW.NEWZOO.COM/SEA

Introduction
Foreword
An important part of Newzoos games market research
activities consists of primary consumer research aimed
at generating nationally representative data for
individual countries. In 2014, we added six countries
from Southeast Asia to our portfolio, which together
with the opening of our Shanghai office, is a major step
in expanding our Asian business. It brings our
consumer research portfolio to 25 countries,
representing over 70% of the worlds gamers and 85%
of its revenues.
We believe that consumer data has most value when
evaluated within the cultural, economic, political and
social context of a country. For this reason, we initiated
a series of free reports on key countries or regions to
accompany our data. Following the hugely positive
response to our reports on China (downloaded more
than 2,000 times) and on Russia, we asked our clients
for suggestions. The most frequently mentioned was
Southeast Asia, regardless of whether the clients origin
was in Europe, America or Asia. This free report
features a selection of findings from our full 75-page
report .
We are grateful for support from a select group of
companies that have been involved in the Southeast
Asia project from the start. A huge thank you goes out
to our friends at Facebook, Microsoft, Baidu and
Electronic Arts. If you have any questions, feedback or
comments, please de not hesitate to contact us.

2015 Newzoo
Newzoo
2015

Full SEA Report & Data:

Welcome to Southeast Asia!
Southeast Asias economic growth prospects,
huge population and fast-rising (mobile) internet
connectivity essentially guarantee double digit
growth rates in terms of game spending for
many years to come. In addition, Southeast Asia
is a region that could prove easier to access as a
foreign company than for instance China or
Russia, making it an attractive region to consider
for business development.
In addition to its sheer size and potential,
Southeast Asia is very interesting to monitor over
the coming years for another reason. Many
Japanese, Korean and specifically Chinese game
companies have had mixed success in trying to
conquer the West. Many have since shifted their
attention to countries in Southeast Asia that are
closer in terms of geography and (game) culture.
At the same time, Western companies have
spotted the potential and set up local offices and
localized content. Southeast Asia will
undoubtedly be a key battleground for global
players in the games space.

Thijs Hagoort
Co-founder
thijs@newzoo.com

Newzoo Offices

Newzoo HQ
Koestraat 5A
1012BW, Amsterdam
The Netherlands
Tel: + 31 20 66 35 816

Southeast Asia Upgrades

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Global Games Market Report
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Linda Doan
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linda@newzoo.com

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Southeast Asia

Full SEA Report Includes

For the Region

Demographics

Demographics
Southeast Asia is a sub-region of Asia with an
area of approximately 4.5 million square
kilometers, which is roughly half the area of the
United States. It consists of two geographic
regions: Maritime Southeast Asia (Malay
Archipelago) and Mainland Southeast Asia
(Indochina). Eleven countries make up the region.
This report will focus on the Big 6, or the six
majors, which are the dominant economies in
Southeast Asia: Indonesia, Malaysia, the
Philippines, Singapore, Thailand and Vietnam.
Population
The population of Southeast Asia is estimated at
626 million. In the Big 6, there are 548 million
people, which accounts for 87.6% of Southeast
Asias total population. Indonesia alone, with its
enormous population, accounts for more than
40% of Southeast Asia.
Age Structure
Much of the regions population is young, with
the majority in, or about to enter, the working age
demographic (15-64). This young workforce is
driving investment in education and skills training
in addition to increasing the demand for goods.
Overall, Southeast Asias young demographic
plays a key role in the regions current and
forecast competitive advantage in the world
economy.

2015 Newzoo
Newzoo
2015

Language & Business Culture

Economy
Media & Internet
Digital Media
Social Networking
Mobile Landscape
Smartphones & Tablets
Online Payment & Piracy
Games Market Overview
Revenues & Growth per Country
Revenues & Growth per Segment
Population Breakdown of SEA
Per Country Share of Population

Age Breakdown of the Big 6

Per Country Age Distribution of Population

Gaming Regulations
Game Companies & Associations

626M

Source: UN population statistics

Source: CIA The World Factbook

For full details and pricing, please visit:

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Southeast Asia

Full SEA Report Includes

Per Country

Games Market

POPULATION

626.0M

ONLINE POPULATION

187.8M

GAMERS

126.2M

Games Revenues and Growth per Country

Revenues of the Southeast Asian games market
will double to $2.2Bn by 2017. Thailand will
remain the largest market in terms of gaming
revenues in Southeast Asia, closely followed by
Indonesia and Malaysia. Singapore will continue
to grow but will lose market share to faster
growing countries such as Indonesia and the
Philippines. Vietnam and Thailand will grow in
line with the overall market, maintaining their
market share.

