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MARKET ASPECT
Product Description
The Saluyot Veggie noodles is a unique noodles and will give a unique taste that will
surely patronize and well- accepted by all classes of consumer, have desirable green color and
have no distinguishable odor and difference in texture compared with regular noodles. : Canton
Noodles with Saluyot is a -carotene rich noodle prepared from a blend of wheat flour, saluyot
puree, salt, and egg and noodle improver. It is green in color and a 50 g serving will provide
15%, 18% and 36% of the Recommended Dietary Allowance (RDA) for energy, protein and
vitamin A respectively of 4-6 year-old children.
This product can be cooked similar to that of the commercially available noodle products.
MARKET POTENTIAL: Noodle products are popular among Filipinos and other Asian
nationals. The noodles with saluyot may also be a potential export product to Japan, China and
other countries due to its uniqueness, good nutritional quality and sensory attributes. The
increasing awareness of consumers on nutritious food products will surely make this noodle a
leading product in the market. The technology and production is simple and require locally
fabricated equipment. Hence, saluyot leaves is very nutritious being rich with vitamins and
minerals generally promotes good health and well-being. According to the study conducted by
Department of Biochemistry and Nutrition that aside from being rich in vitamins and minerals
saluyot can be used as treatment e.g. inflammation and pain such as arthritis, headache, and
stomach ache. Saluyot being rich in fiber it helps control blood pressure, cholesterol build-up,
diabetes and prevent heart disease as well as being rich in vitamin A that can provide health
benefits for good eyesight.
Saluyot can be cure for many diseases, this will be a factor that will influence costumer to
buy our product in response to prevailing nutritional problems in our country, costumers may
become more health conscious and aware of eating healthy is one key contributing factor in
staying health which can lead long life.
As outlined earlier, this business venture will seek to produce unique products on local
market, using a vegetables which consumed by many throughout the region. This venture will
create employment for our citizens.
Market Description
The Veggie Noodles Manufacturing potential market are the wholesalers in Tacloban City
and nearby Cities and Municipalities. The business will be focusing in Tacloban City hence it is
the center of commerce, trade and industry in Eastern Visayas. Another reason is the majority of
the proponents are living in Tacloban City.
Demand Analysis
Demand Analysis provides basis for analysing market influences on different products
manufactured by a business unit and helps in adjusting and adapting such influence. An analysis
of the demand is part of the important task of identifying the need of the consumers in
determining whether they are willing to buy and has the capacity to pay for the product which
the business is planning to produce.
Historical Demand
This will be based on the total quantity demanded by the retailers, wholesalers and etc. to
the suppliers of Noodles (saluyot) and it is being tallied and totalled to get the overall total
volume of production every year.
Table 1
Historical Demand of Canton related Products
2011-2015
(Per PACK)
Gaisano Central
Year Diamo
nd
Pancit
Canton
Golden
Stick
Pancit
Canton
Shrimp
Pancit
Canton
Gaisano Capital
Robinson's Place
Diam
ond
Pancit
Canto
n
Golde
n
Stick
Pancit
Canto
n
Shrim
p
Pancit
Canto
n
Diam
ond
Pancit
Canto
n
Golden
Stick
Pancit
Canton
Shrimp
Pancit
Canton
TOTA
L
QUAN
TITY
DEMA
ND
GRO
WTH
RATE
2011
465
650
479
373
564
328
437
942
1,004
5,242
______
2012
553
969
850
423
550
444
517
1,079
1,190
6,575
25.43%
2013
684
993
915
617
709
460
668
1,135
1,535
7,716
17.35%
2014
715
1,163
1,007
789
931
908
782
1,329
1,779
9,403
21.86%
2015
893
1,348
1,230
866
1,265
1,025
906
1,540
2,084
11,157
18.65%
This tabulated data above illustrates further that the historical demand of noodles in the
five years from 2011 to 2015 significantly increases. The table is divided into three supermarkets
20.82%
namely, Robinsons Supermarket, Gaisano Central and Gaisano Capital. Each of the supermarket
offers different kind of noodles that is divided into three which are the Diamond Pancit Canton,
Golden Stick and Shrimp Pancit Canton.
In the year 2011, noodles related products business accumulated a total of 5,242, and
continued to increase after two years in operation, then a super typhoon hit the city on 2013, it
decreases to 17.35%. Since 2014 the basis of its growth were based on 2013. Of all the
supermarkets in Tacloban City, Robinsons Supermarket are the most visited by its customers.
Since Filipinos love to eat. Most people try to buy something that is best anytime
of the day. People can make it a snack and stress relieving food. And it brings many health
benefits that most of the people are looking for.
