INDIAN

CONCEPTS
INDIA IS THE BIRTHPLACE OF LOVE,
THERE NOWHEAR ELSE IN THE WORLD WHERE SO
MUCH

IS

DEDICATED

TO

IMMORTALIZING

OF

ROMANCE.INDIA

WAS

THE

THE
ONE

IDOLIZING

AND

CONCEPT
OF

THE

OF
FIRST

CIVILIZATION TO RACOGNIZE THE HUMAN NED FOR

LOVE AND GIVE CULTURE EXPRESSION TO THAT, IN
POEMS, PICTURE AND MANUMENTS.
INDIAN CONCEPTS ADDRESES
THESE DRAWBACK BY
ETHNIC

CORPORAT

RENOWNED
FROM

OFFERING
WEAR

TRADITIONAL

EXCLUSIVE

MADE

FABRICS

FROM
SOURCED

ARTISANA ACROSS INDIA.INDIAN CONCEPT

HAS CRAFED THESE FABRICS FOR COTEMPORARY

LOOK

TO

ADDRESS

THE

LONG-TIME

NEED

OF

WOMEN -AN ETHNIC CORPORATE WEAR .

INDIA IS KNOWN TO HAVE A RICH
HERITAGE OF COTTON &SILK.COTTON WEAVING IS

THE

HEART AND SOUL OF

INDIAN

TEXTTILES.

INDIAN CONCEPTS IS A BRAND THAT PROMISES TO

OFFER

AN

PRODUCTS

EXQUISITE
THAT

ARE

TANGE

OF

CRAFTED

LIFESTYLE

FROM

THESE

TRADITIONAL INDIAN FABRICS THAT HAVE BEEN

KNOWN GLOBALLY FOR AGES.
LOVE IN INDIA LOOK AT HOW THE
CONCEPTS OF LOVE HAS ENVOLVED AND CHANGES
OVER THE CENTURIES. FROM THE KAMA SUTRA TO
SHAH RUKH KHANS BOLLYWOOD MOVIES ,THE
VIEWER OS TREATED TO A VOYAGE OF DISCOVERY
LOOKING INTO LOVES PROMISES AND DESEPTION
RIGHT UP TO MODERN DAY. According to classical
Hindu philosophy, human existence has four main
aims: dharma the compliance of the religious
order and social rules, artha the acquirement of
material goods and knowledge, moksha release
from the rebirth, and kama love. Though not only
love itself is meant by this word, but also any
desire of the flesh (e.g. need for food), as the
original

meaning

of

Sanskrit

word

"kama"

is

"desire" and its satisfaction. Love and the god of

love are derivatives of that concept. Nevertheless,

when Indians themselves said "kama" they meant

"love" in the first place. The author of Kama Sutra
Vatsyayana wrote that love was like food, as it was
a necessity of the human body. The fact that love
is one of the key aims of life in Indian culture
speaks for itself. Despite the developed concept of
asceticism, Indian culture has never denied the
carnal passion. Moreover, it has even encouraged
it. Indians who did not devote themselves to
serving their God and wandering in the woods have
always been hedonists. Obviously, this concept
relates

more

satisfaction
following

to

of
them

the

the

urban

desires

culture.

of

the

unconditionally

Overall

flesh

was

and

never

encouraged, but their fulfillment was the point of

the

earthly

existence.

Such

high

aims

as

unification with the Absolute and reaching Nirvana

were not for everyone. Love and other joys of this
life were "sufficient" for the commoners.
Another

important

concept

of

the

Indian

philosophy of love is "sringara". It also means

"love",

but

its

original

meaning

is

"beauty,

decoration", so sringara is not carnal love, it is

sublime. This term is incomparably wider than

"kama" and even includes it, as the knowledge of
sublime

love

is

impossible

without

sensory

perception. In other words, in Indian philosophy

sringara correlates with the impulses of ones soul,
while kama with the desires of ones body; kama is
primal, but actually it is just a small step on the
way to the perfect union.