CASE STUDY

NetCommWirel
LG Case Study
Making virtual a reality

Issue

Solution:

Construct a large-scale multi-display

interactive Facebook wall in an outdoor
area without access to fixed-line
infrastructure.

Connect to 3G and create an always-on WiFi and Ethernet network that supports
live data streaming across multiple devices simultaneously using rugged wireless
M2M WiFi routers.
3G M2M Benefits:
Versatile connectivity wherever 3G / 4G network coverage exists
No fixed-line (ADSL/cable/fibre) limitations
Live online communications with real-time updates
Supports WiFi and Ethernet connectivity
Remote management
Large footprint enabling data streaming 8 metres from the structure
Withstands extreme environmental conditions
Simple to setup and pack away
LG is literally bringing Facebook from the virtual world into the real world, said
a TV1 Breakfast show reporter from inside a life-sized chat box that formed part
of an interactive Facebook wall which was erected at Aotea Square in the CBD of
Auckland, New Zealand. Passersby did a double take before stopping to take in
the remarkable multi-faceted Facebook wall which featured a group of connected
entertainers including an artist, a man reading status updates from a megaphone, a
dancing ad-man and a chat girl.

NetCommWireless

CASE STUDY

NetCommWirel
With the campaign scheduled to run for ten hours a day over three
days, the need was for a powerful and continuous WiFi connection
with the capacity to support live streaming activities across
multiple laptops simultaneously in potentially wet and windy
outdoor conditions.
Y&R, the creative agency behind LGs Face-to-Facebook wall campaign, specialises
in growing the presence of major brands in the online space through the design and
development of websites, online banners, Facebook and smart phone applications. The
LG campaign presented Y&R with the challenge of creating a large-scale online space in
an outdoor area which lacked access to fixed-line (ADSL/cable/fibre) infrastructure.
With the campaign scheduled to run for ten hours a day over three days, the need
was for a powerful and continuous WiFi connection with the capacity to support live
streaming activities across multiple laptops simultaneously in potentially wet and
windy outdoor conditions.
Kaz Kennedy, from Y&R, approached NetComm Wireless for two wireless M2M WiFi
routers (NTC-40WV) to enable real-time wireless connectivity using 3G networks.
Our client LG chose the product because they felt it best suited our campaign
requirement. The Face-to-Facebook wall was created using an 8 metre high scaffold
structure that was clad in plywood and then wrapped in a billboard skin. We used
one of the wireless M2M WiFi routers on the second level and the other on the very
top level, both had different telecom SIM cards in them.
The industrial-grade NTC-40WV was used to provide undisrupted 3G wide-areanetwork (WAN) connectivity in outdoor conditions and was used to provide Internet
access to up to eight people working behind the scenes on the wall at any one
time. Featuring a WiFi access point and Ethernet connectivity, the team were able
to establish both wireless and wired connections to the router; and with extended
wireless reach, a laptop positioned eight meters away from the structure was able to
stream live video footage of the event.
We connected 7 laptops to the routers. On day one we had all laptops going to one
router including one that was in charge of online streaming. On days two and three
we had 6 laptops using the internet on the one router and the streaming laptop on
the other router.
The focus of the campaign was on interactive live communications that could be
managed from a remote location. Status updates posted on the LG NZ website were
immediately received and read out from the wall in real-time so it was critical that the
routers were able to provide undisrupted wireless connectivity.
The routers gave us continuous WiFi throughout the campaign. Although the connection
slowed slightly at peak times on the network, we had a stream live at all times. Everyone
could access the internet which was pivotal to the campaign, said Kaz.

NetCommWireless
NETCOMM WIRELESS LIMITED

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Head Office - 18-20 Orion Road, Lane Cove,

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