59.7M

PAYING GAMERS
2014 REVENUES (EXCL. TAX)

$1.1Bn

CAGR 2013-2017

+28.8%

Revenues and Growth per Country

For 2013-2017

CAGR 2013-2017

+28.8%

Politics & Culture

Population
Economy
Media Landscape
Internet Access
Online Video
Digital Media
Mobile, Smartphones & Tablets
Games Market Revenues 2013 -2017
Revenues per Segment 2013 -2017
Players, Payers & Average Spend

CAGR

+37.3%

CAGR

+27.0%

CAGR

+36.5%

CAGR

+14.4%

CAGR

+30.9%

CAGR

+27.2%

Revenues & Gamers per Screen

Mobile Game Genre Preferences
Local Companies & Associations

Source: Newzoo Global Games Market Report Premium

2015 Newzoo

For full details and pricing, please visit:

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Indonesia
POPULATION

Full SEA Report Includes

Indonesia
252,800,000

ONLINE POPULATION

52,600,000

GAMERS

34,000,000

PAYING GAMERS

19,900,000

ANNUAL SPEND / PAYER

2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

$9,12
$181,100,000
+37.3%

Indonesia
Indonesia, officially the Republic of Indonesia, is an
archipelago that encompasses an estimated 17,508
islands with a total area of about 1.9 million square
kilometers, the worlds 15th largest country. After three
and a half centuries of Dutch colonialism and Japanese
occupation in World War II, Indonesia gained
independence in 1945. Since then, Indonesia has faced
its fair share of challenges posed by natural disasters,
separatism, the transition to democracy and periods of
rapid economic change.

Population
With a population 252.8 million in 2014, Indonesia is the
most populous country in Southeast Asia and fourth in the
world. About 57% of Indonesias population live on Java, the
most populous island in the world. Though Indonesia has
embarked on family planning programs, the population
growth shows no sign of slowing. According to projections by
the UN, Indonesia is expected to have a population that
exceeds 270 million by 2025, 285 million by 2035, and 290
million by 2045. An important demographic strength is
Indonesias young population and corresponding large
workforce, a key driver for growth of consumption.

Politics & Culture

Age Breakdown of Indonesia 2014

Age Distribution of Population

Games Market Revenues 2013 -2017

Population
Economy
Media Landscape
Internet Access
Online Video
Digital Media
Mobile, Smartphones & Tablets

Revenues per Segment 2013 -2017

Players, Payers & Average Spend
Revenues & Gamers per Screen
Mobile Game Genre Preferences
Local Companies & Associations

252.8M

Source: CIA The World Factbook

2015 Newzoo

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Malaysia

Full SEA Report Includes

Malaysia

POPULATION

30,200,000

ONLINE POPULATION

21,400,000

GAMERS

14,300,000

PAYING GAMERS
ANNUAL SPEND / PAYER
2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

6,600,000
$32,61
$214,200,000
+27.0%

Malaysia
Malaysia is separated by the South China Sea into two
regions: Peninsular Malaysia and East Malaysia (Malaysian
Borneo). It has a total landmass of approximately 330,000
square kilometers, which is slightly smaller than the size of
Germany. Malaysia has its origins in the Malay Kingdoms,
which became subject to the British Empire in the 18th
century. The British brought in Chinese and Indian
laborers in the early 20th century. Peninsular Malaysia was
first unified as the Malayan Union in 1946 and
restructured as the Federation of Malaya in 1948. Malaya
achieved independence in 1957. In 1963, Malaya united
with the crown colonies of Singapore, North Borneo and
Sarawak to become Malaysia. The Federation faced
significant tensions, which ultimately resulted in
Singapores exit from the Federation in 1965.

2015 Newzoo

Share of Gamers per Screen

In Southeast Asia, Malaysia is the country where
playing on multiple screens is most popular. Of all
Malaysian gamers, 26.5% plays on all four screens:
Computer Screen (PC), Personal Screen (smartphone),
Entertainment Screen (console) and Floating Screen
(tablet/handheld console). This is is above the global
average of 23.9%.

Politics & Culture

Population
Economy
Media Landscape
Internet Access
Online Video
Digital Media

Screen Used to Play Games On

As Share of all gamers

Mobile, Smartphones & Tablets

Games Market Revenues 2013 -2017
Revenues per Segment 2013 -2017
Players, Payers & Average Spend
Revenues & Gamers per Screen
Mobile Game Genre Preferences
Local Companies & Associations

Source: 2014 Newzoo Screen Segmentation ModelTM

For full details and pricing, please visit:

www.newzoo.com/sea

Philippines
POPULATION

Full SEA Report Includes

Philippines

100,100,000

ONLINE POPULATION

42,000,000

GAMERS

27,200,000

PAYING GAMERS

11,000,000

ANNUAL SPEND / PAYER

2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

$8.76
$96,800,000
+36.5%

Philippines
The Philippines, officially Republic of the Philippines, is an
archipelago of 7,107 islands covering about 300,000
square kilometers. Magellans arrival in 1521 marked the
beginning of Spanish colonization, which lasted for more
than 300 years. The Philippine Revolution at the end of the
19th century resulted in the short-lived First Philippine
Republic. The Philippine-American war followed, resulting
in the Philippines becoming an unincorporated territory of
the US. After a period of Japanese occupation during World
War II, the US formally granted the Philippines
independence in 1946. It has since been on a rocky path to
full democracy, including 20 years of dictatorial rule by
Ferdinand Marcos, who was overthrown by the People
Power Revolution in 1986.

