Guidelines / Responsibility at every level of Real Foods Channel

SSMs Responsibilities:
1.Visit and try to make every outlet productive in each Beat
2.Make habit to use Order Book
3.Check the date and stock in outlet ( Variant Wise)
4.Rotate old dates stock keeps the damage low
5.Brief about company Schemes to retailer
6.Try to cover every new outlets in existing beat
7.Keep the SSM ARTC in mind while working:
a.S - > Salutation (Greeting)
b.S -> Store checked by Skus
c.M -> Merchandising
d.A -> Always Brief Retailer about New Product and Schemes
e.R -> Rigger in taking order by Skus
f.T -> Noted down Skus of near to expire in DSR
g.C -> Collect Cash & End Call
8.Keep the information about Competition and inform to concerned sales officer about
9.Keep the track of competition scheme and promos in market

Merchandiser Responsibilities:
1.Properly maintain Pop material at stock point
2.Regularly check for new Pop material asked stockist for new Pop material
3.Check the date of Stock exists in outlets and make them in order of FIFO at shelf
4.Clean the stock by cloth and rearrange them according to Date
5. Keep different color together to make more visible
6.More focused on Khazana outlets for stock and window display
7.Use pop properly and placed at best place in outlet (more visible)
8.Noted down about number of facing of Real and Tropicana in their DSR
9.Noted down if any large amount of damage or old dated stock exist on any outlet an
Stockist Responsibilities:
1.Provide the required Infra for working
2.Give minimum one week credit in market to increase sale
3.Supply booked stock to market in lead time of one day
4.Provide proper space for stock according to company norms
5.Maintain the track of Cheque - cleared and pending
6.Maintain and use Drishti properly - Live Drishti
7.Upload and download drishti daily
8.Provide following report on time
a.Weekly physical closing stock on 6th, 13th, 21st and month end evening
b.Claims before 7th of Every month
9.Maintain Claim file and keep track of cleared and pending claims
10.Ask SSM for their productivity on daily bases and any issue in market

Sales officer Responsibilities:

It
combines
the all
above
responsibil
ities. Sales
officer
work is
more
toward to
manage
and use
their
resources
for getting
best
possible
result and
to achieve
their
Primary
and
Secondary
Target on
monthly
bases.

Sales officer responsibilities are divided on the bases of three levels

Company level
1.Provide the required Report timely and accurately
2.Submit claims and required paper timely and accurately
3.Implement the guideline which coming form Top level
4.Provide market and competition information to Top level
5.Keep the Beds and Distress in control as per company guidelines
Stockist level
1.Brief about company policies to stockist timely
2.Brief about proper schemes on start of every month
3.Insure Live Drishti billing
4.Insure proper supply and service to market
5.Keep the track of A class of outlet
6.Maintain track of SSM achievements and Claims and Cheque
7.Stockist profile and their growth Value and Volume wise

8.Maintain POP
Market Level
1.Visit the market to insure Visibility and Availability of Stock
2.Insure the proper use of Pop material in market
3.Keep the Damage and distress low by rotating stock
4.Keep the track of Competition and their schemes and other offer
5.Insure Drishti billing provided in market
6.Proper schemes provide and briefed by SSM and stockist
7.Noted down issues

By:Amit Gupta(food)

duct and Schemes

concerned sales officer about any new change in market

for new Pop material

em in order of FIFO at shelf

ow display
more visible)
cana in their DSR
ed stock exist on any outlet and inform about that to sales officer

3th, 21st and month end evening

ding claims
issue in market

guidelines

other offer

DSR Report
Market Name
Date
Retailer Name

Sr no.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Issue Expire & Damage

R Report

re & Damage

Contact Person

Contact Number

Retailer Sign