Projected Demand
Table 2
Projected Demand
Veggie Noodles Manufacturing
2017 2021
(Per Pack)
Year
Quantity Demand
2017
33, 829 .6
2018
2019
2020
2021
Table 2 presents the projected demand of veggie noodles industry from 2017- 2021
projected as a basis number of demand to be fulfilled. The tabulated data shows that within the
span of five years 19% of veggie noodles ascending increase of demand as shown in the table
shows that there is increase of veggie noodles business in the market.
Supply
Supply refers to the total amount of a service available for obtaining at any
specified price. Supply is determined by: (1) Price: producers will try to obtain the highest
possible price whereas the buyers will try to pay the lowest possible price both settling at the
equilibrium price where supply equals demand. (2) Cost of inputs: the lower the input price the
higher the profit at a price level and more services will be offered at that price. (3) Price of other
goods/services: lower prices of competing goods/services will reduce the price and the supplier
may switch to switch to more profitable products thus reducing the supply.
The Veggie Manufacturing will supply clients through region. Based on the data gathered
by the proponents it shows that the supply of such service is needed to sustain the demand of
customers that is increasing every year because other business cannot cater the demand of the
clients.
It is best to propose a manufacturing business to supply the growing demand in the
market place that other noodles company cannot provide.
Table 3
Historical Supply of Canton related Products
2011-2015
(Per PACK)
Diamond
Miki
Factory
Year
2011
2012
2013
2014
2015
Rhea Noemi
Foods Product
Golden
Stick
Pancit
Canton
Shrimp
Pancit
Canton
TOTAL
QUANTITY
SUPPLIED
520
730
550
1,800
600
1,020
925
2.545
41.39%
713
1,119
1,000
2,832
11.28%
820
1,200
1,100
3,120
10.17%
990
1,550
1,430
3,970
27.24%
Diamond
Pancit
Canton
GROWTH
RATE
________
22.52%
Source: Based on conducted interview at Gaisano Capital, Gaisano Central and Robinsons Place Tacloban.
The table 4 shows the historical supply of noodles related products that is show from
2011 up to 2015 with the total of 1, 800 in 2011, 2, 545 in 2012, 2, 834 in 2013, 3, 120 in 2014
and 3, 970 in 2015. It is based in the conducted interview in the three supermarket in Tacloban
City.
The growth of supply each year held by supporting the increase of demand in the
marketplace. Since the supply cannot cater the demand of its client, issues of inadequate supply
in the market arise, it gives burden and slow movement of supply to the jam business as needed
by the customer.
Projected Supply
Table 4
Projected Supply
Veggie Noodles Manufacturing
2017 - 2021
Year
Quantity Supplied
2017
18, 378
2018
22, 511.73
2019
27, 581.37
2020
33, 792.69
2021
41, 402.64
Table 4 shows the estimation of supply of the proposed business Veggie Noodles
Manufacturing. The total projected supply in the year 2017 and 2021, are 18, 373 and 41, 402.64
respectively.
The proposed business is best to establish wherein it has the capability to meeting the
demands of clients at a high standard quality product to be given.
YEAR
DEMAND
SUPPLY
DEFICIT
DEFICIT
PERCENTAGE
2017
33, 829 .6
18, 378
15, 451.60
45.67%
2018
22, 511.73
18, 361.19
44.92%
2019
27, 581.37
21, 801.29
44.15%
2020
33, 792.69
25, 871.30
43.36%
2021
41, 402.64
30,683.39
42.56%
Average Deficit
Percentage
44.13%
10
Table 6
Projected Deficit, Projected Production Volume and Market Share
Manufacturing
2017-2021
(Per box)
Year
2017
2018
2019
2020
2021
Deficit
15, 451.60
18, 361.19
21, 801.29
25, 871.30
30,683.39
Projected Production
Volume
24000
144000
216000
288000
360000
Market
Share %
11
Marketing Program
This is one of the big factors in managing or putting up a business. It helps to strategize
to the owner on how to market this product. Marketing program is applied as defined factors to
improve Veggielicious Noodles from time to time of its operation.
1. Product
2. Price
12
The proponents ensure that the price of their product is affordable for continued
patronage of their customers. Veggie Noodles will be sold at Php 35.00 each.
