Topic

Length

Not Quite
Video is under 25
seconds (13 -22pt)
More than one of
the elements is
missing from the
"Award Winning
category.

Emerging Star
Video is 25-29
seconds(23-32pt)
One of the
elements is
missing from the
"Award Winning
category.

More than one of

the elements is
missing from the
"Award Winning
category.
Explanation More than 1 of the
5 elements are
missing.

One of the
elements is
missing from the
"Award Winning
category.
1 of the 5
elements are
missing.

Video
Technique

Content

Total Points = ___________________________

Award Winning
Video is 30-60
seconds (33pt)
The audio,
graphics and
video are clear.
Fades are
applied and
acting is
professional.
The 5 Ws are
evident in the
commercial and
the logo is
shown.
Your
explanation of
the commercial
mentions target
markets and
A.I.D.A.