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Chris Anderson

The Long Tail:


Why the Future
of Business is Selling
Less of More

Hyperion
New York

,
, 2012

339.371.5
65.29051
65

, .
65 . /
; . . . . . : , ,
2012. 304 .

ISBN 978-5-91657-498-2
Wired
, . ,
, , .
, 20 80 , : 80 , -!
. . ,
.
339.371.5
65.29051

.


.

-

ISBN 978-5-91657-498-2

Chris Anderson, 2006


, ,
. , , 2012


................................................. 10
.......................................................................................... 12
........................................................................................... 16
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285

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2005
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2005 .


2001 .
The Book Stops Here, Wired 2005 .

286

www.paulgraham.com/web20.html
: Global Agenda
.
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Streams Metadata Exchange, School of Information Science and Management.


: www.nacs.org
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287

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.

Forbes
ASAP, Telecom: How Innite Bandwidth Will Revolutionize Our
World, 2000.
.


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The Death and Life of Great American Cities,
1961 .
30 .
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2003 .

288


Why Choice Is Demotivating: Can One Desire Too Much of
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The Lure of Choice, Nicola Brown and Barbara
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School of Economics), 2002 . : .


Virginia Postrel: Forbes ASAP, 1998 .


How Much Information? Hal
Varian (UC Berkeley School of Information Management and Systems)
and colleagues, 2003 .
. : Streaming Media, 2005 .
: .

, 289

Rework:

Rework

Jason Fried, David Heinemeier Hansson



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290


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Kjell Nordstrom, Jonas Ridderstrale


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, 291



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Good to Great
Why Some Companies Make the Leap
and Others Dont
Jim ollins

,
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