Ecosystem Aware

Global Supply Chain Management

Pochampally Village

Ecosystem Aware
Global Supply Chain Management

Pochampally
Village
l

Occupation

Number of Families

Weaving

1448

Sari Shop Owners

102

Agriculture

402

Toddy Tapping

109

Washing

93

Fishing

79

Basket Weaving

28

Pochampally is a village 40kms outside of Hyderabad ,

called Bhoodan Pochampally. Acharya Vinobha Bhave
started Bhoodan Movement (Land Donation) from this
village.
Famous for Pochampally ikkat tie-and-dye weave art ,
Won IP Rights in the Geographical Indications Category
(Equivalent of a Copyright or Trademark ).
Pochampally is one of UNDPs 36 rural tourism sites, and is
supported by the Ministry of Tourism.

Ecosystem Aware
Global Supply Chain Management

Pochampally Village
l

Pochampally does more than $22 Million annual business

in terms of yarn sales, purchase of handloom products and
sales.
The marketing is done through the cooperative society and

APCO, the master weavers and the business houses in

Pochampally.
Pochampally weavers association sell their products online
through pochampally.com.
The products reach the market though various channels operated
by Middlemen.
l

Though there are vocation training institutes like Swamy

Ramananda Thirtha Rural Institute (SRTRI) near
Pochampally, they do not cater majorly to the weaving
community at Pochampally strategically.

Ministries of Tex;les,
Chemicals and fer;lizers,
Trade

Trade Regula;ons,
Labor laws, Tex%le
policies

Apparel Park,
Technology up-
grada;on schemes

Village Panchayat

Ins;tu;ons

Power looms, Computer

aided design

Procurement, Warehousing
& Marke;ng for SMEs

e- shopping,
e-kiosks, Spoken Web

CoYon, Silk and Fabric

Resources

Water, Energy & Power

Resources

Smart Village
Pochampally
Ecosystem

Resources

IT and Mobile Networks

Service Delivery Technologies

& Mechanisms

Bus, Truck Transporta;on

Ci;zen Groups,
Self Help Groups,
NGOs

Market Research and

Domain Specic research

Healthcare & e-health

records at district level
Human Resources
UID
Financial Resources,
Post Oce
High school & other
Educa;onal Ins;tu;ons
at district level

Service Chains

Water
Deuorida;on

Voca;onal
training

Retail,
HandicraUs

Tourism

SMEs
(micronance)

Rural
Employment
Schemes(NREGS)

U;li;es,
Healthcare

Aordable
Housing,
educa;on

Ecosystem Aware
Global Supply Chain Management

Recommendations from Ecosystem

l

Though Pochampally is claimed as one of the model

villages by the tourism department, our analysis finds that
there is no strategic growth orientation.
Current focus is on Sarees and local markets but their
competencies are in Design. Should focus on other dresses:
Men, Women and Children (both Indian & Foreign) and
link into the global value chain.
Protecting the heritage, the occupation and skill of weaving
pochampally sarees by training people in other villages and
encouraging more innovation rather than keeping it in house
Vocational training of the latest advances in design and
weaving automation and environmentally friendly
techniques
Governance follows classical Panchayat model supported
by Government and UN agencies and is not entrepreneurial
& this needs to change

Ecosystem Aware
Global Supply Chain Management

Conclusion
l

l
l

There is no denying fact that we need smart villages. This

is the biggest challenge facing all developing countries
today.
There are technologies available and they are successful
elsewhere. But the failure comes from lack of strategy,
integrated planning and above all monitoring and execution
of the activities.
We need to develop the ecosystem for each village and city
depending on its location and investment climate.
They can be replicated to millions of villages and towns
around the World and this is in line with the inclusive
growth initiatives .
Biggest stumbling block is the legacy Infrastructure

Ecosystem Aware
Global Supply Chain Management

Applying STERM Framework to

build a Smart City

N.Viswanadham

32


Regulators & Policy
Makers

Central /State
Governments

Municipal
Corpora;ons

Ci;zen Groups,
Social Ac;vists,
NGOs

Ins;tu;ons

IT and Communica;on
Networks

Food Courts

e-kiosks, e-Retail
Call Centers

Resources

Distribu;on Centers

Service Delivery Technologies

& Mechanisms

Transporta;on

Smart City
Ecosystem

Healthcare,
Emergency
Services

Land Resources,
Land Records

Water, Power, Energy
Resources

Business Development
Industrial Clusters

Infrastructure
roads, airports, rail
Human Resources
UID
Financial Resources
Universi;es & Research
Ins;tu;ons

Service Chains

Water
Power
Network
Network
July16,2010

Business
Organiza;ons

Retail
Public
Food
Transporta;on
Security
N.Viswanadham

Housing
Security

Sewage,
garbage
treatment

Educa;on,
Entrepreneurship
33

Ecosystem Aware
Global Supply Chain Management

The Largest Urban Migration in History

Each week, nearly one-and-a-half-million people
move to cities, almost all in developing markets
l More than 70 million people are crossing the
threshold to the middle class each year, all in
emerging economies.
l By the end of the decade (2020), roughly 40 % of
the worlds population will be middle-class (20%
today).
l Urban poor need food, housing and others
l To tap these new markets, organizations must
reinvent business models, innovate new products
and services and Build smart cities
l

