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RON MARROCCO

Broomfield, CO 80023 (617) 680-8411 Rmarrocco@comcast.net


https://www.linkedin.com/in/ronmarrocco

VP MEDICAL BUSINESS INTELLIGENCE


HEALTHCARE SYSTEMS | MEDICAL INNOVATION | STRATEGY
Skilled at "connecting the dots" to help organizations anticipate and respond to evolving healthcare market dynamics.
Strong analytical skills coupled with proven understanding how innovations are adopted to benefit organizations seeking objective
perspective in development and implementation of strategy.
Expertise in research and organizing data and market insights to develop predictive models that inform and guide critical decisions.
Interpret healthcare policy implications to shape direction of organizations and bring focus to initiatives that will most effectively
achieve business objectives.

CORE COMPETENCIES
Strategic Planning

Data Analytics

Business Intelligence

Economic Justification

Portfolio Prioritization

Health Policy

PROFESSIONAL EXPERIENCE
TERUMO BCT Lakewood, CO

2015 Present

Director, Strategy and Business Intelligence


Led strategic business intelligence unit to support 3 business units with actionable insights to effectively drive critical business
decisions at the corporate and business unit levels.
Developed strategic planning process, bringing focus and alignment across 3 business units.
Partnered with key stakeholders to establish segmentation strategy, enabling organization to track trends, assess
acceptance of product portfolio, and guide decision-making.
Led business intelligence and analytics team in development of market-based forecasting models for global medical device
business.
Established enterprise-wide prioritization process, guiding product portfolio investment.
Leveraged social media insights as a tool for influencing business strategy.
BOOZ ALLEN HAMILTON Arlington, VA
2011 - 2015
Strategic Advisor, Global Supply Chain for Healthcare Products
2012 - 2015
Directed data analytics and strategy team in evaluation of global demand and supply trends for critical medical products.
Recommended and implemented strategies to shape and secure market, encourage competition, improve efficiency in supply chain,
and minimize waste.
Developed supply and demand models for critical therapeutic agents, identifying shifts in demand and gaps in supply,
enabling global partners to anticipate trends and engage additional partners to produce critical products that would have
resulted in shortfall of nearly 25% within 3 years.
Fostered relationships with global partners in industry, clinical arena, and government, acquiring, assimilating, and planning
for organizational direction and alignment with US Government objectives.
Reduced waste 18% in USAID portfolio countries by developing strategies that addressed system inefficiencies.
Identified obstacles to operational sustainability, resulting in development of strategies that reprioritized operations in key
geographies.
Lead Associate, International Health, Strategy & Organization
2011 - 2012
Guided Booz Allens commercial healthcare practice in development of market development initiatives in Middle East region.
Interpreted healthcare policies, market dynamics, and industry data, providing actionable insights and creating urgency
around healthcare opportunities for payers, providers, and suppliers.
Conducted comparative healthcare system analysis, guiding market-entry strategies for healthcare clients.
Developed intellectual capital around financing of healthcare systems.

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Ron Marrocco
Professional ExperienceContinued

CROWN AGENTS OF LONDON, UK


GOVERNMENT OF NEPAL - Kathmandu, Nepal
Strategic Advisor to Ministry of Health

2010 2011

Engaged by Crown Agents of London, UK, International Development firm with expertise in public finance, banking, institutional
development, and supply chain, enabling governments to increase prosperity, reduce poverty, and improve health.
Served as strategic advisor to Ministry of Health in context of health reform initiative for Government of Nepal. Improved
transparency and operational efficiency within medical products supply chain, including strengthening supplier relationships and
improving accuracy in planning and fiscal accountability.
Developed analytical framework, evaluating demand planning and procurement strategies at the national level.
Increased number of qualified suppliers 30% by improving transparency to public procurement.
Collaborated with external partners to improve supplier engagement by establishing procedures for routine inspection of
medical products and pharmaceuticals.
Reduced waste 25% by optimizing data capture and management procedures and addressing deficiencies that led to over /
under-estimation of pharmaceutical requirements.
Improved planning efficiencies 40% by mentoring team of procurement officers on procedures in forecasting, procurement
planning, and contract management.
PHILIPS HEALTHCARE Andover, MA
2007 2010
Director of Marketing
Mentored team of marketing partners at multi-national medical device company on prioritizing strategic initiatives for diagnostic
imaging business unit with annual revenues exceeding $800 million.
Increased market share 3 points in 12 months during tough economy through careful market segmentation and product
differentiation.
Generated $4 million in new revenues by effectively negotiating contract terms with key corporate partners.
Mentored team on development of marketing strategies, growing diagnostics market segment by 1.5% or $3 million in
flat market, with limited product portfolio.
Achieved 98% penetration of top 100 hospitals by cultivating group of clinical champions and rolling out all necessary
resources for selling the organization.
MEDICAL TECHNOLOGY & STRATEGY CONSULTING - Boston, MA
2003 - 2007
Managing Director
Managed firm and consulted for med-tech companies, venture capitalists, investment bankers, entrepreneurs, and communications
/ advertising firms on strategy and product launch projects.
Conducted due diligence for VC clients on medical innovation investment recommendations.
Completed primary market research and developed strategic plans for medical technology ventures, positioning companies to
generate tens of millions in new funding.
Created economic justification models, supporting adoption of medical innovations.

EDUCATION
Master of Public Administration (MPA), Healthcare Policy, Harvard University, Cambridge, MA
Master of Business Administration (MBA), studies in Business Administration, Babson College, Wellesley Hills, MA
Bachelor of Arts (BA), Chemistry / Pre-Med, College of the Holy Cross, Worcester, MA

PUBLICATIONS

Whats Your Risk-Sharing Tolerance?, Healthcare Sales & Marketing, May/Jun 2015, pgs. 51-58,
http://salesandmarketingnetwork.com/HSM/

Making the Case for Entering a Developing Healthcare Market, Journal of Medical Marketing, Device, Diagnostic and
Pharmaceutical Marketing, April 2005, Vol. 5, No. 2

Driving Adoption of Medical Device Innovation in Europe, Medical Executive (MX), Jul / Aug 2004

Ron Marrocco Broomfield, CO 80023 (617) 680-8411 Rmarrocco@comcast.net