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SKILLS &
SALARY
SURVEY
Insights into business
analytics in Australia
20
15
VALUE
LEADERSHIP
KNOWLEDGE
PROUDLY
SPONSORED BY
INNOVATION
IAPA
20
15
INTRO
While much has changed over the last 12 months, the relevance of the IAPA Skills and Salary
Survey to Australia has not. It represents the most comprehensive data point available about the
state of play within the industry, how trends are affecting hiring patterns, and the pulse of whats
hot and not within the industry.
As with prior years, demand for those with the right skills continues to rise with median salaries
up yet again. Unlike prior years, Australia finally appears to be adopting big data and cloud
technologies with a noticeable increase in respondents who are actively working with these
technologies.
However, it appears Australian corporates still have a way to go yet to fully realise the power of
our analytics professionals. While this years survey strongly indicated the importance of analytics
to competitive differentiation and innovation in an information economy, a full third of this years
respondents felt that their organisations were substantially underutilising the full breadth of their
skills.
This presents concerning challenges, ones we as leaders need to consider and overcome. They
also present significant opportunities in the face of a consistently tight labour market.
As the peak and largest body for analytics professionals in Australia, IAPA looks forward to helping
analytics professionals build the skills they need to be successful and solve hairy problems through
2016. As the clearest voice for our members, we look forward to working with our members
organisations and government agencies to help them innovate, differentiate, and improve through
fully leveraging the exciting and rare talent they have access to.
Jodie Sangster
CEO, IAPA
Evan Stubbs
Author of IAPA Skills and Salary Survey 2015
Antony Ugoni
Chairman, IAPA
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ACKNOWLEDGEMENTS
REFERENCES THROUGHOUT THE
REPORT
Analysis throughout this report uses
the terms Supply and Industry to
identify differences in characteristics of
respondents. Supply-side organisations
include IT vendors and consulting
organisations.
The results of this report reflect the
opinions primarily of IAPA members,
but also the wider Australian industry.
Throughout the report, reference is made
to two key sources regards Salary and
Industry Growth. These reports can be
found at:
*http://www.abs.gov.au/ausstats/abs@.
nsf/mf/6306.0/
Median fulltime Australian salary is
$70,720 (May 2014)
**http://www.abs.gov.au/ausstats/abs@.
nsf/mf/6345.0/
Salary refers to the amount paid to
respondents that includes base salary
plus bonuses plus superannuation.
Powered by the Association for Data-Driven Marketing and Advertising (ADMA), the Institute of Analytics
Professionals of Australias goal is to support, promote and progress the analytics profession in Australia. With
over 5,500 members, six active Chapters in major cities and representation from every industry sector, IAPA is
the premier industry association for the analytics profession.
Infrastructure to collect responses was provided by SAS. Thanks are given to Jason Tamara Widjaja, Vyas
Venugopalan, Jenny Liu, and Rebecca Wilson (Master of Business Analytics students at Melbourne Business
School) for their hard work in collating and writing this years results and for soliciting input from Australias
industry leaders. Thanks are also due to Bart Watson and John Kershaw for their assistance in cleansing and
preparing the data for analysis as well as providing analytical segmentation support. Recognition must also be
extended to co-writers Kathryn Buttler and Coert du Plessis.
It is with special thanks to Seek that we have been able to develop and deliver the 2015 IAPA Skills & Salary
Survey.
SEEK is proud to sponsor the IAPA Skills & Salary Survey 2015.
World class data analytics capabilities are critical to the success of our
business, and we support IAPAs research to intimately understand the
landscape of human capital across this sector.
SEEK aggressively invests in its people, product and technology
capabilities to leverage the data assets we have. Through this we are
delivering more value to both jobseekers and hirers in Australia, and
globally.
WWW.IAPA.ORG.AU
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SUMMARY
In mid-2015, IAPA conducted
Australias third comprehensive
analytics-focused industry salary
survey. Open to all analytics
professionals actively employed in
Australia, the survey saw over 600
practitioners respond (449 valid)
about their education and experience,
employment and seniority, and skills
and salary.
QLD
50
WA
39
SA
29
449
NSW
151
VIC
154
ACT
24
RESPONDENTS
TAS
2
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HAS
LITTLE TO
DO WITH
CONTRIBUTES
NOT AT ALL
MY ORGANISATION IS...
