Mr.

Kashif Khan,
President,
Global Entrepreneurial Week

Dear Sir,
Heart touching beats, stunning visually appealing couture, colors of nature in masterpieces,
rhythms and traditional food. One word that comes to our mind is CULTURE. Something we
value, get inspired from, share, learnt and teach. One cant have a second view about
Culture;
YES
we
simply
are
proud
of
our
culture.
With this brief start, allow us to introduce ourselves Mohenjoz, Pakistan first
e commerce market place having an ambition of promoting Pakistan Culture across the
globe. Mohenjoz is striving to assist artisans and crafters of Pakistan to expose their
masterpieces to rest of the world. The first step has already been taken by launching
mohenjoz.com, the first ever PayPal enabled Pakistani web site that provides assistance to
less privileged crafters of Pakistan through able guidance and facilitation.
Considering and observing the facts, Mohenjoz has realized that there is a dire need of
unifying otherwise stand alone efforts towards promoting cultural entrepreneurship and
social empowerment. This can be done through bringing all stakeholders together in an
organized and collaborative manner as well as mobilizing masses towards our rich heritage.
Attached please find a detailed proposal towards first ever Pakistan Cultural
Entrepreneurship Expo, designed and planned by Mohenjoz at Islamabad, Pakistan. The
expo has been titled as PAKISTAN ENTREPRENEURIAL ARTS AND CULTURAL EXPO 2014
(PEACE-14) having a vision Pur Aman - Pur Azam - Hunermand Pakistan
This proposal will be followed by a request for a personal meeting and presentation where
further details can be shared towards collaborations. We believe this ambition of projecting
cultural entrepreneurship of Pakistan and developing a synergy with world culture will bring
about significant value for stakeholders at large in general and both of us in particular.

We really appreciate you for considering this proposal and thanking you in anticipation for
your positive benevolent response.

Respectfully,

Aijaz Shahid
Founder
0331-5575501
URL www.mohenjoz.com

Follow us on Facebook:www.facebook.com/mohenjoz1
Email; aijaz@mohenjoz.com
Encl.; Detailed Proposal of Pakistan Entrepreneurial Arts And Cultural Expo (PEACE-14)

Mohenjoz
Pakistans first ever e-commerce solution for arts and crafts
Mohenjoz, a term derived from Mohenjo Daro; a rich cultural site of the ancient Indus
civilization of subcontinent, is Pakistans first ever e-commerce marketplace dedicated for
promoting art and crafts of the country. Mohenjoz carries a vision PurAman-PurAzamHunarmand Pakistan. It is a platform for Artists and craftsmen of Pakistan where they can
showcase their master pieces, open their online stores, interact to the world directly, learn
new techniques, improve their art and most importantly sell their products online anywhere
in the world.

A platform which is supporting to the under privileged Artists and Craftsmen, especially the
women entrepreneurs engaged in Art and craft business. Mohenjoz assist Pakistani artist
and craftsmen in three core areas, promotion, shipping and receiving international
payments, using PayPal facility on the site. This way we are striving to uplift the lives of
those thousands of families living below poverty line just because they dont get proper
exposure due to lack of basic education or awareness.

Background
Pakistan is the land of love, peace and harmony in collaboration with enormous resources
and opportunities. Its artists and craftsmen are revealing wonders by creating master pieces
in various fields i.e. Baluchi Khadi, Sindhi Ajrak, Swati Shawls, Khaddar of Kamalia, Chinioti
Furniture, Truck Art, Blue Pottery from Multan, Ceramics of Gujrat and Salt Lamps from
Khewra etc. spellbound the spectators..
Pakistans rich cultural heritage and its hospitality has always been a great attraction for the
tourists but unfortunately due to insufficient resources and the sense of insecurity being the
victim of terrorism in the country; the tourism has reduced considerably in the last 10 years
or so; the adverse implications are not only hitting the tourism industry but also to the allied
industries like arts and handicraft
Much has been done and still to be done towards culture, sustainability and mobilizing
stakeholders. Pakistan lacks unified activities and attention towards nurturing the cultural
entrepreneurship concept, neither had we ever tried to create and project cultural brands.
Government departments and some private institutions has been putting up stand alone
activities as exhibitions, Cultural Melas and facilitations towards arts and crafts across
country but this requires much exhaustive efforts as such events and activities are not only
stand alone but lacking a long lasting impact fullness.

Pakistan Entrepreneurial Arts & Cultural Expo

In order to play an effective role in portraying the real positive, hospitable and peaceful
Pakistan along with highlighting the arts and crafts of the motherland, Mohenjoz has
planned an event named Pakistan Entrepreneurial Arts & Cultural Expo (PEACE) in the
month of November 2014.

