SCOPE OF BUSINESS

INTELLIGENCE IN ADVERTISING
INDUSTRY
By
ALUR SRAVANI (158903)
AYYALA KIRAN (158905)
KRISHNA VIJAY KUMAR GANGISETTY (158914)
SARAGANDLA SANDEEP (158929)
SUMANTA PAL (158936)

INTRODUCTION
The 21st century marked a distinct turning point, as
technologies developed to address issues of both complexity
and speed.
BI included a host of different technologies such as real-time
processing.
Which incorporated information from events as they
happened into data warehouses, allowing companies to
make decisions based on the most recent information
available.

ABOUT COMPANY
Founded in 1902, Baton Rouge-based Lamar has a
broad corporate reach with over 200 locations across
the United States, Canada and Puerto Rico.
Lamar Advertising is the nations leading out-of-home
advertising company.
They specialize in out of home advertising and provide
solutions for our customers in the form of Billboards,
Digital, Transit and Highway Logo Signs.

HISTORY
1902: J.M. Coe creates the Pensacola Advertising Company in
Pensacola, Florida.
1926: Lamar and his two sons, Charles Lamar, Jr., and L.V. Lamar,
purchase the Baton Rouge Poster Advertising Co., renaming it Lamar
Advertising Co. of Baton Rouge.
1973: The Lamar Corporation is formed to facilitate management of
the operating companies.
1991: Lamar Advertising Company is formed.
2004: Obie Media Corporation is acquired.

KEY PERFORMANCE INDICATORS

Sales
Clients
Customer lifetime value
Brand image
Share price value
Revenue
Net profit
Expenditure

TOOLS USED
Decision frame work
Kepner Tregoe Model
Decision Tree

Decision frame work

Operational

Tactical

Developing Ads,
Client Handling
Problem Handling

Short Term Forecasting

Budget Analysis
Make Or Buy

Project Scheduling
Searching For
Locations

Budget Preparation
Reward System Design

Recruiting an Executive

Negotiating
Human Resource

Management In Terms Of

Compensation &
Absenteeism

Structured

Semi-Structured

Unstructured

Promotional
Activities
Buying Software

Strategic
Financial
Management
Development Of New
Projects
Expansion Of
Branches.

Mergers &
Acquisitions
Quality Assurance
Hr Policies
New Technology
Development
R & D Planning
Social Responsibility
Planning

Kepner Tregoe Model

Decision Tree

Dashboards
Dashboards often provide at-a-glance views of KPIs (key performance
indicators) relevant to a particular objective or business process (e.g.
sales, marketing, human resources, or production).

Process

Source:-www.powerpivotpro.com,what is BI?

Excel Power pivot VS Power BI

Source:-http://www.powerpivotpro.com/what-is-power-bi/

DATA ORGANISING

Data model

Dash board

https://app.powerbi.com/groups/me/dashboards/80cc2933-937c-4e64-8d99-9ae37c4a9da1

THANK YOU