NOT REALLY
ENABLES
SOMEWHAT
2. APPROACHABLE ANALYTICS
CONTINUES ITS MARCH
ACROSS AUSTRALIA
IS CRITICAL TO
MOSTLY
ANALYTICS...
DEFINITELY
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3. AUSTRALIAN BUSINESSES
ARE FINALLY ADOPTING
CLOUD & BIG DATA, BUT THE
SKILLS DONT COME CHEAP
This years survey finally shows an increase
in the number of analysts working with
cloud technologies or big data with the
number of industry respondents saying
theyve used Hadoop-related technologies
increasing by 300% compared to last year.
However, their skills arent cheap supplyside respondents with big data skills have
a median salary of $200,000 while industrybased respondents with Amazon Web
Services related skills are drawing a median
salary of approximately $172,000.
INDUSTRY
Text Mining
SUPPLY
$50K
$100K
$150K
$200K
Median Salary
MEDIAN
SALARY OF ALL
RESPONDENTS
$130K
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5. HOWEVER, FRICTION
CONTINUES TO EXIST IN
TAKING INSIGHT TO ACTION
Timely access to data (39%), Getting
the organisation to act on insight (38%),
Executive level understanding of data
and analytics (47%) and Convincing the
organisation of the value of analytics
(38%) point to the need for Australian
businesses to improve data access and build
management understanding of how to get
value out of analytics.
Executive-Level understanding
of data & analytics
47%
46%
39%
38%
38%
31%
30%
10%
20%
30%
40%
50%
Percent of respondents
nominating that challenge
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DISRUPTION
INNOVATION AND DIFFERENTIATION
Not at all
This year, the IAPA Skills and Salary survey focused on the degree to which disruption is
occurring and how much analytics contributes to competitive differentiation. It was left to
respondents to interpret disruption in their context but common interpretations include
shifting business models, reshaped markets, and the emergence of non-traditional
competitors.
Somewhat
Disruption is seen as a common trend, with 54% of respondents saying that they felt
their industry was either being quite or substantially impacted by disruption from
competitors, suppliers, or their customers expectations.
EXTENT OF
ORGANISATIONAL
DISRUPTION
54% of
respondents
say industry
is quite or
substantially
disrupted
Quite a bit
Significantly
Equally, analytics is seen as a common response to disruption. Eighty one percent (81%)
of respondents felt that their organisation was effectively and actively using analytics
to either contribute, enable, or as a critical part of their organisations ability to enable
innovation and drive differentiation. A full 25% felt that analytics was in fact a critical part
of their organisations ability to enable innovation and drive differentiation. See page 6.
However, a staggering 37% of respondents felt that that their organisations were either
not really or not at all getting the most value out of the full breadth of the skills
they could offer. This represents a very real problem, both in terms of international
competitiveness as well as national productivity.
By far and away, the most commonly cited skill needed to be successful over the next
twelve months by respondents was Big Data Analytics (55%), closely followed by
Business Leadership and Management (48%). Of lesser but still substantial importance
were Marketing Analytics (33%), Cloud Storage, Architecture, Distributed Methods (28%),
Value Engineering and Business Case Development (26%), and Lean and Agile Methods
(25%). More on page 17.
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IAPA
20
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IN AUSTRALIA
As with last years survey, this years survey
results saw response rates from diverse
industry sectors across broad functional
groups with a strong spectrum of seniority in
Australia.
Approximately 30% of respondents work for
Supply (i.e. professional services, hardware
providers, software or other supply-side
organisations) with the remainder working
in Industry (i.e. banks, telecommunications
or government etc.). These proportions are
consistent with results from both 2013 and
2014.
The median salary for analytics professionals
continued an upward trajectory since 2013,
rising 4% year-on-year from $125K in 2014
to $130K in 2015 despite ongoing entry of
low-experience and junior employees to
the industry. This entry-level cohort, with
less than two years analytics experience,
accounts for almost 60% of all respondents.
