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74 %
over the previous FY. PROFIT AFTER TAX INCREASED TO 19,791 Lacs registering a
growth of 14.19% over the previous FY.
interim dividend of ` 11.50 per Share
Bajaj Almond Drops
Despite the overall bleak scenario in the Hair Oil Industry, our lead Brand, Bajaj
Almond Drops Hair Oil continues to show impressive growths both in Volumes and
Market Share. Bajaj Almond Drops is the second largest brand in the overall hair oil
segment and it is a market leader with over 60 % market share of Light Hair Oil
market.
Bajaj NOMARKS
The Nomarks brand was acquired by the Company in the year 2013 and has over
the last 3 years established itself in the Indian FMCG market. The Bajaj Nomarks
Cream is the No. 1 cream in the Anti Marks segment (as of March 2016 , market
share by volume). The Bajaj Nomarks Face Wash has achieved the No. 2 position (by
Volume) in the Anti Marks Face Wash segment (as of March 2016). Investments
behind building the brand as well as the Anti Marks category continue with joining
hands with Indian Star Badminton Player- Ms. Saina Nehwal
Distribution
We continue to focus on improving the distribution of our brands. Our brands are
being sold through more than 7500 stockists and is now available in more than 3.69
million retail outlets across the country.
than that recorded in the urban areas. As a result of this 42% of the sales of Bajaj
Almond Drops Hair Oil comes from the rural areas. To help distribute our products
the Company has 7,442 distributors who supply our products throughout the length
and breadth of the country. In addition we supply our products to over 10,000
villages directly using motorised vans. To oversee such a vast operation we have
1,306 sales people who are in turn controlled by 68 Sales Managers. This large
distribution system is the heart of the organisation and it is our continuous effort to
keep making it larger and stronger. To help us do this we have started the process of
automation. Currently 25% of our direct distributors are already linked to our central
server through the Distributor Management System (DMS). We are also in the
process of linking our field force through handheld devices. This project should be in
place by the end of this Financial Year. Using these processes the Company believes
we will be able to track our sales as well as our stock on a real time basis which will
help us take action and see the effectiveness of our plans on a real time basis.
2. Manufacturing
Company has eight production facilities (including third party manufacturing
facility), of which four units are situated in Himachal Pradesh (at Parwanoo & Paonta
Sahib) three units situated in Uttrakhand for manufacturing of all variants of hair
oils & Nomarks. One unit is located at Udaipur, Rajasthan for the manufacturing of
our oral care product. During the year, we have invested in building capacities for
sachet, small packs coupled with automation in AHDO, Amla, Nomarks lines with the
objective to increase productivity and reduce manpower cost. Apart from
automation, investment has been made in warehousing facilities for effective
material handling and control.
jyothi
PBDIT Margin (%)
PBIT Margin (%)
17.40
13.09
16.09
11.20
17.72
12.83
17.03
10.98
21
18
34.88
34.39
32.95
32.43
33.76
33.21
35.09
34.55
32
31
51.69
49.22
45.77
49.61
47.74
44.57
46.63
31
30
bajaj
50.93
PBIT Margin (%)