2015 Newzoo

Internet Access
Between 2004 and 2014, internet access grew more than
800%, the fastest rate in Southeast Asia, due primarily to
the boom in mobile internet. Other contributing factors
include: investments from telecom companies into
expanding coverage across the islands, computer literacy
programs in schools, and increasing affordability of
computers and gadgets. Internet penetration reached 42%
in 2014, translating to an online population of about 42
million.

Politics & Culture

Population
Economy
Media Landscape
Internet Access
Online Video
Digital Media
Mobile, Smartphones & Tablets
Games Market Revenues 2013 -2017

Internet Penetration Growth 2004-2014

As Percent of Population

Revenues per Segment 2013 -2017

Players, Payers & Average Spend
Revenues & Gamers per Screen
Mobile Game Genre Preferences
Local Companies & Associations

Source: ITU, Newzoo forecast for 2014

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Singapore

Full SEA Report Includes

Singapore

POPULATION

5,500,000

ONLINE POPULATION

4,100,000

GAMERS

2,800,000

PAYING GAMERS

1,100,000

ANNUAL SPEND / PAYER

2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

$201,600,000

Politics & Culture

Population
Economy
Media Landscape
Internet Access
Online Video

$189.30
Breakdown of Gamers aged 10-50
By Age and Gender in 2014

+14.4%

Singapore
Singapore, officially the Republic of Singapore, is a sovereign
city-state and island country off the southern tip of the Malay
Peninsula. In addition to the main island, Singapore Island,
there are more than 60 significantly smaller islets. The total
land area is currently 716.1 square kilometers with ongoing
land reclamation projects. Singapore has belonged to a series
of local empires. Modern Singapore was founded in 1819 as a
trading post of the East India Company. It was then conquered
by the British in 1824 and became one of the British Straits
Settlements in 1826. Following a period of Japanese
occupation during World War II, Singapore declared
independence from the UK in 1963 and united with other
former British territories to form Malaysia, from which it was
separated two years later. Since then, Singapore has achieved
rapid economic development with a reputation as a stable,
independent and pro-business city-state
2015 Newzoo

Gamers by Age and Gender

Almost 52% of all gamers in Singapore are men and within
both gender groups, people aged 21 to 35 are the most
likely to play games. Singapore is the only country in
Southeast Asia where there are more gamers aged 36 to
50 than gamers aged 10 to 20.

Digital Media
Mobile, Smartphones & Tablets
Games Market Revenues 2013 -2017
Revenues per Segment 2013 -2017
Players, Payers & Average Spend
Revenues & Gamers per Screen

2.4M

Mobile Game Genre Preferences

Local Companies & Associations

Source: 2014 Newzoo Data Explorer

For full details and pricing, please visit:

www.newzoo.com/sea

Thailand

Full SEA Report Includes

Thailand

POPULATION

62,200,000

ONLINE POPULATION

21,100,000

GAMERS

14,700,000

PAYING GAMERS
ANNUAL SPEND / PAYER
2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

8,300,000

Thailands Games Market

The total size of Thailands games market in terms of revenues
is expected to grow from $230.3M in 2014 to $490.9M in
2017, representing a CAGR of 30.9%. The total number of
players is expected to grow at a CAGR of 8,5% over the same
period, from a starting point of 14.7 million in 2014, which is a
relatively low share of the total population.

Media Landscape
Internet Access

Mobile, Smartphones & Tablets

Games Market Revenues 2014
Per Segment (Outer Circle) & Screen (Inner Circle)

Games Market Revenues 2013 -2017

Revenues per Segment 2013 -2017
Players, Payers & Average Spend
Revenues & Gamers per Screen
Mobile Game Genre Preferences

2014
REVENUES

Local Companies & Associations

$230M
CAGR
+30.9%

Source: Newzoo Global Games Market Report Premium

2015 Newzoo

Economy

Digital Media

$230,300,000

Thailand
The Kingdom of Thailand is a country at the center of
Indochina with a total area of about 513,000 square
kilometers, roughly twice the size of the UK. European
traders arrived in the 16th century, but despite
European interest, Thailand remains the only Southeast
Asian nation that has never been colonized. The Thai
use the phrase land of the free to express pride in this
fact. Formerly known as Siam, the country changed its
name to Thailand in 1939. Thailand is a monarchy
headed by King Bhumibol Adulyadej, Rama IX. Although
a constitutional system was established in 1932, the
monarchy and the military have continued to intervene
periodically in politics.