Over a three-year horizon, this represents
an 18% increase in the surveys median
salary despite the proportion of less-senior
respondents (analyst, senior analyst, or team
lead) having increased by 14%. Overall,
this strongly points to ongoing labour
market pressure with the Australian Bureau
of Statistics reporting an average industry
wage growth rate of 2.3%**.
THE ANALYTICS
INDUSTRY
MEDIAN
SALARY OF ALL
RESPONDENTS
$130K
Health
Retail trade
$20K
$40K
$60K
$80K
$160K
Median Salary
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RESPONDENTS DOMAINS
Marketing
Advisory / Consulting
Shared Service Business Intelligence
Insights Team
Research and / or Development
Data Warehousing
Sales
Credit Risk
2015
2014
Finance-related Functions
2013
Actuarial-related Functions
Operational Risk
2%
4%
6%
8%
10%
12%
14%
16%
18%
Percent of respondents
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IAPA
20
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SALARY
Continuing the trend set in 2013 and
2014, the median respondent earns
184% of the Australian full-time
median* salary. Approximately 90%
of respondents+ earn more than the
median Australian salary.
The upper quartile of respondents earn
approximately two and a half times the
median Australian salary, with this group
experiencing the largest increase in
median salaries compared to 2014 results.
Higher salaries are associated with tenure,
experience and a breadth of both technical
and soft skills.
The median survey respondent across both
Industry and Supply has 10-13 years of work
experience. It takes on average 10 years of
experience to reach the industry median
salary with salaries continuing to rise with
up to 20 years experience. By comparison,
supply-side organisations offer lower
median salaries to entry-level employees
($75,000 vs. $85,000) but higher median
salaries to those with more than 14 years
experience.
THE ANALYTICS
PROFESSIONAL
REPORTED SALARY FOR ALL RESPONDENTS
MEDIAN
AUSTRALIAN
SALARY
$71K
Top 5%
$278,800
Top 10%
$225,000
Top 25%
$170,000
Median
$130,000
Bottom 25%
$97,000
Bottom 10%
$71,900
Bottom 5%
MEDIAN
SALARY OF ALL
RESPONDENTS
$130K
$66,000
$100K
$200K
$300K
Median Salary
| 14
20%
30%
$150K
Markedly happy
$138K
Median
Salary
$118K
Slightly happy
$130K
$110K
Satisfied
$130K
$100K
Slightly unhappy
$125K
$70K
Markedly unhappy
$110K
INDUSTRY
SUPPLY
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EDUCATION
HONOURS
MASTERS
PHD
4% 7%
BACHELORS
51%
DIPLOMA
HIGH SCHOOL
THE ANALYTICS
PROFESSIONAL
38%
10%
31%
10%
32%
Mathematics / Sciences
30%
IT
21%
Computer Science
18%
Finance / Commerce
16%
Science
10%
Management
10%
Economics
9%
More than one response allowed
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Marketing analytics
20%
30%
40%
50%
Percent of respondents
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IAPA
20
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EXPERTISE
Analytics professionals use a variety
of business tools, programming
languages, technical tools and soft
skills in their daily work.
THE ANALYTICS
PROFESSIONAL
Median salary by
skill & industry
$131K
$145K
$135K
$139K
$140K
SAS
$151K
$135K
Oracle
$135K
$125K
Microsoft Access
$125K
$135K
Teradata
$183K
$130K
MySQL
$100K
$148K
Hadoop / HDFS
$200K
$171K
AWS-related technologies
$108K
$130K
PostgreSQL
$115K
20%
40%
INDUSTRY
SUPPLY
60%
Percent of respondents
using the technology
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IAPA
20
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SEGMENTS
To better understand the trends behind
this years responses, IAPA segmented
the responses using the same iterative
clustering techniques developed in
2014.
As with last year, respondents were
classified into four broad types of analytics
professionals:
BI & Visualisation Focused (49%)
Traditional Analysts (23%)
Data Science Professionals (22%)
Analytical Integrators (6%)
Across the four segments, the BI &
Visualisation segment has increased
substantially since last year at the
expense of the Analytical Integrators.
These data journalists and data science
citizens appear to be at the forefront
of approachable analytics. However,
their median salary has also dropped in
comparison to last years survey.
In contrast, both Traditional Analysts and
Data Science Professionals have seen their
median salaries increase over 2014, likely
reflecting their increasingly in-demand skills
and experience.
