Global Veterinary Wearable Electronics

Market Assessment & Forecast:

2015-2019
Segments Assessed: [Fitness & Activity Monitors, Breeding & Heat Detection
Devices, GPS & Location Trackers, Others], [Pet & Companion Animals, Cattle,
Equine and WildLife]

Geographies Assessed: North America, Europe, Asia-Pacific, Latin America,

Middle-East and Africa.

Published: August 2015

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

About Us
Spearhead Acuity Business Research & Consulting (SA-BRC) is a premium Life Science business
intelligence and data analytics firm. The SA-BRC team offers a wide range of business intelligence
services to multiple stakeholders such as Medical Device Manufacturers, Service Providers (Hospitals,
Payers, etc.), Suppliers, Group Purchase Organizations, Distributors and all other individuals in the
entire value chain of healthcare industry. Our research and consulting capabilities extend across
several sub-domains within the sphere of Life Sciences such as Biotechnology, Healthcare IT, Medical
Devices, Veterinary Sciences, Wellness Products and Pharmaceuticals.

Our skills and capabilities help in putting forth the most accurate perspective of the market. We track
all major and minor events that create ripples and affect the life-science market in different ways.
Our data modeling process includes the evaluation of impacting events and analyzing other
invaluable sources (public & proprietary) of information and finally reporting results that will
influence the decision making of the readers.

SA-BRC has helped start-ups and market leaders across the globe achieve their revenue goals
strategically in multiple stages such as adoption, pre-launch research, regional analysis, social media
analytics, competitive mapping, market entry and post marketing surveillance. We frequently build
panels of experts for gathering data and invite participants of the healthcare industry to share their
opinions and views on our reports. Our current network of industry experts span across all major
life-science domains and take pride in keeping ourselves abreast with the latest happenings within
the sphere of Life-Science.

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

Table of Content
Chapter 1 Preface
1.1 Research Scope

7
7

1.1.1 Market Segmentation

1.1.2 Postulations & Assumptions

1.2 Methodology of Research

1.2.1 Companies covered in this report

Chapter 2 Prcis
2.1 Market Inferences

Chapter 3 Market Dynamics

3.1 Market Drivers

10
11

12
12

14
14

3.1.1 Rising adoption/purchase of pets and increasing expenditure on their health expected to
drive growth

14

3.1.2 Growing demand for equine health products

14

3.1.3 Increasing demand for dairy and cattle products

14

3.2 Market Inhibitors

15

3.2.1 Low awareness and cost constraints

15

3.2.2 Lack of wireless framework in developing countries

15

3.3 Opportunities
3.3.1 Sizable opportunity in equine wearable electronics

Chapter 4 Veterinary Wearable Electronics Global Market Size &

Assessment by Product, Forecast: 2015 - 2019

15
15

16

4.1 Introduction

16

4.2 Global Veterinary Fitness & Activity Monitors Market, US$ Mn (2013 2019)

17

4.3 Global Veterinary GPS & Location Trackers Market, US$ Mn (2013 2019)

19

4.4 Global Veterinary Breeding & Heat Detection Devices Market, US$ Mn
(2013 - 2019)

20

4.5 Other Veterinary Wearable Electronics Market, US$ Mn (2013 - 2019)

22

Chapter 5 Veterinary Wearable Electronics Global Market Size

Assessment, by Animal Segment, Forecast: 2015 - 2019

24

5.1 Introduction

24

5.2 Global Pets & Companion Animals Wearable Electronics Market

Revenue, US$ Mn (2013 - 2019)

25

5.3 Global Cattle Wearable Electronics Market Revenue, US$ Mn (2013 2019)

26

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

5.4 Global Equine Wearable Electronics Market Revenue, US$ Mn (2013 2019)

27

5.5 Global Wildlife Wearable Electronics Market Revenue, US$ Mn (2013 2019)

28

Chapter 6 Veterinary Wearable Electronics Global Market Size

Assessment, by Geography, Forecast: 2015 - 2019

30

6.1 North America Wearable Healthcare Electronic Devices Market, 2013

- 2019 (US$ Mn) (CAGR: 2015 - 2019)

31

6.2 Europe Veterinary Wearable Electronics Market, 2013 - 2019 (US$

Mn) (CAGR: 2015 - 2019)

