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Economics
SUBMITTED BY:
MIAN RASIKH AZIZ
REG# 2162114
ABRAR AHMAD
REG# 2141004
SAQIB HUSSAIN
REG# 2132074
TABLE OF CONTENTS
1. Executive Summary
3
1.1
BATA Today
.............
4
1.2
Vision / Mission
1.3
BATA Business
.
1.4
BATA Brands
2 Research Objective
6
4
4
..
2.1
Research Aim
2.2
Objective of Study
..
6
7
3 Research Method
7
3.1
Data Sources
.
7
3.2
Sampling
..
7
4. Analysis of finding
7
..
5. Conclusion
16
Executive Summary
The organization BATA shoe was established in the year of 1894, on August 24 by
Thomas Bata at Zelin Czechoslovakia. BATA Pakistan started the business in Batapur
from 1942; the registered office of BATA Pakistan is in Lahore. There are more than
400 outlets of BATA Pakistan in the whole country. BATA has brand image in Pakistan
but currently they are facing so many problems. BATA is facing problems from their
competitors and new entrants in the market. The strength of BATA Pakistan is that
they have strong brand image because of their maturity, they are financially strong.
But they are also facing certain problems as well like they are charging price more
than the quality they are giving, there is lack of innovation in their product, and lack
of variety as well. Another issue that is very much important to focus is Promotion,
although BATA is promoting well in Digital media but they are lacking in social
media promotion, they have not updated their face book page since 2010-11 in
contrast when we look at their competitors they are promoting heavily on social
media like Service Shoes.
BATA Pakistan is also facing some other issues like Political Instability, High
electricity cost, law and order situation of the country is very bad thats why they
are also facing problems from these areas as well, They are also facing problems
because of changes in the life style of people of Pakistan, they are now preferring
fashionable and trendy products but BATA is providing products with old design.
Thats why other competitors and new entrants are grabbing market share from
BATA Pakistan. As we highlighted the Pricing issue of BATA Pakistan that the Price
they are charging is not compatible with the quality they are providing for that they
should decrease prices or give high quality products at the same price. New designs
of BATA are rarely available in some cities they are available in Metropolitan cities,
so BATA should provide new products in all cities of Pakistan, as customers will get
new designs of BATA and will not get frustrated by seeing same designs every time.
We hope BATA Pakistan will change their strategies and grab the market share again
and will sustain their Brand image as well. This company came into being in year
1894 .The T&A. Bata Shoe Company is registered in Zlin, Czechoslovakia by the
siblings Tomas, Anna and Antonin Bata. Innovative from the beginning it departs
from century old traditions of the one-man cobblers workshop. Bata is one of the
world leading footwear retailer and manufacturer with operations across 5
continents managed by 4 regional meaningful business units (MBUs). The MBU
approach provides quality resources and support in key areas to the companies
operating in similar markets such as product development, sourcing or marketing
support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in
the market place and seize potential growth opportunities.
Bata's strength lies in its worldwide presence. While local companies are selfgoverning, each one benefits from its link to the international organization for backoffice systems, product innovations and sourcing. Although Bata operates in a wide
variety of markets, climates and buying power Bata companies share the same
leadership points. Two important ones are product concept development and
constant improvement of business processes in order to offer customers great value
and the best possible service.
Bata today
Serves
1 million customers per day
Employs more than
40,000 people
Operates
5000 retail stores
Manages a
Retail presence in over 50 countries
Runs
40 production facilities across 26 countries
VISION
To grow as a dynamic, innovative and market driven domestic manufacturer and
distributor, with footwear as our core business, while maintaining a commitment to
the country, culture and environment in which we operate.
MISSION
To be successful as the most dynamic, flexible and market responsive organization,
with footwear as its core business
BATA BUSINESS
Bata shoe Organization companies are involved in every face of the business of
shoes. Throughout the world, Bata companies service customers from the store
sales floor to the factory floor.
BRAND OF BATA
Marie Claire
Hush Puppies
Power
Bubble Gummers
North Star
Weinbrenner
Bata Comfort
Bata is a multinational company which has various brand lines in order to satisfy the
various segments of market. All the above mentioned brands are devoted to make
best quality of shoes for the particular segments they are assigned. Below is a brief
introduction to the various brands of Bata Pvt Limited.
Marie Claire
Bubble gummers
Hush Puppies
In 1958, during the exciting atmosphere of change the Wolwerine Company created
the world's first casual shoe and provided a new alternative in footwear. Hush
Puppies emerged as a soft, breathable and very comfortable shoe. A truly modern
creation that was immediately embraced for its authentic style and casual flair. This
unique invention would not only change the kind of shoes we wear, it would also
herald the beginning of today's relaxed style. Today Hush Puppies continues to
innovate bringing technical excellence in genuine style to over 120 countries by
application of various types of technologies like:
Power
The Weinbrenner
Comfort will be an important feature in design and assembly of all the comfit
shoes. Many of the Desirable and characteristics such as double stitching molded
and massage insole, latex foam insole, soft textile or cambrelle lining will be used to
emphasize the brand image of both comfort and style. Unit rubber, PVC, PU or TPR
sole are commonly used. Get Comfortable Today is a tagline commonly associated
with these range of shoes.
