Chris Anderson

The Long Tail:

Why the Future
of Business is Selling
Less of More

Hyperion
New York

,
, 2012

 339.371.5
65.29051
65

, .
65 . /
; . . . . . : , ,
2012. 304 .

ISBN 978-5-91657-498-2
Wired
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.
339.371.5
65.29051

.


.

-

ISBN 978-5-91657-498-2

Chris Anderson, 2006

, ,
. , , 2012


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24

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 25

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 27

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28

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 29

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30

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32

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34

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 2. 49

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50

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 2. 51

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52

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 2. 53

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54

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56

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58

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60

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66

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 3. 69

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70

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 3. 71

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72

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 3. 73

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74

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 3. 75

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76

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78

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152

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286

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 287

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288

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School of Economics), 2002 . : .

Virginia Postrel: Forbes ASAP, 1998 .

How Much Information? Hal
Varian (UC Berkeley School of Information Management and Systems)
and colleagues, 2003 .
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 , 289

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290

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 , 291

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Why Some Companies Make the Leap
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