Population

Online Video

$27,76

+30.9%

Politics & Culture

For full details and pricing, please visit:

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Vietnam

Full SEA Report Includes

Vietnam

POPULATION

92,500,000

ONLINE POPULATION

44,700,000

GAMERS

31,400,000

PAYING GAMERS

12,300,000

ANNUAL SPEND / PAYER

2014 REVENUES (EXCL. TAX)
CAGR 2013-2017

$12,67

+27.2%

Population
Economy
Media Landscape
Internet Access
Online Video
Digital Media

$155,800,000

Vietnam
Vietnam, officially the Social Republic of Vietnam, is the
easternmost country on the Indochina Peninsula with a
total area of about 331,000 square kilometers. Vietnam
was part of Imperial China for over a millennium from
111 BC to 938 AD. It was colonized by the French in the
mid-19th century. Following Japanese occupation in the
1940s, Vietnam expelled the French in 1954 after the
First Indochina War and was divided into two rival states
of North and South Vietnam. Conflict culminated into the
Vietnam War (known as the American War in Vietnam, or
the Second Indochina War), which ended in 1975 with
North Vietnamese victory and unification under a
communist government.

2015 Newzoo

Revenues per Segment: Explosive Mobile Growth

Smartphone games only account for about 18% of revenues in
2014, but the segment will see an impressive CAGR of 87.7%, the
fastest in Southeast Asia, becoming the biggest segment by
2017. Mobile games revenues (phones and tablets together) will
reach $161.6M, accounting for just over 50% of all games
revenues in 2017.

Politics & Culture

Mobile, Smartphones & Tablets

Growth of Mobile Games
In Revenues 2013-2017

Games Market Revenues 2013 -2017

Revenues per Segment 2013 -2017
Players, Payers & Average Spend
Revenues & Gamers per Screen
Mobile Game Genre Preferences
Local Companies & Associations

Source: Newzoo Global Games Market Report Premium

For full details and pricing, please visit:

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Full SEA Report & Data

Southeast Asia Upgrades

Full 75-page Report: Introduction to the Southeast Asian Games Market:

Opportunities in the worlds fastest growing region
Full access to all consumer research data across all market segments:
MMO, Social/Casual, Mobile, PC/MMO and Console
Unlimited interactive (online) cross-analysis possibilities with 200+ topics
in each individual country through the Newzoo Data Explorer, with results
presented in exportable graphs and tables
Comparable data is also available for 19 other countries outside
Southeast Asia through the Newzoo Data Explorer
Custom analysis support for the full year by a dedicated Newzoo analyst
Active support with joint PR opportunities

Pricing
Full SEA Report: Complete 75-page Report 3,990 ($4,900)
Full SEA Country Data & Report Package: Including 12 months of custom analysis support 18,000 ($23,000)

2015 Newzoo

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About Newzoo
Company & Services

Company
Newzoo is an innovative global market research firm with a
primary focus on games. We provide our clients with a mix of
consumer research, transactional data and financial analysis
across all continents, screens and business models. We aim to be
ahead the curve when it comes to global and local trends and
always put hard data into a broader perspective.
We work for the majority of top 25 public companies by game
revenue, many independent game developers as well as a variety
of global hardware and media companies. The majority of our
clients are based in the US, Japan and China. Our company has its
headquarters in the center of Amsterdam. We recently kicked-off
our international expansion with an office in Shanghai, China.

WWW.NEWZOO.COM

2015 Newzoo

Services
The Newzoo data in this report is derived mainly from two of our products:
Global Games Market Report Premium (12 months subscription)
Global, Regional, Top 100 Countries
Annual PDF Report on Trends, Revenue/Gamer Data, Future Projections
Granular Datasets (Updated Quarterly): 2013-2017 Gamer/Revenue Data
Quarterly Updates with Trends, Mobile, Company Performance, M&A
www.newzoo.com/globalreportpremium
In-Depth Consumer Insights (12 months subscription)
Available for 25 countries
Cross-Analyze over 200 variables in the Newzoo Data Explorer
Continuous custom analysis support by our analysts
www.newzoo.com/newzoo-data-explorer

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FREE NEWZOO REGIONAL REPORT

2015 NEWZOO | JANUARY | V1.0

Preview of the

Southeast Asian Games Market

Opportunities in the worlds fastest growing region

FEATURES A SELECTION OF FINDINGS

FROM THE FULL 75-PAGE SEA REPORT

2015 Newzoo

WWW.NEWZOO.COM/SEA