33

6.3 Asia-Pacific Veterinary Wearable Electronics Market, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)

35

6.4 Latin America Veterinary Wearable Electronics Market, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)

37

6.5 Middle-East Veterinary Wearable Electronics Market, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)

38

6.6 Africa Veterinary Wearable Electronics Market, 2013 - 2019 (US$ Mn)
(CAGR: 2015 - 2019)

39

Chapter 7 Key Players Analysis: Veterinary Wearable Electronics

Market Share, 2014 (%)
7.1 Key Players Market Share: Global Veterinary Wearable Electronics
Market, 2014 (%)
7.1.1 Key Players Market Share: Global Fitness & Activity Monitors Market

41
41
41

7.2 Key Players Market Share: Global GPS & Location Trackers Market

42

7.3 Key Players Market Share: Global Breeding & Heat Detection Devices
Market

43

7.4 Global Wearable Medical Electronics Market: Recent Developments

2014-2015

44

7.4.1 Mergers and Acquisitions

44

7.4.2 Joint Ventures, Expansion and Collaborations

44

7.4.3 New Product Launches, Approvals and Recalls

44

Chapter 8 Strategies & Epilogue

46

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

List of Figures
FIG. 1

Market Segmentation: Veterinary Wearable Electronics Market

FIG. 2

Research Methodology: Global Veterinary Wearable Electronics Market Assessment

10

FIG. 3

Global Veterinary Wearable Electronics Market Share, by Geography 2014 & 2019 (%
Share - US$ Million)

12

FIG. 4

Global Veterinary Wearable Electronic Devices Market Share by Product Segment, 2014
& 2019 (Value %)
16

FIG. 5

Global Veterinary Wearable Fitness & Activity Monitors Market Revenue, 2013 2019
(US$ Millions)

17

FIG. 6

Global Veterinary Wearable Fitness & Activity Monitors Market Volume, 2013 2019
(Units)

18

Global Veterinary GPS & Location Trackers Market Revenue, 2013 2019 (US$
Millions)

19

FIG. 7
FIG. 8

Global Veterinary GPS & Location Trackers Market Volume, 2013 2019 (Million Units) 20

FIG. 9

Global Veterinary Breeding & Heat Detection Monitors Market Revenue, 2013 2019
(US$ Millions)

21

Global Veterinary Breeding & Heat Detection Monitors Market Volume, 2013 2019
(Million Units)

22

FIG. 11

Global Other Veterinary Wearable Electronics Market Revenue, 2013 2019 (US$
Millions)

23

FIG. 12

Global Veterinary Wearable Electronics Market Share by Animal Segment, 2014 & 2019
(Value %)
24

FIG. 13

Global Pets & Companion Animals Wearable Electronics Market Revenue, 2013 2019
(US$ Millions)

25

FIG. 14

Global Cattle Wearable Electronics Market Revenue, 2013 2019 (US$ Millions)

26

FIG. 15

Global Wildlife Wearable Electronics Market Revenue, 2013 2019 (US$ Millions)

28

FIG. 16

Global Wildlife Wearable Electronics Market Share, by Product Segment 2014 & 2019
(Value%)

29

FIG. 17

Key Players Market Share: Global Fitness & Activity Monitors Market, 2014 (%)

41

FIG. 18

Key Players Market Share: Global GPS & Location Trackers Market, 2014 (%)

42

FIG. 19

Key Players Market Share: Global Global Breeding & Heat Detection Devices Market,
2014 (%)

43

FIG. 10

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

List of Tables
TABLE 1

List of companies covered in this report

11

TABLE 2

Global Equine Wearable Electronics Market Revenue, by Products, 2013 - 2019 (US$
Mn) (CAGR: 2015 - 2019)

27

Global Equine Wearable Electronics Market Volume, by Products, 2013 - 2019 ( Units )
(CAGR: 2015 - 2019)

27

Global Veterinary Wearable Electronics Market Revenue, by Geography, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)

30

Global Veterinary Wearable Electronics Market Volume, by Geography, 2013 - 2019

(Thousand - Units) (CAGR: 2015 - 2019)

31

North America Veterinary Wearable Electronics Market Revenue, by Segment, 2013 2019 (US$ Mn) (CAGR: 2015 - 2019)

32

TABLE 7

North America Veterinary Wearable Electronics Market Volume, by Segment, 2013 2019 (Thousands - Units) (CAGR: 2015 - 2019)

32

TABLE 8

Europe Veterinary Wearable Electronics Market Revenue, by Segment, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)

33

Europe Veterinary Wearable Electronics Market Volume, by Segment, 2013 - 2019

(Thousand - Units) (CAGR: 2015 - 2019)

