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INDIVIDUAL ASSIGNMENT
ANA SOFIA COSTA TERESA FERNANDES
MARIANA LOPES
#2784
Exhibit
2
27%
24%
20%
T O W A K E U P
I T
T A S T E S
GOOD
T O
H A V E
A
BREAK
T O
T R E A T
MYSELF
ENERGIZED
31%
29%
H A P P Y
RELAXED
84%
5
- 7
9%
64%
57%
41%
30%
10+
cups
53%
7
- 10
25%
BREAKFAST
L E I S U R E
A N D
B R E A K
TIMES
W O R K
HOURS
LUNCH
DINNER
52%
No
25%
RESTAURANTS/CA
FETERIAS
C O F F E E
CHAINS/CAFS
A T
WORK/SCHOOL/U
NIVERSITY
A T H O M E
64%
68%
77%
Yes
75%
10
No
36%
Yes
64%
09%
D O L C E G U S T O
09%
11%
P I N G O
D O C E
09%
BICAF
NICOLA
07%
06%
TORRIE
13%
D E L T A
Q
11%
KAFFA
24%
NESPRESSO
18%
15%
C O N V E N I E N C E / S T O R E
LOCATION
T A S T E
PRICE
11
VARIETY
Both
22%
Yes
30%
Online
14%
Nespresso
Stores
64%
No
70%
Are you satisfied with your shopping experience for Nespresso?
(1 Very Dissatisfied; 2 Very Satisfied)
PRODUCT VARIETY
STORE LOCATION
56%
70%
44%
16%
8%
6%
0%
0%
0%
0%
CUSTOMER S ERVICE
PRICE
68%
50%
38%
17%
12%
0%
0%
12
6%
7%
2%
3
AGE
40+
20%
10%
20%
30%
40%
50%
60%
70%
80%
GENDER
18-20
11%
Male
36%
21-29
31%
Female
64%
30-40
38%
REFERENCES
Coffe
in
Portugal
Hot
Drinks
in
Portugal
Local
Players
take
Share
from
Nespresso
Novadelta
Nutricafs
All
from
Euromonitor.
Companys
website
(www.nespresso.com)
http://nespresso-whatelse.blogspot.pt/p/personalidad-el-consumidor.html
http://www.superbrands.com/pt/pdfs/vol5_case_studies/NESPRESSO.pdf
90%
13
14