VANCOUVER 2010

SPORT PICTOGRAMS
Media Graphic Standards Manual
Version 1.0 (09/2008)

1.0 vancouver 2010

Sport Pictograms
introduction

01

about this manual

02

trademark and copyright

03

Every two years, the Olympic and Paralympic Games bring the countries of the
world together in a celebration of the human spirit and global friendship. Founded
on the principle of promoting peace through sport, the Olympic and Paralympic
Games have become the most far-reaching and unifying event on earth.
Pictograms have been part of Olympic Games design since they were first
introduced at the Tokyo 1964 Olympic Games. The stylized symbols and figures
easily communicate information and provide direction to visitors, participants and
athletes who have diverse linguistic and cultural backgrounds. Traditionally,
pictograms represent all of the Olympic and Paralympic sport events and many
of the disciplines within them. They are used in the wayfinding system to
provide directions for venues, special sites such as victory celebration sites and
access/information points for general services.
The Vancouver 2010 Olympic and Paralympic Sport Pictogram program will be
an integral part of the Games graphic image and brand identity. In recent Games,
pictograms have been applied to far more than maps and informational signage,
and have been prominently featured in Games communications, promotional
materials, licensed products, broadcast graphics and the Look of the Games
that beautifies the Host Region and competition venues at Games time. These
wide-ranging applications drove the design of the one-of-a-kind Vancouver 2010
Sport Pictogram system.

1.0 vancouver 2010 Sport Pictograms and overlays

1.0 introduction

101

This Graphics Standards Manual issued by the Vancouver Organizing Committee

for the 2010 Olympic and Paralympic Winter Games (VANOC) provides standards,
requirements and guidelines for use of the Vancouver 2010 Sport Pictograms
by editorial media.
This manual (version 1.0) addresses the use of the Vancouver 2010 Sport
Pictograms only. The use of other brand assets or marks of the 2010 Winter
Games and the Olympic and Paralympic Movements will be addressed in
other manuals.
This manual (version 1.0) may be revised by VANOC from time to time. Please
ensure that you are using the most current version of this manual.

1.0 vancouver 2010 Sport Pictograms and overlays

1.0 about this manual

02
2

Each Vancouver 2010 Sport Pictogram is protected by copyright, trademark and

similar laws in Canada and internationally.
In order to preserve those protections and rights, the English and French
trademark symbol TM/MC must be permanently displayed in every reproduction
of the Sport Pictograms and the graphic specifications for the symbol (contained
in this manual) must be respected.

1.0 vancouver 2010 Sport Pictograms and overlays

1.0 trademark and copyright

03
3

1.1 overview of
components
Sport Pictogram overview

05

Sport pictogram series

06

sea to sky Colour palette

07

Traditional pictograms rely on a simplified silhouette form to depict each sport.

The Vancouver 2010 Olympic and Paralympic Sport Pictograms still depict each
sport with a simplified silhouette while incorporating the added dynamism of the
athlete in motion. More focus has been put on the athlete in order to convey the
human and heroic qualities within the silhouette. The addition of the highlighted
areas on the athletes body and equipment helps to convey the speed and
fluidity of each sport.

1.1 overview of 5
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components
title
foreword
here

1.1 Sport Pictogram overview

05
5

The following is a complete set of Sport Pictograms representing each Olympic

and Paralympic sport. When shown as a set, the Sport Pictograms should always
appear in alphabetical order by official sport name as shown here.
Olympic Sports

Alpine Skiing

Biathlon

Bobsleigh

Cross-Country Skiing

Curling

Figure Skating

Freestyle Skiing:
Aerials

Freestyle Skiing:
Moguls

Freestyle Skiing:
Ski Cross

Ice Hockey

Luge

Nordic Combined

Short Track
Speed Skating

Skeleton

Ski Jumping

Snowboard Cross

Snowboard Parallel GS

Snowboard Halfpipe

Speed Skating

Alpine Skiing

Biathlon

Cross-Country Skiing

Ice Sledge Hockey

1.1 overview of 5
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components
title
foreword
here

1.1 Sport Pictogram series

Paralympic Sports

Wheelchair Curling

06
6

Additions have been made to the existing Vancouver 2010 colour palette to enhance

These colours must always be used as described (no tints or percentages),

the new Sea to Sky palette for the Look of the Games. The consistent application of

although some sponsor/partner customizations can be made in consultation

the correct palette on all Vancouver 2010 Winter Games materials is essential.

with VANOC Brand and Creative Services.