34

TABLE 3
TABLE 4
TABLE 5
TABLE 6

TABLE 9
TABLE 10

Asia-Pacific Veterinary Wearable Electronics Market Revenue, by Segment, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)
35

TABLE 11

Asia-Pacific Veterinary Wearable Electronics Market Volume, by Segment, 2013 - 2019

(Thousand - Units) (CAGR: 2015 - 2019)

36

Latin America Veterinary Wearable Electronics Market Revenue, by Segment, 2013 2019 (US$ Mn) (CAGR: 2015 - 2019)

37

Latin America Veterinary Wearable Electronics Market Volume, by Segment, 2013 2019 (Thousand - Units) (CAGR: 2015 - 2019)

38

TABLE 12
TABLE 13
TABLE 14

Middle-East Veterinary Wearable Electronics Market Revenue, by Segment, 2013 - 2019

(US$ Mn) (CAGR: 2015 - 2019)
38

TABLE 15

Middle-East Veterinary Wearable Electronics Market Volume, by Segment, 2013 - 2019

(Thousand - Units) (CAGR: 2015 - 2019)
39

TABLE 16

Africa Veterinary Wearable Electronics Market Revenue, by Segment, 2013 - 2019 (US$
Mn) (CAGR: 2015 - 2019)
40

TABLE 17

Africa Veterinary Wearable Electronics Market Volume, by Segment, 2013 - 2019

(Thousand - Units) (CAGR: 2015 - 2019)

40

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

Chapter 1
1.1

Preface

Research Scope

Chapter Number

Segment

Description
The preface provides a brief overview of the research
scope.

This

overview

is

further

supplemented

by

graphical representation of the segmentation as analyzed

Research Scope

in the report. This is followed by the postulations or

Chapter 1:

assumptions considered for analysis of different segments.

Preface

Elucidates the methodology adopted by SA-BRC while

Research Methodology

estimating the current and future market in terms of value

and/or volume.

Chapter 2:
Prcis

The chapter lists down key (quantitative and qualitative)

Inferences & Summary

highlights and takeaways of the market as reported in the

study.
Explains the foremost factors that are affecting the growth

Chapter 3:

Drivers,

Market Dynamics

Opportunities

Chapter 4:

Market

Estimations

for

Product Market Size &

Various

Segments

in

market value and volume with 2013 & 2014 as historical

Forecast Veterinary

Veterinary

Wearable

years and forecast of 2015-2019. Segments include GPS &

Wearable Electronics

Healthcare Electronics

Inhibitors

&

trends

(positively

and

negatively)

of

the

Veterinary

Wearable Electronic Devices Market.

Market estimates provided for different products that
constitute

the

veterinary

wearable

devices.

Estimates

Location Trackers, Fitness & Activity Monitors, Breeding

Detection Monitors, Therapeutic Wearables and Others.

Chapter 5:
Animal Segment

Market

Market Size &

Veterinary

Forecast

Healthcare Electronics for

Veterinary Wearable

Various Animals Segments

Estimations

for

Wearable

Market estimates provided for different animal segments

that use wearable technology. Estimates market value for
2013 & 2014 as historical years and forecast of 2015-2019.
Segments include Pets & Companion Animals, Cattle,
Equine and Wildlife.

Electronics
Provides estimates by value and volume for 6 geographies

Chapter 6:
Geography Market

of North America, Europe, Asia-Pacific, Latin America,

Demographical Analysis

Middle-East and Africa. Estimates with 2013 & 2014 as

historical years and forecast of 2015-2019.

Chapter 7:

Market

Key Players Market

Recent

Share Analysis

Competitive Strategies

Share

(2014),

Developments

&

Elaborates the estimated market share of major players,

provides recent developments for the years 2013, 2014 &
2015

and

major

competitive

strategies

adopted

by

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

companies in this area based on events for past 3 years.

Chapter 8:

Postscript

Strategies &

Qualitative

Overview

Epilogue

Provides a postscript informal perspective on the market,

strategies adopted by players and the best possible
outcome by the end of forecast period.
Whistle Labs Inc, Ridogulous Labs Inc, PetPace LLC, i4C

Companies Covered:

Qualitative & Quantitative

Analysis

Innovations,

Dairymaster,

Hayrex,

FitBark,

Tractive,

Konectera, GEA Group Aktiengesellschaft, Nedap, Loc8tor,

Otto

Petcare,

Motorola,

IceRobotics,

DeLaval,

Silent

Herdsman Limited, etc.

