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What risks are enterprises exposed to when they open up their marketing and
advertising to social networks?
There are some risks in opening up your marketing and
advertising to the less controlled social networks. On sites where
content is user-generated, customers can give not only good
feedback, but also negative feedback, which might hurt a
company.
List three types of enterprise system and describe what each of those systems
supports.
Enterprise resource planning (ERP) supports internal supply chain.
Customer relationship management (CRM) provides customer
care.
Knowledge management (KM) supports knowledge creation,
storage, maintenance, and distribution throughout the enterprise.
Partner relationship management (PRM) provides care to business
partners.
Business process management (BPM) involves the understanding
and realignment of processes in the organization, including
reengineering and managing the flow of activities and tasks.
Product life cycle management (PLM) seeks to reduce cycle times,
streamline production costs, and get more products to the market.
Decision support systems (DSSs) support decision making
throughout the enterprise, frequently with the help of a data
warehouse.
Business intelligence (BI) is a computer-based decision analysis
and includes forecasting, analyzing alternatives, and evaluating
risk and performance.
Discuss three key issues that should be examined prior to undertaking an ERP
implementation project to ensure that the company receives business value from
the ERP.
Organizations need to look at different ERP vendors and select the
vendor that meets the companys needs most effectively.
Organizations need process redesign to optimize their business
processes prior to, or in conjunction with, the ERP system
development processes.
The business case for funding an ERP project should not be made
solely on cost savings, but rather predominantly on the business
benefits to be gained from added functionality.