Powder

White
C0 M0 Y0 K0
R255 G255 B255

Fern

Pantone 376C / 382U

C53 M0 Y100 K0
R118 G185 B0

Glass

Pantone 5483C / 5483U

C66 M9 Y20 K31
R79 G141 B151

Peak

Pantone 7457C / 7457U

C22 M0 Y2 K0
R194 G232 B245

Moss

Pantone 377C / 383U

C54 M5 Y98 K15
R103 G144 B0

Wave

Pantone 639C / 639U

C100 M4 Y5 K7
R0 G154 B207

Sky

Pantone 2975C / 2975U

C38 M0 Y4 K0
R165 G217 B236

Valley

Pantone 361C / 361U

C75 M0 Y90 K0
R18 G173 B43

Chill

Pantone 306C / 306U

C79 M0 Y6 K2
R0 G181 B230

Mist

Pantone 305C / 305U

C52 M0 Y7 K0
R83 G202 B235

Coast
Forest

Pantone 355C / 354U

C100 M0 Y98 K0
R0 G149 B48

Olympic
Blue

Pantone 3005C / 3005U

C100 M28 Y0 K0
R0 G118 B204

Cloud

Pantone Cool Grey 3C / 3U

C8 M5 Y6 K11
R204 G204 B204

Mountain
Lake

Pantone 322C / 321U

C100 M6 Y35 K32
R0 G111 B122

Winter
Ocean

Pantone 288C / 288U

C100 M67 Y0 K23
R0 G48 B130

Storm

1.1 overview of 5
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components
title
foreword
here

1.1 sea to sky Colour palette

Pantone Cool Grey 7C / 7U

C22 M12 Y11 K28
R153 G153 B153

Wilderness

Pantone 7484C / 7484U

C93 M14 Y75 K54
R0 G104 B82

Deep Sea

Pantone 2965C / 2965U

C100 M56 Y19 K73
R0 G49 B81

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7

1.2 sizing and

clear space
contained sport Pictogram

sport Pictogram minimum

sizing and scaling

10

Sport Pictogram clear space

11

Sport Pictogram
The preferred use of the Sport Pictogram is contained in the distinct pictogram
stone shape. In the Sport Pictogram artwork file, the pictogram stone shape
is used to measure each Sport Pictogram scale, clear space and minimum and
maximum size.

+
Sport Pictogram

1.2 sizing and clear

space
0 foreword

1.2 contained sport Pictogram

=
Pictogram stone
shape

Contained Sport
Pictogram

The minimum and maximum size of the Sport Pictogram is measured using the

The Sport Pictogram must never be scaled so small that legibility is sacrificed,

pictogram stone shape. The width and height of the pictogram stone shape must

nor should individual elements within the Sport Pictogram be independently

never be less than 5 mm.

scaled or repositioned.

Minimum size

5 mm
5 mm

1.2 sizing and clear

space
0 foreword

1.2 sport Pictogram minimum sizing and scaling

The minimum width and height

of the Sport Pictogram is 5 mm,
measured using the pictogram
stone shape.

Scaling

The contained Sport Pictogram and

non-contained Sport Pictogram must be
scaled in proportion using the pictogram
stone shape at all times.

10

1.2 sizing and clear

space
0 foreword

1.2 Sport Pictogram clear space

To guarantee the Sport Pictograms legibility and integrity, a minimum distance
from any other graphic (clear space) must be respected. It is preferred to use
more than the minimum clear space around the Sport Pictogram to minimize clutter.

8x

x
8x

The clear space is an area around the pictogram

stone shape in which other elements must never
be placed. The minimum clear space x is 1/8 of
the height of the pictogram stone shape.

8x

x
8x

When the Sport Pictogram is being used without

the pictogram stone shape, the minimum clear space
must be maintained using the pictogram stone
shape as a guide.