1.1.1
FIG. 1

Market Segmentation
Market Segmentation: Veterinary Wearable Electronics Market

Global Veterinary Wearable Electronics Market

Assessment: Forecast 2015 - 2019

Product
Segmentation

Demographic
Segmentation

Animal
Segmentation

GPS & Location

Trackers

Pets & Companion

Animals

North America

Fitness & Activity

Monitors

Cattle

Europe

Breeding & Heat

Detection

Equine

Asia-Pacific

Others

Wildlife

Latin America
Middle-East
Africa

Source: SA-BRC Analysis

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

1.1.2

Postulations & Assumptions

Certain assumptions were considered in order to estimate the complete forecast of the Veterinary
Wearable Electronics Market. These have been detailed below:

The report estimates are provided assuming that no extreme economic event will occur that
can result in drastic outcomes.

Device prices for each product segment represent average global prices and the estimated
erosion by the end of the forecast period.

The average price of Fitness & Activity monitors includes an annual subscription to the fees
associated with accessing data and other services.

This report excludes the market of RFID tags and detection equipment used in livestock
industry since it is not included within the scope of wearable veterinary electronics
established by SA-BRC analysts.

In cases of private companies, internal estimates of revenues were utilized for market share
analysis and product forecasts.

Veterinary GPS & Location tracking market can be broadly classified into companies
manufacturing radio and GPS collars for wildlife and other companies that manufacture
consumer based GPS devices for pets and companion animals. SA-BRC analysis estimates
the aggregated market for both in section 4.3.

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

1.2

Methodology of Research

FIG. 2

Research Methodology: Global Veterinary Wearable Electronics Market Assessment

Primary Research

Quantitative

Research

Online-web (CATI/CAWI/CAPI)
Telephonic and video conference
Interviewee Location: Multiple
respondents from each of 6 geographies
Interviewee Field Exp.: All Interviewees
were c-level, d-level, VP level and senior
management
Target Information: validation of
secondary findings; cross-verification of
other primary interviews
Sources Manufacturers, Retailers, Pet
associations, Conservationists, etc.

Secondary/Desk Research

Primary Research

Qualitative
Research

Online forums/blogs
Online communities/Patient Advocacy
Groups
Online chat with KOLs/experts
Focused Group Discussions
Target Information: Insights on market
trends, market impact factors, marketing
and awareness programs etc.

Proprietary third party databases

In-house data repository
Company sites
Annual Reports/ SEC Filings
Investor presentations
Equity & Stock (Seeking Alpha, Zacks,
etc.)
Agriculture & Horticulture Development
Board (AHDB)
Indexmundi, Stastista, Compassion in
World Farming, etc.

Secondary/Desk Research

Medgadget, TechnologyReview.com,
Fiercemedical Devices
Progressive Dairyman, Mass Device,
Dogster, Bionicly
Wearable Technologies, CrunchWear,
Wearabletechworld
ScienceDirect,
Mashable
Indiegogo, Kick-Starter

Spearhead-Acuity Team

Key Findings
Market Forecast
Insight Generation

Data triangulation was done for the information (quantitative/qualitative) collected through
primary and secondary sources. Analysis also included evaluation of all major macro and
microeconomic factors.
Post data triangulation process, the summary of our study was shared with KOLs and industry
experts to suggest further insights to our analysis as well as validate the overall Veterinary
Wearable Electronics Market.

Source: SA-BRC Analysis. **Websites mentioned in the above representation are few examples from our exhaustive list of references that
cannot be compiled in entirety

10

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

1.2.1

Companies cover ed in this r eport

TABLE 1

List of companies covered in this report

S.No

Company Name

S.No

Company Name

Whistle Labs Inc

GEA Group Aktiengesellschaft

Ridogulous Labs Inc

Nedap

PetPace LLC

Loc8tor

i4C Innovations

Otto Petcare

Dairymaster

10

Motorola

11

Hayrex

12

IceRobotics

13

FitBark

14

DeLaval

15

Tractive

16

Silent Herdsman Limited

17

Konectera

17

SCR Engineering Ltd

11

Global Veterinary Wearable Electronics Market Assessment, Forecast (2015-2019)

Disclaimer:

SA-BRC Market Research is an informative Market Research Company with the sole intention of
sharing market related insights. The information provided in our research reports or on sa-brc.com
though collected through authentic sources, analyzed and cross validated through Key Opinion
Leaders (KOLs) in the industry; neither the company nor authors provide any kind of warranty about
the content both qualitative and quantitative.

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United States
Contact Number: +1(832)-426-3701
Email: john@sa-brc.com, sales@sa-brc.com
Website: www.sa-brc.com

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