N.Viswanadham

34

Ecosystem Aware
Global Supply Chain Management

Unbundling a Smart City

Smart Living City
l Smart Industrial / Tech City
l Smart SEZS
l Smart Universities
l Smart Medi Cities
l Each of the above in a smart city can be
considered as a smart village and can be
developed using the above mentioned ecosystem,
l STERM frameworks and analyzed through GRIP
models.
l

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management

Ecosystems Need to be built for each of

the Services
l All

the service sectors need to be given

attention to make them smart.
l We briefly deal with two service sectors
Health Care
University

l Others

can be done similarly

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management

Health Care Ecosystem

Regula;ons

Central /State
Governments

Policy Makers

Medical
Associa;ons

Public and
Private
Hospitals

Insurance
Companies

Infrastructure, Medical
Equipment

Ins;tu;ons

Wellness Centers
Hospitals
Cloud with Connec;vity to all
Medical Centers

Smart Healthcare
Ecosystem

Resources

Diagnos;cs Centers

Human Resources

Delivery Infrastructure

Emergency Services

Pharmaceu;cal
Companies

Financial Resources
Insurance Services
Training and Skill
Development Workshops
Laboratories, Diagnos;c
Centers
Medical Colleges and
Research Ins;tu;ons

Service Chain

Primary ,
Community,
Public
Healthcare

Mul;-
specialty
Healthcare

Emergency
Healthcare

Mobile and
Rural Health
camps

Vaccina;on
and
Immuniza;on

Diagnos;c
Centers

Tele
Medicine,
Medical
tourism

Medical
Insurance
Schemes

Facili;es for
companions
of pa;ents

Ecosystem Aware
Global Supply Chain Management

City Healthcare- Smart Service

Network
l City

Health Care system is an example of

System of Systems connecting Patients to
Diagnostics Centres, Wellness Centres and
Hospitals, R & D labs and Universities.
l They should be connected Logistically and
should be able to share information.
l The Governance followed generally is
cooperative society model with an elected
board managing the network

Ecosystem Aware
Global Supply Chain Management

University Ecosystem

Governing Board &

Execu;ve Board

Govt. Regula;ons &

Policies

Recrui;ng
Companies

Alums

Donors

Business Development

Ins;tu;ons

Faculty
Resident/Visi;ng

Imedia Support for Online

Educa;on

e-Classrooms, Webinars

UNIVERSITY
ECOSYSTEM

RESOURCES

Face-face Classrooms,
Seminars, Workshops

Sta

Integra;ng
Technologies

Communica;on
department

Suppor;ng Departments
Library, Campus facili;es

Transporta;on

Security

Programs

Undergraduate
Programs

Centers of excellence

Graduate
Programs

Post Gradua;on
Programs

Execu;ve Programs

Banks

Correspondence
Programs

Research and
Development

Ecosystem Aware
Global Supply Chain Management

Plan Campus with Digital Technologies

Dominant University model is asset intensive with
Class rooms, Libraries.. Etc, needs redesign
l Digital campus with e-class rooms, video
conferencing facilities ,On line facilities, Broad
casting facilities are the need of the hour so that
they can used for on line courses.
l Degree Education in the University of the
Future would be via media channels
l

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management

Integration with industry

A top tier University should be the breeding
ground for technology innovations & need to
build significantly deeper relationships with
industry and organize Higher degree Research
programs in partnership with industry.
l Research commercialisation can become a core
source of funding for the research programs
l Technologically Innovative, Socially Relevant
Research
l Encourage Start-ups with Industry mentoring
l

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management

Third Service Revolution

Ecosystem Aware
Global Supply Chain Management

India needs to Usher in the Third

Service Revolution
l The

first service revolution was led by

growth in the standard of living and the
retail sector.
l The second one was driven by
globalization and outsourcing, where the
talents are diverted to improve the service
and manufacturing sectors in the western
countries.

N. Viswanadham

45

Ecosystem Aware
Global Supply Chain Management

India needs to Usher in the Third Service

Revolution
l

We need the third service revolution which concentrates on

services, manufacturing and agriculture.
Streamline and upgrade the service chains using modern

technologies
Initiate education, research and entrepreneurial programs in
service sector innovation
Re-innovate manufacturing and agriculture using recent
advances in services
Improve the investment climate
Plan and Build integrated service systems or systems of
systems such as smart Cities, SEZs, Villages.

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management

Smart Systems Theory &

Engineering
l We

need to develop Services Systems

Science and Engineering using recent ICT
technologies, sensor networks generating
Big data.
l We need analytics with predictive and
governance models with databased
decision making techniques for better
operations and execution.

N.Viswanadham

N.Viswanadham

Ecosystem Aware
Global Supply Chain Management