Objectives
Following our belief of PurAman PurAzam-Hunarmand Pakistan, Expo is aimed to achieve
following objectives:

Project the positive image of country and develop harmony through culture with
the rest of the world
Promote cultural entrepreneurial traditions amongst artist and craftsman at
domestic and international levels
Create and project Cultural brands/Icons
Empower women through entrepreneurship
To project the role of ICT in order to achieve Sustainability and livelihood of
Artisans in general and women artisans in specific.
Engage and re-sensitize society especially youth towards richness of Pakistans
cultural heritage and values.
Unify the otherwise stand-alone cultural promotions

Expected Outcomes

Participating artisans will get International projection and will network with the
stakeholders such as chamber of commerces, micro finance institutions,
development sector, govt. ICT based organizations etc
The event will help in probing role of culture and arts to attain sustainable social
and economic development.
The event will help stakeholder organizations and participating artisans to
understand the role of ICT to develop direct linkage between artisans and
international buyers in order to minimize the chance of exploitations by the
middlemen.
The event will bring together key stake holders on one platform.
The event will provide an opportunity to the policy makers to examine role of
culture in policy making and also enables partnering among the key stake holder
organizations.
The event will help to liaison with the international community through cultural
dialogs and swaps.

The event will help art and craft nurseries and educational institutes to devise a
curriculum that embeds entrepreneurship with arts, culture and creativity.
Further training sessions can be designed for the artisans with the help of
academia to improve the quality and design of products to meet international
standards.
The event will help development sector to understand the challenges faced by
artist and craftsmen.
Improve and enhance role of Chambers of commerces at grass root level.

Activities
International Cultural Entrepreneurship Conference
The conference is aimed at bringing all stake holder organizations including Government,
Development Sector, Corporate Sector, Micro Finance Institutions, Chambers of
commerces, Embassies cultural centers etc and bring out meaningful policy framework that
serves as a roadmap for future. Major areas conference includes

Cultural Entrepreneurship in Pakistan: Where do we stand

Role of Government, lets push together
Role of development sector to promote cultural entrepreneurship - emerging
challenges
Identify the instrumental role of cultural nurseries and educational institutions
Cultural Branding, a new perspective
Role of Corporate Sector Knowledge distribution ; A mantra of developing local
cultural brands as part of their CSR activity
Access to finance: Role of micro-finance institutions to promote cultural
entrepreneurship
Role of Media
Role of Regional and International stakeholders in cultural entrepreneurship
development.
Role of ICT, Learning and Earning through E Commerce a cultural imperative
Setting up ICT enabled Cultural Incubation Centers at grass root level through
Chambers of Commerce in Cultural Entrepreneurship promotion
Future of Pakistani Artisans in a globalized world. (Sustainability)

Stalls
Expression says it all!!!! Stall activity includes the stalls of artisans across Pakistan, stake
holder organizations, service providers, government departments and sponsors etc.
We also intend a cross cultural sharing through setting up an Embassies Corner, enabling
embassies to showcase their countryc culture and help them highlighting their cultural
values.
Mohenjoz will open e-stores of all participating artist and craftsmen.
Video-graphy of stalls and live streaming during the event is all set.
An aggressive social media and internet promotion has been devised.

Public Engagement Activities

PEACE will embed various competitions for public interest including Cultural competitions
like Domestic and International cultural cooking competition, art and craft competitions
such as including 1 minute cultural documentaries competition, painting and poster
designing, picture competition etc.

Performing Arts
Performing arts section includes cultural singing, dancing, concert/s and fashion show.
Cultural documentaries of participating embassies and cultural performance by the
performer will also be part of this segment.
Kids & Family Fun Areas
PEACE will be bringing a complete family entertainment event where everyone will have
something of interest. Children can enjoy variety of entertainment and fun activities
including Flouting Slides, Cartoon Characters, Tall Clowns, Jumping Castle, Face Painting, Ice
Cream, Palmists, Adventure Camps, Balloons, Kiddy Rides, Trampoline, Merry Go Round.
Food Court
Domestic and international foods courts will be set up to give a worth treat to the taste
buds. Quality food with immense variety will be available.
Venue and Timing
PEACE is planned during 14, 15 and 16 November, 2014 in Art and Craft Village, adjacent to
Pak China Friendship Centre; timing 10 a.m. to 9 p.m.
The venue of conference is planned at Serena Hotel, Islamabad.

Contact
For feedback and any further query please feel free to contact:
Aijaz Shahid
Founder
091-331-5575501
Facebook.com/mohenjoz1
aijaz@mohenjoz.com