Mahindra RER:NSSEC: 8h September, 2016 Naticnal Stock Exchange of India Limited "Exchange Plaza", 5 Floor, Plot No.C/1, G Block Bandra-Kurla Complex Bandra (East), Mumbai 400051. Bourse de Luxembourg Societe de Ia Bourse de Luxembourg Societe Anonyme/R.C.B. 6222, BP. 165, L-2011 Luxembourg. Dear Sirs, sul India Fae Bt 222067000" BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Fort, ‘Mumbai 400001. London Stock Exchange Ple 10 Paternoster Square London ECM 7LS. Mahindra and Ola to drive Entrepreneurship and Smart Mobility across Pease find enclosed a Press Release issued by the Company on the captioned. subject Kindly take the above on record Yours faithfully, For MAHINDRA & MAHINDRA LIMITED NMitautoe — NARAYAN SHANKAR 4 COMPANY SECRETARY Encl a/aMahincra Oon Mahindra and Ola to drive Entrepreneurship and Smart Mobility across Incia + Integrated package comprising Mahindra cars, nancing, insurance and services To target 40,000 driver partners; aim USS 400 milion of vehicl Sales and fnancng In 2 years Mumba, September 8, 2016: Mahindra & Matra Lt, pat of the USS 17.8 Bon Mahindra Goun have signed an MOU to entero a svtegicaiarce withthe county aigest shared vanspotation lator, Oto ‘empower 40,000 dver parnersacoss Ici by 2018. ‘Through tis statogic aliance, they aim overall ehcl sales and fnaning of ever USS 40D millon (Rs. 2.600 ‘eore), Olas crver partners can now aval of an integrated and atvactve Matunra-Ol’ package whch Wil Include Mahindra car at special prices, tractive financing wit zero down payment. andthe best NBFC interest fates, subsidized insurance premiums, comprehensve maintenance packages, a5 wel as exclusive befits. on the Ol platorm. ‘This unique alliance, which bongs together two of rla’s mest prominent brands, seeks to encourage mcro- cenrepreneurshp amngscrivers, to access India's growirg moby needs. Mahinda and Ola wil also plore ther areas af pint collaboration to bul he nest generation of mom saiansicudng toes for nique ‘anspor use cases ‘According to Anand Mahindra, halrman, Mahindra Group, “This isan intatve whose te has com one ‘hal mass th current and flue need af iia consumer, partuly younger ones who peter shared ‘mobi soluons. tse nas a poste sci impact on he ves and prospects of atest 40,00 ver ‘une, ana thi familes. Tome this san enpotantseatgleallance forthe Mahindra Group, one tat believe wl change the conou's of our ndusby, whe ging us the fst mover advantage nthe fst growing Sarg Economy ef nda” BBhavish Aggarwal, Co-Founder and CEO, Ola sa, "We re daghted o wark with an ica Indian band Ie Manna o futher our missen of busing moby fr allon Inans. As pa of he stage allance between the two companies, we have created unique soliton to hep tens of tusands of aeping iver- nrepreneursreaize thi dreams. Out liane wth Mahindra wl help bul eg cant see by inovatvely Dulin more mobiy opens and newer use eases Inthe tine to come” “The Mahindra-Ola package focuses on francalncusion by empowering iver parners who otherwise may not bo able to invest in car, to purenase one at a ighiyafrcabe price, and at uso 2x0 down payne wil ako suppor crivers wth accident insurance and scholarships fr ther chien. Ths agns wth Manna’ Rise Phioscpny of empowerng people withthe eat preducs ad serces to enhance the quay of hee ives, andMahindra Oon focus on buldng an ecosystem that suppers te entrepreneurial growth of crverpartnes acors the county, Amisha apy groving shang aconemy, this step allance wil create immense synergies and atest ‘he country’s growing need for mebityofings, which wil playa ey rls the ralzation of India's soc economic development agenda ‘About Mahindra: ‘The Mohindra Group fozuses on enabling people to ise trough solutions that power mebity, dive rural wospenity, enhance uan fetes and increase business efisency ‘ASD 17.8 ion munational group based in Mumba, nso, Mahinda provides employment oppocunies to ‘ver 200,000 peep in over 109 counties. Mahindra operates inthe kay inaustis that iv economic rout, enjoying leaders potion n actors uty vehices information tecneleay, than, Seevogs ang vacston ounersia In addon, Manna enjoys @sveng presence inthe aprbusiness, aerospace, components, consulting services, defence, energy, Industral equipment, gists, cea esate real stl, commercial vehicle and two wheeler industries. 12016, Mahindra & Mahindra was recognized as the Best Company for CR inndiain study bythe Economie Times, in 2074, Mahinda featured on tne Ferbes Glob 2000, a comprenensive isting ofthe wor’ gest ‘most power pubic companies, as measured by revenue, pro. asses and markt value. The Maina Soup Seo receved te rnanca Imes Wolgness m wusineasAuarain he meron Markets category In 205, Vist us a .mahintcom About Ola Founded in Jan 2011 by IT Bombay umn Bhavish Aggarwal and Ark Bhat, Oa formerly Oacabs), is nas ‘most popu mebie app for pareonl transport, Ola ntgrates cy anspor fer ustomars ander ‘artes onto a mobile techlogy plato ensuing conveniant, Fansparent and quick sence ufiment Oa ornmited fs mission of bulaing mocity fra bilon people. Using the Ola mobi app users across 102 tes can book tom over 450,000 vehicles across cabs, autovicksnaws and tas. Ola has iso intosuced a ‘ange of shared moby services ont pltorm Ike Ola Ste and Ola Share for commute and rid-sharng respectively, The app eevalable on Windows, Anstcis and 10S platforms, Please vist yu cncabs com and ips iwi oseabs conimaede fr mor nfermation For media queries ‘Varsha Chainai (Mahindra Group | chalnan varshs@2mahindra com | +81 8967340055 Soumtra R, Chand (Oa) | cedagoaeabs com | +91 9595044016. Seriza isouza (Adactors PR) | stza dsouzaadacorpe com i 9520636500,