FORMULA: Selling Price = DM + DL + OHE = TPC/NPP + MU (%)
WHERE: DM = Direct Materials
DL = Direct Labor
OHE = Overhead Expenses
TPC = Total Cost of Production
NPP = No. of Products Produced
MU = Mark-up
SOLUTION: Selling Price = DM + DL + OHE = TPC/NPP + MU (%)
SP = DM + DL + OHE = TPC/NPP + MU (%)
SP = 360, 000 + 20, 500 + 64, 554
30, 000 units
SP= 445, 054
30, 000 units
SP= 14. 83 + 69%
SP= 25. 00
13
4. CHANNEL OF DISTRIBUTION
Figure 1
Prime Manufacturing
Distribution Channel
Veggie
Wholesalers in Tacloban
Manufacturing
14
Figure above shows that the distribution of product starts from the Veggie Manufacturing
and sold to the wholesalers in Tacloban and nearby Cities and Municipalities. The business will
be focusing in Tacloban City hence it is the center of commerce, trade and industry in Eastern
Visayas.
It is Important to the business to have a progressing complex channel system to consider
strategic and tactical issues regarding marketing channels.
TECHNICAL ASPECT
The technical aspect is the discussion of the basic and operation flow of the
project/Proposed business. The technical aspect is one of the essentials of this study because this
factor responds to the technicalities and basic structure of the proposed study. This include
environmental impact, Accessibility to the sources of raw materials, Transportation, Production
volume in terms of (daily, weekly, monthly, and yearly), and also the Production Process.
15
16
Production Schedule
Table 7
Projected Production Schedule
No. of Day, Week, Month, and Year
Veggie Noodles Manufacturing
(2016- 2020)
Per Pack
Year
Daily
Weekly
Monthly
Annually
2017
100
500
2000
24000
2018
200
1000
4000
48000
2019
300
1500
6000
72000
2020
400
2000
8000
96000
2021
500
2500
10000
120000
17
Plant Capacity at
Rate of Capacity
100%
2016
20%
2017
40%
2018
60%
2019
80%
2020
100%
Production Process
1. Mixing and Kneading
3. Rolling
Production Volume
18
4.
5. Mixing
6. Stirring
7. Cooling
8. Packaging
Mixing and
Kneading
Stirring
Flavoring
and
Coloring
Mixing
Rolling
Mashing
19
Cooling
Packing
MANAGEMENT ASPECT
Name and Form of Business Organization
The name of the business is Veggie Manufacturing Production. The word VEGGIE
means vegetable wherein it easy for the final consumer to remember and patronize the product of
the said business.
Veggie manufacturing production will be in the form of general partnership business
organization composed of two general partners, to contribute equally in terms of money, property
and industry with intention equally dividing the profit and loss among them.
In the operation and business activities of the entity, all partners are held liable to their specific
obligations and responsibility to form such task.
Nature of Business
20
The business will be categorized under manufacturing business because it will be engaged
in the production and distribution of Veggielicious Noodles in the Tacloban City and nearby
cities and municipalities in satisfying and patronizing the needs of final consumers.
Secure the Brgy. Clearance from the office of the Brgy. Captain where the
business is to be set up.
b.
c. Secure location clearance from the City of Tacloban in office of Planning and
development to determine if the business activity is permissible in the zone.
d. Secure electric endorsement for electrical division of the department of
Engineering to determine if the business establishment is not high risk.
e. Secure the fire safety inspection certificate from the City Fire Department to
determine if the business premises comply with all the requirements of the
building code.
21
22
23
24
Division shall
b.
c. Submit all the required form together with the above requirement to the HR
Department for them to forward the said documents together with the report of
Employee--- Members in registration processing office.
d. After processing' the employer will be issued the following:
1. PhilHealth Employer Number (PEN) and the Certificate of
Registration.
2. PhilHealth Identification Number (PIN) and Member Data Record
(MDR) for concerned employees.
7. Registration procedure with Home Development and Mutual Fund (Pag- ibig Fund)
a.
the
Articles of Partnership
4. R3 and RIA Form (SSS Registration and Remittance form)
5. Present all the documents (M1-1, registration/SSS Form) to the Marketing Division of
25
the concerned Pag- Ibig branch office for verification (bring all original copy for authentication
and secure a referral slip from marketing staff
b. After processing, the employer will issue the following:
1. Pag- Ibig Employer Number (PEN) and the Certificate of Registration.
2. Pag- ibig Identification Number (PIN) and Number Data Record (NDR) for
concerned employees.
3. Submit the referral slip prepared by marketing staff and all verified
document for
remittance/contribution.
8. Securing the Sanitary and Health Permit
The Municipal Health Office issues a Sanitary Permit to operate in all business
establishments after the actual inspection. Health cards are being used to operators and
employees after physical examination and after attending the Food Handlers Class to all food
handlers.