Median Salary varies by organisation type. The
first median is Industry and the second Supply
organisations.
THE ANALYTICS
PROFESSIONAL
49%
23%
$106 - $120K
MEDIAN SALARY
$130 - $130K
MEDIAN SALARY
TRADITIONAL ANALYSTS
22%
6%
$140 - $160K
MEDIAN SALARY
$125 - $139K
MEDIAN SALARY
ANALYTICAL INTEGRATORS
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SKILLS
POPULAR BUSINESS TOOLS
70%
40%
INDUSTRY
SUPPLY
30%
20%
$103K
$168K
$125K
Social Media
R
Analytics Commander
$100K
$138K
$107K
Cognos
$155K
QlikView
$122K
Microsoft
Analysis
Services
$142K
$178K
SAS
Enterprise
Miner
$154K
$135K
Business
Objects
$136K
$138K
$145K
$132K
$125K
WWW.IAPA.ORG.AU
SAS Visual
SAS
Enterprise Analytics
Guide
$140K
RStudio
$110K
Tableau
$135K
$120K
Excel
$135K
10%
$130K
Percent of respondents
80%
$106K
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50%
Percent of respondents
that have used the
language in the last
three months
PROGRAMMING LANGUAGES
40%
20%
10%
INDUSTRY
SUPPLY
WWW.IAPA.ORG.AU
$130K
Java
$115K
$132K
Python
$139K
$98K
Web
programming
$130K
$125K
$128K
$145K
SAS
$140K
$130K
Visual Basic /
VBA
$110K
$132K
SQL
$124K
30%
Median salary by
skill & industry
| 23
Percent of
respondents
60%
40%
20%
Business
intelligence
Data
Exploratory
manipulation data analysis /
descriptive
statistics
Predictive
analytics
Programming
Data
governance
Forecasting
and time
series
analysis
Text-based
search &
querying
INDUSTRY
SUPPLY
WWW.IAPA.ORG.AU
Predictive analytics
Operational analytics
Text mining
Median
Salary
Systems integration
$50K
$100K
Data governance
Inferential statistics
Cloud technologies
$150K
Systems integration
SUPPLY
Operational analytics
INDUSTRY
| 24
INDUSTRY
Text Mining
SUPPLY
$50K
$100K
$150K
$200K
Median Salary
MEDIAN
SALARY OF ALL
RESPONDENTS
$130K
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IAPA
20
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WHERE TO?
We are living in interesting times.
The onward march of disruptive forces (many of them powered by data and analytics) leave little
option for current and future leaders but to get on the analytics train or be left behind.
Unfortunately, there remain knowledge, application and communication hurdles for many in the c-suite before
they can even start combatting disruption. Likewise analytics professionals should feel obligated to help
overcome these hurdles by improving the presentation of analytics results in terms of business outcomes.
While its heartening to see many boards open to in-depth discussions (and action) on data and analytics-led
initiatives, for the vast majority theres a whole new world of understanding, implication and immediate action
that has barely been scratched. The knock-on effects impact recruitment and if mismanaged, can create a
mismatch of skills, expectations and deliverables. In this new world, a whole new breed of analytics professional one that is more attuned to business - is in demand.
As the peak body for analytics professionals, 2016 will see IAPA help analytics professionals be more businesssavvy and by doing so, better showcase their analytics skills and data-led thinking to the business. Well also
engage the c-suite and management to boost their understanding of the value of analytics to business (and in
extreme cases, to survive).
IAPA
20
16
Stay up-to-date
This is just the start of the
discussion. IAPA will be
exploring key findings in
more depth during 2016.
Becoming analytics-savvy is just a first step, for business to thrive there needs to be a data-led culture and
process embedded into business-as-usual - we will be encouraging this kind of ecosystem thinking during, and
beyond, 2016.
Interesting times indeed!
http://www.iapa.org.au/magazine
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IAPA
20
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APPENDICES
RESPONDER PROFILE
In mid-2015, IAPA conducted Australias third
comprehensive analytics-focused industry salary survey.
Open to all analytics professionals actively employed in
Australia, the survey saw over 600 practitioners respond
about their:
WWW.IAPA.ORG.AU
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