Products
Research Objective:
The major objective of the research is to identify the various aspects of the
Job satisfaction, to find out that how much employees are satisfied with their
job, for that some questionnaire are were distributed among employees of
BATA Pakistan and
RESEARCH - AIM:
This analytical research is very much focussed on identification of the factors
involved in the various aspects of Job satisfaction of the employees of the
company. The other basic aspects of the research with regard to the
performance of employees and individuals are also analyzed in this
research. Job Satisfaction is an important output that employees work for
Organization. It comprises of extrinsic and intrinsic factors and helps
Maintain an able and willing work forces. It is an interesting and significant
area for conducting research. The study made on the topic of Job Satisfaction
will reveal the factor of feelings of employees
To
To
To
To
To
Research Method:
Data Sources
Primary Data: The Primary data was collected from the respondents by
administering a structured questionnaire and also through observation,
interview & discussion with management.
Secondary Data: Apart from Primary data collected, the data collected
through text books, the records of BATA, Reports, and Internet.
Sampling
Sample Population: There are totally employees working in the
organization.
Sample Size: Out of the total strength the sample taken amongst workers
.i.e. 50 respondents.
Sample Method: The research was made by the survey in accordance to
the convenience of the employees so the sample type is convenient
sampling.
Sampling Area: The research was conducted in different outlet of bata.
Samnabad branch
MM alam branch
Batapur branch
Iqbal town branch
Analysis of findings
1. What is your gender?
Male
Female
2. What is
your age?
18-29
30-39
40-55
55+year
The
the
1-3+ years
4-6+ years
7-10+years
10+ years
The above
analysis
shows the
working
duration of the respondents. In which no one is working less than 3
months, 4 respondents are working 3 months-1 year, 2 respondents
are working 1-3years,9 respondents are working 4-6 years, 27
respondents are working 7-10 years and 8 respondents are working
above then 10 years.
o
o
Neutral
Dissatisfied
o
o
o
o
o
o
o
o
5. Overall how
are you
the company?
Satisfied
Neutral
Dissatisfied
satisfied
working for
Neutral
o
o
o
o
Dissatisfied
o
o
9.
The above
analysis and pie
chart shows the motivated are you see the company succeed. In which
40 are motivated which id 80%. 4 are not very which is 8% and 6 are
not sure which is 12%.
10.
Agree
Disagree
The above analysis and pie chart shows the feeling of personal
accomplishment. In which 41 respondents are agree which is 82% and
9 respondents are disagree which is 18%.
11.
On my job, I have clearly defined quality goals
Agree
Disagree
The
and
In
are
94%
are disagree which is 6%.
12.
I am rewarded for the quality of my efforts
Agree
Disagree
above analysis
pie chart
shows the
clearly defined
quality goals.
which 47
respondents
agree which is
and 3
respondents
The above analysis and pie chart shows the quality of my efforts. In
which 50 respondents are agree which is 100% and no one is disagree.
13.
Would you advise a friend to apply for a job at this
company?
Definitely
Probably
Not sure
The above analysis and pie chart shows the advice a friend to apply for
a job at this company. In which 41 respondents are ask defiantly
which 82%, 4 respondents are ask probably which is 8% and 5
respondents are not sure which is 10%.
14.
How satisfied are you with the sort of work you are
doing?
Very satisfied
Very dissatisfied
The above analysis and pie chart shows the satisfied are you with the
sort of work you are doing. In which 47 respondents are very satisfy
which is 94% and 3 are very dissatisfied which is 6%.
15.
How satisfied are you with the type of leadership you
have been getting from your supervisor?
Very satisfied
Very dissatisfied
The above analysis and pie chart shows the satisfied are you with the
types of leadership you have been getting from your supervisor. In
which 27 respondents are very satisfy which is 54% and 23 are very
dissatisfied which is 23%.
The above analysis and pie chart shows the satisfied are you your
chances of being promoted to a better position. In which 30
respondents are very satisfy which is 60% and 20 are very dissatisfied
which is 40%.
The above analysis and pie chart shows the job requirements are clear.
In which 41 respondents are agree which is 82% and 9 are very
disagree which is 18%.
Conclusion:
The conclusion of this research is that 80% of the employees working in BATA
are satisfied with their job. They are getting handsome amount of salaries
with other benefits. Job tasks are competitive as well as challenging and at
the end their efforts are also rewarded. The satisfaction materialistic
indications showcase that most satisfaction is from job security and salary
which declines to workload and then work satisfaction. To support our
analysis a high referral ratio for jobs at BATA is also seen. Overall we can say
that good HR policies and job clarification cultivates a high level of
satisfaction for employees