11

1.3 colour versions and

permitted backgrounds
two-colour, one-colour and black and
white sport Pictograms

13

contained two-colour and one-colour

Sport Pictograms and permitted
background colours

14

contained black and white Sport

Pictograms and permitted backgrounds

15

sport pictogram Incorrect backgrounds

16

multiple Sport Pictograms

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There are different Sport Pictogram versions to allow users to select the one

The one-colour Sport Pictograms may only be used when the number of colours

that is most appropriate to their specific application.

is limited. For permitted colours, please refer to the colour charts in this section.

The two-colour Sport Pictograms are the preferred versions and must be used

The black and white Sport Pictograms may only be used in one-colour printing

whenever possible.

with black as the only available colour, such as in newsprint and faxes.

Two-Colour (Preferred):
Note: The Powder (white) highlight in
the Sport Pictogram is always the second
colour and must be printed when using
a two-colour Sport Pictogram, regardless
of which colour is chosen for the Sport
Pictogram and the pictogram stone shape.

Contained two-colour Sport Pictogram

Two-colour Sport Pictogram

One-Colour (Alternate):

Contained one-colour Sport Pictogram

Black and White:

One-colour Sport Pictogram

Contained black and white Sport

Pictogram

Contained black and white Sport

Pictogram in 20 per cent black
stone shape

1.3 colour versions and permitted backgrounds

0 foreword

1.3 two-colour, one-colour and black and white sport Pictograms

Black and white Sport Pictogram

13

Sport Pictograms and prefered backgrounds

Selected solid-colour backgrounds from the Vancouver 2010 Sea to Sky palette

The preferred use of the contained two-colour and one-colour Sport Pictograms

may be used in combination with the contained Sport Pictograms. Please ensure

is in a Peak or Powder pictogram stone shape.

there is sufficient contrast between the pictogram stone shape and the permitted
background colour.

The preferred contained two-colour Sport

Pictogram in a Peak pictogram stone shape on
a Powder background

The preferred contained two-colour Sport Pictogram

in a Powder pictogram stone shape on a
Coast Forest background

1.3 colour versions and permitted backgrounds

0 foreword

1.3 contained two-colour and one-colour

14

and permitted backgrounds

The contained black and white Sport Pictogram in a white pictogram stone shape
may only be used on a black or grey background. Please ensure there is sufficient
contrast between the pictogram stone shape and the permitted background. The
contained black and white Sport Pictogram in a 20 per cent black pictogram stone
shape may only be used on a white background.

The contained black and white Sport Pictogram in

a white pictogram stone shape may be used
on a black background.

The contained black and white Sport Pictogram

in a white pictogram stone shape may be used
on a grey background.

The contained black and white Sport Pictogram

in a 20 per cent black pictogram stone shape may
only be used on a white background.

1.3 colour versions and permitted backgrounds

0 foreword

1.3 contained black and white Sport Pictograms

15

Non-brand colours, stripes, geometric shapes, gradients, tints and complex patterns
are not permitted as backgrounds.

Do not use any non-brand colour.

Do not use stripes, (for example, Sea to Sky

palette stripe pattern).

Do not use any complex pattern as a background,

(for example, pictogram stone shape pattern).

Do not use any gradient as a background.

Do not use any non-brand colour.

Do not use tints. For example, 30 per cent

Olympic Blue.

Do not use any complex pattern as a background.

Do not use any Sport Pictogram as a screened

background.

1.3 colour versions and permitted backgrounds

0 foreword

1.3 sport pictogram Incorrect backgrounds

16

When using multiple Sport Pictograms the following rules regarding scale,

Order:

clear space, order and alignment must be followed:

When shown in a set, Sport Pictograms must always appear in alphabetical order
by official sport name.

Scale:
The Sport Pictograms must be at the same scale so that every sports

Alignment:

representation is equal. Use the pictogram stone shape to measure the scale.

Sport Pictograms must always be aligned vertically and horizontally when used
in the pictogram stone shape within a set.

Clear space:
The clear space of each Sport Pictogram must be respected. For additional
information, please refer to Section 1.2.

Sport Pictograms must be featured at the same

scale, in alphabetical order by official sport name,
aligned vertically and aligned horizontally in a grid.

Sport Pictograms may be combined with or

without the pictogram stone shape.

Do not use different sized Sport Pictograms in

the same composition.

1.3 colour versions and permitted backgrounds

0 foreword

1.3 multiple Sport Pictograms

Do not use the Sport Pictograms together when

they are not aligned vertically and horizontally.

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