8.1 Office of Municipal Mayor/License Division
Secure Application Form for business establishment.
8.2 Municipal Health Office
Furnish copy of application form.
8.3 Municipal Health Office
Inspection of applying establishment for approval & issuance of sanitary
requirements.
8.3 Municipal Treasurers Office/License Division
Pay fees for Sanitary Permit, Sanitary Inspection and Health Certificate.
8.4 Municipal Health Office
Issuance of Sanitary Permit and endorsement to be forwarded to the Mayors
Office.
26
Bio- data
Barangay Clearance
Police Clearance
Medical Certificate
2x2 I.D Picture
ORGANIZATIONAL STRUCTURE
27
Organizational Structure
Veggie Manufacturing
Management
Commitee
All Partners
Managing Partner
Diosdado C. Cudia Jr.
Finance Manager
Jerryl C. Quintero
Production Worker
(4)
Marketing Manager
Mary Jane Lagera
Driver
(1)
28
Veggie Manufacturing
Personnel Job Description and Specification
Position
No.
Job Specification
Managing Partner
- One of the
partners; male;
knowledgeable
supervision and
management of the
activities of the
business.
Job Description
business; and a
graduate of
Bachelor of Science
in Commerce.
Finance Manager
(Jerryl Quintero)
- Male;
- Responsible for
knowledgeable
graduate of
performs bookkeeping
Bachelor of Science
in Business
communicating the
Administration.
clients.
29
Marketing Manager
- One of the
- In-charge of the
partners; female;
promotional activities of
knowledgeable in
marketing; on how
carefully and a
public.
graduate of
Bachelor of Science
in Commerce.
Stock and Operation
- Female;
- Responsible for
Supervisor
knowledgeable
(Eurydice Emma
about inventory
to be used in the
Solomon)
management and
production of Saluyot
supervision of the
activities of the
business; and a
graduate of
Bachelor of Science
in Business
Production Worker
Administration
Male/Female;
At least high school
graduate; honest;
hard working;
Trustwort and with
enough experience
in Making Noodles
production.
In-charge of the
production of Saluyot
Noodles and ensures its
quality.
30
Deliveryman
- Preferably male;
Between 21 to 30
years of age; hard
working,
Trustworthy and
honest.
31
CITIZENSHIP
RESIDENCE
Filipino
Filipino
Macarthur, Leyte
Fourth: That the said general partnership shall begin the day the certificate of the general
partnership is duly in the office of the Securities and Exchange and Exchange Commission's
(SEC) and may be terminated anytime by mutual agreement of the partners or by will of any one
partner alone.
Fifth: That the principal office of the general partnership is located in the City of
Tacloban.
Sixth: That the said general partnership is formed to produce a high quality service
amenable to the affordability of customers in the City and its neighbouring town, to provide
employment to the people in Tacloban, City by paying taxes, licenses, permits and other fees.
Seventh: That the capital of this general partnership shall be P1, 244, 530 in the
Philippine currencies broke down, in contributions as follows:
32
Name
Amount Contributed
P 622, 265.00
P 622, 265.00
Eight: That each partner with the consent of all partners shall have equal rights to manage
and control the partnership and its business. Any decisions shall made by unanimous vote. In
case of bankruptcy, all partners have to pay their creditors up to extent of their separate property
after all partnership all asset are exhausted consequently any proceeds from conversion of
partnership asset to cash amount will be distributed to those partners who are entitled thereto.
Ninth: That the partnership shall adapt annual accounting period.
Tenth: That all profits/ losses shall be entirely allocated to the general partners in
proportion to their respective contribution.
Eleventh: That a partner who rendered service to the partnership will receive monthly
salary depending on his/her position.
Twelve: That the retirement, death, incompetency of general partner will be a ground for
the dissolution of the partnership.
This agreement constitutes the final written expression of the parties agreement, any
statement or oral or written, that differs from the terms of this agreement shall have no effect
IN WITNESS THEREOF, WE HAVE UNTO SET OUR HANDS THIS ___th of _________,
2015
General Partner
General Partner
__________________________
Signature over Printed Name
__________________________
Signature over Printed Name
33
Compensation Structure
Veggie Manufacturing
Compensation Structure
No.
of
Position
Per
son
nel
Managing
Partner
Finance
Manager
Operation
and Stock
Manager
Marketing
Manager
Production
Worker
Delivery
Man
1
1
1
1
4
1
Net
Pay
Deductions
Monthl
y
Salary
SSS
Ph
il
He
alt
h
H
D
M
F
With
holdin
g Tax
Total
Dedu
ction
13th
Mont
h PAY
Net
Annual
Salary