NANCY SHEPARD

Gainesville, FL 32605 352.222.1885 nancy.shepard@cox.net

https://www.linkedin.com/in/nshepard

Sales & Marketing Professional- Medical Device Industry

Offering over 25 years experience in driving sales and marketing functions, relationship
building to maximize business profitability in medical device industry. Experience in effectively
managing the technical sales cycle process from client consultation to closing including
identifying opportunities, developing focus, and providing tactical business solutions. Excel in
developing business to new geographies, establishing strategic partnerships to increase
revenue; building & maintaining relationships with key corporate decision-makers and
establishing high profit accounts with excellent levels of retention and loyalty.
KEY AREAS OF EXPERTISE

Business
Development
Product Marketing &
Sales
Business Growth
Account
Management
Client Relations

Strategic
Presentations
Sales Promotions
Marketing and Brand
Development
Strategy
Development
Competitive Analysis

Market Research
Technical Skills
Product Positioning
Territory Growth
Medical Devices

EXPERIENCE & ACHIEVEMENTS

NORMAN NOBLE INC: Gainesville, FL
2008-Present
Technical Sales Engineer- Senior Account Manager-Southeast Region
Drive sales and executed business plan to targeted customers for Spine, Orthopedics and
Endoscopy. Develop key accounts and secure business throughout a previously undeveloped
Southeast Territory of Ten States including: Florida, Texas and North Carolina. Evaluate and
suggest product solutions in line with client needs and requirements to successfully produce
their medical device components from concept to production. Participate in Medical Device
Trade Shows and industry professional activities to develop contacts and generate sales
opportunities. Generate and submit weekly progress reports to senior level management to
support business directives.
Projects & Accomplishments:
Built territory and Account Base with exceptional sales resulting in increased revenue from
$500K to $10M.
Gained extensive knowledge of manufacturing equipment, processes, product application,
quality systems and customer service, including: Swiss Turning; CNC Milling; EDM; Laser
Equipment, NiTinol Shape Setting; Finishing; Anodizing Applications and Validation Services.
NOVARTIS PHARMACEUTICALS: North Central Florida, FL
2000-2008
Area Scientific Sales Consultant (2006-2008)
Senior Sales Consultant- Novartis NIV Sales Division (2000-2006)
Achieved territory sales objectives through selling of innovative compounds for treatment of
Cardiovascular Diseases, cultivating business partnerships with key decision makers, clinical
consultations, driving market share and sales growth. Developed and implemented strategies to
maximize territory and company objectives, including analyzing key sales and marketing data to
determine the best opportunities in the territory. Developed and maintained long-term
relationships that led to increasing use of products within targeted accounts.

NANCY SHEPARD
Gainesville, FL 32605 352.222.1885 nancy.shepard@cox.net
https://www.linkedin.com/in/nshepard
Projects & Accomplishments:
Selected as one of only 50 consultants nationally with consistent strong track record of sales
team leadership and individual performance.
Successfully developed speaker knowledge and insured advocacy within local and regional
markets during all phases of the launch of two new cardiovascular products.
Developed, Implemented and Succeeded in New Product Drug Launch Business Plans
including:

2007: Tekturna New Class of Direct Renin Inhibitor indicated for Hypertension. Rating 3 of
9 in District, 14 of 50 for Country.
2007: Exforge New Combination Therapy treatment option for Hypertension, Rating 2 of 9
in District, 7 of 50 for Country.
District Growth Award 2007: 1 of 6 in Country. District Sales 2007: 2 of 6 in Country, Top
District Leader for Total Market Share for Lead Products (2000-2005).
Awarded Most Valuable Player 2001; 2004 Top Growth District Award.
Yearly Percent to Goal 3 Products: 2001 = 150% (Top 13% Nationally); 2002 = 121%; 2003
= 103% (Top 14% Nationally); 2004 - 2006 = Top 50% Nationally.

INNOVEX, INC. QUINTILES TRANSNATIONAL CORPORATION: North Florida, FL

1998-2000
Sales Representative- Novartis Pharmaceuticals- Contract Sales (1999-2000)
Sales Representative- Glaxo Wellcome- Contract Sales (1998-1999)
Managed with ease the product portfolio and business development operations of medical
device products for Novartis and Glaxo Wellcome. Led efforts across conceptualizing & executing
sales promotion campaigns to increase brand visibility; preparing product launches, inbound and
outbound marketing information, managed product positioning. Trained and developed new
hires in the region.
AL SMITH MECHANICAL CONTRACTORS INC: Jacksonville, FL
1994-1995
Sales Engineer
Generated new business opportunities, promoting and selling energy management systems.
Developed business plans and sales strategy to ensure attainment of company sales goals &
profitability. Worked towards lead generation, sales presentation, closure and contract
negotiation, client needs analysis and implementation of new accounts into the network.
Projects & Accomplishments:
Increased Energy Management Systems and Controls Sales by 20%.
PREVIOUS ASSIGNMENTS
UNITED TECHNOLOGIES CORPORATION/ OTIS ELEVATOR COMPANY: Jacksonville, FL
1989-1994
Account Manager
UNITED TECHNOLOGIES CORPORATION/ PRATT & WHITNEY AIRCRAFT: W.P.B, FL
1983-1985
Materials Analyst
EDUCATION & TRAINING

NANCY SHEPARD
Gainesville, FL 32605 352.222.1885 nancy.shepard@cox.net
https://www.linkedin.com/in/nshepard
Bachelor of Science (Mechanical Engineering) at University of Florida, Gainesville, FL, 1989
VOLUNTEER ASSIGNMENTS
UNIVERSITY OF FLORIDA, COLLEGE OF ENGINEERING: Gainesville, FL
1998-2010
Sales Engineering Advisory Council
Founding Member and Guest Lecturer for required course, subject Sales Engineers as
Communicators.
CLIMB FOR CANCER: Gainesville, FL
2005-Present
Advocate
Climbed Mt. Kilimanjaro and raised $15K for cancer research in 2006.
Hiked Inca Trail to Machu Picchu in June 2013.